Ten year old pioneer of lead generation and management Serving $10B opportunity in real estate marketing services Disciplined, results driven

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2 Safe Harbor: This presentation contains forward-looking statements relating to our anticipated plans, products, services and financial performance. These statements are not guarantees of future performance and it is important to remember that our actual results may differ and may differ in a material way from these forwardlooking statements. In addition to the factors that we mention today, additional factors that could affect our actual results can be found in our 2008 Annual Report on Form 10-K and our most recent Form 10-Q filed with the Securities and Exchange Commission. The forward-looking statements are made as of today s date and we assume no obligation to update any such statements to reflect events or circumstances after today s date. Reg G: This presentation includes Adjusted EBITDA, which is a non-gaap financial measure. You can find a reconciliation of net income, the most comparable GAAP measure to Adjusted EBITDA, in our Forms 8-K relating to our recent earnings releases which have been furnished to the Securities and Exchange Commission and are available under the investor relations section of our website, located at 2

3 Ten year old pioneer of lead generation and management Serving $10B opportunity in real estate marketing services Disciplined, results driven marketing solutions Rapid growth and strong profitability through 2005 Reduced cost structure as industry revenues fell > 40% Expanded to serve brokerage companies Launched dramatically enhanced products Today a leading industry partner with thousands of customers and positioned to return to growth 3

4 Market Leader provides leading real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. 4

5 HouseValues Pioneered real estate lead generation in 1999 Guaranteed, exclusive seller leads via JustListed Launched in 2004 Guaranteed, exclusive buyer leads via Comprehensive business systems for agents Cost effective TV and Internet advertising for agents Combine leads with tools & training to convert them into clients Disciplined, results driven approach to marketing Leading lead generation products in real estate 5

6 Real Estate s Premier Lead Management Solution Efficient lead generation via national scale and deep expertise Consumers engage on local, customer branded web sites Integration with the Vision CRM provides unprecedented consumer insight and enables conversion of prospects into clients Brokerage and team products enable office and lender collaboration and administration 6

7 Kelly Olsen 7

8 Complete CRM and Lead Management Dashboard highlights key activities Integrated and mobile solutions Convert prospects to clients 8

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11 Balance Sheet Highlights g Sept 2009 (Millions) Cash and ST Investments $53.4 Total Assets $62.0 Total Liabilities $4.2 Shareholders Equity $57.8 Shares used in quarterly per share calculations

12 Millions $20 $15 $10 $5 $0 2007Q Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 2009Q3 Real Estate Revenue 12

13 9mo Real Estate Commissions ($Billions) (REALTrends, Inc) $28.5 $44.5 $49.8 $59.4 $67.1 Revenue ($Millions) $18.3 $38.4 $59.8 $85.8 $79.1 Net (Loss) Income ($Millions) Adjusted EBITDA ($Millions) ($9.1) ($13.1) 1) ($12.6) $3.3 3 $14.7 ($3.2) $1.1 $2.6 $10.5 $

14 $10 Billion Market Creates Significant Opportunity Cyclical downturn has masked strong secular move of spend online Industry revenues have yet to recover but LEDR revenue is stabilizing Home buyer tax credits have been extended and expanded New Product Platform is Creating Strong Momentum Premier offerings in the key lead management segment Brokerage product is demonstrating solid growth Competition is limited and fragmented throughout the space Engaged Customer Base With Room for Growth Stable base with long tenure and high retention Opportunity to penetrate much deeper Positioned for Return to Growth and Profitability Experienced leadership team with deep domain knowledge Strong balance sheet 14

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