7 Ways Application Infrastructure and Middleware will drive growth. Barry Sponsler Solution Consultant

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1 7 Ways Application Infrastructure and Middleware will drive growth Barry Sponsler Solution Consultant

2 Growth-based B2B ecommerce challenges What B2B ecommerce challenges do growing companies face?

3 Medical B2B ecommerce challenges Standards and regulation compliance Transaction status visibility and traceability Transportation / Logistics Onboarding of new shippers, carriers, service providers Integration with less technically sophisticated partners

4 Consumer Goods B2B ecommerce challenges Implementation of demand-driven replenishment Expose data to partners securely and on-demand Distribution Synchronization of product catalog data Reduce chargebacks and improved vendor scorecard

5 B2B ecommerce challenges Retail Data delivery for business intelligence applications Faster integration with new vendors / service providers Manufacturing Connect internal processes with industry hubs Integration with less technical offshore partners

6 Negative effects What are the negative effects on the business if these challenges are not met effectively?

7 Negative effects Increased time to revenue Higher operating costs Decreased competitive advantage Slow response to new mandates / regs Poor quality information delivery Hit or miss decision making Lower management team confidence

8 What can be done? The business is growing / not addressing the challenges effectively / experiencing one or more of the negative effects what can be done? Development / deployment of a comprehensive Application Infrastructure and Middleware strategy

9 Application Infrastructure and Middleware (AIM) Application Infrastructure = enterprise level hardware and software application environments Middleware = Software glue that enables independently designed applications, software components and/or services to work together. Significant CAGR predicted for the purchase of AIM products & services by SMB s (LT 1000 employees) thru 2017 WHY???

10 Application Infrastructure and Middleware (AIM) Growing SMB s understand the need to increase B2B ecommerce capabilities to support expansion / remain competitive BUT most SMB s are resource-constrained ($ & staff); difficult to develop a larger B2B ecommerce footprint

11 B2B Hyperconnectivity A larger B2B ecommerce footprint supports the concept of B2B Hyperconnectivity B2B Hyperconnectivity = the ability to easily integrate with multiple data sources and services using a variety of B2B communications protocols in a cost effective, rapidly deployable, secure and scalable manner.

12 Personal Hyperconnectivity

13 B2B Hyperconnectivity System Monitor AIM software & services

14 B2B Hyperconnectivity: Approaches Tactical Short term; point solution; lower initial deployment cost; higher ongoing maintenance Strategic Long term view; comprehensive solution; higher initial deployment cost; lower ongoing maintenance

15 B2B Hyperconnectivity: Tactical External Locations, Partners, & Services Multiple Divisions & Remote Locations Customers Warehouse & Distribution Cloud Based Applications & Hubs EDI XML Spreadsheets Flat Files Web Services Application- Specific Documents Databases ERP CRM SCM WMS/TMS Database Business Intelligence & Reporting On-Premise Applications, Services, & Data

16 Trading Partners B2B Hyperconnectivity: Strategic Communications: AS2 / FTP / VAN / Web Services Cloud-based applications Web Services Integration Middleware Dashboard

17 Strategic Solution: Attributes Integrated solution: Complete solution with no third-party prerequisites Uniform & consistent user experience Meet multiple business integration requirements with a single platform and skillset Supports any trading partner data format: EDI, XML, flat file, spreadsheet Embedded B2B communications support

18 Strategic Solution: Attributes Efficient solution Wizard-based user interface Smart mapping Reusable integration models/objects Automated exception notification Auditing and browser-based Dashboard

19 Strategic Solution: Attributes Complete solution No custom programming for standard integrations Team development / repository support Scalable for your growth not a point solution that you will outgrow Single throat to choke ; 1 call gets a USA-based technical support team 24/7 Experienced Services team for critical projects / staff augmentation

20 7 ways AIM drives growth Reduced time to revenue Lower operating costs Increased competitive advantage Rapid response to new mandates / regs Higher quality information delivery Better decision making Enhanced management team confidence

21 Barry Sponsler Solution Consultant p: e:

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