Media Preference Survey
|
|
- Brenda Hunter
- 8 years ago
- Views:
Transcription
1 Media Preference Survey Key results April 2011
2 Bpost ran a solid consumer survey Target Representative sample of the Belgian population, aged 15 years and older Sample 1006 interviews Quota were set per region in terms of gender, age, province and profession to assure a representative sample of target universe Data Collection Field: Tuesday 7 to Thursday 23 December 2010 Market Probe s call center in Brussels 2
3 Agenda The Mail Moment Addressed DM position as an advertising medium Digital generations Sectors focus 3
4 Mail Moment remains important for Belgian consumers 90% check the letterbox at least 5 times a week 58% receive mail everyday Less than 5 times/week 10% 20% Everyday 2 times / week Less than once/week Once /week 5 times / week 54% 16% 6 times / week 3 times / week 15% 13% 4 times / week 58% Everyday Source : Market Probe Source : Market Probe 4
5 Belgian consumers still consider the Mail Moment as a privileged moment Enjoy looking through their mail Always curious what s in their mail Hurry to empty the letter box Source : Power of DM Study (MAS) 2005 ; Market Probe (2010) 5
6 Having Internet access doesn t impact the Mail Moment experience All Internet users only Enjoy looking through their mail Always curious what s in their mail Hurry to empty the letter box Source : Market Probe (2010) 6
7 Agenda The Mail Moment Addressed DM position as an advertising medium Digital generations Sectors focus 7
8 Addressed DM remains the preferred advertising medium Overall, which media do you like the most for advertising messages? In het algemeen, via welk medium ontvangt u het liefst reclame? De manière générale, sur quel média préférez-vous la publicité? Source : Market Probe
9 And consumers like receiving ads through letterbox channel I like receiving advertising via this medium Ik ontvang graag reclame via dit medium J aime recevoir de la publicité via ce canal Source : Market Probe
10 The information received through the letterbox is the most convincing Advertising through this medium provides me with... Credible information Useful Information Trustworthy information Addressed DM Unaddressed DM TV Press Social Networks Radio Source : Market Probe La publicité via ce média me fournit de l information crédible - Reclame via dit medium geeft me geloofwaardige informatie La publicité via ce média m offre des informations utiles - Reclame via dit medium geeft me nuttige informatie Je fais confiance à la publicité reçue au travers de ce média - Ik heb vertrouwen in de reclame die ik krijg via dit medium 10
11 and DM is scoring better than other media on response-related dimensions J aime recevoir de la publicité via ce canal - Ik ontvang graag reclame via dit medium La publicité via ce média m irrite souvent - Reclame via dit medium irriteert me vaak La publicité via ce média m incite à réagir - Reclame via dit medium spoort me om dan te reageren La publicité via ce média retient souvent mon attention - Reclame via dit medium houdt vaak mijn aandacht vast 11 Source : Market Probe
12 but is still perceived as non green Advertising via this medium cares about environment The paper industry is a relatively small user of wood. Of the wood extracted from the world s forests, 53% is used for energy production, 28% is used by sawmills and only around11% is used directly by the paper industry. FAO Statistics 2007 In Europe, forests are growing and now cover 44% of the land area. 98% of all European forests are covered by a management plan or equivalents. MCPFE, Europe s Forests 2007 Reading a newspaper can consume 20% less carbon than viewing news online. Source : Market Probe Swedish Royal Institute for Technology 12
13 Agenda The Mail Moment Addressed DM position as an advertising medium Digital generations Sectors focus 13
14 Zooming into generations attitudes Digital Natives (15-24 years old) Digital Immigrants (25 44 years old) Late Adopters (above 45) Source : Market Probe 14
15 Digital Natives keep opening the DM, like older generations What do you do with your DM? - opening Never Rarely Sometimes Often Always Source : Market Probe 15
16 Addressed DM remains the preferred advertising medium Overall, which media do you like the most for advertising messages? Digital Natives Digital Immigrants Late Adopters In het algemeen, via welk medium ontvangt u het liefst reclame? De manière générale, sur quel média préférez-vous la publicité? Source : Market Probe
17 DM is the media that incites the most Digital Natives to react J aime recevoir de la publicité via ce canal - Ik ontvang graag reclame via dit medium La publicité via ce média m irrite souvent - Reclame via dit medium irriteert me vaak La publicité via ce média m incite à réagir - Reclame via dit medium spoort me om dan te reageren La publicité via ce média retient souvent mon attention - Reclame via dit medium houdt vaak mijn aandacht vast 17
18 Some key learnings The Letterbox remains a key communication channel: the mail moment is considered as a privileged moment : 69% always curious of what s in it 90% check it out 5 times / week Direct Mail remains is the most preferred advertising channel: 31% preference Also Digital Natives do prefer Direct Mail channel for advertising messages. It incites them the most to react Direct Mail is specially appreciated as being informative, credible and usefull 18
19 Agenda The Mail Moment Addressed DM position as an advertising medium Digital generations Sectors focus 19
20 We can zoom into sectors through two angles Analysis of passive attitude towards different media Analysis of active attitude towards different media Question: Through which media would you like to be approached if a brand wanted to deliver an advertising message to you? Question: If you had to buy a car next month, which information channel would you check? Car Finance Clothes Home equipment FMCG Car Finance Home equipment UPON REQUEST: dmconsultants@bpost.be 20
21 More Information Céline Reynaud, DM Media Expert Tél : celine.reynaud@bpost.be Frédéric Jadinon, Business Development Manager Tél : frederic.jadinon@bpost.be 21
Consumer attitudes towards advertising in media in Europe. Brussels, March 2013
Consumer attitudes towards advertising in media in Europe Brussels, March 2013! Aim of Survey To evaluate the role of printed media in consumers everyday lives as well as their attitudes towards advertising
More informationHow consumers want Charities to communicate with them
How consumers want Charities to communicate with them A summary of the latest research findings 2 Listening to consumers Supporters of not-for-profit organisations range from individual donors who make
More informationPublished August 2010. Media Comparisons Study
Published August 2010 Media Comparisons Study Introduction The Television Bureau of Advertising s 2010 Media Comparisons Study reaffirms the key strengths that television continues to enjoy over other
More informationThe Importance of Collaboration
Welkom in de wereld van EDI en de zakelijke kansen op langer termijn Sectorsessie mode 23 maart 2016 ISRID VAN GEUNS IS WORKS IS BOUTIQUES Let s get connected! Triumph Without EDI Triumph Let s get connected
More informationResearch Study: TV Effectiveness & Affinity
Research Study: TV Effectiveness & Affinity Background: RTÉ commissioned the research study to test two key hypotheses: 1. That television is the most effective advertising medium 2. That, in Ireland,
More informationShopper Marketing Model: case Chocomel Hot. Eric van Blanken 20th October 2009
Shopper Marketing Model: case Chocomel Hot Eric van Blanken 20th October 2009 Introduction Chocomel Hot out-of-home: hot consumption > cold consumption 2004: launch of the Chocomel Hot machine for out-of-home
More informationSite Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites
Site Matters: The Value of Newspaper Web Sites Site Matters: The Value of Newspaper Web sites 1 Site Matters: The Value of Newspaper Web Sites Table of Contents 1. Introduction... 3 2. Methodology & Definitions...4
More informationThe Value of Direct Mail in Media Campaigns. Print 2 days, Wednesday 15 June 2011
The Value of Direct Mail in Media Campaigns Print 2 days, Wednesday 15 June 2011 Solutions Consulting conseil solutions et études and studies pour le for courrier direct mail publicitaire advertising Advertising
More informationPlan stratégique pour optimiser sa participation aux salons professionnels à l étranger
Plan stratégique pour optimiser sa participation aux salons professionnels à l étranger Chambre de Commerce Enterprise Europe Network - Luxembourg 22/03/2012 Pierre Hermant Chairman Febelux Managing Director
More informationUK PRINTING THE FACTS & FIGURES 600 MILLION 13.5 BILLION 122,000 750 MILLION 6.1 BILLION 8,600 WORLD S FIFTH P.A. CAPITAL INVESTMENT
UK PRINTING THE FACTS & FIGURES 600 MILLION P.A. CAPITAL INVESTMENT WORLD S FIFTH LARGEST PRODUCER OF PRINTED PRODUCTS 13.5 BILLION TURNOVER 122,000 EMPLOYEES 750 MILLION POSITIVE TRADE BALANCE IN 2014
More informationHow to evaluate your communications actions
COMM L How to evaluate your communications actions 5 February 2008 Glenn O Neil Not a new story La moitié de ma publicité est gaspillée mais je ne sais pas laquelle Half of my advertising is wasted I just
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More informationMarketing the benefits of your energy efficient business. Gill Hutchinson, Federation of Small Businesses
Marketing the benefits of your energy efficient business Gill Hutchinson, Federation of Small Businesses Marketing - what s it all about? Some Definitions Marketing (n) A loose assortment of fluffy activities
More informationTHE EMOTIONAL VALUE OF PAID FOR MAGAZINES. Intomart GfK 2013 Emotionele Waarde Betaald vs. Gratis Tijdschrift April 2013 1
THE EMOTIONAL VALUE OF PAID FOR MAGAZINES Intomart GfK 2013 Emotionele Waarde Betaald vs. Gratis Tijdschrift April 2013 1 CONTENT 1. CONCLUSIONS 2. RESULTS Reading behaviour Appreciation Engagement Advertising
More informationEvery Door Direct Mail Seminar
Every Door Direct Mail Seminar Hosted by the Community Development Foundation. co-led by Marc Williams (Business Development Specialist - USPS-MS) and Perry Whitaker (Sales / Marketing - PPI). www.cdfms.org/events
More informationAustralia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings
Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Research into consumer preferences of marketing and transactional communications. Methodology The
More informationMEDIAMORPHOSE FROM NEWSPAPER TO NEWSBRAND
MEDIAMORPHOSE FROM NEWSPAPER TO NEWSBRAND MEDIAMORPHOSEI INTRO Reminder - our strategy WE LOST CONTROL OF OUR DISTRIBUTION CHANNELS MEDIAMORPHOSEI INTRO WE LOST CONTROL OF OUR DISTRIBUTION CHANNELS IS
More informationAdvertising impact of promotional items. for
Advertising impact of promotional items for Description of the study Page 2 Description of the study Tasks and objectives GWW has hired Dima Marktforschung to carry out a study on the advertising impact
More informationMedia Efficiency Panel MEP INMA Conference, Lissabon
GfK Consumer Tracking INMA European Conference, Media Efficiency Panel October 2011 Media Efficiency Panel MEP INMA Conference, Lissabon Laurent de Groof GfK Netherlands 2 Adspend Newspapers and Magazines
More information1DP-BR INDEPENDENT DEALER PROFILE & MEDIA USAGE
1DP-BR 2013 INDEPENDENT DEALER PROFILE & MEDIA USAGE ABOUT THIS RESEARCH Independent dealers have been and continue to be critical to AutoTrader.com s business. To better understand how Independent dealers
More informationJuly 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising
July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising Overview Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia
More information4 WEEK SUMMER PROGRAM - PARIS
4 WEEK SUMMER PROGRAM - PARIS Intensive French Language Course + Fashion & Luxury Goods Marketing The French Wine Business French Culture & Identity International Business and Management School - Paris
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationThe European Green Paper on Urban Mobility
The European Green Paper on Urban Mobility Dominic Stead OTB Research Institute for Housing, Mobility and Urban Studies Delft University of Technology PO Box 5030 2600 GA Delft The Netherlands tel: +31
More informationMagazine Advertising Works! Seven key points PPAI. Guy Consterdine
Magazine Advertising Works! Seven key points PPAI Guy Consterdine PPAI Magazine Advertising Works! Seven key points Guy Consterdine February 2009 Periodical Publishers Association of Ireland 25 Denzille
More informationSeptember 23, 2004 Direct Marketers: Put Your Money Where Your Mouth Is by Tim van Tongeren and Jaap Favier
TRENDS Direct Marketers: Put Your Money Where Your Mouth Is by Tim van Tongeren and Jaap Favier EXECUTIVE SUMMARY European direct marketers are increasing marketing budgets by 3% in 2005 compared with
More informationOnline Accounting Software BUILDING YOUR BRAND GUIDE
Online Accounting Software BUILDING YOUR BRAND GUIDE A guide to building your brand Building a brand is about connecting with your customers emotionally. Your brand is your promise to your customers. It
More informationNon-personal communication
Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images
More informationClassic DM Definitions
WHAT IS DM? Classic DM Definitions David Ogilvy There is a yawning chasm between you generalists and we directs. Our clients don t give a damn whether we win awards at Cannes. They pay us to sell their
More informationBetter connections: What makes Australians stay with or switch providers? March 2015
Better connections: What makes Australians stay with or switch providers? March 2015 Contents p2 Methodology p3 Audience segments p4 Executive summary p6 Which companies do Australians commonly interact
More informationCustomer Awareness Advertising Campaign Research
Customer Awareness Advertising Campaign Research and Rocky Mountain Power Prepared by Marlene Holm & Jakob Lahmers Market Decisions Corporation (503) 245-4479 Marlene@mdcresearch.com JakobL@mdcresearch.com
More informationDoor Drops The fiction and the facts
The majority of consumers do not like receiving door drops. But then neither do they enjoy TV or press advertising that much 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Enjoy Watching TV Ads Enjoy Press
More information:: PRINT ADVERTISEMENT WORKS :: Results of the research on Print advertisement effectiveness
:: PRINT ADVERTISEMENT WORKS :: Results of the research on Print advertisement effectiveness Published by the Czech Publishers Association in 23. Worked out by tanagra s. r. o. for UVDT Content Briefly
More informationDirect Response: The Key to Effective Marketing - Part 1
Direct Response: The Key to Effective Marketing - Part 1 How small businesses get the best results from Direct Response Marketing By Robert Ciccone, Success Unlimited Sales & Marketing Group Inc. There
More informationCREATIVE TEACHING IDEAS Lesson Plan Template. ------Section I: Basic Information------ School/District: Hastings Public Schools, Hastings, NE
Published with permission, Gwen Davidson, Hastings High School, Hastings (Nebraska) Public Schools. Author: Gwen Davidson CREATIVE TEACHING IDEAS Lesson Plan Template ------Section I: Basic Information------
More informationRequest for Information
Centre d Information sur les Médias A.S.B.L. Centrum voor Informatie over de Media V.Z.W. Request for Information CIM TV measurement 2016 2018 New Screens CIM Television Technical Committee June 2014 Avenue
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationWe get companies into the media. Press work Media contacts Online PR
We get companies into the media Press work Media contacts Online PR We get our clients noticed by the media: with traditional press work, excellent editor contacts and modern dissemination channels. We
More informationQuestionnaire Draft. Hello, may I speak to the owner or manager who is in charge of advertising?
Questionnaire Draft # Interviewer: Business Name Phone Hello, may I speak to the owner or manager who is in charge of advertising? My name is. I m a member of the marketing research team from Sample University.
More informationCARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING
DIGITAL FACTS AUTOMOBILES CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING ONE IN EVERY TEN INTERNET USERS VISITS AUTO MANUFACTURER SITES NINE OUT OF TEN USERS
More informationWhat is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements
USDA SNAP / Communication Channels / Paid Advertising / 1 Paid Advertising What is paid advertising? Paid advertising, otherwise known as paid media, is the airing of campaign messages or advertisements
More informationOctober 2007. Trust in Advertising. a global Nielsen
October 2007 Trust in Advertising a global Nielsen consumer report Word-of-mouth the most powerful selling tool: Nielsen Survey Traditional Media Advertising Still More Credible Worldwide Than Ads on Search
More informationAUTUMN SEMESTER COURSE DESCRIPTIONS
Journalism AUTUMN SEMESTER COURSE DESCRIPTIONS 2014-2015 Courses 1. Compulsory course Course unit Course # ECTS semester YC0393 Crossmediaproject Print 6 YR0118 Survival Dutch 3 2. Optional courses On
More informationHow to Guide Users Guide to Door Drop Marketing
How to Guide Users Guide to Door Drop Marketing 2nd Edition, 2011 540 Television channels 400 Radio stations 9000 Magazines & newspapers 100 Million websites ONLY 1 LETTERBOX CONTENTS An introduction to
More informationRéponse à une question de Roger Bastide Document 40
www.mauricemauviel.eu contact@mauricemauviel.eu Page 1 sur 44 www.mauricemauviel.eu contact@mauricemauviel.eu Page 2 sur 44 www.mauricemauviel.eu contact@mauricemauviel.eu Page 3 sur 44 www.mauricemauviel.eu
More informationTV & online ads: more effective when seen together
TV & online ads: more effective when seen together A recent study shows that, when TV & online ads are shown concurrently, the average uplift across all brand metrics is +18% Contents Introduction 3 Internet
More informationFurther Decline in Credibility Ratings for Most News Organizations
THURSDAY, AUGUST 16, 2012 Further Decline in Credibility Ratings for Most News Organizations FOR FURTHER INFORMATION CONTACT: Andrew Kohut President, Pew Research Center Carroll Doherty and Michael Dimock
More informationEmail Marketing Automation
1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely
More informationOne Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy
One Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy Presenters Joe Bates Director of Research Gina Woodall Vice President More than 2,100 members Top 20 Trade Association
More informationInterview Questions for Midwifery Posts
Interview Questions for Midwifery Posts CC 20 Inclusive Learning It is Edge Hill s aim to make our services and provision accessible to all our users. If you need us to present our information in a different
More informationSocial marketing : main principles, tools & theoretical models
Social marketing : main principles, tools & theoretical models Karine Gallopel-Morvan, PhD Senior Lecturer in social marketing University of Rennes 1, France European alcohol & health forum 4th task Force
More informationmobility coaching A project to change travel habits City of Göteborg Traffic & Public Transport Authority, 2007
mobility coaching A project to change travel habits City of Göteborg Traffic & Public Transport Authority, 2007 Participants undertook to leave the car behind and to walk, cycle or take public transport
More informationPROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra
PROSPECTING-- Promotional Strategies By Dr. Tony Alessandra In the sales profession, two effective ways to get business are to go out after it, or have it come to you. The first you do by prospecting;
More informationMILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA
MILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA Călin-Petrică Vegheș, Prof., PhD, Bucharest University of Economic Studies Abstract: The recent years
More informationLet s Talk Business Talk Radio Information and Media Kit 2013-2014
Let s Talk Business Talk Radio Information and Media Kit 2013-2014 The Show Vision: To provide a media platform for small businesses to share experience, knowledge and stories for the benefit of aspiring
More informationBetter connections: How letterbox advertising engages and drives purchasing behaviour. October 2014
Better connections: How letterbox advertising engages and drives purchasing behaviour October 204 Contents p2 Methodology and audience segments Audience segments Apart from analysing results according
More informationSales Talent Resourcer
3TITLE Sales Talent Resourcer 16,000-18,000 plus commission We have an incredible team of sales experts led by Apprentice finalist Neil Clough, who are dedicated and passionate about helping businesses
More informationCAMPAIGN TEST SUMMER CAMPAIGN SWEDEN SUMMER 2013 INNOVASJON NORGE JUNE 2013
CAMPAIGN TEST SUMMER CAMPAIGN SWEDEN SUMMER 2013 INNOVASJON NORGE JUNE 2013 1 Background And Purpose THE PURPOSE IS TO ANSWER: What is the aided and unaided recollection of the campaign? How is the campaign
More informationAutomotive FCT Executive Summary: What s Driving Your Listeners?
Automotive FCT Executive Summary: What s Driving Your Listeners? 2 Introduction In September 2014, Commercial Radio Australia and Presslaff Interactive Revenue partnered to provide CRA member stations
More informationComputer Science and Engineering Advisory Council. On Exchange Programs & Graduate Students Recruiting March 4, 2005
Computer Science and Engineering Advisory Council On Exchange Programs & Graduate Students Recruiting March 4, 2005 Exchange Programs Through NSEP (National Student Exchange Program) & ISEP (International
More informationES Results June 2012
ES Results June 2012 Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution Internet everywhere by any means Media multi tasking means more active
More informationTopics. TV Today. Profile Kanaal Z / Canal Z viewer. Commercial possibilities
Business case Topics TV Today Profile Kanaal Z / Canal Z viewer Commercial possibilities TV Today TV Today Facts & Figures TV TV advertising in Flanders: 968 mio gross (Econopolis) Share of 39% in adver!sing
More informationSample Survey Questions & Tips Feedback Made Easy
Sample Survey Questions & Tips Feedback Made Easy 2013 Constant Contact, Inc. 13-3646a Creating a Survey This guide will help you create surveys that will give you the actionable feedback you need to enhance
More informationRole of Direct Mail in developing the Mail Order business. by Raquel Ferrari Project Manager, Direct Mail
Role of Direct in developing the Order business by Raquel Ferrari Project Manager, Direct Moscow, September 2002 Direct Value Chain Direct plays a key role in the mail order business. It is still the
More informationArizona Promotional Products Association. Town Hall. Welcome! PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL. Paul Bellantone, CAE, President/CEO
PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL Arizona Promotional Products Association Town Hall Welcome! Paul Bellantone, CAE, President/CEO PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL PPAI advocates
More informationAdvertising on the Internet
A Briefing by IAB Europe Advertising on the Internet A quick download for policy makers contents Page What is advertising on the Internet? What is advertising on the Internet? Page 2 Page 3 Page 3 Page
More informationAsking what. a person looks like some persons look like
1 Asking what people are wearing: What are you wearing? = Wat heb jij aan? I m / I am wearing jeans (or a dress or ) = Ik heb jeans aan. What is he / she wearing? = Wat heeft hij / zij aan? He / she s
More informationNews consumption in the UK: 2014 Report
News consumption in the UK: 2014 Report Research Document Publication date: June 2014 About this document This report provides key findings from Ofcom s 2014 research into news consumption across television,
More informationDatabase Overview September 2012
Database Overview e September 212 The way of classifying What's in? For each type of medium: Top 2 Total number of titles and sales houses Chart with a summary of the total # titles and sales houses Global
More informationSlide 1. Welcome to Chapter 11. This chapter is called Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 11 This chapter is called Marketing. The author is Vicente Lluch. Slide 2 In this chapter we will address the learning objectives by answering the following questions: What is
More informationTV NORTH - Competition has started. Northern Belgian television performances from week 38 till week 44
TV NORTH - Competition has started Northern Belgian television performances from week 38 till week 44 Agenda Main broadcasts innovations Audience evolution on daily basis Saleshouse share evolution on
More informationHow To Use Social Media In Australia
LIKE TWEET FOLLOW Sensis Social Media Report May 2015 How Australian people and businesses are using social media SHARE COMMENT www.sensis.com.au/socialmediareport Join the conversation: @Sensis #SensisSocial
More informationNewspapers are Engaging. April 2014
Newspapers are Engaging April 2014 Print newspapers are the most engaging medium both for editorial and advertising beating out all others on 11 metrics. Intuitively this makes sense. When reading with
More information- 1 - For this you want to send a photocall to your local media together with your press release.
- 1 - HOW TO DO YOUR OWN PUBLIC RELATIONS Press Releases A press release contains a newsworthy announcement that you send to the press be it local, radio, tv or national newspapers. You can also send it
More informationConducted at Schenectady (NY) County Community College; Darren Johnson, Assistant Dean in charge of Communications.
Conducted at Schenectady (NY) County Community College; Darren Johnson, Assistant Dean in charge of Communications. Our previous surveys were done with prospective students at Open Houses and such and
More informationRecruiters Guide. Contents
Recruiters Guide Are you a small company that needs advice and assistance with creating a recruitment advertisement? Our guide is designed to help you avoid mistakes, save time and attract the most suitable
More informationBRAVE NEW WORLD. Reaching Customers Through the Internet NUMBER 1 WINTER 2013 OVERVIEW
NUMBER 1 WINTER 2013 BRAVE NEW WORLD Reaching Customers Through the Internet OVERVIEW The Internet has changed everything. Music, books, shopping, banking, news, networking, sharing, everything. Add market
More informationDeveloping an Effective Media Campaign Strategy
Developing an Effective Media Campaign Strategy National Center for School Engagement September, 2005 An initiative of the Colorado Foundation for Families and Children 303 E. 17 th Avenue, Suite 400 Denver,
More informationAnalysis of Marketing Communications Affecting Consumer Product Purchase Behavior
The 33rd International Symposium on Forecasting Analysis of Marketing Communications Affecting Consumer Product Purchase Behavior : Implications for Media Planning JongRoul Woo, Yoonmo Koo Seoul National
More informationQ3 IIBA Corporate Member Forum. Will start promptly on the hour
Q3 IIBA Corporate Member Forum Will start promptly on the hour AGENDA 7:00 Welcome and Introduction 7:05 The Business Analyst Guide to Business Architecture, Damian Wilson; Business Analysis Practice Leader,
More information3.13. Customer Awareness Survey Script/Results
3.13. Customer Awareness Survey Script/Results SCRIPT Project: Voice Your Choice Survey Residential Client: Rochester Gas & Electric Job no: RGE-1341 Date: April 26, 2005 Proofed: initials Date: Approved:
More informationHow Integrated Marketing Communications (IMC) Can Build Strong Brand Equity?
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? Prepared by: Edmond Saadah Marketing & Training Consultant Contents 1. IMC 2. Brand Equity 3. How IMC Build Brand Equity? 4.
More informationWHAT IS ADVERTISING? ADVERTISING MEDIA
WHAT IS ADVERTISING? Every day when we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to buy a certain product. It brings goods to the attention of consumers.
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationDirect Mailing Market Norway
deutsch ı english Direct Mailing Market Norway Table of Contents 1. Direct Mailing Market in Norway 1.1. Profile 2 2 1.2. Useful to know 3 1.3. Letter specifications 3 2. Address market 5 2.1. Postal addresses
More informationClick Here: The State of Online Advertising. New insights into the beliefs of consumers and professional marketers. October 2012
Click Here: The State of Online Advertising New insights into the beliefs of consumers and professional marketers October 2012 Methodology Research firm Edelman Berland conducted an online survey of 1,250
More informationConnected objects: The internet of things
Connected objects: The internet of things Katia HERSARD Chief E-commerce & Marketing Officer Fnac Fnac Group / 12.06.2014 An in-depth survey conducted through our Fnac innovation panel Respondents specifics:
More informationRole of Deposit Insurance in Consumer Protection and Financial Education
Role of Deposit Insurance in Consumer Protection and Financial Education Lee Yee Ming General Manager, Policy and International, Kuala Lumpur 4 April 2011 Agenda Deposit Insurance and Consumer Protection
More informationViews on media channels marketers and consumers views on effectiveness
Views on media channels marketers and consumers views on effectiveness Executive Summary How do Australian consumers want to hear from brands and how well do marketers know their audience? Two surveys
More informationCAMPAIGN TEST SUMMER CAMPAIGN NORWAY SUMMER 2013 INNOVASJON NORGE JUNE 2013
CAMPAIGN TEST SUMMER CAMPAIGN NORWAY SUMMER 2013 INNOVASJON NORGE JUNE 2013 1 Background And Purpose In May 2013, Innovasjon Norge launched a campaign in Norway about Norway as a summer holiday destination.
More informationTrust in Advertising and Brand Messages
Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still
More informationAs General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads
Social Media Doubles, but Remains Limited As General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads By Tom Rosenstiel and Amy Mitchell of PEJ With the election less
More informationDirect Mail in Comparison with Other Media Channels. Date: 9 March 2012
Direct Mail in Comparison with Other Media Channels Date: 9 March 2012 Increasing Media Fragmentation 2 Survey Objectives To understand: Marketers Survey marketers perception towards different communication
More informationBest Practices for Effective Website Testing & Optimization
Best Practices for Effective Website Testing & Optimization Best Practices for Effective Website Testing & Optimization They Maintain Scent 1998-2012 BryanEisenberg.com & @TheGrok What is the Scent
More informationVast majority want CRTC to regulate cable, satellite fees
FOR IMMEDIATE RELEASE Vast majority want CRTC to regulate cable, satellite fees Wide majority say fees "much too high" JUNE 18 th, 2014 In a random sampling of public opinion taken by the Forum Poll among
More informationTop 6 Strategies to Build Your Marketing Communication Plan
Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook
More informationfactor The Quality of the Advertising impact in Premium and Luxury Campaigns
factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices
More informationRecycling messages and direct mail. Qualitative research commissioned by ONEPOST
Recycling messages and direct mail Qualitative research commissioned by ONEPOST May 2009 Executive summary Environmental issues are necessarily high on the agenda for an industry which is perceived as
More informationM Matters: What s (Social) Marketing and Media Got to Do with It?
M Matters: What s (Social) Marketing and Media Got to Do with It? Pattie Yu Karen Waller GYMR Public Relations Washington, DC www.gymr.com October 4, 2007 Why Social Marketing? Use the principles of marketing
More information