Conference Program. Innovate. Optimize. Transform. The Premier Business Leadership Series.

Transcription

1 Innovate. Optimize. Transform. Conference Program October 26 28, 2010 Caesars Palace Las Vegas The Premier Business Leadership Series Presented by SAS

2 The Premier Business Leadership Series Las Vegas Innovate. Optimize. Transform. Welcome to Las Vegas, a vibrant city known for inspiring innovation and the perfect place for us to explore winning business strategies. The Series is designed for 21st-century leaders who are ready to move beyond spreadsheets and start asking questions that will shape future success. Solving difficult business problems often requires much more than technology. True insights only arise when organizations implement proven business analytics solutions for fact-based decision making and optimize business processes. Ultimately, it s about elevating data to its rightful place as a strategic asset, vital to a company s success. At this two-day forum, you will have opportunities to discuss the obstacles executives face and how to overcome them. I am confident you will leave with a wealth of fresh perspectives. Our goal is to equip every leader with a specific plan of action to improve business performance, act with greater confidence and drive real transformation. Thank you for joining us at the Las Vegas edition of The Series. Enjoy the experience. Jim Goodnight CEO SAS

3 contents Since he co-founded SAS in 1976, Jim Goodnight has served as the company s Chief Executive Officer. A worldwide leader in business analytics software and services, SAS has more than 11,000 employees in 50 countries. In 2009, the company s revenue was US $2.31 billion, its 34th consecutive year of growth and profitability. In 2004, Harvard Business School named Goodnight as one of the 20th Century s Great American Business Leaders, citing his impact on the way people have lived, worked and interacted in the 20th century. Goodnight has a PhD in statistics and speaks internationally on leadership, education and innovation. Agenda 2 CONFERENCE LOGISTICS 4 REGISTRATION AND EVENT INFORMATION INTERNET ACCESS PRESS CENTER LANYARD COLORS SOCIAL MEDIA Thought Leader Books Available HOTEL INFORMATION ABOUT THE VENUE NETWORKING ACTIVITIES 6 TALKING POINTS INTERACTIVE DISCUSSIONS INDUSTRY LIVING ROOMS MEALS RECEPTIONS Maps 9 PRESENTING ORGANIZATIONS 13 General Sessions 14 Keynote Addresses PAnel DIscussions Interactive Breakout Sessions 18 THOUGHT LEADER LUNCHES 35 ROUNDTABLE DISCUSSIONS 36 Sponsors and Media Partners 38

4 AGENDA AT A GLANCE Tuesday, Oct. 26 6:00 9:00 p.m. Welcome Reception and Dinner PURE Nightclub, Caesars Palace Wednesday, Oct. 27 (Palace Tower 3rd Floor/Promenade Level) 7:00 a.m. 6:30 p.m. Conference Registration and Information 7:00 8:30 a.m. Networking Opportunities Networking Hall, Octavius Ballroom Informal Networking Breakfast Talking Points (private meetings) Arrange meetings at the scheduling desk. 8:30 9:45 a.m. Panel Discussion: Global Economic Outlook Assessing New Risks and Stepping Toward Recovery Octavius Ballroom 9:45 10:45 a.m. Keynote Address: Turning Innovation into Realization Octavius Ballroom 10:45 11:30 a.m. Break in Networking Hall 11:30 a.m. 12:15 p.m. Executive Viewpoint: Creating an Analytic Organization Octavius Ballroom 12:15 1:30 p.m. Networking Opportunities Informal Networking Lunch Milano Ballrooms Thought Leader Lunch See Page 35 for details. (Preregistration required.) 1:30 4:15 p.m. Concurrent Interactive Breakout Sessions See Page 18 for details. 4:15 6:00 p.m. Networking Opportunities Networking Hall, Octavius Ballroom Cocktail Reception Talking Points (private meetings) Arrange meetings at the scheduling desk. Interactive Discussions 2 The Premier Business Leadership Series Las Vegas 2010

5 Thursday, Oct. 28 (Palace Tower 3rd Floor/Promenade Level) 7:30 a.m. 5:30 p.m. Conference Registration and Information 7:30 9:00 a.m. Networking Opportunities Networking Hall, Octavius Ballroom Informal Networking Breakfast Talking Points (private meetings) Arrange meetings at the scheduling desk. 9:00 10:15 a.m. Panel Discussion: Competing on Analytics The Winners and the Losers Octavius Ballroom 10:15 10:45 a.m. Break in Networking Hall Interactive Discussions 10:45 11:15 a.m. Keynote Address: Anticipate and Manage Change Octavius Ballroom 11:15 a.m. 12:30 p.m. Panel Discussion: From Engagement to Results The Business Value Behind Social Media Octavius Ballroom 12:30 1:30 p.m. Networking Opportunities Informal Networking Lunch Milano Ballrooms Thought Leader Lunch See Page 35 for details. (Preregistration required.) 1:30 2:30 p.m. Roundtable Discussions See Page 36 for details. (Preregistration required.) Networking Opportunities Networking Hall Open Talking Points (private meetings) Arrange meetings at the scheduling desk. Interactive Discussions 2:45 4:30 p.m. Concurrent Interactive Breakout Sessions See Page 18 for details. 4:30 6:00 p.m. Networking Opportunities Networking Hall, Octavius Ballroom Cocktail Reception Talking Points (private meetings) Arrange meetings at the scheduling desk. Interactive Discussions The Premier Business Leadership Series Las Vegas

6 Conference Logistics Registration and Information Conference registration and information is located on the 3rd Floor/Promenade Level. Hours of operation are: 7:00 a.m. 6:30 p.m. on Wednesday, Oct. 27, and 7:00 a.m. 5:30 p.m. on Thursday, Oct. 28. Internet Access The Internet Café and wireless access are available in the Networking Hall in Octavius Ballroom 3rd Floor/Promenade Level. Press Center Located in the Livorno meeting room on the 3rd Floor/ Promenade Level, media professionals may visit the press center for assistance with arranging interviews and obtaining information about the conference. Lanyard Colors To assist attendees in networking with industry peers, we have provided different color lanyards based on the information supplied at registration. BANKING COMMUNICATIONS AND MEDIA; HOSPITALITY AND ENTERTAINMENT HEALTH CARE AND LIFE SCIENCES INSURANCE MANUFACTURING EDUCATION AND GOVERNMENT RETAIL Energy and Utilities SAS STAFF PRESS If you require a different lanyard than the one you received at check-in, please visit conference registration and information. 4 The Premier Business Leadership Series Las Vegas 2010

7 Social Media Visit the social media booth in the Networking Hall to meet with an expert to learn more about the different applications available for social media networking. Thought Leader Books Available Stop by the SAS Publishing booth located in the Networking Hall to pick up the latest books from conference presenters. Hotel Information Please be aware that check-out time at Caesars Palace is 11:00 a.m. If you do not check out at hotel registration by 11:00 a.m., you will be charged for an additional full night s stay. Caesars Palace offers complimentary luggage storage; see the Bell Desk for assistance. About the Venue Caesars Palace is one of the world s best-known resort casinos, celebrating the glory that was Greece and the grandeur that was Rome in an 85-acre destination location that sets the standard for excitement and luxury. Reigning at the heart of the Las Vegas Strip, Caesars Palace ranks among the world s top luxury resorts and features more than 3,300 hotel guest rooms and suites, 26 diverse restaurants and cafés, the 4.5-acre Garden of the Gods pools and gardens, Qua (a worldclass spa) and 240,000 square feet of premium meeting and convention space. Its 4,100-seat Colosseum spotlights worldclass entertainers such as Celine Dion, Jerry Seinfeld and Cher, and sits just steps away from celebrity-chef restaurants and The Forum Shops. The Premier Business Leadership Series Las Vegas

8 NETWORKING ACTIVITIES Talking Points (private meetings) Schedule a private one-on-one meeting with a SAS expert or other attendees in a small-group setting. Talking Points meetings can be scheduled in the Networking Hall, located in the Octavius Ballroom 3rd Floor/Promenade Level. Sponsors are available to discuss a variety of topics. Air2Web Targeted mobile marketing based on SAS Customer Analytics Mobile self-service programs (balance inquiries, loyalty points lookups) Complete mobile solutions from SMS to mobile websites and applications Epsilon Tie it all together: Behind the scene operations for optimal customer engagement Today s marketing database: Leverage offline data to drive online results Loyalty strategies for a recovering economy Modern Analytics Analytical ETL/Data integration Predictive modeling Master data management Netezza Powering the Analytic Enterprise In-database processing and high-performance analytics All the Data, All the Time Good business decisions via deep analysis of all the data Precision at Business Speed Enabling better and faster decisions for competitive advantage Teradata Teradata Active Enterprise Data Warehousing In-Database Analytics SAS and Teradata Integrated Solutions IIA Vertical-specific analytical consulting Access to world-renowned faculty headed by Thomas H. Davenport Community for analytics and business professionals 6 The Premier Business Leadership Series Las Vegas 2010

9 Interactive Discussions During these 10-minute informal sessions, meet with an expert who will show you why SAS is the leader in business analytics software and services. Visit the SAS area in the Networking Hall. Wednesday, Oct. 27 4:30 p.m. Social and Online Marketing, Risk (Banking), Data Mining, Forecasting 5:00 p.m. Marketing and Campaign Optimization, Visualization, Fraud Detection and Protection, Text Analytics 5:30 p.m. Social and Online Marketing, Risk (Insurance), Data Mining, Forecasting Thursday, Oct :30 a.m. Marketing and Campaign Optimization, Visualization, Fraud Detection and Protection, Text Analytics 2:00 p.m. Social and Online Marketing, Risk (Banking), Data Mining, Forecasting 4:45 p.m. Marketing and Campaign Optimization, Visualization, Fraud Detection and Protection, Text Analytics 5:15 p.m. Social and Online Marketing, Risk (Banking), Data Mining, Forecasting 5:45 p.m. Marketing and Campaign Optimization, Visualization, Fraud Detection and Protection, Text Analytics Industry Living Rooms SAS industry experts are available in the living room area of the Networking Hall to discuss industry-specific questions and solutions. Experts will be available: Wednesday, Oct. 27 7:00 8:30 a.m., 10:45 11:30 a.m., 4:15 6:00 p.m. Thursday, Oct. 28 7:30 9:00 a.m., 10:15 10:45 a.m., 1:30 2:30 p.m., 4:30 6:00 p.m. The Premier Business Leadership Series Las Vegas

10 NETWORKING ACTIVITIES Meals Exchange ideas and share experiences with your fellow attendees during breakfast and lunch. Wednesday, Oct. 27 7:00 8:30 a.m. Informal Networking Breakfast Octavius Ballroom 3rd Floor/Promenade Level 12:15 1:30 p.m. Informal Networking Lunch Milano Ballrooms 3rd Floor/Promenade Level Thursday, Oct. 28 7:30 9:00 a.m. Informal Networking Breakfast Octavius Ballroom 3rd Floor/Promenade Level 12:30 1:30 p.m. Informal Networking Lunch Milano Ballrooms 3rd Floor/Promenade Level Welcome Reception and Dinner Join us at PURE Nightclub, voted the No. 1 nightclub and hippest hot spot in the country by E! Entertainment Television, where you ll enjoy dinner, drinks and conversation in lavish seating areas surrounded by world-class décor. Tuesday, Oct. 26, 6:00 9:00 p.m. Cocktail and Closing Receptions These provide outstanding opportunities to socialize with peers, make new contacts and exchange ideas, and are held in the Networking Hall, located in the Octavius Ballroom 3rd Floor/Promenade Level. Wednesday, Oct. 27, 4:15 6:00 p.m. Thursday, Oct. 28, 4:30 6:00 p.m. 8 The Premier Business Leadership Series Las Vegas 2010

11 Entrance MAPS Networking Hall Octavius Ballroom 3rd Floor/Promenade Level Interactive Discussions Talking Points Entrance Food and Beverage Social Media Information Booth Entrance To General Session Hospitality and Entertainment Banking Communications and Media Retail Internet Café Manufacturing Insurance Health Care Education and Government Life Sciences Energy and Utilities SAS Publishing Entrance The Premier Business Leadership Series Las Vegas

12 MAPS Neopolitan Networking Sorrento IV Lunch Neopolitan 3rd Floor/Promenade Milano VII Milano III Level Salerno III Palace Tower Neopolitan II Milano VI Milano II Imperial Boardroom Verona Turin Trevi Neopolitan Neopolitan IV I Neopolitan III Milano V Networking Milano I Lunch Milano VII Milano III Sorrento Registration Salerno Pisa Neopolitan II Elevator Milano VI Escalator Milano II Imperial Escalator Boardroom Verona Turin Trev Neopolitan I Milano V Milano I Registration Pisa Elevator Escalator Escalator Escalator Escalator Networking Hall Escalator Octavius Ballroom Escalator Networking Hall Octavius Ballroom General Session Octavius Ballroom General Session 10 The Premier Business Leadership Series Las Vegas 2010 Octavius Ballroom

13 Pompeian IV Pompeian III Roman II Roman IV Florentine IV Florentine III Pompeian II Roman I Roman III Florentine II Pompeian I Florentine I Modena Pompeian IV Pompeian III Roman II Elevators Roman GenoaIV Florentine IV Florentine III Palermo Siena Senate Boardroom Pompeian II Florentine II Roman I Roman Escalators III Consul Pompeian Livorno I Messina Florentine I Boardroom Capri Anzio i Modena Elevators Genoa Palermo Siena Senate Boardroom Escalators Consul Livorno Messina Boardroom Capri Anzio Bathrooms, Escalators and Elevators Meeting Rooms Networking Hall General Session Networking Bathrooms, Lunch Escalators and Elevators Interactive Meeting Breakout Rooms Sessions and Roundtables Sponsor Networking Boardrooms Hall Registration General Session Press Networking Center Lunch Interactive Breakout Sessions and Roundtables Sponsor Boardrooms Registration Press Center The Premier Business Leadership Series Las Vegas

14 Save 20% and Free Shipping on all SAS Publishing titles while at the conference! Visit the SAS Publishing booth to learn more about current books and upcoming titles, including: SAS Press Expert tips, tools and examples from SAS users worldwide SAS Documentation Easy access to essential product information via the Web, online Help or hard copy SAS Certification Self training to help you prepare for the SAS certification exams Stop by the booth, place your order, and receive a 20% discount on your purchase. SAS staff will be on hand to answer any questions and to assist you with your order. More on Free Shipping: Applies to orders placed at the conference only. US address only. No minimum purchase required. UPS Ground only. Enjoy the Conference! 12 The Premier Business Leadership Series Las Vegas 2010 SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright 2010, SAS Institute Inc. All rights reserved. S58816_0910

15 PRESENTING ORGANIZATIONS For your convenience, we have included page numbers so that you can easily find each session s date, time and abstract. Accenture 15 Altimeter Group 17, 35 AT&T 31 BB&T 21 Best Buy 30 Bridgeforce 30 California State University, Channel Islands 14 Canada Post Corporation 26 Chartis Insurance 24 Chico s 16, 27 Cornell Center for Hospitality Research 36 Dartmouth College 15 The Economist 17, 35 Emdeon 32 Expedia 16 GE Consumer & Industiral 28 GE Corporate Treasury 21 Harrah s Entertainment 16, 32 Homeland Security (NSI) 31 HP Enterprise Services 31 Independence Blue Cross 23 Insurance & Technology 36 International Institute for Analytics (IIA) 16, 34 Los Angeles County 23 Macy s 21 Major League Soccer 32 MBS Insight 32 Monster Worldwide 29 New Marketing Labs 17, 35 Northeast Utilities 22 OGE Energy Corporation 25 PNC Bank 21 PREMIER Bankcard 21 Research In Motion (BlackBerry) 26 SAS 15, 16, 17, 21, 28, 32 Sobeys 33 Staples 24, 28 Teradata Corporation 32 T-Mobile USA 25 Toffler Associates 31 Transamerica Life and Protection 27 UBS Financial 28 Union Bank 33 United States Computer Emergency Response Team 31 Valence Health 29 Vistaprint 28 Walt Disney Parks and Resorts 34 Zappos 37 The Premier Business Leadership Series Las Vegas

16 General Sessions Linda Yueh Dr. Sung Won Sohn Vijay Govindarajan All general session presentations will take place in the Octavius Ballroom 3rd Floor/ Promenade Level. Wednesday, Oct. 27 8:30 a.m. Panel Discussion: Global Economic Outlook Assessing New Risks and Stepping Toward Recovery Balancing the short term with the long term has never been easy, and during a time marked by significant uncertainty in global financial markets, it just got harder. Organizations worldwide are searching for signs of stability, while weighing the risks of pursuing new opportunities against cautious steps that recognize continued economic fragility. All the while, government officials and economic leaders remain unusually divided regarding which policy approaches will be most effective for maintaining a steady course toward full economic recovery. Our panelists will share what they have witnessed firsthand around the world, including what s next for local and global economies, what to expect in the months ahead, and the likely outcome. Panelists: Dr. Sung Won Sohn, California State University, Channel Islands; and Linda Yueh, economist 9:45 a.m. Keynote Address: Turning Innovation into Realization When companies launch innovation initiatives, they typically focus all of their time and energy on a feverish quest for the big breakthrough idea. But that initial spark of inspiration is merely a starting point. The real innovation challenge lies beyond the idea, in a long, complex journey from imagination to impact. 14 The Premier Business Leadership Series Las Vegas 2010

17 Jim Goodnight William D. Green Jim Davis All general session presentations will take place in the Octavius Ballroom 3rd Floor/ Promenade Level. Vijay Govindarajan will discuss the best practices for executing an innovation initiative to bridge the envision-to-execution gap. Drawing on his extensive research and interviews with real companies, real people and real projects, Govindarajan will translate his findings into understandable frameworks and practical advice for senior executives managing small process and high-risk innovation initiatives. Speaker: Vijay Govindarajan, strategy expert; International Business Professor and Director of the Tuck Center for Global Leadership, Dartmouth College 11:30 a.m. Executive Viewpoint: Creating an Analytic Organization Executives know it s critically important, but how do organizations realize the full potential of analytics? High-performing companies know that to create competitive advantage it takes more than technology. Analytics particularly predictive analytics is at the core of a whole new management discipline that is changing the way decisions are made. Join CEOs Jim Goodnight and Bill Green as they discuss how to build and maintain an analytical organization that drives improved business outcomes. Panelists: Jim Goodnight, SAS; William D. Green, Accenture; and Jim Davis, SAS (panel host) The Premier Business Leadership Series Las Vegas

18 General Sessions Thomas H. Davenport David Eisendrath Joe Megibow Gary King Carl Farrell Jim Davis All general session presentations will take place in the Octavius Ballroom 3rd Floor/ Promenade Level. Thursday, Oct. 28 9:00 a.m. Panel Discussion: Competing on Analytics The Winners and the Losers Organizations have massive amounts of data at their disposal, yet often fail to utilize it in any meaningful way. But analytics is enabling firms to aggressively use their data in key business processes with impressive results. You have more information at hand about your business than ever before, but if you aren t using it to outthink your rivals you are missing out on a unique competitive tool. Our panel will discuss how you can effectively deploy analytics in daily operations, put the right assets in place, understand what analytical leaders do, and manage and coordinate data, people and technology at an enterprise level. Panelists: David Eisendrath, Harrah s Entertainment; Joe Megibow, Expedia; Gary King, Chico s; Thomas H. Davenport, International Institute for Analytics; and Carl Farrell, SAS (panel host) 10:45 a.m. Keynote Address: Anticipate and Manage Change Organizations today are dealing with diverse issues, a wider range of regulations and heightened global competition. There has never been a greater urgency for proactive, evidence-based decisions and agile strategies. By delivering insights that are gleaned from data about customers, suppliers, operations, performance and more, Jim Davis will explore how leading organizations are solving complex 16 The Premier Business Leadership Series Las Vegas 2010

19 Charlene Li Chris Brogan David Meerman Martin Giles Scott All general session presentations will take place in the Octavius Ballroom 3rd Floor/ Promenade Level. business problems, lifting performance and driving sustainable growth through business analytics. He will discuss new advances in social media analysis, including how organizations can tap into the value of information generated from a wide range of social media, and how analytics helps leaders do more than simply spot trends, but also predict and proactively affect business outcomes. Keynote Address: Jim Davis, Senior Vice President and Chief Marketing Officer, SAS 11:15 a.m. Panel Discussion: From Engagement to Results The Business Value Behind Social Media This panel brings together today s leading social media experts to provide a look into the latest strategies, trends, issues and opportunities that executives are facing when considering the implementation of social media communication and analysis. Hear about the value and adoption of social media in the business-to-business and business-to-consumer worlds, and who is engaged with these strategies. Learn about: Understanding current corporate strategies, value and engagement levels in social media. Organizational adoption, implementation and hot issues. Monitoring, analysis, measurement and response. The future of social media and forecasting trends. Panelists: Chris Brogan, New Marketing Labs; Charlene Li, Altimeter Group; and David Meerman Scott, marketing strategist and author; Martin Giles, The Economist (panel host) The Premier Business Leadership Series Las Vegas

20 Concurrent Interactive Breakout SessionS WEDNESDAY, OCT. 27 TH ROOM 1:30 2:15 P.M. 2:30 3:15 P.M. 3:30 4:15 P.M. R Neopolitan I My Macy s: The Science of Localization Marketing Automation: That Was Easy CIO The Changing Face of Retail Ne Macy s Staples Chico s Neopolitan II Panel: Capital Optimization and the Evolving Need for Scenario-Based Risk Management The Anatomy of a Successful Analytics Team Chartis Insurance The Power of Optimization Transamerica Life and Protection Ne PNC Bank, BB&T, GE Corporate Treasury, PREMIER Bankcard Ne Neopolitan III Overcoming Inertia: Advancing Business Analytics Within Traditional Business Processes and Methods Positive Energy, Positive Innovation OGE Energy Corp. Panel: Marketing as an Analytically Driven Discipline Staples, UBS Financial, Vistaprint Ne Northeast Utilities Neopolitan IV The House Advantage: How to Gain an Advantage with Analytics Jeffrey Ma Best Practice Campaign Management at T-Mobile USA T-Mobile USA Putting a Stop to Service Fraud GE Consumer & Industrial M Milano V Clinical Applications for Health Plans, Providers and Members Independence Blue Cross Staying on the Forefront of Innovation Research In Motion (BlackBerry) From Start-Up to Thought Leader: The Evolution of Valence Health Valence Health Milano VI Preventing Public Assistance Fraud in LA County Customer-Centric Analytics for the Bottom Line Leveraging Business Analytics to Stay on Top of the Competition Los Angeles County Canada Post Corporation Monster Worldwide 18 The Premier Business Leadership Series Las Vegas 2010

21 AT A GLANCE THURSDAY, OCT. 28 ROOM 2:45 3:30 P.M. 3:45 4:30 P.M. Neopolitan I Neopolitan II Transforming from Customer Analytics to Consumer Insights Best Buy Strategic Insights on Managing Fraud Bridgeforce Price Optimization Strategies at Sobeys Sobeys Retail Banks and Basel Modeling Union Bank Neopolitan III Panel: Insights on the Evolution of Cybersecurity AT&T, Homeland Security and Public Safety practice of National Strategies (NSI), HP Enterprise Services, Toffler Associates, United States Computer Emergency Response Team Neopolitan IV Panel: Interacting on the Customer s Terms The Science Side of Disney MBS Insight, Harrah s Entertainment, Major League Soccer Walt Disney and Parks Resorts t Milano VI Silly Bandz, Jibbitz and Copernicus: Creating a Culture of Innovation and Discovery Emdeon, Teradata Corporation What s Next in the Use of Analytics? International Institute for Analytics The Premier Business Leadership Series Las Vegas

22 Concurrent Interactive Breakout SessionS SESSION KEY We have created two keys to help you decide at a glance which concurrent sessions you would like to attend. The top key assigns a color to each industry, while the bottom key correlates to common job functions. All concurrent sessions will be held on 3rd Floor/Promenade Level. Please see individual entries for session abstracts and room assignments. INDUSTRY KEY ALL INDUSTRIES COMMUNICATIONS AND CONTENT FINANCIAL SERVICES HEALTH CARE AND LIFE SCIENCES HOSPITALITY AND ENTERTAINMENT INSURANCE UTL MANUFACTURING PUBLIC SECTOR (includes EDUCATION and GOVERNMENT) RETAIL TRANSPORTATION, TRAVEL AND LEISURE UTILITIES JOB FUNCTION KEY FINANCE INFORMATION TECHNOLOGY MARKETING OPERATIONS RISK 20 The Premier Business Leadership Series Las Vegas 2010

23 Wednesday, Oct. 27 I 1:30 2:15 p.m. My Macy s: The Science of Localization Neopolitan I In May 2009, Macy s consolidated all of its previous operations and implemented a new retail model called My Macy s. It is a radical departure from a traditional, centralized retail structure and required a complete rethinking of how to provide a truly personalized experience to the local customer, yet still retain the efficiencies of a large company. To support the change, strategies, organization, processes and systems also had to change. This session will focus on how advanced systems and technology support the strategy and are helping drive improved business results. Some of the areas discussed will include optimizing assortment localization, sizing, allocations, pricing and communications within the new model. Speaker: Steve Nevill, Executive Vice President of Inventory Management and Support, Macy s Panel: Capital Optimization and the Evolving Need for Scenario-Based Risk Management Neopolitan II The recent global financial crisis reminded financial institutions that enterprise risk management is complex. To address current and future challenges, risk management must move from its current focus on control, reporting, monitoring and compliance back to an active decision-making framework. This panel will explore: Advanced analytics to measure exposure and risk across all risk types. Tangible value or ROI of a high-performance risk environment. A scenario-optimized view of risk and return to integrate the performance of capital deployed in various asset classes or divisions of the firm. Panelists: Bob Howell, Senior Vice President, Risk Decision Analytics, PNC Bank; Rex Pruitt, Manager, Profitability and Risk, MIS Analytics, PREMIER Bankcard; Srikanth Ranganathan, Director, Portfolio Risk and Validation, GE Corporate Treasury; Mike Stevens, Chief Risk Officer, BB&T; Michael Stefanick, Director, Global Risk Practice, SAS (panel host) The Premier Business Leadership Series Las Vegas

24 Overcoming Inertia: Advancing Business Analytics Within Traditional Business Processes and Methods Neopolitan III UTL Join Paul Arsego as he discusses his experience with seizing the opportunity to incorporate business analytics at Northeast Utilities. From recognizing the strategic partners within the organization to proving the value with quick wins, getting off to a good start is vital for effective implementation. He will also talk about current efforts including continuing education and creating an environment that can adapt to changing business challenges. Speaker: Paul Arsego, Director of Planning, Performance and Analysis, Northeast Utilities The House Advantage: How to Gain an Advantage with Analytics Neopolitan IV In his new book, The House Advantage: Playing the Odds to Win Big in Business, Jeffrey Ma discusses how the same lessons he learned at the blackjack tables can be applied to making better decisions in sports and business. Ma will discuss compelling lessons highlighting analytical success stories in fields as diverse as professional football, card counting and online advertising. His journey from the casinos to sports front offices and finally to Silicon Valley serves as an entertaining backdrop for a commitment to using data to make better decisions. Ma will also highlight what the future holds for analytics in mainstream media. Speaker: Jeffrey Ma, author of The House Advantage and inspiration for the book Bringing Down the House 22 The Premier Business Leadership Series Las Vegas 2010

25 Concurrent Interactive Breakout SessionS Clinical Applications for Health Plans, Provider and Member Milano V The Independence Blue Cross (IBC) Informatics Division has developed clinical applications to serve the health plan, providers and members. Hear how these business analytic solutions provide solid intelligence to encourage member engagement and enhance quality health outcomes. For the health plan, IBC has developed a daily member profile that the case managers can use for member communication. For the provider, an application was developed that sends clinical care gap alerts at the time of a member s visit. For the member, the current claim data is incorporated with the patient health record, giving both the member and providers a more comprehensive view of conditions and treatments to promote coordinated care management. Speaker: Hank Vermeulen, Vice President of Informatics, Independence Blue Cross Preventing Public Assistance Fraud in LA County Milano VI Los Angeles County is implementing a fraud framework solution to detect and prevent benefits fraud in the CalWORKs child care program. This project was based on an initial pilot conducted by LA County that proved 85 percent accurate in detecting collusive fraud rings, resulting in a total annual gross cost avoidance of at least $6.8 million. Join Manuel Moreno to learn how the county is leveraging cuttingedge technology to prevent public assistance fraud and enhance welfare fraud investigations. You will also hear more about its vision to use the framework to prevent and detect fraud in other public assistance programs. Speaker: Manuel Moreno, PhD, Director of Research and Evaluation, Los Angeles County Chief Executive Office The Premier Business Leadership Series Las Vegas

26 Concurrent Interactive Breakout SessionS Wednesday, Oct. 27 I 2:30 3:15 p.m. Marketing Automation: That Was Easy Neopolitan I Since 1986, Staples has made it easy for businesses and consumers in 27 countries to purchase a wide range of office products. Over the years, Staples discovered that the best way to grow its business and build loyalty was to analyze the purchasing patterns of its core retail and online customers and target them with relevant, profit-generating offers. Jim Foreman will share how Staples uses analytics to turn 25 million customer records into profitable marketing campaigns and bridge the organization s analytical work with its campaign generation and execution efforts. He will also discuss reducing customer attrition through predictive modeling and translating data analysis into effective campaigns. Speaker: Jim Foreman, Director of Circulation and Analytics, Staples The Anatomy of a Successful Analytics Team Neopolitan II Analytical teams are often envisioned in the back office crunching numbers that no one else can understand. Building a new analytical team can be a daunting challenge for senior management. Chartis Insurance is pioneering a multidisciplinary approach to creating an applied analytics team that enhances decision making, streamlines processes and positively affects the bottom line. We have built a successful team leveraging a SAS platform to deliver tools for senior executives as well as users in the field. We will discuss how the makeup of this team helped create more than $750 million for Chartis. Speaker: John Savage, Vice President of Strategic Risk Analysis; David Lee, Assistant Vice President of Strategic Risk Analysis, Chartis Insurance 24 The Premier Business Leadership Series Las Vegas 2010

27 Positive Energy, Positive Innovation Neopolitan III UTL Many predict that the electric power industry will see more changes in the next 10 years than in any previous period in history. A confluence of forces the digitization of the power grid, deployment of advanced communications technology, renewable energy and emerging local forms of power generation will alter the business model and transform the customer relationship. Emerging technologies are allowing organizations to develop innovative products and services, and create a more collaborative partnership with their customers during times of transformation. Craig Johnston will discuss the vital role of analytics in optimizing business processes in the face of transformative change and developing new customer offerings that offer greater flexibility and convenience. Speaker: Craig Johnston, Vice President, Corporate Strategy and Marketing, OGE Energy Corp. Best Practice Campaign Management at T-Mobile USA Neopolitan IV As the US mobile market approaches saturation, companies must focus not only on attracting new customers, but also on strengthening their customer base marketing. In 2004, T-Mobile saw a need to make this shift in marketing efforts in most European markets, and the company is now seeing a similar market landscape in the US. This discussion will focus on T-Mobile s evaluation program to ensure optimal vendor selection, and how the chosen software has helped them increase campaign profitability, customer satisfaction and conversion rates. Hear the best practices that have enabled T-Mobile to perform on an extraordinary level in an increasingly saturated market, and learn how your organization can manage your base customers in a more sophisticated way. Speaker: Philipp von Holtzendorff-Fehling, Vice President, Marketing, T-Mobile USA The Premier Business Leadership Series Las Vegas

28 Concurrent Interactive Breakout SessionS Staying on the Forefront of Innovation Milano V Join Research In Motion (RIM), the designer and manufacturer of the award-winning BlackBerry smartphone, for a discussion of some of the challenges the company has encountered in its drive to have the highest-quality products while being on the forefront of innovation. The talk will focus on the use of statistical methods and business intelligence to address these challenges, and RIM s strategy to drive appropriate action and best represent the quality of each of its products pre-launch, post-release and at end of life to internal decision makers. In the spirit of continuous improvement, open feedback and discussion will be invited from the audience. Speaker: Sarah Tatsis, Senior Manager of Quality Assurance, Research In Motion (BlackBerry) Customer-Centric Analytics for the Bottom Line Milano VI Canada Post was facing dual challenges declining volumes of letter mail and increasing competition in parcel delivery and direct mail services when it turned to a more customer-centric business model that included a strong advanced analytics and integrated data management backbone. As a result, Canada Post was able to address the challenges while maintaining the promise to deliver mail reliably and securely. This session will highlight the experiences and milestones, and the importance of an executive champion to move the project from the prove it stage to a true center of excellence within the organization. Canada Post will share how analytics enables it to optimize price and expand market share while enhancing the value proposition for customers. Speakers: Gabriel Toichoa, Director of Business Analytics and Modeling; Brian Shea, General Manager, Business Analytics and Revenue Management, Canada Post Corporation 26 The Premier Business Leadership Series Las Vegas 2010

29 Wednesday, Oct. 27 I 3:30 4:15 p.m. CIO The Changing Face of Retail Neopolitan I High-performance organizations have to overcome institutional, technical and psychological barriers to change. In this session, we ll explore the CIO s role in doing what works today and seeking out risky, but potentially valuable, new ways of doing things in the future. Topics will include: customer intelligence, social media, product lifecycle management and RFID. Speaker: Gary King, CIO and Executive Vice President, Chico s The Power of Optimization Neopolitan II Transamerica Life and Protection uses SAS Marketing Optimization to address issues throughout the marketing and fulfillment delivery chain, and to determine the best offers for individual customers. The organization uses a mathematical approach to marketing to increase campaign ROI while identifying the impact of business constraints. This discussion will focus on how to plan and prioritize marketing campaigns to get the best possible results, identify the best offers for each customer instead of the best customers for each offer, and reach true marketing campaign optimization. Critical factors for marketing campaign success, such as adding a new channel, reducing budgets or altering customer contact policies, will also be addressed. Speaker: Angela Williams, Director of Marketing Sciences, Transamerica Life and Protection (formerly AEGON Direct Marketing Services Inc.) The Premier Business Leadership Series Las Vegas

30 Concurrent Interactive Breakout SessionS Panel: Marketing as an Analytically Driven Discipline Neopolitan III The explosion of data and emergence of social media have created a marketing divide, separating companies that have the tools and knowledge to treat marketing as an analytically driven discipline from those that don t. The former welcomes the explosion of data as a gold mine of information, has a deep understanding of their customers and the confidence to act; while the latter drowns in details they re unable to harness and struggles to deliver insightful campaigns that offer the promise of improvement. Join our panel of marketing leaders as they discuss this radical transformation and how to use customer analytics to improve efficiency, brand value and revenue growth. Panelists: David Blackwell, Executive Director, Client Analytical Services, UBS Financial; Jim Foreman, Director of Circulation and Analytics, Staples; Todd McClain, Vice President of Segment Marketing, Vistaprint; Deb Orton, Director of Technology, Solution and Industry Field Marketing, SAS (panel host) Putting a Stop to Service Fraud Neopolitan IV In GE s Consumer & Industrial Home Services division, claims from thousands of technicians who make repairs on warrantied consumer products must be audited each year. Auditors must look for suspect facts about the services performed. Julie Tisera will discuss how GE used a tip that service providers were committing fraud to test the capabilities of business analytics. In that case, the analysis identified all three fraudulent technicians without any industry knowledge or background, and proceeded to save the division an estimated $5.1 million in the first year of use. Learn how the fraud detection solutions can easily interface with your current process, and hear additional ways GE is now using analytics to improve customer experience. Speaker: Julie Tisera, Consumer Experience Manager, GE Consumer & Industrial 28 The Premier Business Leadership Series Las Vegas 2010

31 From Start-Up to Thought Leader: The Evolution of Valence Health Milano V Todd Stockard and Phil Kamp had a vision that health care should be financed, managed and controlled by local health care delivery systems, but they recognized that these local organizations lacked the expertise and capital to maintain financially viable health risk entities. They started Valence Health to facilitate the combination of physicians, hospitals, health plans and information to enable providers to take control of health care delivery. They knew that providing physicians access to the appropriate information at the appropriate time would result in better clinical and economic outcomes. This session will be a case study of how Valence evolved as an organization to become one of the top firms in the country providing business intelligence tools to clinically integrated provider groups and accountable care organizations (ACOs). Speaker: Todd Stockard, Senior Vice President, Financial and Data Management Services, Valence Health Leveraging Business Analytics to Stay on Top of the Competition Milano VI Monster was the pioneer in the online recruitment industry. To maintain its competitive advantage, it has taken the data-driven road using research, business intelligence and predictive analytics. Join this session to hear how Monster went from good to great using business analytics to support its overall decision-making process across all regions. Jean-Paul Isson will also discuss Monster s success with increasing customer retention, market share and customer profitability, while managing competition from paid sites, free sites and social networks. Speaker: Jean-Paul Isson, Vice President, Global BI and Predictive Analytics, Monster Worldwide The Premier Business Leadership Series Las Vegas

32 Concurrent Interactive Breakout SessionS Thursday, Oct. 28 I 2:45 3:30 p.m. Transforming from Customer Analytics to Consumer Insights Neopolitan I Most established companies have analytics and research capabilities to help understand their business, but many challenges exist in leveraging the work of these functions to drive and shape the strategy of the business. In 2009, Best Buy embarked on a journey to consolidate and transform its consumer analytics and research functions into an integrated unit, and also built a new capability to better utilize its employees to bring in the voice of the customer. This session will highlight key findings in the transformation and review examples of how an integrated consumer insights approach improves relevance and time-to-market with actionable insights. Speaker: Mark Putaski, Senior Director, Marketing Analytics and Optimization, Best Buy Strategic Insights on Managing Fraud Neopolitan II As products and channels for customer access proliferate, so do opportunities for fraud that cut across a financial institution s product lines, channels and geographic regions. Organizations need to be ready to fight fraud rings that are increasingly sophisticated. An enterprisewide fraud management strategy can help. In this session, Mike Freiling will discuss his research on financial institutions with $50 billion to more than $1 trillion in assets and on government agencies, and will reveal: Why organizations need a holistic view of all fraud threats. What role technology plays in making the vision of enterprisewide fraud management a reality. Which challenges pose the biggest hurdle to developing an enterprisewide strategy. How to validate the business case for an enterprise fraud initiative. Speaker: Mike Freiling, PhD, Director Fraud Management Practice, Bridgeforce 30 The Premier Business Leadership Series Las Vegas 2010

33 Panel: Insights on the Evolution of Cybersecurity Neopolitan III (2:45 4:30) With the velocity, veracity and volume of cyber-attacks increasing at a dramatic rate, protecting our networks is one of the most critical security challenges facing our nation. Attempts by cybercriminals to break into networks are persistent, wellresourced and always changing, while the consequences of successful attacks threaten the welfare of our government, economy and citizens. Our panelists will share what they have witnessed within their industries, their biggest challenges in cyber and how they are addressing them. They will also discuss: Current and future strategies for managing risk. How systems need to evolve for future cybersecurity issues. Government s role in ensuring the safety of critical commercial networks. Panelists: Mark Danner, Consulting Manager, Homeland Security and Public Safety practice of National Strategies (NSI); C. Brian Rexroad, Principle Network Security Architect, AT&T Chief Security Office; Cheryl Soderstrom, Strategic Growth Cyber Security Practice, US Public Sector, HP Enterprise Services; Randy Vickers, Director, United States Computer Emergency Response Team; Deborah L. Westphal, Managing Partner, Toffler Associates (panel host) The Premier Business Leadership Series Las Vegas

34 Concurrent Interactive Breakout SessionS Panel: Interacting On the Customer s Terms Neopolitan IV With the economic downturn and companies trying to reemerge from a slump, it s more important than ever to better understand how to interact with customers through their preferred communication channels. The empowered customer is online, in person, on the phone and interacting with other customers. Those who understand customer behavior across these channels, and can apply customer intelligence for smarter decision making, will have a competitive advantage when it comes to getting, growing and keeping the best customers. This panel will discuss why customer insight is crucial to the overall success of an organization. Panelists: Aaron Cano, Vice President of Customer Insight, MBS Insights; David Norton, Senior Vice President and CMO, Harrah s Entertainment; Charlie Shin, Director of CRM, Major League Soccer; Kelly McGuire, Industry Marketing Manager, Profit Optimization, SAS (panel host) Silly Bandz, Jibbitz and Copernicus: Creating a Culture of Innovation and Discovery Milano VI Establishing a culture of innovation and discovery is neither easy nor common, but without continuous innovation your organization will be doomed to fade away as your competition steals your business. You can t win by copying what you ve seen your competitors successfully execute. In order to encourage a culture of innovation and discovery, your company must break out of the box, embrace the ripple effects of innovation and align all eyes on the target to reach ideas first. This session will include a discussion on the meaning and application of each of these concepts, and the steps your organization can take to progress to a culture of innovation and discovery. Speakers: Kyle Cheek, PhD, Vice President, Emdeon; Bill Franks, Chief Analytics Officer, Global SAS Program, Teradata Corporation 32 The Premier Business Leadership Series Las Vegas 2010

35 Thursday, Oct. 28 I 3:45 4:30 p.m. Price Optimization Strategies at Sobeys Neopolitan I With the downturn in the economy and increasing competition, the retail price of an item plays an important role in the customer s decision. With thousands of SKUs in a typical grocery store, Sobeys is incorporating SAS Regular Price Optimization to help manage this important task. Sobeys is one of two national grocery retailers in Canada. In this session, you will hear how Sobeys is implementing a pricing solution that will identify opportunities to increase sales and margin while reducing the manual effort required to execute pricing strategies. You will hear how SAS Regular Price Optimization is being implemented and how Sobeys is integrating multiple sources of data to generate pricing recommendations that will use predictive analytic tools to suggest optimal regular retails. Speaker: Allan Beaver, Vice President, Business Technology Centre; Clinton Keay, Senior Vice President and CIO; Sobeys Retail Banks and Basel Modeling Neopolitan II Hans Helbekkmo is responsible for economic capital, stress testing, risk appetite, risk inventory and retail Basel modeling at Union Bank. During this session he will discuss how his retail bank prepared for Basel modeling and incorporated SAS in the process. He will also share best practices for using Basel modeling for performance measurement and reporting. Speaker: Hans Helbekkmo, Senior Vice President, Enterprise Wide Risk, Union Bank The Premier Business Leadership Series Las Vegas

36 Concurrent Interactive Breakout SessionS The Science Side of Disney Neopolitan IV Disney Parks and Resorts Revenue Management and Analytics team has expanded from hotel yield management at Walt Disney World into a variety of analytics projects across multiple lines of business (parks, resorts, foods, merchandise and more) and parks and resorts around the world. Despite ongoing successes, significant opportunity exists to better integrate the science team into the business, leading to better business decisions and improved profitability. To facilitate this goal, the Revenue Management and Analytics team created a Science Integration team in Joe Gavigan will share early successes, unexpected challenges and future priorities for the organization. Speaker: Joe Gavigan, Director of Pricing Strategy and Decision Science Integration, Walt Disney Parks and Resorts What s Next in the Use of Analytics? Milano VI International Institute for Analytics Research Director Thomas H. Davenport will share what he views as the most important developments in analytics coming in the next six to 12 months. Drawing from IIA s annual research agenda and faculty research, Davenport will share with attendees what s working in various industries and across specific applications within analytics. Finally, he will share his opinion on the future of topics supplied by attendees during the session. Speaker: Thomas H. Davenport, best-selling co-author of Competing on Analytics and Analytics at Work; President s Distinguished Professor at Babson College; and Research Director, IIA 34 The Premier Business Leadership Series Las Vegas 2010

37 THOUGHT LEADER LUNCHES Jeffrey Ma Chris Brogan Charlene Li David Meerman Scott Martin Giles Each thought leader lunch has accepted a limited number of participants. Confirmed participants were notified via prior to the conference. If confirmed, a ticket for your selected session is included in your conference registration materials. Please visit conference registration and information on the 3rd Floor/Promenade Level to find out if space is available. Wednesday, Oct. 27 I 12:15 1:30 p.m. Jeffrey Ma, author of The House Advantage and inspiration for the book Bringing Down the House Roman I Thursday, Oct. 28 I 12:30 1:30 p.m. Social Media Panel: Chris Brogan, President of New Marketing Labs, co-author of Trust Agents and author of Social Media 101; Charlene Li, founder of Altimeter Group and co-author of the best-selling books Groundswell and Open Leadership; David Meerman Scott, marketing strategist and author of The New Rules of Marketing & PR, and the upcoming Real-Time Marketing & PR; Martin Giles, US Technology Correspondent, The Economist Roman I The Premier Business Leadership Series Las Vegas

38 ROUNDTABLE DISCUSSIONS Each roundtable has accepted a limited number of participants. Confirmed participants were notified via prior to the conference. If confirmed, a ticket for your selected session is included in your conference registration materials. Please visit conference registration and information on the 3rd Floor/Promenade Level to find out if space is available. Thursday, Oct. 28 I 1:30 2:30 p.m. Building Customer Loyalty: 10 Principles for Designing an Effective Customer Reward Program Milano I Loyalty programs are becoming a must have in the hospitality and gaming industries, but many companies struggle to turn these programs from a necessary cost into a competitive advantage. In this hands-on workshop, Dr. Michael McCall, Cornell Center for Hospitality Research Fellow, will provide tips and tricks for designing an effective customer reward program. Through discussion of his latest research findings, real-world case studies and participant experience, attendees will learn the guiding principles for effective reward programs including best practices and avoiding pitfalls. Whether you share your own experiences or learn from your colleagues, you will come away with recommendations to apply within your own organization! Innovation in Insurance Claims and Fraud Detection Sorrento Join Anthony O Donnell, Executive Editor of Insurance & Technology, in a roundtable discussion about how insurance companies are innovating the claims process by analyzing data to streamline the claims cycle, prevent fraud and reduce loss expenses. 36 The Premier Business Leadership Series Las Vegas 2010

39 Is Your Company Antisocial? How to Effectively Engage Consumers Through Social Media and Mobility Siena Today s consumers constantly use social media and mobile phones to share their views of a retailer s quality, products, pricing and services often from a phone while in the store yet many companies are still unsure of how to use these channels for effective communication. Hosted by Michelle Thomas, Senior Brand Marketing Manager at Zappos! the National Retail Federation s Retail Innovator of the Year and Bernie Brennan and Lori Schafer co-authors of Branded! How Retailers Engage Consumers with Social Media and Mobility this roundtable will explore how successful consumeroriented companies are using these new channels to get inside customers heads. They will use real-life examples from some of the world s leading retail executives to bring a business-minded approach to elevating your company s brand, strategy and culture through social media and mobility. Social Media Analytics: The Science of Listening Milano II To realize the value of data collected from social media, organizations need to listen critically, know whom to engage and ultimately use these insights as leverage to increase the value of their brands. Join Chris Brogan for a discussion about understanding and measuring the impact these conversations have on your business. We ll explore: how to collect and analyze social media, identify brand advocates and threats, apply insight to improve customer targeting and act upon customer needs and sentiment. The Premier Business Leadership Series Las Vegas

40 SPONSORS AND MEDIA PARTNERS PRESENTING SPONSOR SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW. To learn more, visit Platinum Sponsor Teradata is the world s largest company solely focused on creating enterprise agility through database software, enterprise data warehousing, data warehouse appliances and analytics. Teradata provides the best database for analytics with the architectural flexibility to address any technology and business need for companies of all sizes. Supported by active technology for unmatched performance and scalability, Teradata s experienced professionals and analytic solutions empower leaders and innovators to create visibility, cutting through the complexities of business to make smarter, faster decisions. Simply put, Teradata solutions give companies the agility to outperform and outmaneuver for the competitive edge. To learn more, visit 38 The Premier Business Leadership Series Las Vegas 2010

41 Gold SPONSOR New Marketing Labs (NML) is a leading digital marketing and social media agency. Founded by best-selling author and social communications pioneer Chris Brogan, NML works with small, medium and large companies to develop strategies and implement campaigns that support bottom-line objectives. Clients include top brands like SAS, Citrix, Sony, Molson Coors and Pearson Education. Built around a staff with a track record of success in enterprise, entrepreneurial, B2B and B2C environments, the company focuses on a metrics-driven approach to generating awareness, increasing engagement, building brands and driving sales. New Marketing Labs has a global outlook and reach, with the ability to serve clients across the Americas, EMEA and APAC. To learn more, visit: SILVER SPONSORS For more than 10 years, Air2Web has created and delivered thousands of mobile messaging campaigns to subscribers around the world. Corporations have improved customer service, reduced costs and increased revenue using the AirCARE suite of products for customer care and targeted marketing. Air2Web provides an unmatched level of personal service through best-in-class client services and technical support teams. The Air2Web SAS partnership provides the only solution in the marketplace that combines the power of data with the interactive potential of mobile. Through the global partnership, organizations can create and execute complete, end-to-end mobile campaigns incorporating mobile devices to draw back even more customer information and further personalize communications. To learn more, visit: The Premier Business Leadership Series Las Vegas

42 SPONSORS AND MEDIA PARTNERS SILVER SPONSORS Epsilon is the industry s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive Web design, deployment, search engine optimization and direct mail production. In addition, Epsilon is the world s largest permission-based marketer. To learn more, visit Modern Analytics is an industry leader in data processing automation and business intelligence driven by advanced forecasting and predictive modeling. They create automated data marts that provide the foundation for analytic solutions, as well as the models and forecasts that reveal true business intelligence and identify business performance opportunities. Modern Analytics DataPipe provides data-driven decisions on demand, while their ModelFactory delivers proven predictions for profit performance. They enable more than 150 clients in retail, high tech, banking and service industries to manage risk, forecast product demand, originate new customers, prevent customer attrition, cross-sell and up-sell new products, identify fraudulent charges, isolate fraud in returns, prioritize workloads, dynamically model sales pipelines and increase revenues. To learn more, visit 40 The Premier Business Leadership Series Las Vegas 2010

43 Netezza Corporation is the global leader in data warehouse and analytic appliances that dramatically simplify highperformance analytics across an extended enterprise. Netezza s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, MA, and has offices in northern Virginia, the United Kingdom, Germany, France, Japan, Korea, Australia and Singapore. To learn more, visit Association Partner The International Institute for Analytics (IIA) is dedicated to the advancement of analytics in everyday business practices. Under the direction of Thomas H. Davenport, IIA brings together the world s leading analytics practitioners and researchers to provide unique insights to both business and IT leaders on the most current research findings and industry best practices. To learn more, visit Premier Media Partner From business to politics, technology to the arts, The Economist is renowned for its breadth of coverage and sharp, entertaining analysis. Get an international perspective and an independent view on the events shaping our world. To learn more, visit The Premier Business Leadership Series Las Vegas

44 SPONSORS AND MEDIA PARTNERS Media Partners 1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, our print, electronic and custom publications explore the best practices and trends from companies using customer initiatives to drive results. 1to1 Media is a division of Peppers & Rogers Group. To learn more, visit For 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld s award-winning website (Computerworld.com), weekly publication, focused conference series and custom research form the hub of the world s largest global IT media network. Computerworld s conferences, with their focus on technologies and solutions, provide a rare opportunity for attendees to gain insight into the way user companies execute their strategies in the enterprise in the best environment for idea exchange among IT executives and IT solutions providers. To learn more, visit 42 The Premier Business Leadership Series Las Vegas 2010

45 Connected Planet is the comprehensive source for service providers and enterprise users of advanced telecommunications and mobile networking services. Grounded in coverage of technology and infrastructure IP networks, FTTX, wireless, OSS/BSS and more Connected Planet also delivers insight into how yesterday s networks are becoming the smart pipes of tomorrow, capable of carrying new network-driven solutions that are helping to reinvent the way the world works. To learn more, visit TechWeb is an innovative new business that owns the most respected and consumed media brands in the business technology market, including Bank Systems & Technology, Wall Street & Technology and Insurance & Technology. To learn more, visit The Premier Business Leadership Series Las Vegas

46 Notes

47 SAS Business Analytics Software Data Management Analytics Reporting Targeted Business and Industry Solutions What if you could increase revenue by 66% using your data to make confident, fact-based decisions? You can. SAS gives you The Power to Know. SAS Business Analytics software helps organizations across every industry discover innovative ways to increase profits, reduce risk, predict trends, and make confident, fact-based decisions. for a free research paper SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. indicates USA registration. Other brand and product names are trademarks of their respective companies SAS Institute Inc. All rights reserved US.0610

48 The Premier Business Leadership Series To learn more about The Series, visit presented by SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. indicates USA registration. Other brand and product names are trademarks of their respective companies. SAS Institute Inc. All rights reserved. S55404_1010