WIFI : Network : innoday-pernod-ricard Password : pernod42

Transcription

1

2 WIFI : Network : innoday-pernod-ricard Password : pernod42

3

4

5 Pierre PRINGUET Pernod Ricard Vice-Chairman of the Board & Chief Executive Officer

6

7 Xavier NIEL Iliad Group Founder, Vice-President & Director of Strategy

8

9 Antonia McCAHON Pernod Ricard John KARP BeMyApp

10 BREAK THE CODE

11 HASHTAG #breakthecode

12 BREAK THE CODE

13 THE PROGRAMME 09:30 am Brief Today 10:00 am power pitches 11:00 am Announcement of our favourites & compilation of coding teams Tomorrow 7:00 pm Final presentations 9:00 pm jury deliberation 10:00 pm Announcement of winners 12:00 am Coding begins

14 PARTNERS

15 THE MENTORS Gilles BOISSY Digital Manager, Pernod Ricard Hinde PAGANI Digital Strategy Director, Pernod Hugues DEMONT Head of Digital, Pernod Ricard Europe Jérémie MORITZ Head of Social Media Pernod Ricard Rohan NAYEE Global Digital Marketing, Ballantines Laurent BEL IT Project Manager, Pernod Ricard Olivier ROUCHE VP Pricing Strategy, Pernod Ricard

16 LE JURY Antonia MCCAHON Head of Digital Marketing Will PITCHFORTH International Trade Marketing Manager Frédéric LEVAUX Leader Digital Kwame Yamgnane Directeur Général Adjoint, Ecole 42 Julie KNIBBE Developer Advocacy Lead, Deezer François-Xavier PIERREL Head of Sales, Advertiser Tools

17 THE PITCHES And now It s time for the pitches 1 minute per person 1 slide per idea

18 1. Lundibar

19 2. SoundUp!

20 3. vyte.in

21 4. OurTune

22 5. Vitta

23 6. People Night Out

24 7. Carte Apéros

25 8. Fetch Up

26 9. F. Dusk T. Dawn

27 10. FriendsTrip

28 11. Jukebox Battle

29 12. E-Bar

30 13. Picbum

31 14. Keep Rhythm

32 15. Happy Minutes

33 16. Social Party

34 17. Quizzabar

35 18. Flows

36 19. UMAK

37 20. Cocktailize

38 Liste des projets 1. Lundibar 2. SoundUp 3. Vyte.in 4. OurTune 5. vitta 6. People Night Out 7. Carte Apéros 8. FetchUp 9. F. Dusk T. Dawn 10. Friendstrip 11. Jukebox Battle 12. E-bar 13. Picbum 14. Keep Rhythm 15. Happy Minutes 16. Social Party 17. Quizzabar 18. Flows 19. Umak 20. Cocktailize

39 BREAK THE CODE

40

41 Thierry BILLOT Pernod Ricard Managing Director, Brands

42 CONTENT 1 Introduction Keynote speech: Michel Maffesoli Pernod Ricard s vision for innovation Pernod Ricard s innovation ecosystem Showcasing the future of convivialité

43 THE FIRST INNOVATION DAY - PARIS, 2011 Premium Decentralized structure Leader Pioneer First mover Purpose Creative collaboration Creativity Communication Consumers Digital

44 THE SECOND INNOVATION DAY - PARIS,

45 CONTENT 1 Introduction Keynote speech: Michel Maffesoli Pernod Ricard s vision for innovation Pernod Ricard s innovation ecosystem Showcasing the future of convivialité

46 CONTENT Introduction Keynote speech: Michel Maffesoli Pernod Ricard s vision for innovation Pernod Ricard s innovation ecosystem Showcasing the future of convivialité

47 THE FUTURE OF CONVIVIALITÉ Professor Michel MAFFESOLI

48 Michel MAFFESOLI

49 OBSERVATORY FOR CONVIVIALITÉ

50 OBSERVATORY FOR CONVIVIALITÉ

51 CONTENT Introduction Keynote speech: Michel Maffesoli Pernod Ricard s vision for innovation Pernod Ricard s innovation ecosystem Showcasing the future of convivialité

52 WE ARE

53 A VISION FOR CONVIVIALITÉ IN WINE & SPIRITS

54 A VISION FOR CONVIVIALITÉ IN WINE & SPIRITS SERVICES EXPERIENCE PRODUCTS

55 MAKING OUR VISION A REALITY: 5 KEY PRINCIPLES IT ALL STARTS WITH AN INSIGHT 2 3 INNOVATION IS OPEN TO ALL 5 INNOVATION GOES BEYOND PRODUCT 4 ITERATION, ITERATION, ITERATION BE PATIENT!

56 IT ALL STARTS WITH AN INSIGHT

57 IT ALL STARTS WITH AN INSIGHT

58 MAKING OUR VISION A REALITY: 5 KEY PRINCIPLES 1 IT ALL STARTS WITH AN INSIGHT 3 INNOVATION IS OPEN TO ALL 5 INNOVATION GOES BEYOND PRODUCT 4 ITERATION, ITERATION, ITERATION BE PATIENT!

59 INNOVATION GOES BEYOND PRODUCT

60 INNOVATION GOES BEYOND PRODUCT By Pernod Ricard

61 INNOVATION GOES BEYOND PRODUCT

62 MAKING OUR VISION A REALITY: 5 KEY PRINCIPLES 1 IT ALL STARTS WITH AN INSIGHT 2 INNOVATION GOES BEYOND PRODUCT INNOVATION IS OPEN TO ALL 5 4 ITERATION, ITERATION, ITERATION BE PATIENT!

63 INNOVATION IS OPEN TO ALL

64 INNOVATION IS OPEN TO ALL

65 INNOVATION IS OPEN TO ALL

66 INNOVATION IS OPEN TO ALL

67 MAKING OUR VISION A REALITY: 5 KEY PRINCIPLES 1 IT ALL STARTS WITH AN INSIGHT 2 3 INNOVATION GOES BEYOND PRODUCT INNOVATION IS OPEN TO ALL 5 ITERATION, ITERATION, ITERATION BE PATIENT!

68 ITERATION, ITERATION, ITERATION

69 ITERATION, ITERATION, ITERATION

70 MAKING OUR VISION A REALITY: 5 KEY PRINCIPLES 1 IT ALL STARTS WITH AN INSIGHT 2 3 INNOVATION IS OPEN TO ALL INNOVATION GOES BEYOND PRODUCT 4 ITERATION, ITERATION, ITERATION BE PATIENT!

71 BE PATIENT! Base Innovation in the Wine and Spirit Industry Average volume curve of the 10 most successful products launched after 2002* Years * Excludes products launched after 2008 to allow for long-term volume growth analysis Source: IWSR; Base: 100=maximum volume level; Year: 0=year of product launch

72 BE PATIENT! Base Years Source: IWSR

73 BE PATIENT! Base Years Source: IWSR

74 CONTENT Introduction Keynote speech: Michel Maffesoli Pernod Ricard s vision for innovation Pernod Ricard s innovation ecosystem 5 Showcasing the future of convivialité

75 PERNOD RICARD HAS CREATED AN INNOVATION ECOSYSTEM IN LESS THAN 3 YEARS ENABLING INNOVATION ACTIVATING INNOVATION Central Innovation Team Process centric Creativity and Luxury Creativity & Luxury centric Research Center PR INNOVATION ECOSYSTEM - Consumer driven Market Companies Market centric Brand Companies Brand and category centric Kangaroo Fund BIG Breakthrough centric

76 DIGITAL

77 PERNOD RICARD CHATTER

78 PERNOD RICARD S TOOLS TO FOSTER NEW IDEAS

79 THE KANGAROO FUND 142 3

80 THE BREAKTHROUGH INNOVATION GROUP (BIG)

81 Martin RILEY Pernod Ricard Chief Marketing Officer

82 CONTENT Introduction Keynote speech: Michel Maffesoli Pernod Ricard s vision for innovation Pernod Ricard s innovation ecosystem Showcasing the future of convivialité

83 5 AREAS TO EXPLORE THE FUTURE OF CONVIVIALITÉ Revisiting rituals 1 Inspiring new consumers 5 The future of convivialité - Showroom 2 Experimenting with new codes Celebrating new occasions 4 3 Creating together

84 REVISITING RITUALS Bar à Pluie (Ricard) Other examples

85 EXPERIMENTING WITH NEW CODES Absolut Amber Other examples

86 CREATING TOGETHER Beefeater My London Other examples

87 CELEBRATING NEW OCCASIONS Martell Distinction Other examples

88 INSPIRING NEW CONSUMERS Chivas Mizunara Other examples

89 ABSOLUT Drinkspiration Elyx Revisiting rituals 1 Amber Vertical garden Brand Store Karnival Inspiring new consumers 5 The future of convivialité 2 Experimenting with new codes Celebrating new occasions 4 3 Creating together Tune Oz Art Basel Craft

90 CHIVAS Revisiting rituals Chivas Brothers Blend Mizunara Inspiring new consumers 5 1 The future of convivialité 2 Experimenting with new codes Chivas Hi Celebrating new occasions 4 3 Creating together Chivas Regal 18 -Pininfarina Night Magnum

91 JACOB S CREEK The Wine Line Cool Harvest Revisiting rituals 1 Inspiring new consumers 5 The future of convivialité 2 Experimenting with new codes The Blend Store Celebrating new occasions 4 3 Creating together Wah Lamoon

92 THE SECOND INNOVATION DAY - PARIS, Expansion Substance Premiumisation

93

94 RESULTATS JURY

95

96 BREAK

97

98 Alexandre RICARD Pernod Ricard Deputy Chief Executive Officer & Chief Operating Officer

99 DIGITAL ACCELERATION = BUSINESS ACCELERATION

100 Thanks but no thanks. The only valuable warehouses out there are those filled with casks of ageing spirits, not those filled with servers San Francisco Wharton Silicon Valley Trek Alexandre R. at Google Headquarters in August 1999

101 DIGITAL LEADERS OUTPERFORM THEIR PEERS Digital Leadership Better ability to generate revenues Better profitability +9% +26% Better market valuations +12% Source: The Digital Advantage: how digital leaders outperform their peers in every industry the MIT Center for Digital Business and Capgemini Consulting

102 WHAT DOES THIS CHANGE FOR PERNOD RICARD? Suppliers Direct contact In-the-moment Increased relevancy Trade Partners CONSUMERS & PEOPLE

103 OUR CONVIVIALITY IS ABOUT CONNECTIONS Bringing people together for great experiences Digital, a catalyst for new conviviality, new experiences

104 DIGITAL PROVIDES A GREAT PLAYGROUND FOR TEST, LEARN, AND FAIL FAST, SCALE-UP

105 OUR DIGITAL ACCELERATION EFFORT Facilitating innovation with digital to directly impact our business 80+ contributors All regions & brands All functions 4 key battlegrounds

106 FOUR KEY BATTLEGROUNDS FOR DIGITAL ACCELERATION People, culture and organization Everywhere commerce Key battlegrounds Data intelligence and consumer engagement Advertising, content and conversations

107 Antonia McCAHON Pernod Ricard Head of Digital Marketing

108 OUR MANTRA IN DIGITAL: Focus on people anywhere, anytime, any device

109

110 FLASH OFFERS ON LIMITED EDITIONS FOR BRAND FANS, ANYWHERE, ANYTIME Download the app and scan to unlock offers directly from products, billboards and other supports

111

112 TRACEABILITY INNOVATION, WITH A FLIP SIDE FOR CONSUMERS

113 CLEAR AND TRANSPARENT SUPPLY CHAIN DATA 50x12mm Seal Vector impossible-to-copy technology used when investigating authenticity QR code unique per bottle, scanned by PDA or Smartphone to interact with traceability system Hologram code a second code, unique per bottle, linked to QR-code in the system but destroyed when bottle is opened Bar code sticker applied on the case, to scan when possible instead of scanning bottles one-by-one (and similarly a pallet bar code)

114 CONSUMERS ARE ALSO SCANNING IN MASS Unlocks exclusive content and services

115

116

117 WISPR, THE SOCIAL PLATFORM for professional bartenders Beta LAUNCH January 2014

118 WISPR, THE SOCIAL PLATFORM syncs with all social media accounts

119

120 Rohan NAYEE Pernod Ricard Digital Marketing Manager, Ballantine s

121 tshirtos Make Ballantine s famous as an icon of personal expression and bring to life Leave an Impression in an original and inspiring way. Ballantine s reinvented the original canvas of personal expression, the T-shirt allowing for the first time, the user to express who they are, and what they Stay True to. And created the world s first programmable T-shirt

122 OUR STARTING POINT: connection is not just spreading from desktop to mobile

123 but to the Internet of things

124

125 rtytry

126 OUR NEXT CHALLENGE: keeping up with the demand HANDMADE PROTOTYPE MANUFACTURABLE PRODUCT

127 OUR NEXT CHALLENGE: keeping up with the demand Programmable Mobile-controlled Screen-equipped Bluetooth-enabled Internet-connected Scrunchable Robust Lasting Light Washable Affordable

128 SWITCH by Alison Lewis formerly Agent Of Presence

129 As createurs de convivialité, our business, DNA and vision is social. It s about connections, and being at the heart of great conviviality experiences. Digital is key for tapping into this.

130

131 Alain DUFOSSÉ BIG

132

133

134

135

136

137

138

139

140

141

142

143

144

145

146 Top Innovations Showroom