Practice Marketing tools

Transcription

1 Practice Marketing tools

2 coolsculpting Practice Marketing tools Internal Marketing tools: Patient Brochures (male & female) Brochure Holder Countertop Displays (2) Exam Room Posters 18 x 24 (2) Photo Book Marketing tools developed to promote CoolSculpting to patients in a practice. These items are available in the Practice Enhancement Kit. Additional patient brochures are provided with ez Card reorders, or may be ordered through our online store. Best Practices Templates: Newsletter Content On-Hold Script Content and Templates Sample Telephone Script Radio Script CoolSculpting Newsletter Content CoolSculpting Sample Telephone Script Patient: Does your office offer CoolSculpting? / I heard your office offers CoolSculpting. / Does your office have that fat freezing procedure? Staff: Yes! We ve had a lot of interest in CoolSculpting, the new, completely non-invasive procedure for fat reduction. I ll be happy to schedule a consultation with Dr.. Would [date] at [time] work for you? Patient: Tell me about CoolSculpting? / How does it work? Staff: CoolSculpting is a non-invasive technology that freezes away unwanted fat in targeted areas of your body. CoolSculpting works best for patients who are near their ideal body weight but have modest fat bulges that do not go away despite diet and exercise. Dr. can determine if you re a good candidate for CoolSculpting during an in-person consultation. How does [date] at CoolSculpting The New, Non-invasive Way to Reduce Fat. [time] work for you? Exciting news for men and women dealing with diet and exercise-resistant Patient: fat bulges! Does the procedure hurt? Staff: CoolSculpting is completely non-invasive so there s no anesthesia, no incisions, and no CoolSculpting by ZELTIQ, an innovative technology that freezes away stubborn recovery fat, time. is now Our patients typically read, work on their laptops, or simply relax during treatment. Note: All medical questions should be answered by the doctor during his or her consultation with the patient. For questions about how the procedure works, its safety, the time it takes, or cost, please use CoolSculpting gently targets and cools unwanted fat cells in the targeted area the following to induce general a answer: noticeable, natural-looking reduction in fat bulges. Each CoolSculpting procedure results in an average 20% reduction of fat in the treated area. Staff: We can best answer your specific medical questions during a consultation. Does [time] on [date] work with your schedule? Unlike most other methods of fat reduction, CoolSculpting involves no needles, surgery, or downtime. Patients often spend the one to two hours of procedure time reading, working on their laptops, or simply relaxing. Results can be seen in as soon as three weeks following treatment, with the best results occurring over the next two to four months. right for you! Templates designed to capitalize on the consumer benefits of CoolSculpting through various communication methods. MK14727-A These items are part of the CoolSculpting Marketing Tools disc provided in the Practice Enhancement Kit. MK14727-A

3 coolsculpting Practice Marketing tools patient consultation tools: Patient Consultation (flipchart) Patient Education Presentation (PowerPoint) Frequently Asked Questions CoolSculpting Frequently Asked Questions What will the results be? The CoolSculpting by ZELTIQ procedure can reduce the fat layer by 20%. If the patient's treatment plan calls for a second procedure, an additional 20% reduction can be experienced. Final losses may be more or less, depending on the patient. What happens during the procedure? The patient and doctor first select the area(s) to be treated. For instance, if the patient s goal is to reduce their love handles, the doctor will position the system on the patient s side. The device then draws the bulge up between two cooling panels. The sensation is a firm tug and pull enough of a pull to ensure the selected tissue will be cooled most efficiently. What does it feel like? As the panels go to work in the first few minutes, the patient feels a sensation of intense cold. This soon dissipates. The patient is seated comfortably or lying down during the one to two hour procedure. Many people spend this time reading, working on their laptop, or simply relaxing. Can the patient return to normal activities after the procedure? Yes. The CoolSculpting procedure is completely non-invasive, so the patient can return to normal activities immediately. Patients may experience redness, minor bruising, tingling, or numbness in the treated area, but this is temporary. Hello CoolSculpting Bye Bye, Bulges When will the patient see results? Patients may start to see changes as quickly as three weeks after their treatment, and will experience the most dramatic results after two months. But their body will still be flushing fat cells at that time, and will continue doing so for up to five months. Educational tools that can be used during patient consultations. Are the results permanent? During the CoolSculpting procedure, the treated fat cells are eliminated. As long as the patient maintains his or her weight with diet and exercise, long-term results should remain stable. These tools are provided in the Practice Enhancement Kit. MK14727-A The new, non-invasive way to reduce fat. sample forms and releases: SAMPLE PATIENT TAKE HOME GUIDELINES Procedure Planning Guidelines Patient Take Home Guidelines Treatment Consent Form Photo Release Form coolsculpting procedure planning Guidelines Pre-Photo Taken: DOB: / / mm dd yy AREAS TO BE TREATED PATIENT ID (PRINTED): What to Expect During Your CoolSculpting Procedure - CoolSculpting is a non-invasive treatment. - No general/topical anesthesia or pain medication is required. - Applicator cup uses vacuum pressure to draw tissue between the cooling panels. - Sensations of pulling, tugging, and mild pinching in the area being treated. - Intense cold, tingling, stinging, aching, cramping. These sensations subside as the area becomes numb. - You will either sit or lie down during your procedure, depending on the area being treated. - Procedure takes from 1 to 2 hours depending on the number of placements. - The treatment is easy; patients often read, listen to music or take a nap. What to Expect Immediately After Your CoolSculpting Procedure Photo - ID: CoolSculpting is a non-invasive procedure; there is no recovery time. - Treated area may look firm or feel stiff immediately after the procedure. This is normal and dissipates within minutes. Weight: - The treated area may be reddened for approximately 20 minutes after the applicator is removed. - Vacuum can cause bruising, tingling or tenderness to the touch. This typically resolves SEX: Male Female within a few weeks. - You may feel a temporary dulling of sensation or numbness in the treated area. This is normal and will resolve within a few hours up until eight weeks after your procedure. - You may resume normal activities immediately following procedure. These patient forms and releases are provided on the CoolSculpting Marketing Tools disc sent in the Practice Enhancement Kit. Applicator Type Applications Needed Repeat Procedures Needed Possible Side Effects - Immediately after a procedure: o Redness and firmness. o Transient blanching (temporary whitening of the skin) and/or mild bruising around the edges of the treatment area. o Tingling and stinging. - One to two weeks after a procedure: o Redness, bruising, and swelling. o Tenderness, cramping or muscle spasm, and aching. o Itching, skin sensitivity, tingling, and numbness. Numbness can persist up to several weeks after a procedure. Please call us at ( ) if your symptoms appear to worsen or last longer than two weeks. Maintain your normal diet and exercise programs. IC 0173-A Total Plan Price Patient Signature Date IC 0173-A

4 coolsculpting Practice marketing tools Artwork and visual files: CoolSculpting by ZELTIQ Logos (jpg, ai, png) CoolSculpting Logos (jpg, ai, png) Before and After Photo Sets System and Applicator Images Model Beauty Shots (male & female) Imagery to assist you in marketing CoolSculpting within your practice. These files can be found on the CoolSculpting Marketing Tools disc sent in the Practice Enhancement Kit. video and web tools: Patient Testimonials DVD Loop Patient Testimonial Clips (MP4 files) Web Site Kit The Web site kit contains copy and images to promote CoolSculpting on your practice Web site. These materials are included in the Practice Enhancement Kit.

5 coolsculpting Practice Marketing tools Customizable advertising and patient event materials: Advertising Templates (full, half, quarter page) Postcard Templates A Cool Night Out Templates (postcard, flyer, PPT, Web button) Join us for A Cool Night Out as we introduce you to CoolSculpting. Enjoy cool drinks and good food as you learn about the new, non-invasive way to reduce fat. Thursday, December 16 5:00-7:00 pm Hello, CoolSculpting Bye Bye, Bulges Dr. Jane/John Smith now proudly offers CoolSculpting by ZELTIQ the cool way to lose fat. CoolSculpting is a new, non-invasive procedure that uses a revolutionary cooling technology to reduce areas of unwanted fat gently and effectively. The result? Noticeable, natural-looking fat reduction in treated areas within two months. Continued improvement for up to four months. CoolSculpting Benefits: A library of advertising templates for you to choose from and customize along with patient event promotional tools. These templates are accessible via the CoolSculpting Marketing Tools disc sent in the Practice Enhancement Kit. PRACTICE LOGO 857 Rickety Bridge Lane Santa Clara, CA AT THE HYATT REGENCY MARKET STREET SAN FRANCISCO Please rsvp to gwilliams@gmail.com Is CoolSculpting right for you? Call us at Or call (xxx) xxx-xxxx or visit us online at to schedule your consultation today. Press kit materials: CoolSculpting FACTS-AT-A-GLANCE Press Release Template Media Alert Template CoolSculpting Facts-At-A-Glance Consumer Press - Key Messages Cosmetic Procedure Market Statistics Sample press kit items are provided to assist you in generating media interest for your practice. These files are featured with the CoolSculpting Marketing Tools disc sent in the Practice Enhancement Kit. SAMPLE COOLSCULPTING PRESS RELEASE TEMPLATE Availability The CoolSculpting procedure by ZELTIQ is available worldwide through an elite network of CoolSculpting Centers. For a list of CoolSculpting providers please visit Target Patient CoolSculpting by ZELTIQ is not intended as a weight-reduction program for overweight individuals. The best candidates for the CoolSculpting procedure are people near their ideal body weight who eat well and exercise regularly and have pockets of fat that have not responded to a healthy lifestyle. They are seeking spot reduction for specific areas of fat but are not considering a surgical procedure. Science Behind CoolSculpting BREAKTHROUGH TECHNOLOGY TO FREEZE AWAY BODY FAT NOW AVAILABLE The CoolSculpting procedure developed by ZELTIQ is based on sound science called Cryolipolysis. Cryolipolysis is the result of a groundbreaking discovery by Drs. Dieter Manstein -- [City]-Based Dermatologist/Plastic Surgeon Among First to Offer CoolSculpting by ZELTIQ and R. Rox Anderson of Harvard Medical School and the Wellman Center for Photomedicine at in [State/Region] -- Massachusetts General Hospital in Boston, Massachusetts. CITY, State [Month/Day, 2010] CoolSculpting, an innovative technology that freezes away Their initial work, first published in the peer-reviewed professional journal Lasers in Surgery and unwanted fat, is now available at [NAME OF PRACTICE], making it one of the first medical Medicine, proved that subcutaneous fat cells are naturally more vulnerable to the effects of cold practices in the [REGION] to offer this breakthrough in non-invasive fat reduction. than other surrounding tissue. These studies and other research from centers of excellence Insert Quote from Doctor in Practice 2nd Paragraph confirmed that fat cells, when exposed to precisely controlled cooling for a sustained period of time, undergo a gradual reduction and cell death through a process called induced apoptosis 2. Example Doctor Quote: CoolSculpting is an exciting new approach that is non-invasive and has shown Company significant History results in clinical studies for removing fat without the potential risks and downtime of Founded invasive in 2005, ZELTIQ is a global medical device company that developed a patented, procedures, said [INSERT DOCTOR S NAME & CREDENTIALS]. I have found the procedure non-invasive, to be clinically proven procedure to selectively reduce fat. It has licensed the commercial extremely effective, especially on resistant localized areas such as back fat, love rights handles to Cryolipolysis and the from Massachusetts General Hospital as a non-invasive method of reducing isolated belly fat. CoolSculpting is extremely comfortable and our patients are fat. highly ZELTIQ satisfied. advancing the basic science, clinical evaluation, and commercial development of this technology. The company has developed an advanced medical device that utilizes this new Cleared by the U.S. Food and Drug Administration (FDA), CoolSculpting by ZELTIQ discovery gently and cools is making it available to physicians specializing in cosmetic procedures. unwanted fat cells in the body thereby inducing a natural, controlled elimination of fat cells. Based on science developed by the Wellman Center for Photomedicine at Massachusetts Media Contact General Hospital in Boston, Mass., in the United States, this breakthrough is based on a Marlo vast body Rodman of research that demonstrates that fat cells are more susceptible to cold and are selectively, marketing@zeltiq.com painlessly and permanently destroyed. Starting several weeks after the procedure, (925) cooled fat cells begin a process called apoptosis and begin to shrink and disappear. The body proceeds to naturally and gradually eliminate the cooled fat cells, reducing the thickness of 1- the Clinical fat layer. data on file. ZELTIQ Aesthetics, Inc. Pleasanton, CA. 2- Manstein D, Laubach H, Watanabe K, Farinelli W, Zurakowski D, Anderson R. Selective cryolysis: a novel method Insert Quote from Patient 4th Paragraph of non-invasive fat removal. Laser Surg Med. 2008,40: Example Patient Quote: I m very impressed with my results particularly for a non-invasive treatment. Within several weeks of my first treatment, I noticed my fat in the treated area had lessened considerably Copyright 2010 ZELTIQ and my Aesthetics, Inc. All rights reserved. IC 0185-A clothes fit so much better, says [INSERT PATIENT NAME]. I highly recommend the CoolSculpting procedure, especially for people who have stubborn body fat that diet and exercise alone do not seem to help.

6 ZELTIQ Aesthetics, Inc Willow Road Pleasanton, CA Telephone: (925) Fax: (925) Unauthorized duplication or use is prohibited. CoolSculpting and ZELTIQ, are trademarks of ZELTIQ Aesthetics, Inc. in the United States and other countries. All rights reserved. MK14726-A