Participation in Farm Markets in Rural Northwest Pakistan: A Regression Analysis

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1 Pak. J. Commer. Soc. Sci Vol. 6 (2), Particiation in Farm Markets in Rural Northwest Pakistan: A Regression Analysis Inayatullah Jan Assistant Professor of Rural Develoment, Institute of Develoment Studies, Khyber Pakhtunkhwa Agricultural University Peshawar, Pakistan inayat43@yahoo.com Abstract Particiation in farm markets is imortant for increasing income of farmers in the develoing countries. A number of factors account for a household articiation in agricultural marketing. This study attemts to exlore such associated factors which lay a significant role in farmers articiation in farm markets in rural northwest Pakistan. Drawing on emirical data from the field survey; gur, vegetables, and milk were the main roducts offered for marketing in the area. The degree of secialization of market relations was based on the nature of the farm roduct. In gur markets, the marketing relations were based on ersonalized terms whereas in vegetable markets, they were exclusively commercialized. The results of the binary logit model show that size of selfcultivated land and number of livestock, were imortant determinants of a household articiation in agricultural marketing. The study concludes that articiation in agricultural markets could be substantially increased through imroved infrastructure, commercialized farming systems, and increased number of farm markets so that the dominance of few selected commission agents is minimized. Keywords: Agricultural marketing, Farm roducts, Commission agent, Gur, Logit model. 1. Introduction Particiation in farm markets is both a cause and a consequence of economic develoment. Markets offer households the oortunity to secialize according to comarative advantage and thereby enjoy welfare gains from the trade. Recognition of the otential of markets as engines of economic develoment and structural transformation gave rise to a market-led aradigm of agricultural develoment during the 1980s (Reardon and Timmer, 2005). With articiation in farm markets, households disosable income increases, and so does demand for multile goods and services. It, therefore, induces increased articiation in demand-side markets, which further increases the demand for cash and thus articiation in suly-side markets. The standard rocess of rural transformation thus involves households transition from a subsistence mode to a commercialized mode with roducts increasingly sold off the farm (Staatz, 1994). In most of the develoing countries, enormous financial, olitical, as well as scientific efforts have esecially concentrated on raising agricultural roduction Nevertheless, the results from imroving the overall living conditions in rural areas are, on the whole, quite

2 Jan oor. One of the reasons that is mentioned again and again even in recent literature, is the neglect of agricultural marketing as a artial asect in the integrated develoment rocess in the rural sector (Jan, 2007). In this study, the market is designated as an imortant agricultural suort institution having a significant imact on the overall socioeconomic imrovement of the farmers. In similar studies (Manig, 1992; Muessen, 1988)on agricultural marketing system in rural areas of Peshawar in the ast, the market structures and market relationshis have been critically analysed. 1.1 Markets for Farm Products in Peshawar The most imortant farm roducts in Peshawar, as identified by the field work and other studies (Manig, 1991, 1992)are gur (brown, non-crystalline sugar) vegetables, cereals, and milk. For gur, vegetables, and fruits, there are five large wholesale markets (two each for fruits and vegetables, and one for gur) in Peshawar. The fruits which are channeled through these markets, are however, not locally roduced but are brought either from Afghanistan or other arts of the rovince and country. All these markets are rivate enterrises. The role of the government-marketing deartment is limited to collecting data on rices, its statistical evaluation and broadcast on media (radio). All other roducts such as milk, milk roducts, fodder etc. are sold directly to the consumers at village (onfarm) or in Peshawar main city (off-farm). There exists no formal market for marketing of cereals, which are channelled to the consumer directly either in the village or are directly sold to the dealers in Peshawar. In both markets for gur and vegetable, there is a hold of several commission agents who lay their imortant role in executing marketing contracts for these roducts (Jan, 2007). However, the nature of marketing relations between the commission agents and roducers differs at both these markets. The marketing relations at gur markets are dominated by the social ties whereas those in vegetable markets are based on economic ties. The gur commission agents lace more emhasis on ersonal and social relations whereas the commission agent s relation with roducers at vegetable markets is mostly based on financial terms (ibid). There are two fruits markets in Peshawar called the old fruitmandi and new fruitmandi. These two mandis (markets) are under the control of few commission agents who mediate large volume of fruits from and to other arts of the rovince. However, no local roducers can be found in these markets. The conditions at both of these markets, esecially the old one, are too unhygienic and the sace for a large number of small retailers at the auctions time is too small. Therefore, the over-crowding sometimes makes the business difficult for the retailers. The above mentioned farm roducts are marketed through different channels. Various tyes of marketing channels available for agricultural roducts are mentioned in detailed here-onwards. 1.2 Marketing Channels Marketing channels are defined as a set of interdeendent businesses and/or organisations, which make a roduct or service available to intermediary and end users. Farm roducts are distributed to the consumers via marketing channels, which may be more or less direct and are formed by the trading activities of first-hand intermediaries, rocessors, wholesalers, and retailers, who buy and rocess raw materials and distribute finished roducts to consumers. Marketing channels begins with farmers (roducers) and ends with the end user (consumer). The marketing channels in the study area are 349

3 Particiation in Farm Markets in Rural Northwest Pakistan illustrated with the hel of figure 1. The most imortant marketing channel for majority of the roducts is the commission agent to whom the goods are sold. The second imortant channel is direct sale to the consumers, for most art in the same village. A small number of the sellers sell their roducts to the small traders in their village stores. Figure 1: Marketing Channels in the Six Selected Villages in District Peshawar, Pakistan. Source: Adoted from (Jan, 2007; Haines, 1999) The transforming trend in global agricultural system from subsistence to commercialized farming is also observable in Pakistan. Farmers are now roducing for their own consumtion as well as for marketing so that to increase their disosable income. Particiation in farm markets is however, retarded by a number of entry barriers (Barrett, et al., 2005). This study attemts to identify the factors that lead a household to articiate in farm marketing in rural northwest Pakistan. 1.3 Objectives of the Study This study is conducted with the aim to analyze the tye and nature of marketing relations among different stakeholders involved in the marketing rocesses. In this context the secific objective of the study is to identify various factors resonsible for articiation in farm marketing in the area. 350

4 Jan 2. Methodology 2.1 Descrition of the Research Location and Data The aer is a comonent of the study conducted by the author as art of his PhD research in in six selected villages in Peshawar. The villages included in the study are Gulbela, Kochian, Dalazak, Kukar, Mushtarzai, and YousafKhel. During the first hase, basic information about all household in these villages was collected through a semi-structured questionnaire. All the households were then searated asfarm and nonfarm household. Out of the farm household 20 household were randomly selected from each village. Thus the total samle size across six villages was 120. For data to be unbiased and highly reresentative, farm household were categorized based on their land tenure system and other socioeconomic conditions. Then selection of all household was made roortionately from each household category. Thus roortionate stratified randomized samling technique was used to collect data. For random selection of the households, SPSS was used Analytical Techniques The data obtained was analysed by using SPSS. It was hyothesized that various household and individual level variables may influence a household s articiation in farm marketing services. The nature and influence of these variables, however, may differ within regions. The level of a household articiation in agricultural marketing was determined by using regression analysis. The deendent variable -articiation in farm marketing -is in dummy (Binary) form; in this case binary logistic model is a most aroriate econometric tool for regression analysis (Gujrati, 2004). The general regression model is: Y 0 1X1 2 X 2... X (1) Where Y = Deendent Variable X1, X 2,..., X Exlanatory Variables β s = Regression Coefficients = Error Term If the deendent variable is in dummy form, the use of binary resonse model is recommended, which is as follow. Y 1 if 0 t X > µ and Y 0 if 0 t X µ 351

5 Particiation in Farm Markets in Rural Northwest Pakistan where t... 1, 2, µ = Error term Assuming µ ~ logit standard, then where t P( Y 1 X ) E[ Y X ] G ( X ) = Logit e t X GLogit Cumulated Distribution Function of the random Error term µ That means conditional exectation is equal to robability for Y = 1 This gives the rediction Eˆ Y X ˆ ˆ X ˆ X ˆ X e ˆ ˆ X ˆ X... ˆ X e or, in different terms (i.e. for the latent variable), Logit Yˆ ˆ ˆ X ˆ X ˆ X (2) ( ) Discussion of Main Findings 3.1. The Model Secification Particiation in farm marketing services is modeled as a dichotomous variable where articiation takes the value 1 if a house articiates in these services and 0 if otherwise. The robability of a household to articiate is formulated as a function of individual, household and village level characteristics, the descritive statistics of which are given in table 1. Education can be used as roxy for more knowledge (awareness) about the requirement for different channels of marketing and their regulations. Household members visit to the main city was hyothesized to have ositive effects on a household articiation in the marketing, as eole frequently travelling to the main city of Peshawar were suosed to be more aware of different markets and the channels adoted for marketing of a articular roduct. Since one of the major marketing roducts in the area is milk and milk roducts, therefore, number of livestock in a house was also included as a otential variable to affect the overall fitness of the model. An imortant variable in the model was total landself cultivated. It was hyothesized that a farmers having more cultivable land will have more roduce and hence more likelihood of articiation in agricultural marketing. 352

6 Jan Table 1: Summary Statistics of the Variables used in Binary Logit Model Variable Descrition Mean Std. Deviation. HACTM Involved in Farm Marketing ( =1, if Yes EDUILL No Education ( = 1, if illiterate) EDUPRI Primary Education (1 = 5 years education) EDUMAT Matric Education (1 = 10 years education) EDUHIG Higher Education (1 = >10 years education) BNCPP Household members visit to Peshawar ( = 1 if visits daily ) TNOB Number of livestock (Buffalos) LogTLSC Self-cultivated land HHW No. of HH members working LOVWRP Location of village from Peshawar ( 1 = Nearer, 6 = Too far ) N Results of the Binary Logit Model Source: Author s Own Data Deiction The model for articiation in marketing services is as follow: Where Logit( Yˆ ) ˆ ˆ X ˆ X... ˆ X (3) Y = 1 if involved in marketing of the farm roducts Table 2 shows the results of the binary logit model for articiation in marketing services. Education of the household head and number of household members working showed no significant effect on the articiation of a household in agricultural marketing. The results are in contrast with those of Heltberg and Tar (2002) whose study deicted the significantly ositive imact of education on articiation in farm marketing in Mozambique. The number of livestock (buffaloes) in a household shows significant effect on the articiation in marketing. A household having more buffaloes have the higher robability for articiation in marketing (more milk roduction) than others. 353

7 Particiation in Farm Markets in Rural Northwest Pakistan Similarly, total land self-cultivated has also significant role on the articiation in farm marketing. The likelihood of a household for articiation in farm marketing increases with increase in size of land self-cultivated. The results are significant at 1% of robability. Similar results were found by Heltberg and Tar (2002) who identified factors such as farm size er household worker, animal traction, and infrastructure as significant factors of smallholder market articiation. Table 2: Determinants of Household s Particiation in Farm Marketing in Northwest Pakistan Variables Variable Label Coefficients Standard Errors EDUPRI (1) Primary education EDUMAT (1) 10 years of education EDUHIG (1) > 10 years education BNCPP(1) HH members visit to Peshawar (frequency TNOB Number of buffaloes.468 *.243 LogTLSC Self-cultivated land *** HHW HH-members working LOVWRP(1) Location of village *** LOVWRP(2) Location of village ** LOVWRP(3) Location of village LOVWRP(4) Location of village ** LOVWRP(5) Location of village *** Constant N 120 Log-Likelihood Valve LR Chi 2 (12) 29.95*** *(**)[***] Significant at =0.10 (0.05) [0.01] The location of the village, which was hyothesized to have a significant effects turned out to be significant in the model. The negative signs of the coefficients, however, show that the villages which are nearer to Peshawar, comared to the reference village, are less likely to articiate in marketing services. Thus it is concluded that distance from the main city is not the only influencing factor for a household articiation in farm roducts 354

8 Jan marketing. Other factors like number of roducers in a articular village, the existing croing attern in the village, and road and transort availability etc. are imortant in influencing a household articiation in the marketing farm roducts, as the factors identified by Heltberg and Tar (2002). The overall model, however, is highly significant having robability of 1%. 4. Conclusion The study shows that the most imortant marketing roducts in the research area are gur, vegetable, milk, cereals, and green fodder. These roducts were marketed through different channels. Gur and vegetables, for examle, were marketed through commission agents. However, there were two distinct differences in the marketing of these roducts through commission agents. The first was the croing attern and secialization of household land tenure system. The household falling in the tenant category of farmers were mostly marketing gur whereas household with additional emloyment (non-farm emloyment) were involved in marketing of vegetables. The second difference is that of the secialization of marketing relation existing between the roducer and the commission agents. The revailing marketing relations between commission agents and gur roducers were driven by social interaction (such as visits to farm, gur-factory, and credit etc.). On contrarily, the relations between commission agents and vegetable growers were absolutely commercialized involving cash transactions on the sot. Hence, gur roducers were normally tied to secific commission agents and the vegetable roducers were having no such obligation. They were marketing through the agent offering relatively better rices. Milk was marketed through retailers in the city. The roducts like fruits and milk roducts have almost disaeared from the region. Similarly, cereals, desite the large volume of croing, are of less imortance from marketing ersectives. They were either marketed at a small level through the local shokeeers or through large dealers collecting it in bulk for rocessing at flour mills. The roducers of gur and vegetables articularly face two roblems in articiating in agricultural marketing; the oor infrastructure, due to which erishable vegetables are often lost, and the hold of few commission agents in the markets who often control the rices. It is recommended that if farm to market infrastructure is imroved, farmers adot more commercialized farming system, and further markets are established in the surroundings of the main city, large number of farmers will be able to timely channel their roduces to markets and will be able to get more rofits of their efforts. Acknowledgements The author is thankful to the Volkswagen Foundation, Germany for roviding financial suort to the study. I am also thankful to the Institute of Rural Develoment (IRD), University of Goettingen, Germany for roviding technical suort to the study. Most imortantly, heartiest thanks are to Prof. Dr. Winfried Manig of IRD, for his candid comments on imroving the overall reort of which this aer is a art. Any statement, oinion, or judgment reflects the ersonal views of the author alone. REFERENCES Reardon, T.and Timmer, C.P.(2005).Transformation of Markets for Agricultural Outut in Develoing Countries since 1950: How Has Thinking Changed? In Robert, E. Evenson 355

9 Particiation in Farm Markets in Rural Northwest Pakistan and Prabhu Pingali (eds) Agricultural Develoment: Farmers, Farm Production and Farm Markets. Handbook of Agricultural Economics, Elsevier. Staatz, J.M. (1994). The Strategic Role of Food and Agriculture Systems in Fighting Hunger through Fostering Sustainable Economic Growth. Staff Paer, Deartment of Agricultural Economics, Michigan State University. Jan, I. (2007). Institutional Changes in Agricultural Suort Services in Rural Northwest Pakistan. Socioeconomic Studies on Rural Develoment (Vol.140). Wissenschaftsverlag Vauk Kiel KG. Manig, W. (1992).Rural Institutional Develoment and its Imact in Northwest Pakistan, Socioeconomic Studies on Rural Develoment. Aachen (Vol. 88). AlanoVerlag. Manig, W. (1991).Rural Social and Economic Structures and Institutional Develoment. In Winfried Manig (ed) Stability and Changes in Rural Institutions in North Pakistan. Socioeconomic Studies in Rural Develoment. Aachen: Vol. 85.AlanoVerlag. Muessen, G. (1988).Changes in Agricultural Marketing in North Pakistan. In Winfried Manig (ed) Institutional Change and Rural Develoment: Adjustment Processes of Rural Institutions inpakistan, Preliminary Results of an Emirical Research Project.Publication No. 194.Institute of Develoment Studies, NWFP Agricultural University Peshawar, Pakistan, and Institute of Rural Develoment, University of Goettingen, West Germany. Haines, M. (1999).Marketing for Farm and Rural Enterrise.UK: Farming Press. Barrett, C.B., Bezuneh, M., Clay, D.C.and Reardon, T. (2005).Heterogeneous Constraints, Incentives and Income Diversification Strategies in Rural Africa. Quarterly Journal of International Agriculture, 44(1), Gujrati, N.D. (2004). Basic Econometrics. (4 th International Editions. ed.), Singaore: McGraw Hill Heltberg, R. and Tar, F. (2002). Agricultural Suly Resonse and Poverty in Mozambique. Food Policy, 27(1),

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