Erasmus Bachelor Program

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1 Erasmus Bachelor Program Bachelor students are welcome for 1 semester during the First semester of the academic year. Students can select courses from the following list of courses scheduled in the first semester. Code Subject first semester ECTS 1798 Concepts of probability and statistics Intermediate macroeconomics Intermediate microeconomics Introduction to operations research European environmental law Cross culture Belgium Organizational behaviour Business intelligence Financial accounting Financial management Management accounting Marketing Business information systems English for exchange students Economic and Business English 2 3 All info about the Erasmus Bachelor Program can be found on: All other info about the Erasmus can be found on: 1

2 Concepts of probability and statistics (1798) Prof. dr. Roel BRAEKERS Erasmus 135,00 5,00 This course contributes mainly to the following performance objectives and skills. The student should: use graphical methods to explore, summarise and describe numerical data have a deep insight in the basic theoretical concepts (probability theory, distributions, estimation theory, hypothesis testing,...) be able to correctly interpret and motivate the results of an analysis be capable of autonomously understanding the underlying concepts of new methods to apply them in new situations view new developments and applications in statistics as a coherent process, and not as disconnected methodologies have sufficient skills in calculus and in applied linear algebra to understand the background of applied statistical techniques be capable of correctly expressing basic concepts both in words and in mathematical notation active participation formal lectures assignments No prerequisites other than the admission to start the master in Statistics This course provides students with a basic introduction to probability and statistics. It focuses on underlying concepts, and on their formulation into words and phrases as well as on their formal mathematical representation. Topics include: elementary probability, random variables and random vectors, properties of chance processes, discrete and continuous distributions, point estimation, confidence intervals, and hypothesis testing. Other study materials Lecture notes for the lectures will be provided by the lecturer through the electronic platform. Opportunity for checking ones own learning process through homework assignments with fast feedback. Homework is not compulsory and does not count towards the final score. Final exam: written open book. This course cannot be the subject of automatic compensation rules. This course cannot be the subject of automatic compensation rules Organisation Attendance in class and active participation is required 2

3 Intermediate macroeconomics (1848) Prof. dr. Lode VEREECK Erasmus 81,00 3,00 The purpose of this intermediate course is to: critically analyse and suggest efficient and effective solutions for events and problems that affect the economy as a whole study phenomena such as o economic growth o business cycle o inflation o unemployment Lectures Key terms Intermediate macroeconomics, macroeconomic policy. Principles of economics (micro and macroeconomics), for instance 1847 Economics (self study). Students will learn to: - better understand complex macroeconomic relations (open economy) by applying increasingly complex models - assess the macro-economic situation of specific countries - identify the key factors of macroeconomic problemens - formulate fiscal and monetary policies to reach specific macroeconomic goals respecting Tinbergen's rule Compulsory books Economics,Lipsey and Chrystal,12th edition,oxford University Press, ,2007 Compulsory course material Slides (Lipsey and Steiner) and exercises Written exam: multiple choice and open exercises. Closed book. 3

4 Intermediate microeconomics (1849) Prof.dr.ir Steven VAN PASSEL Erasmus 81,00 3,00 A clear insight how microeconomic analysis forms the basis of several areas in applied economics e.g. like production decisions, pricing with market power and environmental issues. The application of the microeconomic approach to practical policy problems, also with regard to the management of private or public organisations. Content: The course covers intermediate microeconomic theory. In a first part, supplydemand analysis of competitive markets is applied to a variety of problems. Furthermore, the conditions required for efficiency are discussed. In a second part, we concentrate on the failure of competitive markets. Competitive markets fail for four basic reasons: market power, incomplete information, externalities and public goods. We will discuss each in turn. Key terms Lectures. Economics, intermediate microeconomics. The course is designed for 2nd or 3rd year undergraduate students in business or economics. It requires prior knowledge of principles of economics (micro and macroeconomics). The study of microeconomics presents a way of thinking about the economic behaviour of economic agents (producers, consumers, public services). This course shows how microeconomics can help us to understand what goes on in het (economic) world and how it can be used as a practical tool for decision making. Compulsory books Microeconomics,Pindyck R. & D. Rubinfeld,7th edition,pearson education, ,(provisionally, selected chapters) Written exam: mix of review questions, multiple choice questions and exercises. Closed book. 4

5 Introduction to operations research (1229) Prof. dr. Gerrit JANSSENS Erasmus 81,00 3,00 To give students: a basis for the analysis and interpretation of quantitative information an understanding of the basic ideas underlying statistical methods at an introductory level an understanding of certain mathematical tools of business decision making the skills to formulate a model from a real-world situation, to solve it and to interprete the results. Contents: Optimisation by linear programming Specific optimisation problems: transportation problem, assignment problem, travelling salesman problem Project planning and scheduling Inventory control models Queuing systems Decision theory Key terms Lectures, exercises, software demonstrations. Optimisation, stochastic models, probability, decision-making. Skills Basic mathematics and probability. By the end of the course a student should be able to: Formulate a linear optimisation model, understand computer-based solutions and interpret their output Construct a project network diagram and identify measures of importance for the project manager Understand and use inventory control models Understand and use queuing models for use in service or production The ability to think of problems in mathematical or statistical terms, to analyse data using a computer package and to interpret the results. Other study materials Exercises and solutions are available on Blackboard. Open-book, written exam 5

6 European environmental law (1471) Prof. dr. Bernard VANHEUSDEN Erasmus 81,00 3,00 A better knowledge of the institutions of the European Union and of European environmental law. The main subject of this course is the relation between companies and the environment. With regard to European environmental law, we will focus on a company's potential obligations and liabilities, as well as on different kinds of incentives to protect the environment. First, the students get information on the EU as a supranational institution (competences, organisation,...). Second, we will look at the general EU environmental principles and policy. Third we will discuss the most important and relevant topics within European environmental law for companies. These include among others the environmental permit, access to environmental information, environmental impact assessment, eco-management and audit schemes, climate change (emission trading), environmental liability and waste. Lectures. Case discussions. Key terms Personal work required: preparation of cases. European Union, European institutions, environmental law, companies. An introductory course in law (public and private law) Basic knowledge of the European Union and its institutions; basic knowledge of European environmental legislation; ability to read legal texts and judgments of the European Court of Justice. Compulsory course material UHasselt syllabus Recommended reading J. JANS and H. VEDDER, European Environmental Law, 3rd edition, Groningen, Europa Law Publishing, 2008, 496 p. (paperback) Oral exam with written preparation. 6

7 Cross culture Belgium (1968) Prof. dr. Patrick DE GROOTE Erasmus 81,00 3,00 Interactive introduction course for foreign students, in order to improve their knowledge of guest country Belgium. Multidisciplinary topics: Geography, History & Institutions, Economy, Environment, Transport, Tourism, Culture, Lifestyle and Practical Informations. Focus on the economic impact and the positioning of Belgium in the European Union and in the globalised world. Key terms Interactive lectures, supported by PPT and video/dvd (i.e. Belgium, the Movie, 2007) Cross Culture, Belgium, positioning, European Union, world economy, globalisation None. Providing basic information of all kind of topics of the guest country Belgium, integrated in a European Union and the world wide framework. The students have to gain an insight into relations, trends and shifts. The have also to develop a critical attitude for data and resources analysis in the field of their study area and ouwn country. Compulsory course material Part 1: Belgium, the Hub of Europe,of prof. dr. Patrick De Groote, edition Part 2: Europe and Globalisation,of Prof. dr. Patrick De Groote, edition Group paper (12/20): set up a concise Cross Culture text for a selected topic or for your own country. Evaluation based on the quality of the paper (8/12), as well as the presentation (PPT)(4/12). 2. Open book exam (8/20) with 20 multiple choice questions. Timing = 1h15'. For a second session exam: an individual paper. 7

8 Organizational behaviour (1168) Prof. dr. Hilda MARTENS Erasmus 81,00 3,00 Research based treatment of organization behaviour. The course aims at an understanding of the forces influencing individual, group and organizational behaviour in organizations, and the interaction of those forces. Questions to be answered are: How can we understand the behaviour of people in organizations? Which factors do have an influence? What is the reciprocal influence between organizational factors, groups in organizations and behaviour of people? What are the dynamics underlying organization behaviour? The main topics which will be discussed are: Motivation to work. Leadership. Team work and group processes in the organization. Intergroup relations. Organizational chance and development. Human resources management. Lectures, groupwork, exercises, case studies. Skills Basic knowledge of Psychology. Students have an integrated perspective and understanding of the forces influencing individual, group and organizational behaviour in organizations, and the interaction of those forces. Communication, groupwork, problem solving, apprecition, negotation, selfmanagement, selfdevelopment Compulsory course material Syllabus Recent articles Remarks Oral closed book examination (2/3) and group paper (1/3). In second session the same unless the group paper was unsatisfactory, in that case an individual work is given Personal work required: Reading assignments. Preparation of cases 8

9 Business intelligence (2056) Prof. dr. Koen VANHOOF Erasmus 162,00 6,00 This course offers an introduction to intelligent systems and indicates the importance of such systems in modern organisations. By means of a number of realistic case studies, it is explained how the available computer and software infrastructure can be used to support the decision making process. Students are encouraged to adopt a critical attitude towards interesting management problems and to produce effective solutions by means of an intelligent system. The course is conceived as a training in the use of available software tools to develop such a intelligent system. The course is split up in two parts: multi criteria decision making and intelligent systems. Both parts consist of a theoretical (lectures) and a practical (exercises) part. Lectures. Practicals. Supported private study. Introductory course in informatics. Skills For the intelligent systems part, knowledge of standard office applications is desirable Students should be able to recognize and tackle management and business problems, and to suggest a solution in the form of an intelligent system. Insights in the translation of business problems into ICT solutions. Skills in using standard office applications. The evaluation for this course is divided in two parts: The part on multi criteria is evaluated by means of a task. The content of this task is communicated to the students during the lectures. This part counts for 50% of the grade. In the second examination period, a new individual task will be assigned. For the part on intelligent systems, there will be an assignment and an oral exam. Every student is assigned a case study in which a management problem has to be solved. This part also counts for 50% of the grade. In the second examination period, a similar exercise is given (written exam, with computer exercises 9

10 Financial accounting (0452) Prof. dr. Roger MERCKEN Erasmus 162,00 6,00 The student must be able to critically read the financial statements of a corporation and to understand how they are constructed. The relevant terminology, objectives, basic principles, techniques and legislation must be acquired. The main topics are: the fundamental accounting principles; the balance sheet, the profit and loss statement, statement of cash flows; accounting and bookkeeping, valuation principles, overview of the main accounting transactions. Key terms Introductory lectures, followed by exercises. Financial Accounting No prerequisites At the end of this course the student will be able to analyse and registrate the main financial transactions which occur in a corporation and he will be able to read the financial statements of a corporation in a thorough way. Compulsory books Introduction to financial accounting,horngren et al.,latest edition,cengage Learning, Other study materials Blackboard: Powerpoint presentations. Introductory course text Written open book exam. 10

11 Financial management (1228) De heer Ivo BREESCH Erasmus 162,00 6,00 The student is familiar with basic tools of financial management (basic knowledge of financial accounting). Contents: 1. Introduction to financial analysis Financial Statements and reports Ratios : liquidity, asset, debt, profitability 2. Financial Planning and Forecasting Additional Funds Needed Forecasted Financial Statement Method 3. Working Capital Management Cash conversion cycle Cash management Receivables management and providing and obtaining credit 4. Capital Budgeting Concept of 'Time Value of Money', use of financial tables Decision criteria : Payback, Net Present Value, Internal Rate of Return Determining the Cost of Capital 5. Risk and Return Investment returns, measuring risk Risk in a portfolio context Basics of the Capital Asset Pricing Model Lectures and practical sessions (theory will be followed by exercises and cases). basic course of accounting + basic course of statistics To provide the students with theoretical knowledge and application skills in several topics of financial management. Compulsory books Intermediate Financial Management.,Brigham & Daves,10th edition,south-western Cengage Learning, ,2010, 1041p Written open book exam (also use of personal notes and texts of Blackboard is allowed). 11

12 Management accounting (1224) Mevrouw Thea VERSLEEGERS Erasmus 162,00 6,00 Students should be able: to distinguish between cost and management accounting, and financial accounting; to define and to distinguish between direct & indirect costs, variable & fixed costs, unit & total costs, inventoriable & period costs; to compute product costs and operating income in manufacturing, service and merchandising organisations; to understand and to explain the features of cost-volume-profit analysis; to use CVP analysis in decision making, to plan variable and fixed costs; to distinguish between contribution margin and gross margin, variable and absorption costing; to track the flow of costs in the general and subsidiary ledgers; to compute product costs for inventory costing in manufacturing and service organisations, by using the two basic costing systems: job costing and process costing; to distinguish between traditional and activity-based costing (ABC) approaches in designing a costing system and to cost products or services using activity-based costing; to evaluate the implementation of an ABC system; to understand and to explain what a master budget is and to describe the advantages of budgets; to prepare the operating and the financial budgets and its supporting schedules; to understand and explain how controllability relates to responsibility. To develop flexible budgets and to understand the use of standard costs. To compute and explain flexible-budget variances (price, spending and efficiency variances) and sales volume variances. Content: In the part I fundamentals of cost & management accounting are covered. In the first chapter the major purposes of cost & management accounting systems and newly evolving management themes are discussed. In the second chapter cost terms and purposes are introduced. Special attention is given to cost behaviour and the assumptions used in cost behaviour estimation and the non linear cost functions. Several widely recognised cost concepts and terms are covered to provide a foundation for further topics. In this second chapter we also focus on financial statements (balance sheet and income statement) for the different types of organisations and distinguish between inventoriable and period costs. In a third chapter cost-volume-profit relations are studied and different methods for calculating the breakeven point and a target operating income are demonstrated. We will specify the limiting assumptions of CVP-analysis and explain the use of the model for price and other decisions. CVP-analysis illustrates the profits for different alternative actions. Furthermore we examine inventory-costing choices (absorption costing and variable costing) and denominator-level choices in a manufacturing company. In part II product costing systems in service and manufacturing organisations are intensively dealt with (Job costing, Activity Based Costing, Process Costing). Part III starts with an introduction to budgeting. Students should understand what a master budget is and should be able to prepare operating and financial budgets. Afterwards we focuse on how flexible budgets and variances can play a key role in 12

13 management planning and control. We describe how static and flexible budgets are used to control day-to-day operations and to evaluate performance. We analyse the use of standard costing and put emphasis on variance analysis and performance evaluation. Lectures with examples and illustrations. Exercise sessions with small cases. Group discussion of exercises and cases. Personal work required: individual reading and preparation of exercises and cases for presentation in class Essentials of Accounting or equivalent. It is the purpose to provide students with an insight in the various goals of cost and management accounting. The students should acquire the ability of solving problems in different situations and learn to use financial information (costs and revenues) in inventory costing and decision making. Compulsory books Cost Accounting with MyAccountingLab: Global Edition,Horngren, C., Datar, S., Rajan, M.,14th ed.,pearson Higher Education, ,2011 Compulsory course material Blackboard and website of the textbook (Horngren e.a.),additional course material and assignments on Blackboard. Testing material on the website of the textbook. Written open book exam: multiple choice questions, statements, exercises and small problems. 13

14 Marketing (1223) Prof. dr. Sandra STREUKENS Erasmus 162,00 6,00 At the end of this course students should be able to situate marketing problems within the context of company strategy and to evaluate the effectiveness and efficiency of marketing strategies, tools and organisational structures. They should be able to apply most of the tactical marketing variables in simple case situations and be knowledgeable about the importance of new product development. They acquire the capability to interpret basic marketing research data and to translate these into active plans with regard to segmentation, targeting, positioning and segmentation. The contents of the course are: Strategic marketing management. Generic strategies. Competition based strategies (market leaders and market followers). Consumer behaviour. Market segmentation, targeting and product positioning. Product life cycle. New product marketing and development. Tactical marketing management: product, price, place, promotion. Brand management. Channel alternatives. Trade marketing. Organising the marketing function. Key terms Case studies; discussions; lectures. Marketing, Marketing Strategy, Consumer Behaviour, Segmentation, Targeting, Positioning, Marketing Mix Students are expected to be knowledgeable with regard to a few elementary marketing concepts. These concepts are: needs and wants, hierarchy of needs, exchange, the sales and marketing concepts, components of the marketing environment, components of the marketing mix.for those students who are lacking this knowledge, a remedial preparatory course of 8 hours will be organised in week 1 and week 2 of the classes. As such this course contributes to the following 'final competencies': acquiring in depth knowledge of basic marketing concepts and tools acquiring the capabilities of applying those concepts in simple marketing situations, mainly on consumer markets acquiring the capabilities of judging on the affectiveness and effectivity of these tools in specific situation Skills Communication skills to participate in the case discussions. 14

15 Compulsory books Principles of Marketing: A Global Perspective,Kotler, P ea,pearson education, ,the university bookstore will make sure that the appropriate edition (i.e., latest European edition) will be available Other study materials Copies of transparancies Case material Written exam: 70% ; written case/exercise preparations: 30%. This assessment will be the same for a repeat exam. 15

16 Business information systems (1870) dr. Mieke JANS Erasmus 162,00 6,00 Objectives: Gather insights and knowledge on how information systems can create and support knowledge management. Gather insights and knowledge on how information systems can contribute to a better decision process. Gather insights and knowledge on how to manage IT projects. Gather insights and knowledge on which threats information systems are exposed to and how a company can protect itself. Gather insights and knowledge on different enterprise information systems. Being able to write a short paper on a BIS related topic, based on scientific and professional literature, in which the student develops his own wellfounded opinion and vision. Acquire skills to build a MIS system with MS Access and MS Excel. Content: This course studies the use of information systems in a business context. We study which different types of information systems allow a company to excel at the operational level and build customer loyalty. Furthermore, the course discusses how an information system can be used to manage and control the knowledge in a company and how information systems can help to make better decisions. The relation with the different management levels is also studied. The past decade, a strong evolution happened within the fields of e-commerce, digital markets and digital products. This evolution is studied in detail. A result of this evolution is that business information systems are increasingly exposed to different security risks. The students will study which threats exists and how companies can protect themselves. Finally, we also study the concept of IT project management. Additionally, the students must write a short article on a BIS related topic. They will need to consult both academic and professional literature for their own article. The purpose is that students study in depth a specific topic and demonstrates that he/she can create an own opinion and/or vision which is based on academic research and positioned within the current practices and professional concepts. For the practical lessons, the students will learn to build a management information system with MS Access and MS Excel. This course has three elements: a theoretical part, a practical part and a project part. For the theoretical part, the main theoretical concepts are introduced during the lectures. For the practical part, the practical lessons will be organized in the computer rooms and the students will learn to work with MS Access and MS Excel. For the project part, the students will work independently on their own article. 16

17 Students are required to have a basic knowledge on information systems, IT infrastructure, data storage, information management and data communication. Skills Students who have successfully finished this course will have a clear and broad perspective on what information systems are and how they contribute to better business processes. They will be able to recognize the opportunities that information systems offer to companies and to evaluate the prerequisites for a successful implementation of an information system. Students will acquire two skills throughout this course: Firstly, they will learn to work with MS Access and MS Excel at an advanced level, which will allow them to build simple management information systems and decision support tools. Secondly, they will acquire the skill to look up scientific and professional articles and to create an own article which exposes an own but well-founded opinion. Compulsory books Management information systems,laudon & Laudon,Global edition 11,Pearson-Prentice Hall, Problem solving cases in access and excel,j.a. Brady & E.F. Monk,8th edition,thomson, Other study materials Additional course material will be made public on blackboard. The total mark for the course is 20 The written closed book exam: 10 points The paper: 4 points The practical test on computer: 6 points Possibility of a second exam session: The marks for practical test and for paper can be transferred to the 2nd exam session. If the student has not taken part in the practical part of the course, he/she still has to do it preceding the second exam session. The same holds for the paper. 17

18 English for exchange students (1627) Prof. dr. Luc RENDERS Erasmus 81,00 3,00 The aim of the course is to bring the students up to the level required for participation in courses taught in English. Content: Expansion of vocabulary is emphasized. Reading, speaking and writing are practised. Interactive lessons in small groups. Self study. Active participation in classes is required. Admission is decided on the basis of an interview during the Orientation Programme. The required starting level of this course implies that the student has a sound grammatical basis, has the pronunciation skills and vocabulary range to take part in social intercourse on a number of topics, has the competence to understand native speakers of English and to understand information provided in newspapers, magazines and textbooks. The aim of the course is to bring the students up to the level required for participation in courses taught in English. Compulsory books Will be communicated at the beginning of the course. Compulsory course material Syllabus An oral and a written examination 18

19 Economic and Business English 2 (1352) Prof. dr. Ria SNELLINX Erasmus 81,00 3,00 Students have an extensive vocabulary at their disposal (specific terms related to economics as well as general English). They can make effective use of dictionaries, search engines and other resources which will help her/him to understand texts thoroughly. Students will be able to read critically, (s)he will be able to understand selected articles on economic, political and general topics thoroughly, i.e. (s)he will be able to read between the lines and will have developed a reflex to gather additional information to ensure a thorough understanding of texts. Students have adequate oral skills: by participating actively in discussions during work sessions (s)he has acquired essential communicative skills to present information effectively, chair and participate in meetings, conduct negotiations, brainstorm new ideas. Students are aware of and deal with cultural differences effectively and fully realise their impact on business communication. They can write s and reports that stand up to scrutiny as far as form, language, register and content are concerned. In short, the students has acquired the C1 (effective proficiency) level. During work sessions, groups of four students solve cases (which they prepared in groups of four during self study and before the lesson, as explained in their planning on BB "course information" (Cotton, Falvey en Kent: Market Leader, Course Book, Upper Intermediate Business English (Longman). Students never work or prepare individually, they are expected to always work and prepare in groups of four. They must use English to communicate and are expected to be creative in finding solutions to the problems put before them. Texts are prepared in self study and further elaborated on during counselling sessions. The texts are selected from British and American dailies, magazines such as Time Magazine, The Economist and The Wall Street Journal. In-depth reading is practised with Schlosser, Eric: Fast Food Nation (Penguin). After accomplishing the English 2 course, students should be able to pass the BEC higher exam (Cambridge Examination Board). Key terms If the Erasmus students choose to attend English 2, they will do so together with the regular economics students. They will be working in small groups with the Belgian students and are expected to do the self study tasks and other assignments as required and in group, together with the regular students. The planning will be posted on Blackboard Course Information. This planning must to be followed meticulously. Attendance is compulsory and will be checked every lesson. Students must attend 90% of the lessons in order to be allowed to take the exams. Only illness (corroborated by a doctor's certificate), accidents and the like will be considered as a valid reason not to attend. Journeys abroad or to the home country do not constitute a valid reason not to attend English lessons. The students need to inform Prof. Snellinx about their absence within the week after this absence. Communication skills in a business context (presentations; holding and chairing meetings; brainstorming) Critical reading skills 19

20 Cross-cultural differences in language use and business contexts Multimodal communication To be allowed to attend English 2, the students should have achieved the level of the Cambridge First Certificate, This is the level that the regular students have whwn they start English 1. Practically, this entails that they should have studied 5 years of English at the rate of 3 one-hour lessons a week and passed their exams to achieve this level. A certificate from the home school/university is required to prove these abilities. The students' English skills need to be sufficiently high, as they will be attending classes along with the regular students. Furthermore, they need to have mastered the skills stat Applies Economics students have mastered after theyr English 1 course. If the required level is not reached, we recommend that they attend English courses outside the university in night classes e.g.. Compulsory books Market Leader, Course Book, Upper Intermediate Business English (Longman),Cotton, Falvey en Kent Longman's Dictionary of Contemporary English with CD-Rom Market Leader, Practice File, Upper Intermediate Business English (Longman) (met CD-rom),Cotton, Falvey & Kent,Self study Book Fast Food Nation (Penguin),Schlosser, Eric,Self study Book Compulsory course material Snellinx, R. (2010). Reader 2BA. Other study materials Video and audio materials have been posted on Blackboard. Self study. Writte exam (critical reading, vocabulary): 1.5 stp Students are allowed to use the original version of Fast Food Nation only. Oral exam (Business English ; creativity; teamwork): 1.5 stp Resit consists of an oral and written exam. 20

21 Under strict conditions the following master courses can be selected too: - minimum 100 ECTS-credits for 1 of the following master courses - minimum 120 ECTS-credits for 2 of the following master courses - minimum 150 ECTS-credits for 3 of the following master courses 1701 Strategic marketing Business strategy E-business strategy ERP-systems International financial management and financial derivatives 6 Strategic marketing (1701) Erasmus Prof. dr. Sandra STREUKENS 162,00 6,00 The course starts from the 'ideal' marketing plan and the characteristics of an 'excellent' marketing approach. In the first part, various methods of strategic analyses are dealt with: environmental analysis, industry analysis, market analysis, competitive analysis, and self-analysis. Empirical cases are used to illustrate the use of the methods an the differences between products and markets. In the second part, the focus is on strategy formulation starting from the results of the strategic analyses. More in particular, we will concentrate on the definition of the mission of the firm, the objectives and strategic options to take. The concept of competitive advantagewill be elaborated on. Generic strategies and strategy formulation will be looked at in various contexts. Together with this course, the MARKSTRAT3 simulation game will be used as a tool to learn strategic concepts, such as brand portfolio strategy or segmentation and positioning strategy, as well as operational marketing. It allows students to develop new marketing skills in a risk-free environment. The evaluation wil be based on the insight in the game, the clearness of the strategy, the cooperation with team members, the results compared to the initial situation and the use of strategic analytical tools, and finally the readability, clarity, consistency and originality of the written report and oral presentation. Lectures + Case studies + Simulation game. Marketing (1312). 21

22 The aim of this course is to provide insight into the key aspects of strategic market management from two perspectives. First, you will learn about various important processes and concepts that are crucial to effective strategic market management. Second, you will learn how to apply and critically evaluate these processes and concepts. Compulsory books Strategic Market Management.,Aaker, David & McLoughlin, Damien,European Edition,John Wiley & Sons, ,2007 Compulsory course material MARKSTRAT manual. The overall grade is determined by a theoretical part (50%) and a practical part (50%) The practical part consists of the MARKSTRAT game and is team-based The theoretical part consists of in-course assignments (team-based incl. peer evaluation; counts for 30%) and a written-exam (individual; counts for 70%) Grades for the assignments remain valid for two years (and thus also count for resit-exams passed during that time span) Students who fail the assignments receive an individual assignment as a resit possibilities for this part of the course The MARKSTRAT grades remain valid without further restrictions In case students fail for the MARKSTRAT a resit possibility is offered depending on the situation Organisation Prof. Dr. Sandra Streukens will be responsible for the theoretical part of the course (lectures and accompanying case assignments). Prof. Dr. Gilbert Swinnen and Ms. Kim Wilms will be responsible for all parts of the course related to MARKSTRAT. 22

23 Business strategy (2143) dr. Nadine ROIJAKKERS Master of Management International 162,00 6,00 Acquiring theory and concepts in strategy. Application of theory and concepts to the analysis of organizations. Introducing strategy The environment Strategic capabilities Strategic purpose and culture and strategy Business strategy and corporate strategy and diversification International strategy Innovation and entrepreneurship and M&As and alliances Evaluating strategies and strategy development processes Organizing for success and leadership and strategic change The practice of strategy. Successful studying for this course requires the following: working through the Exploring Strategy textbook; attending lectures, having prepared for them; working with study group on analysing case studies; participating actively in interactive sessions. The course structure is as follows: Lectures: All students attend 10 one-hour lectures - the first session is also a session where the purpose of the course is explained, groups are formed and the work is divided. Key terms Interactive sessions: Each lecture is followed by two hours of interaction where one group presents a case and one group acts as a critical discussant. All students that are not part of the presenting/discussing group are required to also prepare thoroughly and bring interesting ideas to the table. Environment; Strategic capabilities; Culture; Business strategy; Corporate Strategy; International strategy; Innovation; Collaboration; Leadership; Change; Strategy in practice. Nihil The module requires commitment and time on the part of the students. They must be able to organize their own study time reading, analysing the case studies, gathering additional information, preparing presentations for the interactive sessions, and preparing for the discussant role. Using study groups effectively is an important skill. Study group discussions provide an opportunity to practice using the strategy vocabulary. 23

24 Compulsory books Exploring strategy, Text & cases,johnson, Whittington, Scholes,Ninth Edition ,FT Prentice Hall, Harlow, England. Case presentation (25%). Each session a pre-assigned case will be presented by a group of students. The group will thoroughly prepare the case in advance. The group is urged not only to answer the case questions in a meticulous manner but is also required to present the case to the rest of the students in an understandable way. This also includes searching for additional materials such as company information, video materials, interviews with CEOs, newspaper articles, etc. to present the case as vividly as possible to the audience. Discussant role (25%). Every time a case is presented by a group of students, another group of students acts as discussants. This means that this group also has to prepare the case in a thorough manner. The discussants carefully listen to the answers to the case questions as presented by the presenting group. They then critically discuss these answers and present their own views supported by theory or additional materials found. Oral examination (50%). Through individual oral assessment the instructor tests the theoretical knowledge of the student and the practical know-how acquired during the case discussions. Students can bring all materials to the oral examination. Organisation 10 sessions of 3 hours. 24

25 E-business strategy (1728) Prof. dr. Koen VANHOOF Erasmus 162,00 6,00 Objectives: The purpose of the course is to introduce both the systems knowledge and the organizational context of business firms which have focused on setting up an electronic/digital channel of business operations at the core of their strategy, and larger-scale, 'incumbent' firms that have decided to extend their existing operations in a digital manor. The course will tackle both product-based and services operations, and will position this within the context of the evolving transformation of European economy from products to services. Students will be asked to apply knowledge from other courses, including business strategy, competitive strategy, organizational structures, behavioural aspects, and globalisation. Focus is on the organizational aspects of the implementation of e- business in the organization. Management is convinced of the strategic value of implementing internet technology in the organization, especially for the cross company company and info exchange. E-commerce seems to be the most popular e-business application. But the integration of internet in all also internal processes is becoming a main point of interest in most companies. In the course we include ther applications e- sales, e-marketing, e-procurement, e-hrm, e-crm and e-scm. Project As part of the course, student teams will use the frameworks and models acquired during the sessions to brainstorm, detail and describe their own ebusiness endeavour. The assessment of the project work will focus partially on the methods, model and framework choices made by the student to make her/his point in the analysis in the right context, using relevant input data ; and partially on the business sense the choices made bring to the endeavour selected. During the (software) laboratory visit, students will present their endeavour and analysis to the group. Key terms The overview of the content will be presented in 11 classroom sessions., which will require preparatory reading of the indicated book chapters, active discussion participation during the sessions, and will use time to review the cases. The student teams will participate in project activities, amongst which: 1. analysis of an existing ebusiness company and its business model 2. attendance of a visit to a company (software) laboratory where ebusiness technical architectures will be detailed 3. creation and detailing of her/his own ebusiness endaevour based on the reviewed course frameworks, revenue models and ebusiness examples. e-business technology, webdevelopment, e-business management, supply chain management, customer relationship management, e-procurement, e-commerce, e- marketing, e-hr A good knowledge of Fundamentals of business informatics is required. As a reference for this we can take the two bachelor courses MIS and Bedrijfsinformatiesystemen. 25

26 1. Technology: Introduction in the terminology, concepts and standards. Of ecommerce and ebusiness. Introduction to and analysis of the business, revenue and operational models used in the ebusiness organizations of the past 10 years, and more specifically the models emerging within the context of Web 2.0 and 3.0. The fundamentals of the technlogy as being applied in the development of e- business applications. 2. Management: Introduction in the knowledge of the why and the how of the evolution to ebusiness and of the e-business applications The management strategy and concept of ebusinesses and the interaction with the business functions. ecommerce applications: e-procurement, e-crm, e-hrm,... Implementation of e-business in the organisation and change management. Identification and analysis of a recent ebusiness example using the models and frameworks of the course book. Description of and creation of a specific business, revenue and operational model of her/his own ebusiness initiative, according to course details. Compulsory books The course will follow the structure of the Handbook on E-Business and E-Commerce Management, by Dave Chaffey, 5th edition. Specific chapters that will be treated, have been listed in the course planning. 25 % project 75 % exam (closed-book) The exam will be closed-book, yet students will be allowed to bring their handwritten, preparatory notes and analysis on the 3 Cases to the exam venue. Exam questions will be around 1 of the 3 Cases, and will be structured as 2-hour written preparation followed by 15-minute discussion. Marks for the assignment task can be transferred to the 2nd exam session, which means that students only retake the theoretical exam. If the student decides not to transfer marks of the first exam session, then the student has to carry out an alternative task, apart from the planned theoretical examination. For the second exam session, the marks ratio remains the same as in the first exam session. 26

27 ERP-systems (1729) Prof. dr. Koen VANHOOF Erasmus 162,00 6,00 In this course the student obtains insights into the methods and techniques of enterprise resource modelling. Some important modules are handled like : finance, sales, production, marketing, human resources. Special attention goes to how embed ERP within an organization. After following the course the student is able to estimate the added value of ERP systems for an organization. This course includes: An introduction Sales and marketing Accounting and finance Production and materials management Human resources Supply chain and e-business ERP management Key terms This course uses 1. colleges, 2. working sessions. Enterprise resource planning, project management Skills Student has a basic knowledge of organizations and information systems. This course introduces and extends the knowledge of enterprise resource planning systems. The student obtain interrelation skills to efficiently partake in team work. The student should be capable of writing thorough scientific reports and giving clearly structured oral presentations, for both technical and non-technical audiences. The student should be capable of autonomously understanding the underlying concepts of the course and to apply them in new situations. ERP Planning and management Use of dedicated software Earlier bought compulsory book(s) Enterprise Resource Planning, Mary Sumner, 2007, Pearson Education Benelux Written exam closed book. For the second-chance examination the group assignment will be replaced with an individual assignment. The evaluation consists of the evaluation of the individual assignment ( 50%) and of the evaluation of the oral examination ( 50%). 27

28 International financial management and financial derivatives (1683) Prof. dr. Sigrid VANDEMAELE Erasmus 162,00 6,00 The objective is to provide students with an understanding of key foreign exchange parity relationships and their relevance to the management of exchange risk. The course provides an extensive coverage of the properties of financial derivatives (futures & forwards, swaps, options) and their relevance for hedging purposes. Students gain insight into arbitrage pricing principles, their implications for the pricing of derivatives and the various methods used for valuing derivative securities. Lectures. Excercises and small cases Bedrijfsfinanciering 1 OR equivalent Bedrijfsfinanciering 2 en financiële markten OR equivalent. The student has a thorough understanding of financial derivatives (in an international context). The student is able to work out an adequate hedging strategy given a firm-specific setting. He/she has a thorough knowledge of the methods used for valuing financial derivatives. Compulsory books International Financial Management.,Madura J. & R. Fox,Second Edition,South-Western, ,2011 Fundamentals of futures and options markets.,hull J.,7th Edition, Global Edition,Pearson, Recommended reading Hull J., Options, Futures & Other Derivatives, 5th Edition, Prentice Hall, Written exam: closed book, theory and exercises. 28

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