BMA227 Small Business Management

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1 BMA227 Small Business Management Semester 2, 2012 THIS UNIT IS OFFERED IN: LAUNCESTON & HOBART Professor Morgan Miles & Mr. Sam Pathik CRICOS Provider Code: 00586B

2 Contact Details Lecturer: Campus: Room Number: Professor Morgan Mile Launceston Campus TBA Phone: Consultation Time: By appointment Lecturer: Campus: Consultation Time: 'Mr. Sam Pathik' Hobart Campus By appointment 2

3 Contents Contact Details Page 2 Unit Description. Page 4 Intended Learning Outcomes and Generic Graduate Attributes.... Page 5 Learning Expectations and Teaching Strategies Approach.. Page 6 Learning Resources.. Page 6 Details of Teaching Arrangements Page 7 Assessment Page 7 Submission of Coursework. Page 10 Academic Misconduct and Plagiarism.. Page 11 Planned Workshop Program. Page 12 Planned Study Schedule. Page 12 3

4 Unit Description Studying Small business management at UTAS is about being entrepreneurial. It is about being focused on opportunities, creativity and innovation. It is also about having a passion for doing the things that are important to you, be they related to business or not. It is about challenge and persistence. It is about the development of an enterprising mindset, from which you can create the opportunities for your satisfaction. To successfully complete this unit, you will be required to make a contribution (physically, intellectually and emotionally) that may be higher than you have made in your past studies. Small business management is not for the faint-hearted, the timid, those who cannot cope with ambiguity or those who want black and white answers. It is for individuals who are self-motivated, resourceful and persistent. It is for those who have a sense of humour, who have a passion for implementing new ideas, who can learn from failure and bounce back from it, and who are willing to take calculated risks in their entrepreneurial endeavours. In short, it is a process of self-discovery. The purpose of this course is to develop an understanding of entrepreneurship as innovation, risk acceptance, and planning. Independent, social, family and corporate new ventures will be studied. Pre-Requisite/Co-Requisite Unit(s) NIL Enrolment in the Unit Unless there are exceptional circumstances, students should not enrol in BMA units after the end of week two of semester, as the School of Management cannot guarantee that: any extra assistance will be provided by the teaching team in respect of work covered in the period prior to enrolment; and penalties will not be applied for late submission of any piece or pieces of assessment that were due during this period. 4

5 UNIT LEARNING OUTCOME MAPPING Learning Outcomes In this unit students will learn: Assessment Criteria In assessing the learning outcome I will be looking at your ability to: Assessment Methods Graduate Attribute Outcomes To develop a degree of familiarity with current theory and research in small business management and entrepreneurial behaviour. Analyse course readings and present ideas and concepts espoused to the class. Class discussions, quizzes and project presentation. The assessments and teaching activities in this unit have been designed to develop the following graduate attributes in students: Knowledge (3) The ability to transfer and apply knowledge to complex and uncertain business situations and transmit that knowledge to professional peers for critical discussion. Functioning knowledge in small business management and the ability to apply it to the business environment. Functional lifelong learner for professional and personal career aspirations. To gain an understanding of the processes of small business management: Analyse course readings and present ideas and concepts espoused to the class Project presentation Communication (3) The ability to engage in persuasive, succinct oral discussions to communicate and defend a position held both individually and as part of a group, and to effectively respond to audience questions. To understand the critical role of small business management in society and the economy. Analyse course readings and present ideas and concepts espoused to the class Class discussions, quizzes and project presentation. Problem solving (2) Effective problem-solving skills including the ability to apply small business management theories and concepts, and logical and creative thinking to a range of multi-dimensional business related problems. An awareness of when additional information is needed and the capacity to locate, analyse and use it. Global perspective (3) - Group and interpersonal skills to sensitively connect, collaborate and negotiate with people from diverse global cultures and backgrounds in a professional context. The ability to use small business management knowledge and theories to evaluate decision making in the global business environment and consider global influences in work practices and decisions. 5

6 Learning Expectations and Teaching Strategies/Approach Unit Objectives: BMA227 is a course that seeks to integrate all of the functional areas into an integrated Small Business strategy. Specific objectives include: 1. To develop a degree of familiarity with current theory and research in small business management and entrepreneurial behaviour. 2. To gain an understanding of the processes of small business management. 3. To understand the critical role of small business management in society and the economy. Expectations The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The University s Code of Conduct for Teaching and Learning states: Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time. Occupational Health and Safety (OH&S) The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit you should refer to the University s policy at: Learning Resources Prescribed Text Small Business Management: Launching & Growing Entrepreneurial Ventures, Longenecker, Petty, Palich and Hoy. South-Western: Cengage Learning. My Learning Online (MyLO) MyLO software has been incorporated into the delivery of this unit to enhance the learning experience by providing access to up to date course materials and by allowing for online discussion through this web based environment. 6

7 To access MyLO from your own computer you will need the appropriate software, and hardware to run that software. See Learning Online at for computer software you will need. Note: Older computers may not have the hardware to run some of the required software applications. Contact your local IT support person or the Service Desk on if you experience difficulties. The School of Management has prepared a MyLO Information Sheet which includes access guidelines and contact information. It is available to download as a word document from the School of Management website: Privacy Policy and Notice The School of Management takes the utmost care to protect the privacy and security of your personal information and to ensure its accuracy. If you have any concerns about your privacy in MyLO please contact the unit coordinator of this unit or view the University of Tasmania MyLO Privacy Policy Statement available from the university website on Details of Teaching Arrangements Workshops This unit meets weekly. A process of student-centred learning is used whereby you are required to take full responsibility for your learning. Your attendance is vital to ensure you meet the assessment requirements of the unit. Communication, Consultation and Appointments Your lecturer s office is A250 (Launceston). Please contact via phone/ to arrange a suitable time to meet. Assessment Assessment Schedule In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total available marks. Details of each assessment item are outlined below. Assessment Item Value Due Date Two tests on text 50 marks EACH CLASS PROJECT 50 marks END-OF-TERM 7

8 Assessment Item 1 Tests on text and class discussions Task Description: Task Length: Due Dates: Value: 2 tests in class on text and class discussion Class time TERM 25 marks each Total of 50 marks Assessment Item 2 PROJECT and PRESENTATION Task Description: You are required to do a management assistance project for a local small business or social enterprise in a team. You must: 1. Form a team of 2 to 4 students. 2. Select form the business and social enterprises offered in class or locate a local small business or social enterprise to work with. 3. Develop and implement a management assistance intervention for this local small business or social enterprise. The instructor will attempt to provide a list of potential firms, but student team is ultimately responsible for finding their own customer for no-cost management assistance. Management assistance interventions include for example: 1. Developing a business plan for a agro business 2. Doing a market analysis for a social enterprise or charity 3. Re-positioning a firm in the market by a segmentation, targeting and positioning intervention for a wood products manufacturer 4. Developing a succession strategy for a family business Assessment Criteria: Did the student team help the organization. How did the organization s management perceive the assistance? The presentation minutes to describe what you did to the class and the manager. Task Length: The term of the class Due Dates: Last day of class Value: 50 marks 8

9 Special Consideration and Student Difficulties If a student is experiencing difficulties with their studies or assignments, have personal or life planning issues, disability or illness which may affect their course of study, they are advised to raise these with their lecturer in the first instance. Students may also contact the Student Adviser, who will be able to help in identifying the issues that need to be addressed, give general advice, assist by liaising with academic staff, as well as referring students to any relevant University-wide support services. The Student Adviser is located in room 318a in the Commerce Building in Hobart and is contactable by phone on In Launceston the Student Adviser is located in room A168 in Building A and is contactable by phone on There is also a range of University-wide support services available including Student Services, International Services and Learning Development. Please refer to the Current Students homepage at: Should a student require assistance in accessing the Library, visit their website for more information at Students who have completed their examinations and who feel that they have been disadvantaged due to illness or other circumstances affecting their study, may fill out a form to request that their lecturer takes this into consideration when marking the examination. Forms should be submitted directly to the relevant school, accompanied by appropriate supporting documentation, as soon as possible after the completion of the examination. Granting of special consideration is at the discretion of the lecturer and school. The relevant form can be found at the following website: Students with a non-english speaking background may be permitted to take a bilingual dictionary into an exam. This dictionary must not be annotated, that is, it must have no notes written in it. In order to use a bilingual dictionary students must request permission from the Student Centre. 9

10 Submission of Coursework Lodging Coursework All Coursework must have the School of Management Assignment Cover Sheet and Title Page attached, both of which are available as a blank template from the School of Management website: All assignments must include the tutor s name on the assignment Cover Sheets when they are submitted. If this is not done the assignment will not be accepted and therefore marked. Please remember that you are responsible for lodging your Coursework on or before the due date. We suggest you keep a copy. Even in the most perfect of systems, items sometimes go astray. Assignments must be submitted electronically through the relevant assignment drop box in MyLO. All coursework must be handed in at 2.00 pm on the due date. Requests for Extensions Written Coursework: Extensions will only be granted on medical or compassionate grounds and will not be granted because of work or other commitments. Requests for extensions should be made in writing to the unit coordinator prior to the due date. Medical certificates or other evidence must be attached and must contain information which justifies the extension sought. Late assignments which have not been granted an extension will, at the lecturer s discretion, be penalised by deducting ten per cent of total marks for each full day overdue. Assignments submitted more than five days late will normally not be accepted by the unit coordinator. Faculty of Business Late Assessment Policy A full copy of the Faculty of Business late assessment policy is available from the Faculty homepage - Academic Referencing and Style Guide Before starting their assignments, students are advised to familiarise themselves with the following electronic resources. The first is the School of Management Guide to Writing Assignment, which can be accessed from the following site - : The guide provides students with useful information about the structure and style of assignments in the School of Management. The second is the Harvard Referencing System Style Guide, which can be accessed from the UTAS library (http://utas.libguides.com/content.php?pid=27520&sid=199808). The Harvard Referencing System will be used in all School of Management units, and students are expected to use this system in their assignments. 10

11 Academic Misconduct and Plagiarism Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an assignment or an examination and any other conduct by which a student: (a) seeks to gain, for themselves or for any other person, any academic advantage or advancement to which they or that other person are not entitled; or (b) improperly disadvantages any other student. Students engaging in any form of academic misconduct may be dealt with under the Ordinance of Student Discipline, and this can include imposition of penalties that range from a deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that can be imposed are available in the Ordinance of Student Discipline Part 3 Academic Misconduct, see Plagiarism is a form of cheating. It is taking and using someone else s thoughts, writings or inventions and representing them as your own, for example: using an author s words without putting them in quotation marks and citing the source; using an author s ideas without proper acknowledgment and citation; or copying another student s work. If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at The intentional copying of someone else s work as one s own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original author s permission is required before a work within the database can be viewed. For further information on this statement and general referencing guidelines, see or follow the link under Policy, Procedures and Feedback on the Current Students homepage. 11

12 PLANNED Workshop Program When: Where: Wednesdays 9:00 am 11.00am NH.AV29 (Swanson Building) AMC PLANNED Study Schedule DATE TOPIC TEXTBOOK CHP ASSIGNMENTS TO BE DONE PRIOR TO CLASS 18 Jul 1 Introduction DEVELOP PROJECT TEAM 25 July 2 Ethics 3 Start-ups 1 August 4 Franchise 5 Family Business HAVE YOU LOCATED A SMALL BUSINESS OR SOCIAL ENTERPRISE TO WORK WITH? WHO? 1. How many Small Businesses are there in Australia? 2. Tasmania? 3. HAVE YOU LOCATED A SMALL BUSINESS OR SOCIAL ENTERPRISE TO WORK WITH? WHO? HAVE YOU LOCATED A SMALL BUSINESS OR SOCIAL ENTERPRISE TO WORK WITH? WHO? 8 August 6- B-plan 7- Marketing Plan 15 August TEST 1 22 August 8- Organizations 9- Location 29 August 10 Financials WHAT PROBLEM WILL YOUR TEAM WORK ON FOR THE SME? Mid-Semester Break 3 September to 7 September 12 Sept Finance INVITE YOUR SMALL BUSINESS OWNER OR SOCIAL ENTERPRISE MANAGER TO THE OCT. 10 CLASS FOR PRESENTATION 19 Sep. 13- Harvest 14 CRM WHAT ARE THE POTENTIAL SOLUTIONS TO THE PROBLEM? 26 Sept. 15 NPD and Supply Chains 16 Pricing 3 October 17 Promotions 18- Global SB INVITE YOUR SMALL BUSINESS OWNER OR SOCIAL ENTERPRISE MANAGER TO THE OCT. 16 CLASS FOR PRESENTATION 10 October 17 October TEST 2 PROJECT PRESENTATIONS Examination Period: 27 October 13 November

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