Prayer Community Acupuncture

Transcription

1 Prickle Community Acupuncture Clinic

2 About us Prickle is a non-profit health provider; our goal is to grow into a community clinic Source: Progress Leader Jan 2010 Prickle is a community acupuncture organisation formed in Melbourne 2009 Our Mission: To make acupuncture more affordable and accessible To target services to people with low incomes and from disadvantaged backgrounds Since 2009, we have operated two pilot clinics (each open one day a week) sponsored by Inner East Community Health Services. We re affordable Our services will be directed to those that can t use the other health services regularly because of price We re collaborative, not competitive We want strong relationships with other services. Being non-profit makes it easier for other services to refer patients to us. We re engaging Holistic health includes healthy eating and exercise. Our pilot clinics featured in January 2010 s Progress Leader

3 The social issue Poor and disadvantaged people can t afford quality healthcare People with disabilities and socioeconomic disadvantages are at higher risk of chronic disease People in the lowest socioeconomic status report the highest incidences of: Smoking Obesity Depression Diabetes Chronic respiratory disease Cardiovascular disease Severe or profound disability Without a decent income, these people have little chance to access holistic healthcare Acupuncture can help: Manage and prevent chronic disease Reduce the burden on community and public health systems Reduce dependence on medications Increase health and happiness Who we can help A large percentage of our patients receive government benefits and are referred from other services Prickle aims to fill the gap not met by existing providers: we provide affordable acupuncture and complement state and community health services

4 Prickle Website

5 INNER EAST COMMUNITY HEALTH SERVICE

6 INNER EAST COMMUNITY HEALTH SERVICE Yarra Health Services 283 Church Street, Richmond Boroondara Community Health Centre 378 Burwood Road, Hawthorn

7 Practitioners The Prickle Community Acupuncture team consists of: Christine Lee B.App.Sci(CM)/B.App.Sci(HB), B.A. Registered Doctor of Chinese Medicine since 2008 Co-ordinator of TCM Volunteer Clinic, The Wellington Centre (2009-present) State Committee member, Australian Acupuncture & Chinese Medicine Association ( ) Acupuncturist at Prickle clinic Hawthorn (2009 present) Private practice City Health Melbourne ( ) Helen Bourke B.App.Sci(CM)/B.App.Sci(HB) Registered Doctor of Chinese Medicine since 2009 Volunteer at TCM Volunteer Clinic, The Wellington Centre ( ) Acupuncturist at Prickle clinic Richmond (2010 present) Private practice Bing s Natural Health Chinese Medicine (2011-present)

8 Richmond Clinic

9 Richmond Clinic

10 Who is the low-cost acupuncture patient? Prickle pilot clinic current patient gender (% of patients) Prickle pilot clinic current patient age (% of patients) Female, 72% Male, 28% 14% 29% 18% 11% 22% 5% 1% >10 11 to to to to to Prickle pilot clinic current patient income (% of patients) Med, 15% High, 2% Low, 83%

11 Who is the low-cost acupuncture patient? Prickle pilot clinic patient demographics (% of patients) 27% 29% 26% 12% 4% 2% Local 1-5km 5-10km 11-15km 16-20km 21km+ Prickle pilot clinic current patient- reason for visit (% of patients) Other, 34% Pregnancy support, 5% Mental Health, 5% Pain, 56%

12 Board of Directors Christine Lee (President) - Christine is a registered Chinese Medicine practitioner. She is a co-ordinator at the Hands on Health Chinese Medicine Collingwood clinic. She is also a member of the Victorian State Committee of AACMA - the peak body representing acupuncturists and Chinese Medicine practitioners in Australia. Joanne Sharkey (Vice President) - Joanne is a registered Chinese Medicine practitioner. Joanne was an original founder and practitioner at Prickle. She continues to provide strategic advice. She is currently residing in Beijing Helen Bourke (Secretary) - Helen is a registered Chinese Medicine practitioner. She works as an acupuncturist for the Richmond Prickle clinic, as well as practicing privately in Middle Park. Tom Novak (Treasurer) - Tom is a strategy manager, and has had six years experience consulting for one of the world's largest management consulting firms. His background is in customer strategy, business transformation and finance analysis. Tom is currently completing his MBA at Melbourne Business School. Alex Gibson (Board member) - Alex is a social media strategist and developer. Alex created our website, wiki and online patient database and continues to provide strategic advice. He is currently residing in Beijing. Frances Farnan (Board Member) - Co-founder, acupuncturist currently practicing at Moonee Ponds & Torquay Registered practitioner of Chinese Medicine Frances was an original founder and practitioner at Prickle. She continues to provide strategic advice. Willliam Lee (Board Member) - William works in communications. He has a background in web and software development. His key contributions to Prickle are as an advisor in branding, social media, graphic design and media. He also provides support for web and database management. Damian Facciolo (Board Member) - Damian is a grants co-ordinator. He also has many years working in the non-for-profit sector as a health advocate. Damian has a broad knowledge of the health sector and grant application process.

13 The Challenges Maintaining Patient Privacy in Multi-bed environment Using borrowed space Staff resources Limited Financial Resources Limitation for Promotion and Growth of clinic

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15 Prickle Community Acupuncture Future direction Our first years of operation have given us valuable experience and the desire to open a multi-bed acupuncture clinic Prickle s strengths Existing patient database Established clinical systems Established links with community and state health services Established and growing referral networks Feb 2010 Incorporated association & Tax Concession Charity (Health Promotion Charity)

16 The Crunch

17 Source: Prickle intercept study What is the demand for low-cost multi-bed acupuncture? Those that would consider acupuncture for treatment (% of respondents) Would you consider acupuncture for a health issue? 90% Would you consider a multi-bed clinic for acupuncture? 70% Would you consider a mult-bed clinic at a reduced price? 79% 0% 25% 50% 75% 100% Surveys in target areas (Moreland and Yarra) indicate a high potential demand for treatment in a multi-bed clinic, especially at reduced cost

18 Working with The Crunch The Crunch can take us to the next level Prickle Community Acupuncture has existing strengths and is ready to grow Prickle Community Acupuncture Found our target market Had clinical success with our services Becoming known in community health networks Found a model that will deliver our services at relatively low costs Ready to grow The Crunch Business Develop ment Program Prickle Community Acupuncture Full-time multi-bed clinic opening 2012 Interested in being involved? Contact Christine Lee or Helen Bourke