PREPARING YOUR PRACTICE FOR COOLSCULPTING

Transcription

1 PREPARING YOUR PRACTICE FOR COOLSCULPTING Prepare Your Practice... Education Through Advanced CoolSculpting Certification» Identify your CoolSculpting Team Leader (CTL) 2 Patient Messaging... 4» Watch the online training course at Consultation Guidelines... 6 Pre-treatment Planning... 8» View online CME videos at Register to become a member of CoolSculptingPhysicians.org, a private community built exclusively for CoolSculpting physicians to share best practices 5 Treatment Day Guidelines... GUIDELINES FOR COOLSCULPTING SUCCESS 6 7 Successful Follow-ups... 7 Marketing Checklist... 8 INSERTS INCLUDED: Access CoolSculpting Resources Through CoolNet» Patient forms and releases Treatment Planning Form In addition to achieving measurable and consistent treatment outcomes, we want» Treatment Planning Form» Sample Patient Take-Home Guidelines» Sample Patient Consent Form Sample Take-Home Guidelines Sample Treatment Consent Form Sample Photography Release Form CoolNet.CoolSculpting.com you to attain unparalleled» Sample Photography Release Form» Marketing assets patient satisfaction, and» Phone Messaging CoolSculpting digital assets and logo expand the marketing success of CoolSculpting in your practice. These training Practice website templates Before and after photos Advertising templates Direct mail and e-blast templates guidelines have been created FAQs and patient messaging to assist you in successfully Patient event templates launching CoolSculpting in your practice. Consider reaching out to your current patients before CoolSculpting is brought into your practice via , newsletter or in-office fliers to generate interest and be prepared to book consultations Practice website templates CoolSculpting assets

2 PREPARING YOUR PRACTICE FOR COOLSCULPTING CONT. 2 Practice Set-up» Prepare your dedicated CoolSculpting room Adjustable treatment bed A variety of pillows Towels (cloth or disposable) and blankets Alcohol wipes» Building CoolSculpting success (cont.) CoolNet portal resource Advertising templates Social media and PR opportunities Website content and assets Community partnerships KEY REFERENCES: Designated CTL: Name 3 Patient marking pen or pencil Devoted space for applicators Dedicated CoolSculpting Room» Create and develop your CoolSculpting plan CoolNet: (CoolNet.CoolSculpting.com)» Display CoolSculpting materials in high-traffic areas Patient brochures Before and after photos Posters and counter cards Your CoolSculpting representative will return to your practice to: Continue staff education for the CoolSculpting Certification Program Set practice goals through the Select Partner BluePrint Username Password Video loops Market CoolSculpting in your practice Review marketing activities and plan next steps» Prepare for your CoolSculpting staff training day Work with your CoolSculpting representative to create a successful in-service day agenda Select at least 4 staff members to treat as part of the CoolSculpting Certification Program Send your CoolSculpting representative a list of participating attendees Get your staff ready for CoolSculpting» During your CoolSculpting staff training day We will cover the following: System and procedure protocols Assessing, planning and placing of treatment KEY ELEMENTS for Successfully Implementing CoolSculpting on Your Practice Website:» CoolSculpting logo and digital assets Overview of the company as well as CoolSculpting technology, treatment and results Practical hands-on assessment and treatment by the staff on other staff members» Click through buttons and icons» Web page templates Patient forms and releases Photography setup and guidelines for success» Video patient testimonials and animations Best practices for conducting patient consultations, treatments and follow-up medical assessments Learn about CoolSculpting in your practice With these simple key elements, you ll be on your way to successfully promoting CoolSculpting on your site.» Continue to build CoolSculpting success at your follow-up day We will cover the following: CoolSculpting Certification Program Patient photography guidelines Front office messaging Patient communication and outreach Good patient messaging helps build CoolSculpting success in your practice For website templates and assets, visit CoolNet.CoolSculpting.com Example of a good website

3 4 PROSPECTIVE PATIENT MESSAGING PROSPECTIVE PATIENT MESSAGING CONT. 5 Does your office offer CoolSculpting?» Yes, we ve had incredible interest in CoolSculpting since we first started offering the procedure [last month, six months ago, last year, etc.]! I d be happy to schedule a consultation with you and [insert physician name]. He/she can answer all of your questions and determine if you are a good candidate for losing stubborn fat with CoolSculpting. Do mornings or afternoons work better for you? [If the practice is certified, it would be great to drop this and identify itself as a certified CoolSculpting Center.] Am I a good candidate for CoolSculpting?» CoolSculpting is not a weight loss solution for people who are obese, or a substitute for surgical methods such as liposuction. Good candidates have noticeable bulges in certain areas they d like to get rid of. [Insert physician name] will determine if treatment is right for you during a one-on-one consultation. What are the specific areas of the body that are being treated with CoolSculpting?» CoolSculpting may be performed on multiple body areas. During your consultation, [insert physician name] will be able to determine your treatment plan based on your assessment. THE MAIN COOLSCULPTING MESSAGE What is CoolSculpting? Can you tell me more about it?» CoolSculpting is a breakthrough, non-invasive procedure that uses cooling technology to noticeably eliminate fat without surgery. [Insert physician name] will determine if you are a good candidate and work with you to determine the best treatment plan during a one-on-one consultation. IT ALL BEGAN WITH NOT-SO-CHUBBY CHEEKS CoolSculpting is the safe, non-invasive way to reduce fat in common trouble areas that tend to be dietand exercise-resistant. Researchers at the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, a teaching affiliate of Harvard Medical School, developed the patented technology behind CoolSculpting that cools fat and destroys fat cells, resulting in an undeniable reduction of fat in the treated areas. What happens during the procedure?» Using a technology developed by Harvard scientists, CoolSculpting targets and freezes fat cells causing their natural death in the treatment area. It s completely non-invasive so there is no cutting, no needles and no anesthesia. Patients typically read, work on their laptops, listen to music or relax during the procedure. Is CoolSculpting safe? Painful? Are there side effects?» CoolSculpting is medically cleared for the flanks and proven safe. Some patients may experience temporary pain or discomfort. [Insert physician name] can talk to you more about what to expect during and after treatment when you meet for your consultation. How long is each treatment?» During your consultation, [insert physician name] will discuss how much time should be allotted based on your individual treatment plan. A typical treatment can last between one and three hours. How much does CoolSculpting cost? How many treatments will I need?» The price for CoolSculpting varies, depending on your areas of concern, the number of treatments needed and your ultimate goals. [Insert physician name] would need to assess you in person to help estimate the cost. [Reference any discounts/specials if appropriate.] Typically, you ll see a noticeable reduction of fat in the treated area after one visit, but you may appreciate even more fat reduction with additional treatments. Are CoolSculpting results permanent? How long do results last?» CoolSculpting results are lasting, as long as you maintain your healthy lifestyle. The fat cells that are eliminated from CoolSculpting do not return. HERE S THE SKINNY ON COOLSCULPTING The revolutionary technology behind CoolSculpting was born from the simple observation that children who ate a lot of popsicles had dimpling in their cheeks due to a loss of fat from the excessive exposure to cold. This idea led to the innovative cooling process developed by scientists at the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, a teaching affiliate of Harvard Medical School. As we age, we all store fat in certain areas that just won t go away. CoolSculpting is a proven, non-surgical fat reduction treatment that freezes stubborn fat, which is then naturally eliminated from your body. No needles, no special diet, no supplements, no surgery. And most importantly, no recovery period. CoolSculpting is safe, medically-cleared and does exactly what it s supposed to do. Treatment works best on those who enjoy a healthy lifestyle, but can t seem to shake those pockets of fat in problem areas. Backed by clinical data, CoolSculpting delivers undeniable, life-changing results in as little as one treatment. With more than 230,000 treatments performed worldwide, CoolSculpting is proven safe and effective for getting you back the body you deserve. IT S TIME TO SHOW OFF THE BODY YOU DESERVE AND GET RID OF STUBBORN FAT.

4 CONSULTATION GUIDELINES How do I know which applicator to use? 7 Assess the patient A proper assessment is crucial to the success of CoolSculpting outcomes. When assessing the patient, remember that a good vacuum draw will allow maximum tissue exposure to the cooling panels 2 The ez App is appropriate for fitting tightly curved contours The ez App treats the same amount of tissue as the, but it is designed for small to medium bulges 2 3 The ez App 8 is typically used for large sections or bulges» Talk to your patient about their medical history to ensure no contraindications» Ask them how they heard about CoolSculpting» Educate your patient on what to expect before, during and after a CoolSculpting procedure 3 4 Applicator Planning Templates» Color coded planning templates are included with your applicators and help you mark your patient for optimal treatment planning Liners and Gelpads» These match up with the series-specific applicator and are required for every treatment Consumable Cards» A series-specific cycle card that is inserted into the applicator to start treatment» Ask your patient to stand so that the fat is subject to gravity» Ensure that patient clothing is not affecting the assessment area» Ask patients to touch and identify their problem areas and visually confirm if a bulge is present 5» Assess the treatment area by pulling fat away from the body forming a C shape with your hands. This will help you determine if the patient is a good candidate by assessing how much tissue can be drawn into the applicator cup 6 EXAMPLE OF A GOOD TISSUE DRAW This is critical to optimal treatment outcomes. Cooling Panel Tissue Draw The more contact tissue has with the cooling panels, the more fat we can cool. Cooling Panel» If they are a good candidate for CoolSculpting, use Applicator Planning Templates to determine which applicator to use and how many applications will be required for successful results» Use your CoolSculpting Treatment Planning Form to create a treatment plan» Confirm with your patient that the treatment plan matches their needs and desired outcome

5 Total Cost: $ PRE-TREATMENT PLANNING GOOD CANDIDATES FOR COOLSCULPTING» Describe what to expect on treatment day including the amount of time needed, what to wear and what to bring (ipad, book, etc.)» Reinforce possible treatment outcomes and timelines» Work with the patient to complete the CoolSculpting Treatment Planning Form COOLSCULPTING TREATMENT PLANNING FORM Consultation led by: Date: Patient Name: Patient ID/No.: Sex: M / F DOB: Weight: Height: Has your patient had other aesthetic procedures for the body? How did your patient hear about CoolSculpting? Treatment areas of interest: Applicator recommendations: Notes: Before Treatment Day: Educate the patient Assess the patient Plan the treatment Review Patient Take-Home Guidelines Have patient sign a Treatment Consent Form Have patient sign a Photo Release Form Ask patient to wear appropriate clothing for pictures and treatment Book treatment(s) Confirm the need for a post-treatment medical assessment SAMPLE COOLSCULPTING PATIENT TAKE-HOME GUIDELINES What to expect during CoolSculpting:» CoolSculpting is a non-surgical procedure that may take from one to several hours, depending on your treatment plan.» No topical anesthesia or pain medication is required.» As the procedure is initiated, vacuum pressure draws tissue into an applicator cup between cooling panels. The vacuum pressure may cause sensations of deep pulling, tugging and pinching in the area being treated.» You also may experience intense stinging, tingling, aching or cramping. These sensations generally subside as the area becomes numb. What to expect immediately after CoolSculpting:» Immediately after the procedure, your treated area may look or feel stiff and transient blanching (temporary whitening of the skin) may occur.» You may feel a sense of nausea or dizziness as your body naturally warms and sensation returns to your treatment area. These are normal reactions that typically resolve within minutes.» The treated area may be red for up to a few hours after the applicator is removed. This is an expected but temporary effect after CoolSculpting.» Bruising, swelling and tenderness can occur in the treated area. This typically resolves within a week or two.» Nausea and tingling, stinging and cramping in the treatment area are often reported on treatment day.» You may feel a temporary dulling of sensation in the treated area. This is normal and typically resolves within a few hours but may last for several weeks after your procedure.» There typically is minimal recovery time after CoolSculpting. Most patients are able to return to their daily routine immediately after the procedure. What to expect the first few days and weeks after CoolSculpting:» It is common for the treated area to feel bloated and look swollen in the first few days and weeks after CoolSculpting.» You may experience a temporary dulling of sensation that can last for several weeks.» At some point within the first two weeks following the procedure, you may experience one or more of the following sensations: deep itching, tingling, numbness, tenderness to the touch, pain in the treated area, strong cramping, diarrhea, muscle spasms, aching and/or soreness. Consult your doctor if these conditions persist beyond two weeks or worsen over time. Pinchable fat that can be pulled from the body Distinct bulges Healthy skin Distinct bulges of fat» Use Patient Take-Home Guidelines to review what to expect during and after treatment Confirmed Treatment Plan: Available for download on CoolNet CoolNet.CoolSculpting.com Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The snowflake mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright 20, ZELTIQ Aesthetics, Inc. The products described in this document may be covered by U.S. Patent 7,367,34. Other patents and patent applications pending worldwide. IC073-B Treatment Planning Form This customizable form is available for download on CoolNet CoolNet.CoolSculpting.com Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The snowflake mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright 20, ZELTIQ Aesthetics, Inc. The products described in this document may be covered by U.S. Patent 7,367,34. Other patents and patent applications pending worldwide. IC0327-A Patient Take-Home Guidelines» Have the patient sign a practice-specific Patient Consent Form» Have the patient sign a practice-specific Photography Release Form» Work with the front office to book a treatment day and time» Provide them with Patient Take-Home Guidelines before they leave SAMPLE COOLSCULPTING TREATMENT CONSENT FORM Patient Name: Please initial to confirm your understanding and acknowledgment of each of the following:» The CoolSculpting procedure uses vacuum pressure to draw tissue into an applicator cup between cooling panels. The suction pressure may cause sensations of deep pulling, tugging and pinching. You may also experience intense stinging, tingling, aching or cramping as the treatment begins. These sensations generally subside as the area becomes numb. Initial:» Immediately after the procedure, the treated area may look or feel stiff and transient blanching (temporary whitening of the skin) may occur. You may feel a sense of nausea or dizziness as your body naturally warms and sensation returns to your treatment area. These are all normal reactions that typically resolve within minutes. Initial:» Bruising, swelling and tenderness can occur in the treated area. In addition, the treated area may appear red for a few hours after the applicator is removed. Initial:» You may feel a dulling of sensation in the treated area that can last for several weeks after your procedure. Other changes including deep itching, tingling, numbness, tenderness to the touch, pain in the treated area, strong cramping, muscle spasms, aching and/or soreness also have been reported after a CoolSculpting treatment. Initial:» Patient experiences will differ. Some patients may experience a delayed onset of the previously mentioned occurrences. You should contact your physician immediately if any unusual side effects occur or if symptoms worsen over time. Initial:» Following the procedure, a gradual reduction in the thickness of the fat layer will take place. You may start to see changes as early as three weeks after CoolSculpting, and you will experience the most dramatic results after one to three months. Your body will continue naturally to process the injured fat cells from your body for approximately four months after your procedure. Initial:» More than one treatment may be needed, depending on the size of the treatment area and the desired outcome. Initial:» The procedure is for spot reduction of fat. It is not a weight-loss solution and it does not replace traditional methods such as liposuction. Someone who is overweight can expect to see less visible improvement than someone who has smaller fat deposits. Clinical studies have shown that CoolSculpting will naturally remove fat cells but, as with most procedures, visible results will vary from person to person. Initial:» Pictures will be obtained for medical records. If pictures are used for education and marketing purposes, all identifying marks will be cropped or removed. Initial:» As with most medical procedures, there are risks and side effects. These have been explained to me in detail. I have read the above information, and I give my consent to be treated with CoolSculpting by Dr. [insert physician name] and [his/her] designated staff. Patient Signature: Date: Physician Signature: Date: This customizable form is available for download on CoolNet CoolNet.CoolSculpting.com Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The snowflake mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright 20, ZELTIQ Aesthetics, Inc. The products described in this document may be covered by U.S. Patent 7,367,34. Other patents and patent applications pending worldwide. IC0326-A SAMPLE PATIENT PHOTOGRAPHY RELEASE FORM Patient Name: I,, authorize [insert practice name], [insert physician name] and staff representatives, to take photographs of my body for medical purposes to be used for my patient care, marketing, literature and/or case presentations. I understand that:» Photographs are taken to capture treatment outcomes for the CoolSculpting procedure.» They may be used for print, visual or electronic media including but not limited to, scientific presentations, websites and for purposes of informing the medical profession or general public about the procedure. These uses may also include marketing on behalf of [insert practice name].» The images taken of me may be published by [insert practice name] and its agents.» I will not be identified by name in any of the published materials.» My face will not be shown in the photographs nor will they reveal my identity.» I have the right to revoke this authorization in writing at any time through a written revocation to [insert practice name]. I hereby release [insert practice name], [insert physician name] and its agents from any and all claims and demands arising out of, or in conjunction with, the use of the photographs. I certify that I have read this release carefully and fully understand its terms. If I have any questions I can contact [insert practice name] at [insert contact number]. If under 8, guardian or parent must sign. Print Name: Date: Signature: Witness: This customizable form is available for download on CoolNet CoolNet.CoolSculpting.com Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The snowflake mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright 20, ZELTIQ Aesthetics, Inc. The products described in this document may be covered by U.S. Patent 7,367,34. Other patents and patent applications pending worldwide. IC0325-A Well-defined borders Minimal skin laxity Well-defined bulges Discrete pockets of fat Patient Consent Form Photography Release Form POOR CANDIDATES FOR COOLSCULPTING Less likely to see visual improvement CONSIDER PATIENT CLOTHING» Consistency is key» Ask the patient to wear the same clothing in both the before and after pictures Non-pinchable fat Non-pliable fat Unhealthy skin No distinct pockets of fat» Ensure clothing does not cover the treatment area and consider how the clothing affects the fat in that area» Reference Photography Guidelines in the CoolSculpting Certification Program booklet» Consider asking the patient to bring clothing that they would like to look better in, like skinny jeans or a swimsuit No well defined bulge Skin laxity Too thin Visceral fat with no distinct bulge

6 0 THE SINGLE BULGE THE CONTINUOUS BULGE THE ASYMMETRIC TREATMENT PLAN TREATMENT DAY GUIDELINES Work with the patient to identify the desired treatment area Prepare the system» Turn on the system» Attach and lock the appropriate applicator to the control unit» Secure the applicator to the support arm Assess the bulge using the C-Shape Cup Technique and identify the natural orientation of the bulge THE PATIENT EXPERIENCE TALK TO YOUR PATIENT Talk to your patient about the procedure experience. Realistic expectations for treatment outcomes and what to expect» Insert the application card into the applicator for verification» Insert the liner into the applicator cup and hook the plastic tabs around the cleats of the applicator Prepare the patient during the treatment are key. Here are some talking Identify and mark where the fat naturally tapers in the treatment points on procedure day: Gelpad» The gelpad will feel very cold and wet as it is applied to the skin Use the Assessment Planning template to determine which applicator(s) to use. Mark the peak(s) of the bulge, or where there is the greatest volume of fat with an X Center the applicator over the X as you apply. Use the taper marks to determine the angle placement of the cup You may consider not treating this bulge initially. You can reassess at the follow-up medical assessment» The gelpad is an important component as it protects the skin from injury and creates optimal tissue draw Vacuum» As the vacuum is being applied you may feel deep pulling, tugging and pinching» It is important to continue to breathe as the vacuum is applied» This may be uncomfortable but try your best to relax Cooling» You also may experience intense stinging, tingling, aching or cramping as we turn on the cold» These sensations generally subside in the first 5 to 8 minutes as the area becomes numb» Weigh the patient and document in the CoolSculpting Treatment Planning Form Reassess the treatment area» Reference the Treatment Planning Form from the consultation day» While the patient is standing, identify the natural orientation of the fat bulge» Use your hands to pull fat away from the body using the C shape cup technique» Have the patient change into loose fitting garments that are out of the way of the treatment area 5 6» Take baseline photos using the CoolSculpting Foot Positioning Guide» Suggest the patient use the restroom prior to treatment

7 TREATMENT DAY GUIDELINES CONT. 2 Plan the treatment placement 7 8 Place the applicator» Find and mark where the fat tapers off on either end of the desired treatment area» Use your Applicator Planning Templates to determine which applicator to use and how many applications will be needed» Mark the thickest area(s) of the bulge with an X. Usually these present as peaks 9 0» Prepare the patient for placement of the applicator» The patient should change into clothing that does not get in the way of the gelpad or constrict the vacuum pull» The patient should be standing when applying the ez App 6 to ensure the most accurate placement» Because of the intense pull of the ez App 8 consider reclining the patient» Carefully place and center the gelpad over the X while the patient is standing» The gelpad should only make contact with the skin» Gently smooth the gelpad to remove air pockets, bubbles and/ or folds» Check the gelpad for rips or tears» Using the touchscreen, indicate the gelpad has been placed QUICK TIPS: VACUUM SETTINGS For the properly selected patient, default vacuum settings should be sufficient for a proper draw. If you decide to increase the» Turn on the vacuum using the applicator touchpad or the system touch-screen» Center the applicator over the peak of the bulge and use the taper marks to determine the angle placement» Apply the applicator straight on» Let the vacuum do the work» With proper patient selection, there is no need to forcefully apply the applicator» Visually confirm tissue has been drawn into the applicator cup between the cooling panels» Verify the gelpad is extended past the applicator cooling panels» Help the patient get into a comfortable position» Use blankets, pillows or other support items» Ensure the applicator is supported to avoid pop-off situations vacuum pull you must adjust the massage setting appropriately. PROCEDURE TIP minutes of treatment. They should know what to expect during the treatment and know how to contact you if they need anything.» Minimum massage suction must match the vacuum suction to ensure no pop-offs» We recommend maximum massage at 5 points above minimum massage settings VACUUM MASSAGE» Initiate cooling using the applicator touchpad or the system touch-screen after the applicator is supported and the patient is comfortable» Offer the patient water, a magazine, etc. before leaving the room» It is important that the patient move as little as possible during treatment to avoid pop-off situations» Check back on the patient periodically throughout the treatment

8 TREATMENT DAY GUIDELINES CONT. 4 End of the treatment THE PATIENT EXPERIENCE: TALK TO YOUR PATIENT» Last 5 minutes of treatment As the massage segment begins you may feel a slight pulsing or tugging from the applicator» During the last 5 minutes go into the treatment room and describe to the patient how the treated area will look and feel as the applicator is removed 3 4» At the end of the procedure turn off the vacuum» Review and provide Patient Take-Home Guidelines» Schedule a 6-8 week follow-up medical assessment» Remove and dispose of the liner» Wipe down the applicator with a sani-cloth or alcohol wipe removing excess gel and taking care not to scratch the cooling panels THE PATIENT EXPERIENCE: TALK TO YOUR PATIENT CONT.» The first few days and weeks» As the applicator is removed Your treated area will appear red or bruised. It may also look or feel stiff and transient blanching (temporary whitening of the skin) may occur 9 0 after CoolSculpting At some point within the next two weeks you may experience one or more of the following sensations: deep itching, tingling, numbness, tenderness to the touch, strong cramping, muscle spasms, aching and/or soreness We are going to massage the treatment area for a few minutes immediately after the applicator is removed. This can be an uncomfortable experience. Please let us know if you d like us to stop It may be uncomfortable as your tissue naturally warms and sensation returns to your treatment area The treated area may be red for up to a few hours after the applicator is removed Bruising and tenderness can result from the vacuum pressure You may feel a temporary dulling of sensation in the treated area Anytime throughout the day you may experience nausea and tingling, stinging and cramping in the treatment area» Release the vacuum seal by sliding your finger between the patient s skin and the blue rubber edges of the applicator cup 5» Remove and dispose of the single-application gelpad» To remove the vacuum gently rock the applicator back and forth while lifting 6» Wipe the residual gel from the treatment area» Check remaining applications on the touch-screen» Check your treatment supplies» Power off the system Consider this» If you need to order additional materials, contact your CoolSculpting representative» Tell your patient that weight gain will prevent them from appreciating their full results. Maintaining a healthy diet and exercise routine after their procedure can help prevent this» Schedule a follow-up medical assessment to review clinical results and discuss the option of additional treatments to achieve desired fat reduction Call us if these conditions last longer than two weeks or worsen over time Following the procedure, a gradual reduction in the thickness of the fat layer will take place You may start to see changes as early as three weeks after CoolSculpting and you will experience the most dramatic results after one to three months Your body will continue to naturally process the injured fat cells from your body for approximately four months after your procedure

9 THE SCIENCE OF COOLSCULPTING : WHAT HAPPENS TO THE FAT 6 YOUR FORMULA FOR SUCCESSFUL FOLLOW-UPS 7 Adipocyte Cell remnants Triglycerides After CoolSculpting, the adipocytes undergo apoptosis (natural cell death) Macrophages leave the treated area through the lymphatic system If you take in more fat than you need, the excess fat is stored in your adipocytes (fat cells) The fat is used as an energy source for your body The fat you eat in food travels through your digestive system and to your liver Macrophages travel through the bloodstream and to the liver where they are processed and used for energy Booking a post-treatment medical assessment is key in reviewing the success of CoolSculpting and determining if additional treatments are needed for the desired outcome» 48 Hours post-treatment Contact the patient over the phone to inquire how they are feeling Confirm or schedule the post-treatment medical assessment» Prior to post-treatment medical assessment Print pre-treatment photos to help you create post-picture accuracy Confirm the appointment 2 days before and remind the patient to wear their pre-treatment clothing for post-treatment photos PATIENT TESTIMONIALS» Consider asking your patient for a testimonial that you can include with their successful before and after pictures. These can be used on your practice website, in office materials as well as in your outreach marketing materials such as newsletters or eblasts. BEFORE AFTER Photo courtesy of Meridian Plastic Surgeons EXAMPLE I feel confident in a two-piece bathing suit for the first time in years. CoolSculpting is probably one of the best things I ve ever done for myself. - Sara COOLSCULPTING MESSAGING: BUTTER ANALOGY Our technology is built upon the fact that fat freezes at a higher temperature than our other water containing cells, a principle that is illustrated in our refrigerators. Follow-up Medical Assessment 2 3 If we leave a stick of butter out at room temperature it is soft and easy to spread. If we take that same stick of butter and put in the refrigerator it becomes hard and rigid, just like the fat that we see when we remove our CoolSculpting applicator. This is because the lipid molecules within the fat cells crystallize. Like our fat, butter responds differently to cooling than anything else in the fridge (or our bodies).» Weigh the patient and record in the Treatment Planning Form» Take post-treatment photos using the original photos as a reference for consistency» Patient should be wearing the same clothes as pre-treatment photos» Discuss the patient experience to-date HOW COOLSCULPTING WORKS Through CoolSculpting, fat and overlying skin are placed between two cooling metal plates using a vacuum applicator 3 Following treatment, fat cells enter apoptic death sequence and are gradually removed in the next few weeks and months by the immune system CoolSculpting targets and cools fat cells to temperatures that trigger fat cell apoptosis. Lipids in fat crystallize at a warmer temperature than water in other cell types 4 Fat layer thickness is significantly reduced» Compare pre- and postprocedure photos with the patient» Reassess the treatment area and determine if additional treatments are needed for the desired outcome» Look for additional treatment opportunities for enhanced outcomes» Congratulate the patient on their successful completion of CoolSculpting

10 PRACTICE LOGO GOES HERE (NOT FOR PRINT) Call us today to schedule your consultation. PRACTICE INFORMATION GOES HERE (NOT FOR PRINT) coolsculpting.com PRACTICE LOGO GOES HERE (NOT FOR PRINT) PRACTICE INFORMATION GOES HERE (NOT FOR PRINT) coolsculpting.com CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The snowflake mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright 20, ZELTIQ Aesthetics, Inc. IC0425-A 296-A HERE 8 MARKETING CHECKLIST MARKETING CHECKLIST CONT. 9 Prepare» Prepare your staff CoolSculpting talking points Front office messaging Phone script MARKETING COOLSCULPTING» Market CoolSculpting in your practice Patient brochures Pull-up banner Posters Video loops Before-and-after photos Counter cards Enhance the promotion of CoolSculpting in your practice using these guidelines. For additional marketing support materials and downloadable templates, visit CoolNet at CoolNet.CoolSculpting.com Get the word out» Communicate to your patients Direct mail On-hold message Flyers » Add CoolSculpting content to your practice website Introduce CoolSculpting on your homepage Use appropriate messaging and CoolSculpting assets Set up Google Analytics for your site to monitor traffic Add before-and-after photos and patient testimonials» Run advertising in your local community Print (newspaper, magazine) Online (Google AdWords, banners) Broadcast (radio, television) Shrinks your fat. Pumps your ego. Say goodbye to bulges and hello to a better you with CoolSculpting. This revolutionary new body contouring treatment precisely targets the stubborn fat you want to lose. It s never been easier to have the body you want naturally, safely and without surgery or downtime. CoolSculpting is medically cleared with undeniable results after just one treatment. Say goodbye to stubborn fat. Trade unwanted lumps and bumps for sexy curves. This revolutionary new body contouring treatment precisely targets the stubborn fat you want to lose. It s never been easier to have the body you want naturally, safely and without surgery or downtime. CoolSculpting is medically cleared with undeniable results after just one treatment. Outdoor billboards Call us today to schedule your consultation.» Reach out to news media Send news releases Invite reporters to your practice for a demonstration» Enhance your photography setup Assigned photographer Designated room/area Overhead lighting Tripod setup Marked camera settings Non-reflective black backdrop Bubble level CoolSculpting Foot Positioning Guide Generate buzz» Ramp up social media efforts Create and maintain a Facebook page Draft blog posts Tweet news and tips Upload CoolSculpting videos to YouTube» Host a Cool Event A Cool Night Out a fun evening event A Very Cool Event an open house or workshop Hot Date, Cool Night a couples-only event Cool to the Core targets health and fitness Track your success» Select Partner BluePrint You re invited to a special evening event at A Cool Night Out At Rocky Mountain Dermatology Thursday, December 8, 20 5:30 pm - 8:30 pm Event Location Join us for a special evening event. a revolutionary new non-surgical treatment designed to remove stubborn fat and help you reclaim the real versions of yourselves, the cool, natural way. POSTAGE STAMP Review and track your marketing efforts and goals Discuss your practice utilization Create a Business Plan CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The snowflake mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright 20, ZELTIQ Aesthetics, Inc. IC0426-A