THE MUSIC BUSINESS DISCIPLINE
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- Leona Dean
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1 Music Business (MB) At first, the combination of Music and Business might seem like a contradiction of sorts. On further examination, it becomes evident that the success of any professional musical venture involves business. From commercial to classical, there are many facets to the music industry in addition to an individual artist or a performance. THE MUSIC BUSINESS DISCIPLINE Beyond the spotlight and center stage, the business of music is a broad field, offering an impressive diversity of career opportunities. A musical concert, for example, requires a promotion team, an agent, a manager and stage crew, supporting musicians, and a host of technicians before a single note is played. The music industry continues to expand and increase in complexity, and this has created the need for a new type of professional one who understands not only music, but also the many aspects of business that are associated with its production. WHY STUDY MUSIC BUSINESS AT MONTREAT COLLEGE? Montreat College offers a unique degree that equips students to manage the legal, financial, artistic, and ethical issues that face the contemporary music business professional. The Bachelor of Arts in Music Business degree is an innovative interdisciplinary program. Montreat College s curriculum offers students an unequalled level of flexibility to craft a combination of courses that will match the student s personal interests. Students in the Music Business program are also provided with abundant opportunities for practical learning and career preparation through a practicum, music business seminars, and the preparation of a senior portfolio. REQUIREMENTS FOR A MAJOR IN MUSIC BUSINESS A major in Music Business requires the following components: Completion of the General Education Core (54 hours) Music Business Majors must choose: Social Science Elective: BS 203 Macroeconomics Humanities and Arts: MS 113, MS 305 (Plus one more from Humanities) Complete Bachelor of Arts or Sciences: (Hours: BA 6 BS 12) Six hours of foreign language study are required. OR Bachelor of Science: Twelve hours beyond the General Education Core in the sciences that may not be applied to the General Education Core or the major. Music Business majors seeking a Bachelor of Science must choose: BS 101 Intro to Business (3), BS 209 Management (3), BS 230 Marketing (3), BS 312 Business Law (3) Required Major Courses Business Component (Hours: BA 21 BS 9) BS 101 Introduction to Business (3) (Bachelor of Arts Only) 153
2 BS 201 Principles of Accounting I (3) BS 202 Principles of Accounting II (3) BS 209 Principles of Management (3) (Bachelor of Arts Only) BS 230 Principles of Marketing (3) (Bachelor of Arts Only) BS 309 Business Ethics (3) BS 312 Business & the Legal Environment (3) (Bachelor of Arts Only) Required Major Courses Music Component (29 hours) MS 100 Seminar in Music (2) MS 113 Music Theory I (4) MS 121 Survey of Music Business I (3) MS 122 Survey of Music Business II (3) MS Music Business Seminar (2) MS Music Business Seminar (2) MS 421 Advanced Music Business I (3) MS 422 Advanced Music Business II (3) MS 451 Practicum in Music Business (2) MS Music Business Seminar (2) MS 485 Senior Studies in Music Business (3) Choose 4 hours of ensemble courses: (Repeatable up to 4 times) MS 151 College Choir (1) MS 153 Guitar Ensemble (1) MS 154 Instrumental Chamber Ensemble MS 156 Accompanying MS 251 Chamber Choir (1) MS 354 Contemporary Ensemble (1) Required Major Courses Performance Component (4 hours) Choose one sequence of courses from the following: MS , Applied Piano MS , Applied Voice MS , Applied Organ MS , Applied Guitar MS , Applied Woodwinds MS , Applied Strings MS , Applied Percussion Required Elective Courses (12 hours) Completion of each of the following elective groups: o Computer Applications Group (3 hours) - Choose one CS 102 Personal Productivity with Information Sys. (3) MS 301 Computer Applications in Music (3) o Music History and Culture Group (6 hours) Choose two: MS 101 Introduction to Music (3) MS 305 Survey of Musical Styles I (3) MS 306 Survey of Musical Styles II (3) WA 306 Music in Worship (3) o Practical Skill Group (6 hours) Choose two: AR 241 Drawing I (3) 154
3 AR 245 Visual Design (3) AR 341 Drawing II (3) AR 342 Painting (3) AR 344 Sculpture (3) AR/CM 349 Graphics and Photojournalism (3) BS 214 Quantitative Methods (3) CM 228 Media Studies (4) CM 313 Public Relations (3) CS 440 Internets & Intranets (3) MS 106 Beginning Percussion & Rhythm Studies (2) MS 323 Keyboard Pedagogy I (2) MS 319 Arranging (3) MS 418 Voice Pedagogy (3) MS 321 Audio Recording Techniques (3) MS 480 Special Topics: Advanced Audio Production (3) TH 230 Acting (3) TH 233 Theatre Ensemble (3) TH 312 Stagecraft (3) TH 317 Directing (3) TH 330 Advanced Acting (3) WA 301 Technology in the Church (3) General electives to bring total to 126 semester hours. It is strongly recommended that students consider taking additional courses from the elective groups listed above or additional semesters of applied music or foreign language to fulfill the elective hours. Music Business majors must submit a portfolio prior to graduation. See the Music Program Handbook for additional requirements. BACHELOR OF SCIENCE IN MUSIC BUSINESS FOUR YEAR PLAN Freshman Year Fall Semester Spring Semester BB 101 Survey of Old Testament (3) BB 102 Survey of New Testament (3) EN 101 English Composition I (3) HS 101 History of World Civilization I (3) IS 102 Foundations of Faith & Learning (2) EN 102 English Composition II (3)* MS 121 Survey of Music Business I(3) MS 122 Survey of Music Business II (3) MS 141/3/5/7 Applied Music I (1) MS 142/4/6/8 Applied Music II (1) BS 101 Introduction to Business (3) Physical Education Activity Course (1) Gen Ed Writing Competency should be completed by the end of the Freshman year Sophomore Year BS 201 Accounting I (3) BS 202 Accounting II (3) BS 230 Principles of Marketing (3) BS 209 Principles of Management (3) MS 113 Music Theory I (4) HS 102 History of World Civilization II (3)* MS 261 Music Business Seminar (1) MS 262 Music Business Seminar (1) MS 241/3/5/7 Applied Music III (1) MS 242/4/6/8 Applied Music IV (1) BS 203 Macroeconomics (3) Practical Skills Required Elective (3) Gen Ed Computer Skills Competency should be completed by the end of the Sophomore year 155
4 Junior Year BS 309 Business Ethics (3) BS 312 Business & Legal Environment (3) MS 301 Computer Applications in Music (3) Humanities Gen Ed Elective (3) MS 361 Music Business Seminar (1) MS 362 Music Business Seminar (1) Physical Education Activity Course (1) Gen Ed. Science Requirement (4) Gen. Ed. Science Requirement (4) MS 421 Advanced Music Business II (3) MS 421 Advanced Music Business I (3) MS 354 Contemporary Ensemble (1) Gen Ed Mathematical Computation, Oral Expression, and Reading Competencies should be completed by the end of the Junior year Senior Year MS 305 Survey of Musical Styles I (3) Immersion Semester MS 461 Music Business Seminar (1) MS 464 Music Business Seminar IV (1) Practical Skills Elective (3) MS 451 Practicum in Music Business (2) Gen Ed Mathematics Requirement (3) MS 305 Survey of Musical Styles II (3) Gen Ed English Composition Requirement (3) MS 485 Senior Studies in Music Business (3) IS 461 Philosophy of Faith & Learning (2) Elective (3) Elective (3) Music Business portfolio must be submitted by the end of the Senior year BACHELOR OF ARTS IN MUSIC BUSINESS FOUR YEAR PLAN Freshman Year Fall Semester Spring Semester BB 101 Survey of Old Testament (3) BB 102 Survey of New Testament (3) EN 101 English Composition I (3) HS 101 History of World Civilization I (3) IS 102 Foundations of Faith & Learning (2) EN 102 English Composition II (3)* MS 121 Survey of Music Business I(3) MS 122 Survey of Music Business II (3) MS 141/3/5/7 Applied Music I (1) MS 142/4/6/8 Applied Music II (1) BS 101 Introduction to Business (3) Physical Education Activity Course (1) Gen Ed Writing Competency should be completed by the end of the Freshman year Sophomore Year BS 201 Accounting I (3) BS 202 Accounting II (3) BS 230 Principles of Marketing (3) BS 209 Principles of Management (3) MS 113 Music Theory I (4) HS 102 History of World Civilization II (3)* MS 261 Music Business Seminar (1) MS 262 Music Business Seminar (1) MS 241/3/5/7 Applied Music III (1) MS 242/4/6/8 Applied Music IV (1) Elementary Foreign Language 101 (3) Elementary Foreign Language 102 (3) Gen Ed Computer Skills Competency should be completed by the end of the Sophomore year Junior Year BS 309 Business Ethics (3) BS 312 Business & Legal Environment (3) MS 301 Computer Applications in Music (3) WA 306 Music in Worship (3) MS 361 Music Business Seminar (1) MS 362 Music Business Seminar (1) BS 203 Macroeconomics (3) Gen Ed. Science Requirement (4) Gen. Ed. Science Requirement (4) Required Elective (3) MS 421 Advanced Music Business I (3) Gen Ed Mathematical Computation, Oral Expression, and Reading Competencies should be completed by the end of the Junior year Senior Year MS 305 Survey of Musical Styles I (3) IS 461 Philosophy of Faith & Learning (2) MS 451 Practicum in Music Business (2) MS 464 Music Business Seminar IV (1) MS 461 Music Business Seminar (1) Required Elective (3) MS 421 Advanced Music Business II (3) Required Elective (3) 156
5 Gen Ed English Composition Requirement (3) Elective (3) Physical Education Activity Course (1) Elective (3) Required Elective (3) Gen Ed Mathematics Requirement (3) Music Business portfolio must be submitted by the end of the Senior year * See General Education Core Requirements for optional offerings. AFTER GRADUATION The Bachelor of Arts in Music Business Degree equips students to pursue a wide variety of careers in the music industry and related fields. Examples of organizations that might employ Music Business graduates include audio equipment makers and installers, broadcasters, musical instrument makers, music publishers, music schools, performing arts organizations, recording companies and studios, retail music stores, and talent and advertising agencies. The Music Business degree also prepares students for graduate studies in Arts Administration or Music Librarianship. 157
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