SPSS WebApp Framework

Transcription

1 SPSS WebApp Framework Improve decision making throughout your organization by deploying custom Web applications powered by SPSS analytics

2 Improve decision making with predictive Web applications What if everyone in your organization could analyze your valuable data in the way that makes the most sense for them? Imagine how much decision making and return on investment in data would improve if everyone could perform the analysis they need on demand. In the past, sophisticated data analysis tools were only usable by analysts. Decision makers had to send requests for business intelligence to analysts and wait for results often resulting in frustrating analytical bottlenecks. These delays just keep getting worse with the increasing floods of data through most organizations and the need for more decision making information. Analytical bottlenecks greatly damage your bottom line as valuable data goes under analyzed and decision makers lack the information needed to make the best decisions about the future. Deploy custom Web applications powered by SPSS SPSS WebApp Framework is a platform for quickly deploying custom Web applications that are powered by SPSS analytics. These analytical applications help solve business problems by putting interactive business intelligence in the hands of decision makers. SPSS WebApp analytical applications make it easy to interactively analyze data using the full power of SPSS historical and predictive analytical techniques. SPSS WebApp applications are also true thin-client all that users need is a Web browser and a connection to the Internet or their intranet. Many other Web-based analytical tools require the installation of desktop software or browser plug-ins. Empower decision makers throughout your organization to make better decisions by providing them with real-time business intelligence via the Web. Gallup saves time and money with SPSS WebApp The Gallup Organization uses SPSS WebApp to provide analytical solutions to its customers around the world. Gallup, one of the world s largest management consulting firms, helps organizations improve business performance by analyzing and understanding human attitudes and behavior. One of Gallup s goals is to provide easy and immediate access to information. Gallup faced some typical barriers when trying to meet this goal: time-consuming data preparation and distribution, hardware and software incompatibility and lack of sufficient computing resources on the client end. To overcome these barriers, Gallup and consultants from SPSS Inc. used SPSS WebApp to develop a Web-based data access and analysis application for Gallup clients. The flexibility of the SPSS WebApp architecture makes it adaptable to specific user needs, said Eldin Ehrlich, Gallup system engineer. Gallup has long been an advocate of providing the right tool to the right user, and SPSS WebApp fits in perfectly with this goal. SPSS WebApp enhances our clients analytic experience through its ease-of-use and the ability to create client-specific functions which greatly reduce user errors, saving both time and money.

3 Â The flexibility of the SPSS WebApp architecture makes it adaptable to specific user needs. Ê Gallup has long been an advocate of providing the right tool to the right user, and SPSS WebApp fits in perfectly with this goal. Eldin Ehrlich System engineer Gallup Custom Web applications make SPSS analytics usable by anyone Decision makers need to be able to analyze data in a way that makes sense to them so they have the real-time business intelligence needed to make the best decisions. With SPSS WebApp Framework, everyone in your organization regardless of their analytical expertise can analyze data whenever and wherever they want using a Web browser. With analysis in the hands of decision makers, you get the highest return on your data investment because your data are used at every critical point of decision making to help solve the problem at hand. SPSS WebApp applications are customized for people with any level of analytical expertise so they get the targeted information they need to make the best possible decisions. This gives you the potential to focus everyone connected to a business problem on finding a solution using the exact analytics they need, in the way they need them. Deliver problem-solving intelligence from historical reports to predictions via customized Web interfaces, so people get what they need with a short learning curve at a minimal cost to your business. Create the exact application each person needs from one-click applications for executives to applications for managers, such as the one shown here, with more options for easily defining the analysis. The user can choose variables for analysis, the form of analysis and drill-down layers within the rows and columns. The results of this analysis will be a presented in an interactive table. Solve business problems with focused applications Applications built with SPSS WebApp are highly customizable giving you the flexibility and openness to meet user needs and help solve business problems, including those related to: Customer attraction Cross-selling and up-selling Customer retention Market research E-government Healthcare reporting Institutional research Expense and revenue forecasting SPSS WebApp applications are easy to customize allowing for a wide range of applications to be built that make the most sense for the end user. Here a user is presented with pre-published results of analysis in an interactive table on their home page. Such customization takes less than 15 minutes.

4 Power decision making with the broadest range of analytics To solve business problems and turn data into results you must use many types of data in many ways. Different tasks and different data types require different analytical techniques. You need various types of historical analytics to see where you stand. And you need a wide range of predictive analytics to see where you are going and make decisions that positively impact the future. SPSS WebApp Framework contains the best and broadest range of analytical techniques available to provide both of these perspectives. Turn data into results with SPSS analytics SPSS WebApp enables you to build applications powered by any technique available in SPSS, ensuring that you have the exact capabilities you need from clustering and crosstabs to regression and charting. Other analytical application frameworks don t even come close to giving you all of the techniques you need to solve business problems in an easy-to-use environment. Leading organizations choose SPSS for the breadth and depth of analytics needed to generate the highest return on data. SPSS WebApp provides decision makers throughout your organization with the power of SPSS analytics within focused Web applications. Miami Herald maximized marketing ROI The Miami Herald used SPSS analytics to focus its marketing programs to generate the highest possible response and return on investment. To increase profitability, the Herald used data mining techniques, such as segmentation and customer profiling, to focus marketing efforts on the households most likely to be stable, profitable customers. American Airlines increased customer loyalty AMR, parent company of American Airlines, gets to know its customers better by learning from survey data with SPSS analytics. Since adding SPSS analytics to its systems, AMR s consumer research department has increased productivity by 300 percent. And that increased productivity helps AMR improve loyalty. Direct Wines boosted customer value The world s largest mail order wine company, Direct Wines, used SPSS analytics to increase customer value with targeted crossselling, marketing and loyalty programs. This has helped Direct Wines expand its business significantly. As Jon White, customer database analyst, explained, We could not have grown as a company without SPSS. Database SPSS WebApp analytical workflow Applications SPSS WebApp Framework improves the analytical workflow in your organization with access to a wide range of data sources and analytical applications tailored for decision makers at any level of analytical ability. These Web-based applications provide real-time business intelligence to improve decision making and help solve business problems. Data warehouse Datamart SPSS file SPSS WebApp server Real-time business intelligence

5 San Francisco Heart Institute saved $500,000 per year Using SPSS analytics, the San Francisco Heart Institute has analyzed hundreds of data elements, tracking physician performance and patient outcome for more than 20,000 patients and physicians since As a result, the institute saved $500,000 per year, improved the quality of care and operated more efficiently. Yuba College improved student retention and pass rate by five percent Yuba Community College used SPSS analytics to match student capabilities with curriculum improving student retention and graduation rates by five percent. SPSS analytics also helped the college receive hundreds of thousands of dollars in grant funding with analytical results that illustrated the predicted outcome of each potential funding scenario. First Community Housing improved quality of life for residents With SPSS analytics, First Community Housing (FCH) was able to improve the quality of life in its developments by increasing resident employment in high-demand industries, reducing gang participation and increasing social interaction between residents. Austereo provides executives with instant access to analysis Austereo, Australia s largest network of commercial radio stations, is implementing a solution based on SPSS WebApp Framework to provide executives across the entire network with immediate access to valuable audience data. The move will open up instant analysis and reporting capabilities to program, music and marketing directors and sales people throughout Australia even those working from remote locations. In the radio industry, we must be able to react quickly when there are sudden changes, said David Kidd, Austereo s general manager of entertainment research. We collect so much important information, but at present there are only a few of us who can produce additional analysis and reports. Leveraging SPSS WebApp will accelerate this delivery of information and make it more readily available to a larger number of users. The appeal in using SPSS WebApp is that it is based on SPSS analytics and contains all of its great data mining capabilities, explained Kidd. The customization will ensure that the data mining, crosstabbing and filtering in SPSS WebApp will be much easier than anything our end users have ever had before. Â capabilities. The appeal in using SPSS WebApp is Ê that it is based on SPSS analytics and contains all of its great data mining David Kidd General manager Entertainment research Austereo

6 Generate high returns on your IT investment with low costs SPSS WebApp Framework is designed for a high return on IT investment with a low total cost of ownership. SPSS WebApp makes it easy and cost-efficient to build custom applications for your organization. Because SPSS WebApp uses a standard framework, custom applications can be built without the time-consuming development and high implementation costs of other solutions. Maximize returns minimize IT headaches SPSS WebApp minimizes the demands on IT departments and maximizes return on investment with easy installation, low training requirements and low ongoing maintenance. SPSS WebApp s true thin-client architecture means that there is no need for your IT staff to install any software on the user s desktop. The centralized system and data make administration easy and ensure that all users have the latest and greatest information at their disposal. Reduce your implementation cost per desktop Customized SPSS WebApp applications are distributed via the Web and accessed using a Web browser so you don t waste time installing software on individual workstations. This lowers your cost per desktop and helps maximize return on investment. Customized Web applications lower training costs Thanks to SPSS WebApp s standard framework, applications are easily built to cater exactly to each end-user s skill level and analytical needs. By tailoring information to the user, you minimize training needs and their associated costs. Tailor the look and feel of SPSS WebApp Make interacting with SPSS analytical technology as intuitive as possible by tailoring SPSS WebApp applications to match the look and feel of existing Web sites or any look that s familiar to the end user. Application developers have complete control over colors, logos, layout and interaction. Standard looks are included to get you up and running quickly. Keep data in context with XML SPSS WebApp applications use XML for metadata to keep data in the right context throughout the analytical process from accessing data for analysis to formatting the results. This makes SPSS WebApp applications compatible with other applications that use XML in the same way. SPSS WebApp online administration tools allow administrators to remotely control and change properties of categories, documents, access and more. All online administration is available through a browser-based, thin-client interface. Â The SPSS WebApp Framework provides an extensible development platform that should Ê appeal to both ISVs and IT departments. Now developers can create customizable, Web-based analytical applications that can leverage the complete SPSS product line s predictive, reporting and OLAP functionality. Andrew Braunberg, Senior analyst Data warehousing, Current Analysis Inc.

7 Control data access SPSS WebApp s centralized system and security administration give your IT department complete control over which end users have access to data as well as which databases they can use. SPSS WebApp applications access relational databases via JDBC and ODBC drivers and read native SPSS (SAV) files. Secure your applications To protect your organization s analyses, the SPSS WebApp security suite includes three forms of security: Authentication: through user IDs and passwords, SPSS WebApp enables organizations to control access to WebApp applications and data. Facilitate authentication by using native SPSS security tools, an existing Windows NT domain, LDAP or a combination of any of these authentication systems. Authorization: SPSS WebApp provides document and categorylevel authentication assigned at the end-user level. You select who can list and access applications and view published reports. Secure Sockets Layer (SSL) protocol: the SSL protocol is the de facto standard for encryption of traffic between Web servers and browsers. The SPSS WebApp server is SSL ready allowing you to apply another level of security to sensitive data and analysis traveling between distributed users over the Web. Develop customized applications quickly and easily Building SPSS WebApp applications is an easy task with a short learning curve for anyone familiar with Web scripting languages. An application developer need only know HTML, JavaScript and JSP fundamentals and SPSS syntax. The developer builds SPSS WebApp applications using one or a combination of the analytical techniques available within the SPSS product line. Java developers can also extend SPSS WebApp applications by adding whatever functionality users need, such as integration with another Webbased application. Tier 1 user interface SPSS WebApp Framework architecture www Browser Information consumer SPSS WebApp Framework is specifically designed to distribute analytical applications and interactive, Web-enabled content. The system is based on Sun Microsystems Java 2 Enterprise Edition (J2EE ). J2EE is an industry-supported standard used for defining and creating multitiered applications in which all processing takes place on a server. HTTP Tier 2 middleware Publishing reports Administrative tasks Enterprise JavaBeans Security services Session management Load balancing Customization Analytical applications Administration Publishing Catalog Application server Web server Analytical server Administration server Tier 3 repository/data RDMS Document/XML storage Metadata User directory Data for analysis XML SAV file Repository Model builder/analyst ODBC/JDBC Data Warehouse

8 SPSS WebApp Framework system requirements SPSS WebApp Framework SPSS WebApp Framework requires at least one server that meets the following minimum requirements. Additional processors, faster processors, and more RAM will improve performance. 512MB RAM Minimum 700MB drive space Microsoft Windows 2000 Server, Microsoft Windows 2000 Advanced Server or Sun Solaris 2.7 or higher 2 CPUs with 500MHz or faster processors A graphics adapter with 800x600 (SVGA) or higher resolution, capable of displaying at least 256 colors A network adapter running TCP/IP Database A database is required as part of the SPSS WebApp Framework installation. SPSS WebApp uses a database as a repository to store settings and other information. The following databases are supported: Microsoft SQL Server 2000 (included with SPSS WebApp Framework for Windows 2000 Server and Windows 2000 Advanced Server) Oracle 8i, version See the database documentation for system requirements. Note: SPSS WebApp Framework should work with other versions of the databases listed above, including Microsoft SQL Server 7.0; it was tested, however, with only the listed versions. You can use your existing database or you can install an additional database. Microsoft SQL Server 2000 is optional, but it is included on a separate CD-ROM as part of the Windows product package. You must install the database on the server before you install SPSS WebApp Framework. Web client SPSS WebApp Framework delivers standard HTML pages to end users. The following browsers are supported: Microsoft Internet Explorer 5.5 for Windows Microsoft Internet Explorer 5.1 for Macintosh Netscape Communicator 6.2 Note: SPSS WebApp should also work with newer versions of the browsers above. Testing was conducted, however, using the versions specified above. Note: for the best display, we recommend that end users run Internet Explorer on a machine that uses the Microsoft Windows operating system. Accelerate ROI with SPSS consultants SPSS consultants focus more than 30 years of experience with more than 250,000 organizations worldwide on helping you solve your business problems. Our consultants offer a wide range of help with your SPSS WebApp applications from assisting your application developers to implementing complete business intelligence solutions based on SPSS WebApp Framework. If your in-house application developers need help getting your SPSS WebApp applications into the hands of decision makers as quickly as possible, accelerate the process and your return on investment with SPSS consulting. Learn more about SPSS Contact your nearest SPSS office or visit us at SPSS Inc Toll-free SPSS Andino SPSS Argentina SPSS Asia Pacific SPSS Australasia Toll-free SPSS Belgium SPSS Benelux SPSS Brasil SPSS Chile SPSS Colombia toll-free SPSS Czech Republic SPSS Denmark SPSS East Africa SPSS Federal Systems Toll-free SPSS Finland SPSS France SPSS GmbH Software SPSS BI Greece SPSS Hong Kong SPSS Iberica SPSS India SPSS Ireland SPSS BI Israel SPSS Italia SPSS Japan SPSS Korea SPSS Latin America SPSS Malaysia SPSS Malta SPSS Mexico SPSS Morocco SPSS New Zealand SPSS Norway SPSS Polska SPSS Russia SPSS San Bruno SPSS Schweiz SPSS Singapore SPSS South Africa SPSS South Asia SPSS Sweden SPSS Taiwan SPSS Thailand SPSS Turkiye SPSS UK In addition to these offices, SPSS has a worldwide network of distributors. Contact the SPSS office nearest you for assistance. About SPSS Inc. SPSS Inc. (Nasdaq: SPSS), headquartered in Chicago, IL, USA, is a multinational computer software company providing technology that transforms data into insight through the use of predictive analytics and other data mining techniques. The company s solutions and products enable organizations to manage the future by learning from the past, understanding the present, and predicting potential problems and opportunities. For more information, visit SPSS is a registered trademark and the other SPSS products named are trademarks of SPSS Inc. All other names are trademarks of their respective owners. Printed in the U.S.A. Copyright 2002 SPSS Inc. SWAF2BRO-1202PA