DIGITAL CONSUMERS + SMARTER STORES = A RETAIL REVOLUTION

Transcription

1 DIGITAL CONSUMERS + SMARTER STORES = A RETAIL REVOLUTION

2 RED AND NUON DESIGN MEETS TECHNOLOGY 2007 Centrelink Concept Office 2011 Australia Post DMS Digital channel 2013 Retail Evolution Lab Mark HelloWorld Launch 2013 New Products Elabels Nuon View 2009 TABCORP 1st Digital agency 2012 RWWA Digital TAB 2012 Coles Open Health 2014 Retail Evolution Lab Mark 2 RED DESIGN GROUP THE BIRTH OF NUON RED DESIGN GROUP has become one of Australia s leading retail designers through its creative ability, planning skills and store design experience and strategic retail approach - integrating architecture, interior design, fixture design, graphic design, signage, ticketing and branding to produce compelling customer experiences for retailers and F&B operators. In 2013 RED launched a new digital agency, Nuon to add a new dimension to our store design practice - the seamless blending of digital technology with all our creative design disciplines. For the past 7 years RED has been introducing more and more digital technology into our store design projects. The success of these projects gave us the confidence to launch a spin-off business to specialise in instore digital. So Nuon was born to allow the RED DESIGN GROUP to remain focused on it s core design business, at the same time giving us access to the fast growing industry that is Instore digital. Cinema OutdoorTICKETING Radio

3 Consumers live in a connected multi-device world 24/7 They use multiple devices, singly or together, at different times of the day, for a range of purposes. TV MOBILE TABLET MOBILE PC TABLET MOBILE TABLET TV A DAY IN THE LIFE OF A DIGITAL SHOPPER Watch TV, phone call, search a website, recieve an , send SMS, use mobile app, shop online, shop instore: All in a day s work for the digital consumer.

4 Consumers use self-service technology in their daily lives every day BANK CHECK IN Not only have consumers become familiar with their personal digital devices, but they also experience self service technology on a daily basis in banks, stores, shopping centres, clubs and casinos, airports and stations. THE TECH SAVY CUSTOMER PASSPORT BET They are highly likely to embrace new instore digital technologies that can improve their shopping experiences. CHECKOUT INFO GAMBLE

5 Digital is changing the world of media ANALOGUE DIGITAL Magazine Radio Outdoor Mobile Apps Online Publications Mobile Web PC Web Press Cinema Social Media Digital Radio Tablet Web Digital OOH Digital Signage TV ABOVE THE LINE Posters Signage POP Digital Signage Loyalty Apps E ticketing NFC BELOW THE LINE Packaging Ticketing Lightboxes Videowalls Bluetooth Gamification WIFI Loyalty Cards i-beacons Touchscreens EPOP Kiosks Geo-fencing E Caps E brochures E navigation THE RETAIL REVOLUTION WILL HAPPEN HERE - INSTORE DIGITAL

6 WHAT WE DO END TO END DIGITAL WE OFFER AN END TO END SERVICE: Strategy Design Technology Installation Support Analytics Finance BENEFITS OF DIGITAL Reduced costs Increased sales Improved customer service Better customer experience Brand building Customer loyalty EXPERIENCE In depth retail experience and understanding Design thinking and creative leadership Best of breed technologies Strategic consulting End to end implementation Project management INNOVATION We are developing retail ready solutions E caps Smart signs Smart shelves Screen enclosures TRACK RECORD We have demonstrated capability in a range of projects:- Australia Post Jetset Travel Group Centrelink TABCORP RWWA Coles Open Health

7 WHO WE ARE Tom Siebel CEO Don Fraser Chairman Advisory board Roy Tavenor VP - Marketing Technology Ian McCall Advisory board Innovative FMCG marketer and experienced retailer specialist in start-up businesses, brand and product development. Supermarket industry doyen with a passion for people member of multiple boards and organic industry patron. Experienced marketer and retailer principal of one of Australia s leading design practices. Seasoned retailer and thought leader senior partner in strategic consultancies including Mitchell Madison Group and Deloitte. Stephen Borg Advisory board Zack Bozinovski Sales Marketing and digital media specialist leader in developing technology solutions to solve vital business needs. Zack has successfully worked in the Australian retail industry for over 30 years with major blue chip FMCG companies.

8 A NEW GENERATION OF INSTORE TECHNOLOGY NFC Gamification Wifi E-Caps Digital Signage E Navigation Bluetooth Videowalls i-beacons Geo fences Touchscreens Loyalty Apps EPOP E Brochures E-ticketing Kiosks Click here to view our What in the World trend video

9 INSTORE DIGITAL TRENDS After extensive research and study trips to stores in Europe, UK and the US by the Nuon team, we identified 8 key trends in the instore digital market. We also proud to offer in our trend video series - What in the World showing firsthand how innovative retailers are testing and Implementing instore digital right now. TREND 1 Visual Surfaces making video walls look old fashioned TREND 2 Digital POP signage will never be the same again TREND 3 Smart shelves digital comes to the shelf edge TREND 4 Digital brand building exclusive brands embrace digital TREND 5 1:1 interactivity putting customers in control TREND 6 Location based marketing targeting customers at close range TREND 7 Multi-device usage digital ecosystems run multiple touchpoints instore TREND 8 Instore analytics - big data gets even better

10 RETAIL EVOLUTION LAB Back in March 2012 RED opened its first digital lab in Melbourne which included a demo of what was to become the DHS App Bar concept. The digital space is evolving so fast that we ran out of space and barely a year later we are about to launch a totally new Lab along with our strategic partner, AOPEN. Once again we will be showing new concepts that will have application for DHS.

11 OUR PRODUCT RANGE AOPEN is one of the world s largest suppliers of digital media hardware. In Australia Nuon is a reseller of AOPEN digital media hardware and software. 40 Digital screens Media players 40 Touchscreens Tablets Enclosures, fixtures and fittings for digital In partnership with AOPEN, Nuon is developing a new range of retail-ready instore digital technology including signage and ticketing. Elabels ECaps POP Digital Signage SOFTWARE Nuon resells a range of content management software: OpenSign (from AOPEN) Telentice (from Fujitsu) Chameleon (from Ordermate) DynaSign

12 INTRODUCING OUR NEW E-SHELVES CUTTING EDGE CUSTOMER COMMUNICATION THE E-LABEL Nuon and its partner AOPEN introduce ground breaking e-shelf technology at the point of purchase. Smart shelf track Track-spring module Smart shelf LED Light Strip Existing acrylic ticketing

13 DIGITAL E-CAPS THIS IS NOT INSTORE TV! E-cap digital media is very different from supplier funded instore TV advertising. This is true promotional merchandising employing digital technology to attract customers, sell more product and reduce labour costs in stores.

14 CASE STUDY 1 SECTOR: POSTAL SERVICES CLIENT: AUSTRALIA POST PRODUCT: INSTORE DIGITAL MEDIA CHANNEL TOOLS: AOPEN 55 LCD PANELS RUNNING ON FUJITU S TELENTICE SYSTEM

15

16

17 CASE STUDY 2 SECTOR: GAMBLING CLIENT: RACING & WAGERING WEST AUSTRALIA - TAB PRODUCT: BETTING ON SPORT, HORSE RACING & GREYHOUNDS TOOLS: SELF SERVICE BETTING TERMINALS (SST S) X4 PER STORE CUSTOMER INFORMATION TOUCHSCREENS X15 PER STORE MODULAR VIDEOWALLS - 42 SCREEN - FOR DETAILED RACE INFORMATION LARGE DISPLAY PANELS TO DISPLAY LIVE RACES AND SPORTING EVENTS MOBILE BETTING APP

18

19 CASE STUDY 3 SECTOR: SUPERMARKETS CLIENT: COLES PRODUCT: DIGITAL END CAP SIGNAGE TOOLS: AOPEN 21 MEDIA TILE AOPEN MEDIA PLAYER OPENSIGN RUNNING WITH SPECIAL TICKETING TEMPLATES FOR RED

20

21 CASE STUDY 4 SECTOR: TRAVEL CLIENT: JETSET TRAVEL GROP PRODUCT: HELLOWORLD INSTORE DIGITAL TOOLS: AOPEN 38 NARROW LCD PANEL - MOUNTED ON TOP OF END CAP DISPLAY AOPEN 19 WARMTOUCH TABLET MOUNTED ON SHELF NEST TO DEMO PRODUCTS OPENSIGN RUNNING ON ABOVE DEVICES

22

23 CASE STUDY 5 SECTOR: FMCG - NATURAL HEALTH FOODS CLIENT: KADAC PRODUCT: HEALTH FOOD CATEGORIES OF BREAKFAST, SPREADS AND COOKING INGREDIENTS TOOLS: AOPEN 38 NARROW LCD PANEL - MOUNTED ON PELMET AOPEN 10 TOUCH TABLET MOUNTED ON SPECIAL SHELF BRACKET OPENSIGN RUNNING ON ABOVE DEVICES NEW E-SHELF PROTOTYPE JOINTLY DEVELOPED BY AOPEN AND NOUN INCORPORATING OUR NEW E-LABEL DESIGN

24

25 CASE STUDY 6 SECTOR: GOVERNMENT SERVICES AGENCY CLIENT: CENTRELINK & MEDICARE PRODUCT: SOCIAL SERVICES, UNEMPLOYMENT AND MEDICAL BENEFITS TOOLS: 21 WARMTOUCH TABLET MOUNTED ON BENCH TOP 42 LCD PANEL - WALL MOUNTED SMART PHONE USED TO DEMONSTRATE APP AOPEN 10 TOUCH TABLET APP BAR SERVICE COUNTER

26 makeover initiatives // Standard App Bar makeover initiatives // Standard App Bar makeover initiatives // Standard App Bar Welcome Screen Welcome Screen Welcome Screen eclo eclo eclo Introduction Introduction to to Phone Applications Phone Applications Introduction to Phone Applications Self Service Tablets Self Service Tablets Self Service Tablets Prompting Messages Prompting Messages from Tablet Prompting from Tablet Messages from Tablet

27 nuonview.com END TO END DIGITAL NUON PTY LTD Level 2, 6 Palmer Parade Cremorne VIC 3121, Australia TOM SIEBEL CEO thomas.siebel@nuonview.com ROY TAVENOR MARKETING roy.tavenor@nuonview.com ZACK BOZINOVSKI SALES zack.bozinovski@nuonview.com