PavestonePress. WeMean. the business BUSINESS. of serving our customers

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1 VO L U M E T E N I S S U E O N E S U M M E R PavestonePress T H E N E X T G E N E R A T I O N O F P E R M E A B L E P A V I N G S O L U T I O N S the business BUSINESS of serving our customers OUR PROMISE TO YOU: New Products New Services New Dedication TOGETHER WE CAN Bob Schlegel, Pavestone Founder & CEO Dear Valued Customers, Wow, we live in a changing world; the markets, the economy, the environment. At a recent town council meeting I attended, the head of zoning reminded the developer that the property must be designed for "zero storm water run off" as the municipal storm drainage infrastructure could not handle any more! Pavestone's vision since the beginning in 1980 was "to improve the landscape of the USA with environment friendly concrete beauty" and today, now in our 29th year we are still striving to keep our world Clean, Green and Beautiful. Permeable paving has become essential to naturally filter our water, return it to the earth's aquifers and reduce or eliminate expensive retention ponds, on-site storm water storage, municipal infrastructure, flooding and pollutants in our rivers. Please check out our new products in this newsletter. I assure you our mission to "produce the highest quality products, exceed your expectations and maintain the highest ethical standards" has not, and will not change! Whatever your goals in design, development, supply, installation, and/or simply enjoying the landscape, we want to help! Permeable Interlocking Concrete Pavement, a sustainable approach to stormwater management. A Q&A interview with Ed Fioroni, Vice President of Distributor Sales and Marketing, Pavestone Company, and the current Interlocking Concrete Pavement Institute Chairman Full article originally published in February 2009 issue of Landscape Architect and Specifier News Controlling the quantity and quality of on-site runoff is a major concern across the country. Design professionals and engineers are constantly searching for sustainable approaches to site development. Permeable Interlocking Concrete Pavement (PICP) is a fast growing sustainable design approach to stormwater management. Q. What do see as factors moving sustainable design ahead in the future? A. Sustainable approaches to site development come from the confluence of three societal streams legislative, economic and social. A substantial flow from within the United States comes as sweeping national laws to reduce water runoff and pollution. Known as NPDES or National Pollutant Discharge Elimination System regulations, these mandate the use of post-construction best management practices (BMPs) such as PICP as part of states and localities receiving permits for stormwater runoff emissions into public streams, lakes, rivers, estuaries and bays. Such regulations are being implemented via state BMP manuals, with the same guiding principles being adopted in many Canadian provinces. They are founded on stormwater drainage design criteria, as well as in local municipal regulations. (Continued on page 2) >> contents 2 PICP 3 ECO-PAVESTONE PRODUCTS 4 SUPPORT 5 RELATIONSHIPS 6-7 TRAINING 8 AWARDS

2 2 Pavestone Press PICP helping preserve our Earth's resources (Continued from page 1) A parallel legislative stream, particularly at the municipal level, is the implementation of low impact development or LID principles in site design and community scale design. LID relies on natural means for managing stormwater in new and redevelopment projects. LID principles are merging with sustainable stormwater management. LID principles and techniques will likely transform and eventually supersede best management practice manuals. Specifically, LID principles include: 1. Conserve vital ecological and natural resources: trees, streams, wetlands and drainage courses. 2. Minimize hydrologic impacts by reducing imperviousness, conserving natural drainage courses, reducing clearing, grading and pipes. 3. Maintain pre-development time of concentration for runoff by routing flows to maintain travel times and discharge control. 4. Provide runoff storage and infiltration uniformly throughout the landscape with small, on-site decentralized infiltration, detention and retention practices such as permeable pavement, bio-retention, rain gardens, open swales and roof gardens. 5. Educate the public and property owners on runoff and pollution prevention measures and benefits. A second stream an economic one is from rapidly rising energy and material costs, much due to rising economies in China and India that seek the same limited petroleum and mineral resources as the developed world. Higher prices remind all of limits to available resources that sustain and grow civilizations and cultures. Hence, lifecycle costs for best return on investment as well as life-cycle assessment for understanding environmental impacts are becoming key factors in building and site design decisions. Courtesy ICPI The third stream is social and professionally oriented, i.e., the development of evaluation systems for selecting building and site technologies. The design professions have embraced evaluation systems such as LEED and Green Globes because their clients (public or private sector) are seeking more economical solutions to building and site design. Such evaluation systems feed legislative, LID and owner/bank financing streams. Q. How does Permeable Interlocking Concrete Pavement (PICP) support Low Impact Development (LID) principles? A. LID principles are merging with sustainable stormwater management. Permeable Interlocking Concrete Pavement conserves on-site space including roads, parking, stormwater infiltration and retention all combined into the same space creating more green space or building opportunities. It preserves wooded areas that would otherwise be cleared for stormwater detention or retention ponds. PICP increases site infiltration that helps maintain pre-development runoff volumes, peak flows and time of concentration. It not only promotes tree survival and growth it can contribute to urban heat island reduction through evaporation and reflective, light colored pavers. Q. Within the North American design and construction community, LEED has emerged as a project evaluation method for defining sustainable design. What is LEED and how does PICP fit in? A. Developed by the U.S. Green Building Council (USGBC) in 1998, and adopted by the Canadian Green Building Council in 2003, LEED provides voluntary guidelines for reducing energy and wasted resources from building and site design. LEED is a consensus-based means for measuring building and site performance. It promotes designs that integrate energy and resource conservation. A primary objective of LEED is to help facility owners reduce maintenance and life-cycle costs. This is accomplished by including all players in an integrated development process during the design stages of a project. LEED rating systems have been developed for new commercial construction and major renovation projects (commonly used), existing building operations and maintenance, commercial interior projects, core and shell development projects, homes, neighborhoods, multiple buildings and oncampus building projects and schools. Permeable Interlocking Concrete Pavement alone can earn a total of 3 LEED points. 1 point under SS 6.1 Sustainable Sites Stormwater Design: Quantity Control: requirement-(less than 50% site imperviousness: reduce to predevelopment peak discharge and quantity for a 2 year, 24-hour storm; greater than 50% site imperviousness: 25% volume decrease from 2 year, 24-hour storm.), 1 point under SS 6.2 Sustainable Sites Stormwater Design: Quality Control: requirement- (Capture and treat 90% of average annual rainfall (0.5 to 1 in. or 13 to 25 mm depending on region) Remove 80% of total suspended solids (TSS) and 1 point under WE 1.1 Water-efficient Landscaping: requirement- Reduce potable water use for irrigation by 50%. All together the family of segmental concrete pavements (This family includes interlocking concrete pavements, permeable interlocking concrete pavements, concrete grid pavements and precast concrete paving slabs.) can earn a total of 17 LEED points. Q. What other benefits are there from using Permeable Interlocking Concrete Pavement? A. The modular concrete units allow for project phasing and the open-graded base and subbase materials are typically available locally. Another benefit would be rain water harvesting, PICP is capable of storing water for on-site irrigation or building grey water use. It can be designed with underground stormwater storage systems, over many slower-draining clay soils and in cold climates. It even processes and reduces pollutants from vehicular oil drippings!

3 Pavestone Press 3 Who says it has to be industrial-looking? Eco-Venetian Stone With the patented interlocking joints, the Eco-Venetian Stone by Pavestone is the latest in permeable product development. Modular square and rectangle shapes, an attractive cleft surface, and a non-industrial aesthetic set it apart from other permeable pavement treatments. The larger scale of the Eco-Venetian Stone lends itself to stately residential settings and more expansive commercial applications. ECO-FRIENDLY Eco-Priora The new generation patented interlocking joints and nonchamfered top edge profile are singular to the Pavestone Eco-Priora product. These attributes insure optimum pavement performance unequaled in the permeable paver industry. The structurally superior permeable paving system with a narrow jointed and chamferless surface diminishes vibration. Eco-Priora complies dimensionally with current ADA requirements for walking surfaces with horizontal spaces no greater than 1 2 inch. The unique Eco-Priora joint profile allows surface water to infiltrate into the pavement and its sub-layers, assisting in meeting current EPA storm water regulations and low impact developmental goals (LID). The Eco-Priora product best achieves the balance of aesthetic segmental paving and the sustainability function of permeable pavement. the next generation of permeable paving solutions

4 4 Pavestone Press SUPPORT a partner in your success Expanded CO-OP Program Pre-approved templates Easy access for marketing tools Advertising Assistance Service It is our intent to make our joint advertising efforts easy to use and mutually beneficial for Pavestone and our distributor and contractor partners. PRINT ADVERTISING You Design It... Or We Can Help You! The Pavestone Marketing Department will offer FREE ad design service through our CO-OP Advertising Design Program. Choose from sample ads / sizes or create a custom look. Our department will work with our customers to provide press ready artwork for publication PRINT ADS YELLOW PAGE ADS BLUE BOOK ADS RADIO/TV SPOTS TRADE SHOWS DIRECT MAIL PROGRAMS YARD SIGNS WEBSITES INTERNET ADS APPAREL New templates and other resources available on our Pavestone Marketing shared FTP site. Contact the Marketing Department for your login access and password. flyers door hangers yard signs

5 Pavestone Press 5 business-building resources RELATIONSHIPS Pavestone has partnered with our company to create beautiful lifestyle displays for our yard, with a new layout featuring the latest products installed within the next few weeks. This is a terrific sales tool, giving our customers a true vision of what can be achieved in their own backyards. Our strong relationship with the Pavestone team has helped grow both of our companies. Mike Whisenand, Whiz-Q Stone My experience with the CO-OP program has been exceptional with Pavestone, from the initial questions, to design, and implementation. As a distributor I have many a true partner in my business vendors that say they have a co-op advertisement program, but none of them explain what it is or how to use the program. But not Pavestone, our representative came to us early this year and gave us all of the information that was required to be a part of the co-op advertisement and the amount of money we had to spend. I was able to talk to the marketing department directly at Pavestone's home office and come up with a design for our mailers. This marketing help in itself was exceptional, I mean how many distributors have a marketing department of their own? Pavestone basically gave me access to their marketing team so really it became my marketing team. I really appreciate what Pavestoneʼs team did for me and they have truly demonstrated that they are a true partner in my business, times are tough right now and we all can use a little help, Pavestone provided me with that help. The difference between a good idea and a great idea is follow-through, Pavestone has made the co-op advertising program a great idea for me and my company. Raju Singh Sidhu, President, of Operations, Crown Hill Materials, Landscape & Masonry Supplies

6 6 Pavestone Press business-building TRAINING resources THE VALUE OF TRAINING Training employees whether in sales, front counter or any position makes the employee feel much more confident in their role and daily activities. Bobby Staten, President, Pavestone Company As for the training experience all I can say is I wish we would have done this sooner. Many of the skills learned through the training our staff are implementing on their own because they know the skills work. The skills have taught our front line people how to deliver bad news to making the customer feel special when they call in. As we learned in the training, the skills are useless unless you create an environment and practice using the skills. Every Monday in our team huddle we discuss a situation from the week before and then what skill we used to deal with it. The most important thing is that our customers have called and provided feedback that things have changed at Basalite Dupont. That alone tells me we were successful. Blair Harter, Sales Manager, Basalite in Dupont Washington "Having been in Landscaping sales for many years, I was skeptical as to what a course like this could offer. I was pleasantly surprised by the number of good 'common sense' ideas I picked up from this training." Jim Humiston, Sales Manager Kirkwood Material Supply Counter SalesTraining This class was very informative and brought many valid points to mind when dealing with upset customers. It also gave me the opportunity to work with my peers and learn a more efficient way of listening to others needs. Kiersten Smith A great eye opening seminar for those in customer service. Mark Theuerl The class was very beneficial to me and my sales team, we learned how to listen better and found new ways to make our customers happy. Raquel Skelton

7 Pavestone Press 7 Atlanta-area contractors learn while doing in a hands-on seminar where the group built a raised patio featuring Highland Stone retaining wall finished with the Pavestone circle kit. The Pavestonesponsored seminar was held at Walker Materials in Tyrone, GA and was instructed by Tim Huinker, installation specialist at Anchor Wall System. TRAINING learning while doing Contractors have been asking me this year how to survive a ʻdownʼ year, said Tim Huinker, installation specialist for Anchor Wall Systems and a 20-year hardscapes installation veteran, I tell them to step back to the basics by attending a training class, making sure their installation and business practices are efficient, and offering designs and bids that set themselves apart from other contractors. At the Walker and Stone Forest events that Pavestone sponsored, we taught contractors how to build a raised patio with steps and how to build column units, which are affordable installations that will set a contractor apart from the average company thatʼs just bidding a simple wall.

8 8 Pavestone Press CONGRATULATIONS! 2008 NCMA / ICPI Design Award of Excellence Winner A distinguished four-member jury panel including AIA, ASLA members, meet at NCMA and made their selections and determined the winners of the 2008 NCMA / ICPI Design Awards of Excellence. The members of NCMA, the jury panel, and all the other involved parties recognize projects, architects, designers, and product producers for their outstanding use of concrete masonry and hardscape products. Award of Excellence Hardscapes-Pavers: TCU Brown-Lupton University Union, Fort Worth, Texas Landscape Architect: Newman, Jackson, Bieberstein, Inc. Contractor: Arlington Pavers, Inc. Manufacturer: Pavestone Company a partner in your uccess BUSINESS new products eco-friendly solutions support relationships training dedication ATLANTA, GA: (770) AUSTIN/SAN ANTONIO, TX: (512) BOSTON, MA: (508) CHARLOTTE, NC: (704) CINCINNATI, OH: (513) COLORADO SPRINGS, CO: (719) DALLAS/FT. WORTH, TX: (817) DENVER, CO: (303) HAGERSTOWN, MD: (240) HOUSTON, TX: (281) KANSAS CITY, MO: (816) LAS VEGAS, NV: (702) NEW ORLEANS, LA: (985) PHOENIX, AZ: (602) CAPE GIRARDEAU, MO: (573) SACRAMENTO/WINTERS, CA: (530) LBJ FREEWAY, SUITE 700 DALLAS, TEXAS by Pavestone Company. All Rights Reserved., Improving Your Landscape, Eco-Venetian, are trademarks of the Pavestone Company. Eco-Priora is a trademark of F. von Langsdorff. Protected by one or more of the following patents:u.s. Patent 5,902,069 U.S. Patent 6,857,244. Pavestone is a licensed manufacturer of Anchor Wall Systems, Inc. The A logo, Anchor, Anchor Wall Systems and all Anchor product names are trademarks of Anchor Wall Systems, Inc.