From Analytics to Innovation: Improving experiences in Higher Education. Klopotek Publishers Forum April 2013, Berlin

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1 From Analytics to Innovation: Improving experiences in Higher Education Klopotek Publishers Forum April 2013, Berlin

2 Introduction Fionnuala Duggan Managing Director, International CourseSmart LLC Slide 2

3 Introduction The Future is already here its just not very evenly distributed William Gibson Slide 3

4 Agenda CourseSmart - brief overview Higher Education- Still in Transition Institutional benefits from ebook platforms Analytics Big Data comes to education Integration Supporting institutional procurement Questions Slide 4

5 CourseSmart - brief overview

6 CourseSmart Launched in the US in 2007 by Higher Education publishers: Cengage, McGraw Hill, Macmillan, Pearson, Wiley 50+ publishers, 90% core US textbook catalogue (40k books) 3.5 million users worldwide - Institutional etextbook platform, individual student & faculty use - Online etextbook inspection copy service for faculty - Online direct and indirect ecommerce for students International office 2012 for Europe, Middle East and Africa

7 Bring Your Own Device Slide 7

8 Mobility key 66% of UK students likely to study while travelling/ commuting* * CourseSmart Facebook poll, April 2013, 40 respondant

9 Not a consumer ebook platform Searching, note taking, printing consistently rank highest with students* 66% of students likely to study while travelling/ commuting* * CourseSmart Facebook poll, April 2013, 40 respondant / Other Prior CourseSmart students

10 Higher Education: Still in Transition

11 Higher Education Still in Transition Slide 11

12 Higher Education Still in Transition Publishers Distributors Faculty Institutions Students Slide 12

13 High variability of digital-ness? Students DIGITAL-NESS Publishers Distributors Faculty Institutions Slide 13

14 High variability of digital-ness? Students DIGITAL-NESS Publishers Distributors Faculty Institutions <100% catalogue digitised PDF - few EPUB3 App experiments Online whole course solutions Variable across publisher Technically ready - Mainly PDF based App experiments Highly variable engagement Not Broke - not change agent Highly variable engagement VLE use rising May become change agent Digital Natives BUT 90% (UK) using physical books Low awareness of e-text availability Slide 14

15 High variability of digital-ness? Students DIGITAL-NESS Publishers Distributors WHY? Faculty Institutions <100% catalogue digitised PDF - few EPUB3 App experiments Online whole course solutions Variable across publisher Technically ready - Mainly PDF based App experiments Highly variable engagement Not Broke - not change agent Highly variable engagement VLE use rising May become change agent Digital Natives BUT 90% (UK) using physical books Low awareness of e-text availability Slide 15

16 Understand customer needs Students DIGITAL-NESS Publishers Distributors Faculty Institutions CUSTOMERS END USERS Teaching & Learning benefits Learning outcomes Single sign on with existing systems Digital adoption copies Student Appeal/Engagemen t Teaching & Learning benefits Aggregated ebook platforms Analytics Integration with systems Single Sign On Faculty recommend Interactive, rich media Integrations with VLE/ other systems All devices Free at the point of use (ideally) Slide 16

17 Institution role as change agent Students DIGITAL-NESS Publishers Distributors Faculty Institutions Teaching & Learning benefits Learning outcomes Single sign on with existing systems Digital adoption copies Student Appeal/Engagemen t Teaching & Learning benefits Aggregated ebook platforms Analytics Integration with systems Single Sign On Faculty recommend Interactive, rich media Integrations with VLE/ other systems All devices Free at the point of use (ideally) Slide 17

18 Institutional needs - Analytics - Integrations with existing systems - Support in ebook procurement

19 Institutions have new digital tool-set Virtual Learning Environments Ebooks MOOCs Adaptive Learning Analytics Assessment Open Educational Resources Apps ipads / tablets Etc Slide 19

20 Digital helps institutions face new pressures Pressure for Student Recruitment, Student Retention & Student Satisfaction Value for Money Employability Improved Learning Outcomes Digital Literacy Efficiency in procurement Changes in structure (UK)

21 Analytics service for institutions

22 !

23 CourseSmart Analytics for institutions New - launched EDUCAUSE 2012, being beta tested for roll out 2013 Where VLE integration in place e.g. Blackboard Based on actual usage data of the books, provides institution with key key student engagement metrics: Improves Return for Assigned Course Materials: enables more informed decisions about course materials through assessment of etextbook usage and engagement Supports Student Retention Goals - provides early indication student engagement levels to ensure students do not fall behind and ultimately drop out. Helps Faculty Improve Student Success - summarises actionable insights to help improve student performance in class. Publisher dashboard in development Slide 23

24 Analytics dashboard: admin view Slide 24

25 Analytics dashboard: instructor Slide 25

26 Analytics dashboard : using filters Slide 26

27 Analytics dashboard: single student view Slide 27

28 Integration with existing systems

29 Integrating for efficiency, user experience Integrate ebook platform into existing systems such as a virtual learning environment or reading list system Single-sign-on means no lost passwords for faculty or students, support costs are lower Instructors and administrators build links from course shells to a book or a chapter Slide 29

30 VLE integration - four simple steps 1. Institutional

31 VLE integration one click for student Student follows link from VLE to open book in CourseSmart ereader All student accessed managed centrally, and monitored through analytics

32 Support in ebook procurement

33 Buying ebooks easier than physical books No print to manage; returns, out of stock, warehouses etc Variety of business models enabled through integration Add/Drop/Transfer smooth facilitation Subscription models Length of access Custom publications Cope with variable student numbers, late arrivals All usage tracked centrally linked into billing Slide 33

34 Questions

35 Questions

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