Mobile. What Marketers Should be Doing in 2012
|
|
- Priscilla Casey
- 8 years ago
- Views:
Transcription
1 Mobile What Marketers Should be Doing in 2012
2 Agenda 1. What s fueling mobile right now Key trends to understand that will make a big difference in your mobile plan 2. Merkle Mobile IQ Index Index of more than 20 leading brands What makes them successful Examples 3. What marketers should be doing this year The Four Pillars Audience and personas Heat map of mobile marketing tactics based on the audience Connected CRM 4. Case studies with results 5. Tips 2 2
3 What s Fueling Mobile Right Now Key Trends to Understand, Ways to Engage the Consumer 3
4 Consumers are mobile 32% In 2011, one in three Americans used a mobile device to access the Internet every month (emarketer) About 16.2 billion mobile apps will be downloaded in 2013 compared to 3.5 billion in 2009 (FutureSource) 4.6x 91% In the USA, 9 of 10 US citizens own a mobile device and 66% are regular users of SMS (emarketer) In 2011 PayPal increased mobile transactions to $4 billion compared to $750 MM in 2010 (Smartbrief) 5.4x 4
5 Mobile internet adoption Mobile internet adoption faster than radio, tv, and the internet! Source: Radio penetration data per Broadcasting & Cable Yearbook 1996, Internet penetration data per World Bank / ITU, Morgan Stanley Research 5
6 The mobile tipping point happened last year More mobile devices are shipped than PC s. Source: Katy Huberty, Ehud Geiblum, Morgan Stanley Research 6
7 ipod, iphone, ipad consumer demand ipods changed the media industry, iphones ramped even faster, ipad growth leaves siblings in the dust. Mary Meeker Source: Mary Meeker, Kleiner Perkins, Internet Trends 7
8 Android ramping faster than Apple Android is the smartphone operating system for the masses. 8 Source: Mary Meeker, Kleiner Perkins, Internet Trends
9 Are iphone and ipad consumers more valuable? Operating System Market Share 52% of mobile internet traffic is from ios, while Android trails at 16%... "Apple consumers are Digital Omnivores Source: Netmarkettrends 9 9
10 Mobile commerce lift off! Over $11 billion in transactions processed from these 5 brands in Source: Kleiner Perkins,Top 10 Internet Trends, Mary Meeker 10
11 Mobile search growth Google represents 93% of all mobile search. Mobile phones and tablets account for 8.2% of total browsing. Many brands find that mobile represents a 10 25% share of internet traffic. Source: Google 11
12 Consumer shopping behavior Mobile is becoming a central part of the shopping funnel. Brands without a well-developed digital strategy are not only missing a tremendous opportunity with these customers but also risk becoming obsolete. Types of Products Purchased Location 47% 56% 37% 35% 34% 34% 32% 31% 29% 26% 24% 24% 42% 42% 37% 36% 21% 19% 13% Home Outdoor Work Traveling In Store Source: Custom Mobile Retail Advisor Survey Response
13 Consumer engagement marketing tactics Text messaging, downloaded apps, and browsing lead the way for consumer usage. 71% 42% 42% 31% 29% 21% Sent a Text Used Downloaded Apps Used a Browser Accessed Social Networking or a Blog Played Games Listend to Music 13 Source: Netmarket Share, 8/11
14 Merkle s Mobile Index & Leading Brands Mobile IQ Index and Good Examples 14
15 Merkle Mobile IQ Having a high mobile IQ is mandatory for the marketer s success. It s not something you are inherently born with; it needs to be cultivated over time based upon experience, best practices and a sustained focus. The Merkle Mobile IQ helps build a strong, permission-based marketing foundation helping to enable a meaningful and profitable relationship with consumer. 15
16 Approach & common themes 16 Approach Benchmark & Tracking: Mobile IQ Index assesses mobile programs and serves as a way to track brand programs over time Scoring Methodology: Scoring is based on the criteria associated with each of the 4 pillars - Strategy, Media Integration, Mobile Marketing Tactics, and Connected CRM Three Categories Emerge: The Index scores more than 20 brands ranging from emerging to intermediate and advanced Common Themes Vertical Lens: Certain verticals such as Retail, CPG, Travel, and Entertainment generally demonstrate the adoption of mobile marketing ahead of others such as FISERV, Non-Profit, etc. Customer-centric Approach: Few brands are executing well across the 4 pillars, however, those that do maintain a customer centric marketing approach - moving away from mass marketing to a one-to-one approach Evidence that the 4 Pillars are Supported by a Solid Foundation: Advanced and most Intermediate level brands have established a solid foundation of mobile marketing tactics mapped to the target audience Connected CRM: Brands that have connected mobile data to the customer marketing database are able to segment and target audiences, leading to personalization
17 Merkle s Mobile IQ Index of Leading Brands Emerging Intermediate Advanced Source: Merkle Mobile IQ. Brand scores based upon consumer facing mobile programs in the United States.
18 Best Buy One of the top brands within mobile today, Best Buy takes a 360 approach to integrating mobile into all media. This includes tactics such as mobile commerce, apps, mobile internet, SMS, preference center, QR codes, LBS, RFID, NFC, AR, etc... 18
19 Starbucks Also one of the leading brands in mobile, Starbucks has a mobile strategy the focuses customer preference and convenience. The mobile loyalty program is an extension of the CRM strategy works with the loyalty card and is tied into commerce. 19
20 Delta Delta now offers completely mobile travel, anytime, anywhere with the recent release of apps for all device types, mobile internet site, and SMS that sends the boarding pass attached to a QR code
21 Target Target is by far a leader, understanding that offline and online shopping has blended together. Digital, especially mobile, has been included in all customer touch points. There is a complete understanding of the target audience with continually improved mobile marketing tactics. 21
22 Target The mobile preference center on the site allows consumers to pick how they want to engage with Target. From SMS alerts (based on time zone), to apps for all devices types, mobile internet site, and QR codes to enhance the shopping experience Target provides a full suite of ways consumers can connect. 22
23 Home Depot Over the last several years, Home Depot has been a brand to watch within the mobile space. They have established a killer QR code program for in store/out of store shopping and reviews that ties to the how-to program. Home Depot provides content that focuses on consumer needs to have a better shopping experience. 23
24 JCPenney One of the most well rounded and consistent retailers within the mobile space that integrates mobile into key media channels. JCPenney has built a solid foundation of apps, SMS and mobile internet, however, continues to test and innovate to see what works best for their audience. 24
25 JCPenney Regardless of media, the consumer always has an opportunity to join the mobile club. JCPenney is the only brand that sends out loyalty club reminders, helping to maintain a robust mobile marketing database. 25
26 How to Develop and Advance a Successful Mobile Program 26
27 Four pillars of mobile marketing and planning 1 Mobile Marketing Strategy Successful mobile programs tie directly to marketing objectives. Review of consumer profiles, marketing strategy, and business goals to develop the overarching mobile strategy, value proposition, & roadmap. 2 Mobile Marketing Tactics Implement proven mobile marketing tactics that deliver results. Review of the consumer profile and segmentation data determines the primary mobile tactics to reach and engage the largest consumer share. 3 Media Integration Integrate with key media and channels. Review of the media / promotional calendar to determine the optimal channels to integrate the mobile call to action. 4 Connected 27 CRM Connected CRM. Can be a phased approach until mobile reaches scale. All data capture stored in the mobile database, can be connected via disposition files or two way, real-time feed integration. This provides the ability to segment and target consumers. 27
28 Define and segment your audience We generally see three mobile personas. Think about skating toward the puck we ll see penetration of smart phones and adoption of tactics increase rapidly. Touch Screeners Straight Talkers Green Thumbs 28
29 Group 1: Touch Screeners 18 34, Gen X and Y, Small kids Influenced by trends, i.e., what s hot Heaviest smart phone penetration Nearly half say making a lot of money is important 96% more likely to download mobile applications 105% more likely to receive coupons 101% more likely to check financial accounts 103% more likely to scan QR codes 90% more likely to watch video on their mobile device at least once a day 45% research products for purchase on their mobile device at least monthly An average of 25% purchase products using mobile devices at least monthly. Likely to be low-involvement purchases, e.g., music, books, etc. 29
30 Group 2: Green Thumbs 24-44, Gen X and Y, Small kids Moms tend to shift their online habits to mobile habits, due to time constraints and flexibility Spends majority of spare time with family. 90% say that family is most important in their life 62% access the mobile internet on a monthly basis 45% More likely to receive coupons 31% More likely to enter a contest/sweepstakes via SMS 27% More likely to send/receive personal from their phones several times per day Love mobile gaming 30% research products for purchase on their mobile device at least monthly An average of 17% purchase products using mobile devices at least monthly. Likely to be low-involvement purchases, e.g., music, books, etc. 30
31 Group 3: Straight Talkers 35-54, Gen X and Boomers w/teenage Kids Remarkably average group, with few motivations. Distinctly different than Green Thumbs Spends majority of spare time with family. 88% say that family is most important in their life This group will advance the most over the next 12 months due to phone upgrades 14% More likely to access mobile web on a monthly basis 11% More likely to receive coupons 13% More likely to enter a contest/sweepstakes via SMS 21% More likely to send/receive text several times per day More mobile phones and connected devices in the household now. 240% more likely to 5 or more in household 24% research products for purchase on their mobile device at least monthly An average of 14% purchase products using mobile devices at least monthly. Likely to be low-involvement 31
32 Mobile tactics heat map based on personas Align marketing tactics for maximum effectiveness and ROI. Mass market tactics Niche market tactics SMS Voice Mobile Web Social Mobile Mobile Search Apps Games Display Advtg. Scannable Codes MMS Touch Screeners (Age 18-31, no kids) Green Thumbs (Age w/small kids) Straight Talkers (Age w/teenage kids) Heat Map: Legend High Medium Low 32
33 Example of a Text Messaging Touch Stream Customer Contact Stream Start to determine customer value - High, Med, Low based on redemption results & control groups Mobile survey to establish preference - drive to Rewards preference center Establish new tactics and offers based on preference & behaviors of rewards and non rewards members New customer ops-in to mobile program & receives a welcome message with a unique redemption code 1. Redeemed codes: Send new offer with unique code 2. Non-redeemed codes: Send reminder message about to expire Survey all members with an offer SMS or mobile landing page Thank you message with offer 1. High 2. Medium 3. Low Urgency reminder message to non responders control group NEXT PHASE Day 1 Day 5 Day 12 Day 13 Day 20 Day 25 Day 30 1 New customer record created or existing customer record is appended with mobile number 2 Match Customer Database redemption code to customer record and build customer profile Change message content and cadence based on redemption activity 3 Further define target segments by establishing high value groups for both Rewards and non-rewards members Message based on group and preference 4 While running overall opt-in group message program begin executing new mobile marketing tactics and offers resulting in additional data attributes and data capture. Determine response and engagement rates. 33
34 Connecting mobile data to the CRM Mobile Data Capture Non-integrated data Data often sits in many databases - with the mobile providers No standard approach for data capture or measurement Data can be thrown away or forgotten when campaign expires Mobile Database Integrate data through disposition files or feeds Aggregates data from multiple mobile sources into one database Enables multi-channel reporting Mobile segmentation may start here Connected CRM Integrated through one data feed. Forwards multi-channel mobile data to Customer Database Results in multi-channel segmentation and analytics Example: Coordinated direct marketing among , Mobile, Web channels Mobile Database Customer Database 34
35 Building the customer profile Text Messaging Key Tactics Organic growth of mobile alert groups lists through opt-in Mobile Internet Site Enables mobile optimized search and brand presentation Downloadable App Table stakes for the smartphone audience Important Mobile Data Capture Mobile Phone Number Phone Type & Carrier Location Usage Behavior Overlay Mobile Data to Develop Customer Profile Reverse Append Opportunities Wireless Carrier Subscriber Data WWW / Mobile Internet Usage Behavior Demographic and Profiling Data Location Driven Marketing Push Marketing Notifications QR Codes Gives legs to traditional media such as print, direct mail, etc. Preference Center Enables the consumer to share preferences and enables early stage targeting Interactive Advertising Direct Mail Open Rate Segmentation 35 Optimize Offline Media Spend Improve Acquisition Funnel Permission Based Targeting - Likes and Dislikes 35
36 Case Studies 36
37 The K&G Mobile Rewards program increases visits and revenue. Matt Stringer, VP Marketing needed a mobile marketing program to drive customers to the store Through strategy and planning, Merkle determined that text messaging would be the best way to reach and engage consumers We launched the K&G Mobile Rewards program Text SAVE to Current Instant Win Program In Store How to Flyer 37
38 Mobile is now a key pillar in the marketing plan Mobile is the only way to reach over 100,000 K&G Rewards customers 40% of Rewards customers joined the mobile program Mobile Rewards customers are worth at least $30.00 more per year in incremental revenue Overall, 66% are existing customers, 33% are net new customers Mobile Program Results from 2011 Start Date: February 2011 Stores: 107 Mobile List Growth Weekly: 4,000+ Total Members: 180,000+ Mobile Coupon Redemption Rate: Mobile Opt-in, Annual Value: Year 1 Gross Revenue: 94% $ $18,536,000 38
39 1 K&G Mobile Rewards Program Call to Action 2 3 at Text Message Opt in Experience and Trackable Redemption Code Consumer Redeems the Point of Sale Offers and Response Rates $5.00 off 94% 20% off purchase 45% 30% off regular price 20% $20 off purchases of $100 1% 15% off purchases of $150 or more 0.01% 39
40 The LB MSG ME mobile program is a key pillar of the marketing strategy, driving significant revenue at the store. A key pillar of the media mix and integrated with all offline and online marketing pillars Over 360,000 active mobile opt-ins with a less than 3% opt out rate 2011 revenue goal beat by 49% for over $49.5M in mobile revenue Mobile drives instant foot traffic at the stores 40
41 Solution: Mobile Marketing Strategy, Personas, Media Integration Planning, Mobile CRM Managed Service Campaign Execution, Management and Reporting SMS, Mobile Internet, Mobile Preference Center, Scannable Codes, Sweepstakes Store level segmentation and tracking Facebook app tab mobile alert signup Mobile Program Results from May 11 Start /End Date: May 9, 2011/May 24, 2011 Stores: 650 Daily SMS List Growth: More than 5,813 new opt-ins each Day Total Members: 100,000+ Mobile Coupons Sales: $7.2 million 41
42 Tips for Marketers 42
43 Tips for marketers 1 Make sure the four pillars are in place: Successful mobile marketing strategies include strategy, media integration 2 Integrate mobile with offline & online: It works well when integrated with other channels. 3 Begin with a connected CRM approach: Connected CRM results in segmentation, targeting and deeper engagement. 4 Invest in the right mobile marketing tactics: Implement tactics based on your target audience for maximum effectiveness 5 Work with a scalable partner: A good partner will help you sensibly evolve mobile, while observing consumer privacy policies 43
44 Roundtable Questions Discuss your Mobile IQ Should mobile be treated as a media, channel or both? Where should mobile sit within your organization? Marketing or CRM? 44
45 Chris Wayman VP GM Mobile
An Agency s Guide to Text Message Marketing
An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationMobile Marketing Best Practices
Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile
More informationThe Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2
More informationWhat is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
More informationMobile Marketing for the Restaurant & Retail Industries
Mobile Marketing for the Restaurant & Retail Industries The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, email marketing
More information2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.
2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE
More informationWILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013
WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 1 THE JOURNEY OF A BET Introduction Andrew Lee Managing Director, Online Product and pricing Matthew Warner Director of Sportsbook
More informationPlatform Overview! 8 November 2013
Platform Overview! 8 November 2013 About Xtify Allows retailers to employ marketer-focused tools and services when engaging customers! Exclusive focus on the enterprise and their mobile CRM needs! Brands
More informationGrow Your Business wi w t i h a a Mobil i e l A p A p
Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create
More informationbrought to you by waterfall mobile Retail
brought to you by waterfall mobile Retail This Waterfall Quick6 LookBook provides an insider s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.
More informationTop 20 Secrets to Success in Hotel SMS Mobile Marketing
December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded
More informationMulti-channel mobile marketing and CRM solutions for Mobile Network Operators
Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media Interactive Messaging (SMS, MMS, Email and Voice) Mobile Internet
More informationFive Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
More informationA marketer s guide to Responsive Web Design. Patrick Collins President, 5th Finger, a Merkle Company
A marketer s guide to Responsive Web Design Patrick Collins President, 5th Finger, a Merkle Company Agenda Who is Merkle Mobile and 5th Finger? Some trends we re seeing with the mobile web A primer on
More informationBRP SPECIAL REPORT. Loyalty Programs Rewarding the Customer Experience
Loyalty Programs Rewarding the Customer Experience BRP SPECIAL REPORT A supplemental report based on findings from the 2015 CRM/Unified Commerce Benchmark Survey https://bostonretailpartners.com/2015-crm-survey-report/
More informationMobile Marketing. Trends and Perspective by AT&T
Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%
More informationMOBILE MARKETING PROSPECTUS
RED FISH MEDIA 2010. All Rights Reserved STRONGER SALES IN THE PALM OF THEIR HANDS Build brand loyalty, grow your customer database, and of course increase revenue by engaging your consumers with mobile
More information"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com
"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com Your potential customers and clients are viewing your brand on a mobile platform right now. Do you know what they re seeing? Mobile
More information------------------------------------
------------------------------------ Mobile Marketing: Best Practices and Applications This paper explores how mobile marketing can enhance advertising response rates, increase buying traffic and build
More informationGrow Your Business with a Mobile App
Grow Your Business with a Mobile App About Us» Web Source International develops Apps and full e-commerce websites for small to intermediate size businesses and K-12 Schools. We Provide Custom Merchant
More informationSpecial Report: Trends in Mobile Payment April 2015
Special Report: Trends in Mobile Payment April 2015 Contents Executive Summary Consumers Adopting Mobile Mobile Payment Methods Leveraging Mobile Payments Enabling Your Business 2 Confidential & Proprietary
More informationDesigning a Successful Mobile Strategy
Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key
More informationCommon Short Code and SMS Mobile Marketing
Common Short Code and SMS Mobile Marketing The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million,
More informationMobile Marketing for Customer Acquisition and Retention
Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at
More informationHow to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
More informationDrive Business Further Faster With RetailNext
Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about
More information95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets
We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match
More informationSMS/MMS. Push to Send. A Guide to SMS Marketing
SMS/MMS Push to Send A Guide to SMS Marketing Page of Contents INTRODUCTION 3 WHAT IS MOBILE MARKETING? 4 ARE ALL FORMS OF MOBILE MARKETING CREATED EQUAL? 5 HOW DO I INSERT SMS INTO MY EXISTING MARKETING
More informationWhat is online? Offline?
Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles
More informationPersonalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14
Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized
More informationCustomer Relationships Management. Ayca Turhan Hacettepe University Department Of Business Administration
Customer Relationships Management Ayca Turhan Hacettepe University Department Of Business Administration What is CRM? A strategy for managing a company s relationships with clients and potential clients.
More informationMobile Marketing; Mobile Marketing. Value of Mobile Marketing
; Critical to Effective Marketing Strategy Sponsored by: ; What's the Impact 2013 1 Value of Get more customers Access them more often Access them with targeted offers Access them at targeted times Low
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationWeb vs. Mobile Analytics
Web vs. Mobile Analytics What web analytics won t tell you about your mobile customers May 2013 Medio, Inc. One Convention Place 701 Pike Street, Suite 1500 Seattle, WA 98101 www.medio.com 206.262.3700
More informationThe process or set of processes that links the consumers, customers, and end
MARKETING SERVICES 1. MARKETING RESEARCH The process or set of processes that links the consumers, customers, and end users to the marketer through information information used to identify and define marketing
More informationTracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!
1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT
More informationWhite Paper. Exceeding the Mobile Adoption Benchmark: Effective Strategies for Driving Greater Adoption and Usage
White Paper Exceeding the Mobile Adoption Benchmark: Effective Strategies for Driving Greater Adoption and Usage The majority of financial institutions have yet to maximize adoption of mobile banking and
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement
More informationPICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.
euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH
More informationSILVERPOP MOCIAL SURVEY:
SILVERPOP MOCIAL SURVEY: How Companies Are Using Social, Mobile, Local and Email A Silverpop White Paper Email.Marketing.Automation WHITE PAPER Silverpop Mocial Survey: How Companies Are Using Social,
More informationThe changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
More informationIt costs 5 to 10 more times to acquire a new customer than to retain an existing one (Inc)
Loyax is a white-label loyalty platform designed to fit the needs of any business. It blends web, mobile, social and in-store interactions to create a unique customer experience and make your business
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationSPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
More informationQuick Start Guide. Indoor. Your unique camera ID is:
Quick Start Guide Indoor Your unique camera ID is: Welcome to Y-cam HomeMonitor Combining professional wireless internet cameras and a secure online account, HomeMonitor allows you to tap in to your home
More information4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy
4 Stages of a Smart Mobile Strategy 1 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy Nearly every outlet of a marketing program converges on a mobile device. Think about it. From
More informationIntroduction to Digital Marketing. Student Handbook Syllabus Version 5.0
Introduction to Digital Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationTEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing
5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing After a combined 14 plus years in the online lead generation business and now mobile, we have observed and even partaken in
More informationHOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
More informationTurning Big Data into a Big Opportunity
Customer-Centricity in a World of Data: Turning Big Data into a Big Opportunity Richard Maraschi Business Analytics Solutions Leader IBM Global Media & Entertainment Joe Wikert General Manager & Publisher
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationMOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
More informationIncreasing Customer Engagement with Mobile
Increasing Customer Engagement with Mobile Tim McCauley Sr. Director, Mobile Commerce Walgreens Mcommerce Summit: State of Mobile Commerce 2013 May 2 nd, 2013 New York, NY Topics for today s discussion
More informationCelebrus for Telecommunications: Deepening customer intelligence with individual-level digital data
SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very
More informationAs marketers, we re especially adept at brand air-cover and building our complex arsenal of marketing capabilities
Customer Experience As marketers, we re especially adept at brand air-cover and building our complex arsenal of marketing capabilities The latest arsenal of Marketing technologies, channel/media and tools
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationSmart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program
Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive
More information2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.
Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile
More informationapp design & development
FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App
More informationWhy Your Business Needs a Mobile Site
Why Your Business Needs a Mobile Site Mobile apps usage is on the rise During Q4 2014, mobile owners used 26.8 apps on average per month and spent 30 hours, 15 minutes in them. 30 25 20 15 18:18 23:02
More informationNew omni-channel sales approach for personalized Customer Experience at a leading Media company
New omni-channel sales approach for personalized Customer Experience at a leading Media company Customer Experience Management with Salesforce.com Prague June 17, 2014 Agenda The New Selling Experience
More informationSelling Subscription Apps through Apple. 3 Case Study Examples, Best Practices and Step-by-Step Instructions
Selling Subscription Apps through Apple 3 Case Study Examples, Best Practices and Step-by-Step Instructions Why Sell Apps? Table of Contents 3 Case Study Examples Apple s Terms Best Practice: Sell through
More informationLeaving Money On The Table
10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the
More informationGETTING STARTED WITH MOBILE MARKETING
GETTING STARTED WITH MOBILE MARKETING Why care about mobile? What universal thing do we all carry? In August 2014, Nielson reported that 70% of all Americans own a smartphone Smartphone facts According
More informationThe Kahuna Mobile Marketing Index
The Kahuna Mobile Marketing Index A report on consumer engagement metrics and other key market insights Intro Mobile has fundamentally changed the way businesses acquire, engage and retain customers. Globally,
More informationMONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by
MONETIZING THE MOBILE APP A Light Reading Webinar Sponsored by TODAY S PRESENTERS ANDY GRAY Moderator Heavy Reading CASSIDY SHIELD Head of Global Marketing Content, Cloud, Communications 2 AGENDA 1. Service
More information50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
More informationSponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
More informationHow Mobile Vouchers are Transforming Mobile Marketing
How Mobile Vouchers are Transforming Mobile Marketing By: Sarah Owen Vice President, Mobile Commerce Solutions Lisa Shank Director, Advanced Solutions and Innovations 2011 First Data Corporation. All trademarks,
More informationMobile Engagement Platforms: Mastering Mobile Marketing with Impact
Mobile Engagement Platforms: Mastering Mobile Marketing with Impact Executive Summary This paper will demonstrate how consumers increasing use of mobile activation points is driving marketers to re-evaluate
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationJoin the Club! Club CITGO Loyalty Rewards Program
Join the Club! Club CITGO Loyalty Rewards Program What is Club CITGO? Club CITGO is the loyalty solution you ve been waiting for! Your customers will love this easy-to-use mobile app that allows them
More informationSOCIAL MARKETING GOES MAINSTREAM
211 SOCIAL MARKETING SURVEY SOCIAL MARKETING GOES MAINSTREAM BY BRIAN QUINTON What s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It s arbitrary, but 75% seems
More informationMOBILE MARKETING BEST PRACTICES
MOBILE MARKETING BEST PRACTICES WE VE PUT TOGETHER A GUIDELINE TO HELP YOU REMAIN COMPLIANT, INCREASE YOUR OPT-IN LIST AND MAKE YOUR NEXT CAMPAIGN A SUCCESS. Mobile is a great way for you to communicate
More informationWinning Hearts and Markets with Mobile Customer Loyalty Programs Strategies and Solutions for Operators, Brands, Agencies, and Media Companies
Winning Hearts and Markets with Mobile Customer Loyalty Programs Strategies and Solutions for Operators, Brands, Agencies, and Media Companies 2 Overview Loyalty programs are a key part of the mobile marketing
More informationMobile- The shop in your pocket. White Paper. Multi-Channel Marketing. Published by Velti - The leading global technology provider of mobile marketing
White Paper SEPTEMBER 2012 The UK Opportunity for Total Mobile Multi-Channel Marketing for Retailers Mobile- The shop in your pocket Published by Velti - The leading global technology provider of mobile
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationThe Power of Mobile Analytics
The Power of Mobile Analytics Cellphones have become our umbilical cords to the world Check your pocket. Check your purse. If you are like 90 percent of mobile users, you ll find your cellphone there or
More information30 Proven Strategies to Improve Onboarding, Cross- Selling and Retention. JIM MAROUS PUBLISHER Bank Marketing Strategy @jimmarous
30 Proven Strategies to Improve Onboarding, Cross- Selling and Retention JIM MAROUS PUBLISHER Bank Marketing Strategy @jimmarous #fbforum2014 Onboarding A series of targeted multi-channel communications
More informationactionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing
More informationNOTIFICATION BEST PRACTICES. Reaching Beyond the App to Add Value and Increase Customer Intimacy
MESSAGING MASTERS SERIES PUSH NOTIFICATION BEST PRACTICES Reaching Beyond the App to Add Value and Increase Customer Intimacy by Jose Santa Ana, Director of Product Marketing, Message Systems Apps Are
More informationTop 6 Strategies to Build Your Marketing Communication Plan
Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook
More informationHoliday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015
Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market
More informationAT&T Mobile Barcode Services
Product Brief AT&T Mobile Barcode Services Managed Experience at the Moment of Interest. Traditional media represents the vast majority of today s total advertising spend. However, print, TV, point of
More informationBanking in the Mobile Age: MicroStrategy s Mobile Solutions. Stephen Bruggers VP Financial Services Solutions
Banking in the Mobile Age: MicroStrategy s Mobile Solutions Stephen Bruggers VP Financial Services Solutions Agenda Banking in the Mobile Age Transformation of Banking! Four Pillars of Mobile-Age Banking
More informationMaking an Impact with Mobile March 17, 2015
Making an Impact with Mobile March 17, 2015 PayPal and SVGives PayPal will provide a 1% match to all donations made through PayPal during the 24 hour event Payments via Razoo Mobile Select Donate on
More informationFACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce
FACEBOOK MARKETING 2015 Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce January 21, 2015 AGENDA: 1. Facebook At-A-Glance 2. Facebook Organic Marketing, a.k.a the FREE News
More informationOMNICHANNEL CAMPAIGN MANAGEMENT SOLUTION A WINNING STRATEGY FOR RETAILERS AND BRANDS
OMNICHANNEL CAMPAIGN MANAGEMENT SOLUTION A WINNING STRATEGY FOR RETAILERS AND BRANDS OMNICHANNEL DIGITAL COUPONS MARKET OVERVIEW Marketers face the challenge to keep pace with the rapid change and growth
More informationMobile banking A catalyst for improving bank performance
Mobile banking A catalyst for improving bank performance Contents Introduction mobile banking at the tipping point 1 A confluence of factors 2 The demographics of mobile banking 3 Opportunities for operational
More informationFive Best Practices for Building Your Mobile Marketing Opt-In Database
Five Best Practices for Building Your Mobile Marketing Opt-In Database Table of Contents IN-STORE SOLUTIONS In-Store Signage...3 Bag Stuffers & Receipt Promotion...4 DIGITAL & SOCIAL SOLUTIONS Email Marketing...5
More informationSEM1 3.04 A - Promotion
SEM1 3.04 A - Promotion PE Understand the use of direct marketing to attract attention and to build a brand PI Explain the nature of online advertising PI Discuss types of direct mail tactics Terms Online
More informationMobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com
Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers
More informationBricks, Mortar & Mobile
Bricks, Mortar & Mobile Building an Effective In-Store mcommerce Strategy EXECUTIVE SUMMARY: Over the course of the last few decades, retail has seen ecommerce emerge and succeed as a viable sales channel.
More information5 Ways to Drive Down Mobile App User Acquisition Costs
5 Ways to Drive Down Mobile App User Acquisition Costs 5 Ways to Drive Down Mobile App User Acquisition Costs If you re a mobile app marketer, you know that the cost of acquiring mobile app users just
More information