Legal Marketing and Your Future: Actively Planning for Success LMA-LA CME Conference / November 4, 2015

Transcription

1 Legal Marketing and Your Future: Actively Planning for Success LMA-LA CME Conference / November 4, 2015 Presented By: Jennifer Scalzi

2 Overview Industry Insights & Trends Online and Paper Persona Alignment Mapping a Career Path Successfully managing up Goal Setting Copyright 2015 J. Johnson Executive Search, Inc. 2

3 First Things First: Current Market Conditions Movement / Positions: Office/Regional Roles: broad exposure to events, proposals/pitches, communications Business Development Roles: increasing level of responsibility and exposure as advisor to lawyers; deep knowledge of specific practices and industries Client-facing roles: CRM, feedback interviews Reassessment At The Top: as C-level talent depart, firms are using the time to reassess their needs/wants Clients Are Asking For: Project and people management skills Proactive business development experience An understanding of how the business runs at a higher level Copyright 2015 J. Johnson Executive Search, Inc. 3

4 Your Resume Keep it updated and relevant even when you re not looking! On paper: paper resume is a great place to keep a running list accomplishments. Then tailor when ready by opportunity Online: Update LinkedIn resume periodically so you can be found for opportunities Copyright 2015 J. Johnson Executive Search, Inc. 4

5 Social Media: Why it Matters 75% of employers research candidates online before pursuing 70% of these do NOT pursue candidates based on what they see (2010 Microsoft Study) LinkedIn is your personal CRM Encourages word of mouth, referrals, recommendations Pushes information daily to facilitate networking contact, follow up Allows easy sharing of content and updates Helps manage and enhance your reputation Draws traffic to a particular online resource Brands yourself as an expert Media, conference producers, recruiters, competitors are surfing for talent Copyright 2015 J. Johnson Executive Search, Inc. 5

6 Creating and Maintaining Your Online Presence Fully complete your experience with a summary of each position using key words by how you would like to be found; then set a reminder to update it quarterly Use first person Must match resume Professional Headline: Your personal tagline that describes what you do and for whom the default is current employment title and company Use word to type and spellcheck and then paste into LI Put spaces on both sides of slash marks so LI and external search engines know they are distinct words (ex. Either / Or) Update your personal URL For extra kick, add articles you ve written, presentations, media mentions, etc. Update your status at least once weekly Review network updates and correspond with people accordingly Copyright 2015 J. Johnson Executive Search, Inc. 6

7 Copyright 2015 J. Johnson Executive Search, Inc. 7

8 Where Do You Want To Be / How Long Does It Take? Chief Marketing Officer = 20+ years Director of BD = 15+ years Regional Marketing/BD Manager = 12+ years BD Manager - Transactional = 10+ years BD Coordinator - Corporate = 8 years Senior Marketing Coordinator = 5 years Marketing Coordinator = 3-4 years Copyright 2015 J. Johnson Executive Search, Inc. 8

9 Who Do You Want To Be: Which of these most appeal to you? Thought leadership your own/original Manage and develop people HR, performance management issues Navigate politics acutely aware of all moving parts and ready to navigate on a dime Bottom-line responsibility Grace under fire and accepting good with the bad Move the needle Seeing change/progress regularly Personal relationships Loyalty Copyright 2015 J. Johnson Executive Search, Inc. 9

10 How many top titles in the Am Law 100? Copyright 2015 J. Johnson Executive Search, Inc. 10

11 Positions That Tap Out Events Public Relations Writing Graphic design How can you keep your core interest while proactively redefining what it looks like? And then make it happen? What is your transferable skill set? Copyright 2015 J. Johnson Executive Search, Inc. 11

12 Assessment Trigger Points: When to take a close look? No room to move up after 3 years Uninterested in subject matter Pigeon-holed Your expertise is ready to shine Firm shake-up Topsy-turvy work-life balance Market changes Copyright 2015 J. Johnson Executive Search, Inc. 12

13 The Art Of Managing Up (it takes practice!) Copyright 2015 J. Johnson Executive Search, Inc. 13

14 When Everyone Is the Boss Anticipate needs to make them look good Adapt your style Communicate succinctly Evangelize: tell them what you do (and don t do) If there s a problem, come armed with possible solutions 14

15 Questions to Ask Your Manager How would you describe your management and leadership style? What are your goals and top priorities for this team? What is your definition of a top performer? What does success for this team look like to you? How do you expect this team to help contribute to the goals of our firm? How do you prefer that I communicate with you , in-person? How do you like to be approached regarding an issue or challenge? How often do you want to meet with us as a team and on a one-to-one basis? 15

16 Your Networking Plan Copyright 2013 J. Kelly Hoey & J. Johnson Executive Search, Inc. 16

17 Networking is Key! Career control Understand career options Visibility in the profession Reputation Building (be sure to not let this one back fire on you ) Hear about unadvertised opportunities Locate mentors & sponsors Peer support Information exchange ( Best Practices ) Learn new skills Glass Ceiling External Recognition Share your experience & expertise Copyright 2015 J. Johnson Executive Search, Inc. 17

18 Career Plan or Just Luck? LMA Volunteering Trainings Jobs Contacts Skills Your Career Now Friends Education Social Media Work Colleagues Internships Your Career Next Tasks Conferences Copyright 2015 J. Johnson Executive Search, Inc. 18

19 Create Your Networking Plan Understand Your Network Proactively Select Opportunities Establish Career Goals Copyright 2015 J. Johnson Executive Search, Inc. 19

20 Who Do You Know? Volunteering Skills Jobs Internship Mentors Sponsors LMA Your Career Next Your Career Now Your Network Friends Work Colleagues Tasks Education Copyright 2015 J. Johnson Executive Search, Inc. 20

21 Contacts + Opportunities = GOAL Gap activity Career Networking Opportunitie s Gap activity Follow-up Personal CRM: keeping people advised of what you re up to Copyright 2015 J. Johnson Executive Search, Inc. 21

22 Legal Marketing and Your Future: Actively Planning for Success LMA-LA CME Conference / November 4, 2015 Presented By: Jennifer Scalzi