Using a KMS to Facilitate Wealth Creation

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Christian Campbell
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1 Presentation Using a KMS to Facilitate Wealth Creation Ken Dozier USCETTC 2/20/01

2 Organization History Since 1958, USC has been developing Primary Market Research for NASA in the area of Technology Transfer NIAC Started 1976 Subsidized Information Searches 1982 Information Services Expanded, RISS Launched 1984 Affiliate Network Starts 1991 Affiliate Network Expands 1992 USC Selected as RTTC 1994 Wins TRP Award 1997 ETTC Formed Far West Mid-West Northeast Mid-Atlantic Mid - Continent Southeast

1967 NIAC Started 1976 Subsidized Information Searches 1982 Information Services Expanded, RISS Launched

3 Organizational Chart School of Engineering School of Engineering Engineering TTC Engineering TTC NASA Programs Commercial Programs Academic Programs Far West RTTC Far West RTTC FLC Industry Contracts Business Development IMSC Ames,Dryden,JPL RIBIT Aerospace 1 Aerospace 1 Pre-Incubation Texas A&M Texas A&M Affiliate Offices in in 8 states SBIR Aerospace 2 Aerospace 2 Renovation Funds Research Park Funds U. U. of of Texas Austin Incubator Research Park Research Park

Ames,Dryden,JPL RIBIT Aerospace 1 Aerospace 1 Pre-Incubation Texas A&M Texas A&M 10 10 Affiliate Offices in in 8

4 Management Team Former Director of Tech Transfer at Hughes Electronics Expert with 20 years of experience in Knowledge Mining Former Director of Commercialization at Los Alamos labs. Executive Director with P&L and VC Experience

Knowledge Mining Former Director of Commercialization at

5 Commercial Assessment Process Our Model CAP 0: Decision to Patent CAP 1: Probe for market acceptance CAP 2: Analyze market data CAP 3: Technology Valuation

6 Market Research Repository You can sort or filter you selection Each technology list the available primary marker research we have done.

7 Example Docket

8 CAP Tools

9 CAP Tools In the CAP, say you need to build a Technology Status Report. Clicking on the link, brings up more information about what is a Technology Status Report (TSR), including an example. Clicking on the details button reveals more information about the TSR.

10 SBIR (Private VC) Since the inception of the Small Business Innovation Research (SBIR) program in 1982, through the end of fiscal year 1996, small high technology firms have submitted over 269,000 proposals resulting in more than 41,000 awards, worth approximately $6.5 billion. (Good News) Roland Tibbets at NSF looked at fifty SBIR commercial projects generated $9 billion sales and had attracted over $900 million of private investment. These fifty projects alone generated revenues three times the entire NSF expenditures on SBIR from and created 10,000 new jobs. Average ROI, 7 to 1 (Bad News) Average time to market 7 years

(Good News) Roland Tibbets at NSF looked at fifty SBIR commercial projects generated $9 billion sales and had attracted over $900 million of private investment.

11 Variety of Wealth Creation Models Chabol (large companies) hierarchy, products based (push) Federal Agencies, SBIR: Mission Based, Linear (push) Universities: Curiosity Based, emerging, (push) Incubators and Science Parks created to bridge gap between development and commercialization Venture: Niche markets, public trading (pull) Chart Source: Corporate Information Systems, Applegate

(push) Incubators and Science Parks created to bridge gap between development and

12 Linear Model Wealth Creation Sung Criticisms Typical Waterfall model Six Stages basic research, development research, product and process ideas, prototype, production, diffusion Too much focus on the solution push, basic research not the only initiator stage, relationship between research and commercialization is too complex to be linear, Users are the key pull to the problems and markets

on the solution push, basic research not the only initiator stage, relationship between research

13 New Non-Linear Model 2001 study of startup companies across: Software telecom (35%), Bio-med (19%), Computers (16%), and Semi-conductors (10.8%) Most innovation at application stage (55%), development ( 22%), research (12%) production (9%) Age: Linear startups ( 35-45), non linear (25-35) Education: Linear (28%P,42%M,30%B), Non Linear (7.5%P, 22%M,67%B) Experience: Linear (59% research, 35% commerce), Nonlinear (37% research, 29% commerce, 17% education) Both groups agreed on success factors: business plan, leadership, technical skills, management skills, and location

(25-35) Education: Linear (28%P,42%M,30%B), Non Linear (7.

14 The Non-Linear Wealth Creation Drivers Developers Gates Microsoft Xerox Jobs Apple Xerox Clark SGI E&S, Stanford Clark Netscape University of Illinois

15 Unsolicited Proposal Assign a fall class a project of wealth creation MBA students mine ETTC repository for a wealth creator Perform a CAP1 and CAP2 primary market research Present at end of term Prize $ in start up capital

wealth creator Perform a CAP1 and CAP2 primary market

16 Commitments Owners of technology agree to enter into good faith negotiations MBA s agree to post at info gathered in repository VC s agree to put up the prize money and share ownership

Financing Small Firm Innovation in the United States

Financing Small Firm Innovation in the United States The Small Business Innovation Research (SBIR) and related programs Ronald S. Cooper, PhD Office of Technology Background: National Policy Shift 1950s-1960s