Leverage Procurefficient Procurement and Regional Planning

Transcription

1 Developing our business the Mobile Way Arve Johansen, Deputy CEO Telenor and Head of Telenor International Mobile 1 1 & Strong group-wide governance Key Success Factors Agility and competence Simplicity & focus Group commitment 2

2 & & 3 Investment optimisation Mobile business model profitable in new s Key drivers Large group-wide procurement savings Exploiting opportunities in existing technology Benchmarking and best practice sharing Efficient network operations 4

3 & & 5 The Mobile Way management principles philosophy Implementation Integrity Passion for business Change and constant renewal Empower People Operational excellence Telenor in key positions in all companies rotation Succession planning for all critical positions Bonus and incentives on important value drivers 6

4 & & 7 Seamless availability of customer services when roaming 58 mill. subscribers Leverage scale in selected procurement activities Improved services to multinational clients Group cooperation in roaming 8

5 & & 9 Creating local competitive advantage Local responsiveness Best practice & Idea sharing Formal & Virtual networks service framework marketing framework Mobile Way tools go-to-market 10

6 & & Building the djuice brand Phone + Reasonable Price plan djuice offers more Value Proposition Tailor- made and bundle of services Sponsorships and Loyalty Activities Brand & Communication with Attitude Tasty sugar water Something Extra Sponsorships And Loyalty Activities Brand & Community with Attitude 11 Building the revenue base Services, Partnerships, Events important to develop (ARPU) and retain customers (Churn) Subs / Revenues Handset and Price important to gain critical mass Time 12

7 & & djuice under Telenor leadership Strategy - market leadership within youth Reduced time-to-market securing strong positioning Norway, Subs: Sweden, Subs: Ukraine, Subs: Hungary, Subs: Positive impact on the mother brand Bangladesh 13 Profitability in low-arpu s Volumes and margins matter more than ARPU Tailored pricing Manage acquisition costs Optimise network costs New distribution solutions Fill the networks with traffic! ARPU (NOK) EBITDA margin TnMobil Sonofon Pannon DiGi Kyivstar GrameenPhone ProMonte 14

8 & & Strong group-wide governance Key Success Factors Agility and competence Simplicity & focus Group commitment 15 Pakistan Deploying the Mobile Way from day one Full-scale industrialisation Positioning Network rollout Business processes Leveraging Telenor s greenfield and emerging market expertise Record speed rollout and launch Fast subscriber uptake Quality operator position conquered 16