Global Positioning Strategy For The New Promotional Planet. Presented By: Joel D. Schaffer. MAS CEO Soundline LLC

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1 Global Positioning Strategy For The New Promotional Planet Presented By: Joel D. Schaffer. MAS CEO Soundline LLC

2

3 Revolutionary Winds Of Change Product quantity available, type = Abundance Supply Chain -breaking the model SDE = Automation How The Buyer Buys = Asia Competition type, amount, margins = Automation Tools e-tools = Abundance Outside turbulence has a greater effect on your business than ever.

4 Current Market Conditions - Too Many Outlets For Purchasing Too Little Budget For Purchasing Not Enough Respect For Those They Purchase From Wrong Positioning For Our Industry At This Moment in Time Too Much Stuff Too Much Redundancy Green revolution & Counter Abundance Concerns Fear Of Buying Fear Of Liability

5 Segmentation Of Promotional Products Distribution Mega Merchandise & Creative Agency Mega Merchandise Value Added Traditional Commodity

6 Commodity Competition Players Distributors Industry SCV Direct Supplier Non Industry SCV Brand Name SCV Super Commodity Vendor

7 PPAI Where Buyers Buy

8 Commodity Broker Specialist Limited or no brick & mortar Internet Catalog Direct Seller FOB off shore Disintermediation Joel D. Schaffer, MAS

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10 Pay Per Click Model Branders.com The industry s leading on line promotional product distributor Statistics from 1,000 clicks (paid for) through Google. 1,000 clicks -.005% become a sale Average sale $582 Average GP as percentage - 38% Average GP in Dollars- $ Adjusted GP after credit card fees, art service - $150 Pay per click bidding can be as expensive as $4.00 -$5.00 per category. $150 /.005 =.75 per click Joel D. Schaffer, MAS

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12 Were I To Ask You Have you ever given a quote and been price-checked on the internet? Have you ever given a quote and it is put out to bid with other distributors? Have you ever lost a sale to the internet? Have you ever discovered a client bought from the internet and did not ask you for a price?

13 Strategic Planning Is Purely personal There a Turf War Against The Internet Is Commodity Selling Your Future?

14 Tomorrow Do You Have A Future In The Promotional Products Business? What Will The Business Be Like In 2015?

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16 Positioning From The Start Preemptive strategy How you present yourself and company to the buyer from day one Proposal Strategy How you reinforce your image and value each time you engage Defensive Strategy Tactics you can employee when loyalty is at stake Joel D. Schaffer, MAS

17 Where Positioning Begins Can one single business card present you, your company and capabilities effectively to every potential buyer?

18 Employee Motivation & Retention Safety Motivation & Performance Fund Raising Sales & Marketing Branded Merchandise Marketing Strategy Sales Strategy Promotion Consultant

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20 Most Valuable Value Added Services Fulfillment Warehousing 196 / 26% Creative Graphic Design copywriting 299 / 40% Direct Mail - printing, database management 245 / 33% Strategic tactical management planning 138 / 19%

21 POSITIONING

22 To Be The Agency Of Record - Value AD AGENCY PROMOTION AGENCY Provide Fee Provide Fee Creative YES NO Campaign YES NO Design YES NO Sourcing YES NO Production Supervision YES NO Global Sourcing? NO NO

23 Believe It Live It How we see ourselves is how we present ourselves. How we present ourselves is how the client sees us. How the client sees us is how they value the relationship. How they value the relationship makes you a vendor, partner, broker or agency. The Image Of other Professionals.. Advertising Agency Promotion Agency Interior Decorator Promotion Agency Real Estate Broker Promotion Agency Financial Planner Promotion Agency Corporate Recruiter Promotion Agency

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25 15 Persuasive Arguments To Save Your A - -

26

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28 Where Credit Is Due

29 We Are Your Right Brain

30 Integrate Right Brain Thinking DESIGN STORY SYMPHONY EMPATHY PLAY MEANING Joel D. Schaffer, MAS

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32 Thank You The future is yours to mold as you see fit, but there is a bright future. For a copy of this presentation simply

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