Acxiom Privacy by Design: Accountability
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1 Acxiom Privacy by Design: Accountability Sheila Colclasure Acxiom Global Public Policy and Privacy Officer 06/05/ Acxiom Corporation. All Rights Reserved Acxiom Corporation. All Rights Reserved.
2 Agenda Product Management Methodology Regular Assurance Reviews Other Accountability Initiatives Conclusions Acxiom Corporation. All Rights Reserved.
3 Product Management Methodology PMM Lifecycle Planning Requirements Validation Pilot General Availability Ongoing Management Retirement Privacy, Legal and Security (PLS) Risk - Risks to the business? - Risks to individuals? - How can they be addressed? Unfavorable Ranked 1 to 10 Favorable Acxiom Corporation. All Rights Reserved.
4 Regular Assurance Reviews Third Party Assurance Reviews Address - Small Changes in the Product - Legal and Regulatory Changes over Time - Opportunity for Re-education Types of Reviews - Security Reviews (SAS 70 Type I and II, client audits) - Privacy & Legal Reviews Planning Requirements Validation Pilot General Availability Ongoing Management Retirement Privacy & Legal Assurance Reviews Security Assurance Reviews Acxiom Corporation. All Rights Reserved.
5 Privacy & Legal Assurance Reviews History - Concerns about Unregulated Information Aggregation and Use in Early 90s» Included Uses of Sensitive Information - Individual Reference Services Group Self-regulatory Efforts» Information Use Guidelines» Consumer Participation Guidelines» Annual Assurance Review Validated by Third Party - FTC Agreement with Principles - Regulation Enacted in Acxiom Continued and Expanded Process Acxiom Corporation. All Rights Reserved.
6 Privacy & Legal Assurance Reviews Map Information Flows Assess Compliance with... - Legal Requirements (Regulatory and Contract) - Industry Best Practices - Acxiom Policies Assess Compliance during... - Information Collection & Retention» Direct Collection» Indirect Collection - All Internal Uses - Onward Transfer of Information» Client Reviews (for cause and random) Include Third Party Validation Value to Business Leaders Acxiom Corporation. All Rights Reserved.
7 Other Accountability Initiatives Acxiom Special Policies - Information Classification (Sensitive, Restricted, Non-Sensitive) - Information Use Requirements» Internal (Decision Making, Research)» External (Verified, Provided, Displayed) EU/US Safe Harbor Self-Certification TRUSTe Certification Direct Marketing Association Code of Conduct Digital Advertising Alliance Code of Conduct Network Advertisers Initiative Code of Conduct Mobile Marketing Association Code of Conduct Service Provider Best Practices - Code of Conduct Under Development Acxiom Corporation. All Rights Reserved.
8 Conclusions Privacy and Legal Risks Must be Assessed during PMM Lifecycle - Product Development & Deployment - Ongoing Product Management Privacy and Legal Risks Should Also be Assessed Periodically Even When Nothing Material in the Product has Changed Planning Requirements Validation Pilot General Availability Ongoing Management Retirement Privacy & Legal Assurance Reviews Security Assurance Reviews Acxiom Corporation. All Rights Reserved.
9 Acxiom Consumer Access view Acxiom core marketing data about themselves Consumer Notice Acxiom privacy policies education: Why is data about me important to companies? How do companies get data about me and what do they do with it? What types of data do companies use about me? Want to Check Out the Data About You? See and Edit Marketing Data about You Consumer Choice opt-out cookie based or pii based edit data about themselves remove select data elements update select data elements Acxiom Corporation. All Rights Reserved.
10 Acxiom Privacy Group Leadership Acxiom Corporation. All Rights Reserved.
11 Thank you! 2013 Acxiom Corporation. All Rights Reserved Acxiom Corporation. All Rights Reserved.
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