The Relationships between Perceived Quality, Perceived Value, and Purchase Intentions A Study in Internet Marketing
|
|
- Emma Hancock
- 8 years ago
- Views:
Transcription
1 The Relationships between Quality, Value, and Purchase Intentions A Study in Internet Marketing Man-Shin Cheng, National Formosa University, Taiwan Helen Cripps, Edith Cowan University, Australia Cheng-Hsui Chen, National Yunlin University of Science & Technology, Taiwan Abstract The purpose of this paper is to examine the relationships between price, perceived quality, perceived value, and purchase intentions in internet marketing. When someone browses the web pages on the internet, they can not touch or try the physical products. Although many scholars have studied the topics, few authors studied these relationships in the context of internet. The data was collected by experimental design using undergraduate internet marketing students. The students were given a questionnaire that contained questions 15 on three classes products of based on price for a 1 Gigabyte MP3 player. The products were sold in Taiwan Yahoo s web pages. The students were assigned to browse only the web pages for the three products. In total 246 responses were collected and analysed. The results indicate that there is a positive relationship between perceived quality and perceived value. Although, price is positively associated with perceived quality, price is negatively associated with perceived value. Moreover, perceived value is positively associated with purchase intentions. Introduction The customer s perception of quality is very important to a company as positive perceived quality and perceived value are areas where companies can achieve and sustain success in a competitive marketplace. Although many scholars have studied the relationships between perceived quality, perceived value and purchase intentions (Dodds, Monroe and Grewal, 1991; Mazumder, 1993; Groth, 1995; McLeon, 2002), few authors studied these relationships in the context of internet marketing. When someone browses the web pages on the internet, they can not touch or try the physical products. The consumer evaluates the product with some attributes, such as price, brand, pictures, information from other users on the internet. So the perceived quality and value from consumer s view is very important to anyone who will sell products on internet. Increasingly businesses have realized that adopting e-business practices to gain efficiencies and competitive advantages is now more important than ever (Kleindl, 2003). The purpose of this paper is to examine the relationships between price, perceived quality, perceived value, and purchase intentions in internet marketing. Related Literature Traditionally, price has operated as the major determinant of buyer choice. Although nonprice factors have become more important in recent decades, price still remains one of the most important elements determining market share and profitability (Kotler, 2003). Consumers use price as an indicator of product quality because they believe that market prices are determined by the forces of competitive supply and demand (Grewal et al., 1998).
2 Quality has long been recognized as an important strategic weapon, particularly in developing defensive marketing strategies (Sweeney, Soutar and Johnson, 1999). Quality can be defined broadly as superiority or excellence (Zeithaml, 1988). By extension, perceived quality can be defined as the consumer s judgement about a product s overall excellence or superiority; it also can be viewed as a global assessment that in some cases resembles attitude, and a judgement usually made within a consumer s evoked set (Zeithaml, 1988). This perspective is similar to the user-based approach of Garvin (1983) and differs from product-based and manufacturing-based approaches. Garvin (1983) discussed product-based quality and manufacturing-based quality. Product-based quality refers to amounts of specific attributes or ingredients of a product. Manufacturing-based quality involves conformance to manufacturing specifications or service standards. The possibility of a perceived quality to the price mapping phenomenon is illustrated by Monroe (1973). Dodds, Monroe and Grewal (1991) found that price had a negative effect on a product s value for money, but a positive effect on perceived product quality. This finding of a dual role price is suggested by Monroe (1990). Researchers have posited that value is an evaluation that balances what consumers receive in an exchange versus what they give up (Grewal et al., 1998; Zeithaml, 1988). Kotler (2003) discussed perceived value from customer s perspectives. Customer perceived value is the difference between the prospective customer s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Many scholars have studied the topic of value and there are a number of ways it is can be defined or measure. McLeon (2002) defined value as the total worth of a product for a consumer, and calculated value with the equation: value = benefit / (cost + price). Mazumder (1993) computed it with the equation: perceived value = perceived benefits perceived sacrifices. Sweeney, Soutar, and Johnson (1999) investigated that the quality led to perceived value. Dodds, Monroe and Grewal (1991) found that perceived quality had a significant effect on perceived value. Marketing scholars have developed a stages model of the buying decision process. Kotler (2003) suggested that the consumer passed through five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. In the evaluation stage, the consumer forms preferences among the brands in the choice set. The consumer may also form an intention to buy the most preferred brand. Purchase intention has been widely used in the literature as a predictor of subsequent purchase (Grewal et al., 1998). Dodds, Monroe, and Grewal (1991) defined purchase intention as the likelihood that the buyer intended to purchase the product. Although scholars suggested that quality perception was a critical element in purchase decisions (Richardson, Jain, and Dick, 1996), Dodds, Monroe and Grewal (1991) found that perceived quality had a significant effect on perceived value. value has been assumed to influence behavioural and consumption decisions through attitudes (Kim et al., 2002). So, perceived value may intervene between perceived quality and purchase intention. Research framework and hypotheses The research framework is in Figure 1. When a consumer evaluates alternatives, price is a key factor in the information search stage of consumer buying process in internet marketing. In order to control other variables regarding consumers experience with the product category, prior knowledge, prior experience of shopping online, we assigned the three web pages for this experiment. When someone browsed the web pages on the internet, they could not touch or try the physical products. Because the three products were not well-known brands, and the
3 web page pictures just showed the products simply, customer evaluated the product quality with its price. Therefore the higher price of the product, the higher quality that may be perceived by the customer. This conceptualization leads to the following hypothesis: H1: There is a positive relationship between price and perceived quality. Past research has suggested that perceived quality is a key determinant of consumers judgments of value (Grewal et al., 1998). Sweeney, Soutar, and Johnson (1999) investigated hypothesis that the quality led to perceived value. Dodds, Monroe and Grewal (1991) found that perceived quality had a significant effect on perceived value. So, when the perceived quality of a product is high, its perceived value is high. quality H2 value Price H1 H3 H4 Purchase intention Figure 1 Research Framework value is the difference between the prospective customer s evaluation of all the benefits and all the costs of an offering and the perceived alternatives (Kotler, 2003). The price of product is the cost to consumer when they pay for product. When the price is higher, the cost is higher. And then, perceived value of product in internet marketing will be lower. Thus, we test the following hypotheses: H2: There is a positive relationship between perceived quality and perceived value. H3: There is a negative relationship between price and perceived value. Past research had found that purchase intention was positively associated with perceived value (Dodds, Monroe and Grewal, 1991; Grewal, Monroe, and Krishnan, 1998). When the perceived value of a product is higher than another product providing the same function, the consumer may prefer this product than others. So, we hypothesize that: H4: There is a positive relationship between perceived value and purchase intentions. Methodology These hypotheses were tested using causal modelling. This study used a 3-class experimental design. The price was measured by 3 classes where (3 = high price; 2 = medium price; 1 = low price). quality (five items), perceived value (five items), and purchase intentions (five items) were measured using five-point Likert-type scales where (1 = very low; 5 = very high). The items were modified from previous study (Dodds, Monroe, and Grewal, 1991).
4 The items of perceived quality measured were: (1)the likelihood that the product would be reliable; (2)the workmanship of product; (3)The sense of product quality; (4)the likelihood that this product is dependable; (5)this product would seem to be durable. The items of perceived value measured were: (1)the value of product for the money; (2)the price of the product is economical; (3)the product is considered to be a good buy; (4)the price of the product is acceptable; (5)this product appears to be a bargain. The items of purchase intentions measured were: (1) the likelihood of purchasing this product; (2)if I were going to buy this product, I would consider buying this model at the price; (3)at the price shown, I would consider buying the product; (4)the probability that I would consider buying the product is high; (5)my willingness to buy the product is high. The data was collected by an experimental design from 82 university students in internet marketing class. The students were given a questionnaire that contained 15 questions on three classes of products based on price for a 1 Gigabyte MP3 player. The products were sold in Taiwan Yahoo s web pages ( All of the three products were not well-known brands. The price of the first product was NT$5890 ($245.90AUS). The prices of the second and third products were NT$3990 ($166.55AUS) and NT$2290 ($95.60AUS) respectively. In order to control variables which were not in the framework (e.g., brands of the products, and web design, such as font used, pictures, colour, technical details, etc.), the students were assigned to browse only the web pages for the three products. For each of the three products the students browsed the web pages and answered the 15 items for perceived value, quality and purchase intentions, which resulted in 246 responses. Research Results The data was analysed in two stages. The measurement model was assessed to confirm that the scales were unidimensional and reliable. When the reliability of the measures had been established, the structural model was tested using SAS causal modelling procedures. The reliability of the instrument (Frankfort-Nachmias and Nachmias, 1996; Kerlinger, 1992) was tested using a Cronbach α to check the reliability of perceived quality, perceived value, and purchase intention. Cronbach α of perceived quality, and purchase intentions were 0.91, Cronbach α of perceived value was 0.84 when the first item (the value of product for the money) and the last item (this product appears to be a bargain) of the construct were deleted (Cronbach α was 0.69 when the construct included these two items). This study used confirmatory factor analysis to test validity. The overall fit of the model was determined initially by examining the χ2 statistics for this study, which was significant (χ 2= , d.f.=62, p<0.0001). A significantχ2 statistics may indicate an inadequate fit, but this statistics is sensitive to sample size and model complexity; therefore, rejection of a model on the basis of this evidence alone is inappropriate (Bagozzi and Yi, 1988; Bearden, Sharma, and Teel,1982; Marsh, Balla, and McDonald, 1988). For this reason, many researchers supplement the chi-square test with a number of other stand-alone goodness of fit indexes. In some cases, these indexes may reveal a relatively good fit even when the chi-square test suggests rejection of the model (Hatcher, 2003). Accordingly, other measures of fit were also applied: Bentler and Bonett s (1980) normed fit index (NFI), Tucker and Lewis s (1973) nonnormed fit index (NNFI), Bentler s (1990) comparative fit index (CFI), goodness of fit index (GFI), GFI adjusted for degrees of freedom (AGFI), root mean square residual (RMR). NFI (=0.9062), NNFI (=0.9091), and CFI (=0.9278) were greater than 0.9. Although GFI (=0.8647) and AGFI (=0.8014) were not greater than 0.9, they were near 0.9. RMR (=0.0753) was
5 smaller than These indexes showed that this model was adequate. The assessment of the measurement properties of all scales indicated that the factor loadings were all higher than 0.5 and significant (p<.05) for each item respectively, which satisfied the criteria for convergent validity. Then, the structural model (Figure 1) was used to test hypotheses. The χ2 statistics for the overall fit of the model was significant (χ2= , d.f.=74, p<0.0001). Other measures of fit were listed below: NFI was ; NNFI was ; CFI was ; GFI was ; AGFI was ; RMR was Both of NFI, NNFI, and CFI were greater than 0.9, although GFI and AGFI were not greater than 0.9. RMR was smaller than These indexes showed that this model was adequate. The results are showed in Figure 2. The relationship between price and perceived quality was significant. The direct effect was So, H1 hypothesis was supported. The relationship between perceived quality and perceived value was significant, and its direct effect was Hence H2 was supported. H3 was supported because the direct effect between price and perceived value was Finally, H4 was also supported because the direct effect between perceived value and purchase intentions was quality value Price Figure 2 Results Purchase intentions Discussion and Conclusion The central finding is that price has a negative direct effect on perceived value in internet marketing context. Price has a positive direct effect on perceived quality, and perceived quality has a positive direct effect on perceived value. This due role for price supports Monroe (1990). The research also finds that perceived value has a positive direct effect on purchase intentions in internet marketing. So if the price is high then the perceived quality is high and so too the perceived value and the purchase intentions. When consumers browse the web pages on the internet, they may use prices to evaluate the products which is not wellknown. Higher price means higher quality. The higher-quality-product shows higher perceived value and increases the consumer s purchase intention. When perceived quality is taken out of the process if the price is high then the perceived value is low which may reduce the purchase intentions. So, one should use the price carefully when he or she sells products in internet marketing. Despite being set in the virtual realm where direct contact with the products is limited these results support those of previous research (Grewal et al., 1998; Sweeney et al., 1999; Dodds et al., 1991). The implication is that consumers may believe that an internet advertisement portraying high quality is likely to positively impact the products perceived value and increase purchase intentions. An enterprise should re-enforce a high quality image of their products for consumers browsing and purchasing via the internet. Many constructs may be considered in this framework. In the future, perceived sacrifices may be examined as a mediator between price and perceived value in internet marketing. Other attributes, such as brand, web pages design, may also be tested whether the direct effects on perceived quality and perceived value exist or not.
6 References Bagozzi, R. P., and Yi, Y., 1988, "On the evaluation of structural equation models", Journal of the Academy of Marketing Science, Spring, Vol.16, pp Bearden, S. S., Sharma, S., and Teel, J. E., 1982, "Sample size effects on chi-square and other statistics used in evaluating causal models", Journal of Marketing Research, November, Vol.19, pp Bentler, P. M., 1990, "Comparative fit indexes in structural models", Psychological Bulletin, Vol.107, No.2, pp Bentler, P. M., and Bonett, D. G., 1980, "Significance tests and goodness of fit in the analysis of covariance structures", Psychological Bulletin, Vol.8, No.3, pp Dodds, W. B., Monroe, K. B., and Grewal, D., 1991, "Effects of price, brand, and store information on buyers product evaluations", Journal of Marketing Research, August, Vol.28, No.3, pp Frankfort-Nachmias, C., and Nachmias, D., 1996, Research Methods in the Social Sciences, 5th ed., N.Y.: St. Martin's Press. Garvin, D. A., 1983, "Quality on the line", Harvard Business Review, Vol.61, pp Grewal, D., Krishnan, R., Baker, J., and Borin, N., 1998, "The effect of store name, brand name and price discounts on consumers evaluations and purchase intentions", Journal of Retailing, Vol.74, No.3, pp Grewal, D., Monroe, K. B., and Krishnan, R., 1998, "The effects of price-comparison advertising on buyers perceptions of acquisition value, and behavioral intentions", Journal of Marketing, Vol.62, No.2, pp Groth, J., 1995, "Important factors in the sale and pricing of services", Management Decision, Vol.33, No.7, pp Hatcher, L., 2003, A Step-by-Step Approach to Using SAS for Factor Analysis and Structural Equation Modeling, 6th ed., Cary,NC:SAS Institute Inc. Kerlinger, F. N., 1992, Foundations of Behavioral Research, 3th ed., Florida: Harcourt Brace Company. Kim, J. O., Forsythe, S., Gu, Q., and Moon, S. J., 2002, "Cross-cultural consumer values, needs and purchase behavior", The Journal of Consumer Marketing, Vol.19, No.6, pp Kleindl, B. A., 2003, Strategic electronic marketing managing e-business, 2 nd ed., Thomson Learning. Kotler, P., 2003, Marketing Management, 11 th ed., Prentice Hall.
7 Marsh, H. W., Balla, J. R., and McDonald, R. P., 1988, "Goodness-of-fit indexes in confirmatory factor analysis: the effects of sample size", Psychological Bulletin, Vol.103, No.3, pp Mazumder, T., 1993, "A value-based orientation to new product planning", The Journal of Consumer Marketing, Vol.10, No.1, pp McLeon, R., 2002, "Getting to value", Management Quarterly, Fall, Vol.43, No.3, pp Monroe, K. B., 1973, "Buyers subjective perceptions of price", Journal of marketing, February, Vol.10, pp Monroe, K. B., 1990, Pricing: making profitable decisions, 2 nd ed., McGraw-Hill. Richardson, P. S., Jain, A. K., and Dick, A., 1996, "Household store brand proneness: a framework", Journal of Retailing, Vol.72, No.2, pp Sweeney, J. C., Soutar, G. N., and Johnson, L. W., 1999, "The role of perceived risk in the quality-value relationship: a study in a retail environment", Journal of Retailing, Vol.75, No.1, pp Tucker, L. R., and Lewis, C., 1973, "A reliability coefficient for maximum likelihood factor analysis", Psychometrika, Vol.38, No.1, pp Zeithaml, V. A., 1988, "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence", Journal of Marketing, July, Vol.52, No.3, pp.2-22.
The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender
, pp.40-44 http://dx.doi.org/10.14257/astl.2015.114.08 The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender Ki-Han Chung 1, Ji-Eun
More informationAttitude, Behavioral Intention and Usage: An Empirical Study of Taiwan Railway s Internet Ticketing System
Attitude, Behavioral Intention and Usage: An Empirical Study of Taiwan Railway s Internet Ticketing System Wen-Hung Wang Department of Shipping and Transportation Management National Taiwan Ocean University,
More informationThe Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools
The Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools RONG-JYUE FANG 1, HUA- LIN TSAI 2, CHI -JEN LEE 3, CHUN-WEI LU 4 1,2 Department of
More informationConceptualising and Modelling Virtual Experience for the Online Retailer: The 3D Technology
Conceptualising and Modelling Virtual Experience for the Online Retailer: The 3D Technology INTRODUCTION Previous studies (e.g., Jiang & Benbasat, 2005; Algharabat & Dennis, 2010 a, b, c) regarding online
More informationDoes Trust Matter to Develop Customer Loyalty in Online Business?
Does Trust Matter to Develop Customer Loyalty in Online Business? Pattarawan Prasarnphanich, Ph.D. Department of Information Systems, City University of Hong Kong Email: pprasarn@cityu.edu.hk Abstract
More informationA Study of Consumers Organic Products Buying Behavior in Taiwan - Ecologically Conscious Consumer Behavior as A Segmentation Variable
International Proceedings of Management and Economy IPEDR vol. 84 (2015) (2015) IACSIT Press, Singapore A Study of Consumers Organic Products Buying Behavior in Taiwan - Ecologically Conscious Consumer
More informationMAGNT Research Report (ISSN. 1444-8939) Vol.2 (Special Issue) PP: 213-220
Studying the Factors Influencing the Relational Behaviors of Sales Department Staff (Case Study: The Companies Distributing Medicine, Food and Hygienic and Cosmetic Products in Arak City) Aram Haghdin
More informationSEM Analysis of the Impact of Knowledge Management, Total Quality Management and Innovation on Organizational Performance
2015, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com SEM Analysis of the Impact of Knowledge Management, Total Quality Management and Innovation
More informationThe Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser
The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser Dr. Hsinkuang Chi, Nanhua University, Taiwan Dr. Huery Ren Yeh, Shih Chien University, Kaohsiung,
More informationInfluencing Factors on Price Tolerance of Internet Customers
Influencing Factors on Price Tolerance of Internet Customers Shu Fen Chen, Ph.D. candidate of Graduate Institute of Resource Engineering, National Cheng-Kung University, Taiwan, R.O.C. Chia-Yon Chen, Professor
More informationCustomer Experience Management Influences Customer Loyalty: Case Study of Supercenters in Thailand
DOI: 10.7763/IPEDR. 2012. V50. 11 Experience Management Influences Loyalty: Case Study of Supercenters in Thailand Songsak Wijaithammarit 1 and Teera Taechamaneestit 1 1 Faculty of Business Administration,
More informationApplications of Structural Equation Modeling in Social Sciences Research
American International Journal of Contemporary Research Vol. 4 No. 1; January 2014 Applications of Structural Equation Modeling in Social Sciences Research Jackson de Carvalho, PhD Assistant Professor
More informationUSING MULTIPLE GROUP STRUCTURAL MODEL FOR TESTING DIFFERENCES IN ABSORPTIVE AND INNOVATIVE CAPABILITIES BETWEEN LARGE AND MEDIUM SIZED FIRMS
USING MULTIPLE GROUP STRUCTURAL MODEL FOR TESTING DIFFERENCES IN ABSORPTIVE AND INNOVATIVE CAPABILITIES BETWEEN LARGE AND MEDIUM SIZED FIRMS Anita Talaja University of Split, Faculty of Economics Cvite
More informationA STRUCTURAL EQUATION MODEL ASSESSMENT OF LEAN MANUFACTURING PERFORMANCE
A STRUCTURAL EQUATION MODEL ASSESSMENT OF LEAN MANUFACTURING PERFORMANCE Tipparat Laohavichien Department of Operations Management, Faculty of Business Administration Kasetsart University, Thailand fbustrl@ku.ac.th
More information086 The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar
086 The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar Khine Cho Myo Myint Sirion Chaipoopirutana the Graduate School of Business, Assumption University
More informationService Quality, Customer Satisfaction, Perceived Value and Brand Loyalty: A Critical Review of the Literature
Doi:10.5901/ajis.2013.v2n9p223 Abstract Service Quality, Customer Satisfaction, Perceived Value and Brand Loyalty: A Critical Review of the Literature Phd. Student Elvira Tabaku Faculty of Economy Aleksander
More informationA Casual Structure Analysis of Smart phone Addiction: Use Motives of Smart phone Users and Psychological Characteristics
A Casual Structure Analysis of Smart phone Addiction: Use Motives of Smart phone Users and Psychological Characteristics Dept. of Social Welfare, BaekSeok Culture University, ijoo65@hanmail.net Abstract
More informationEffect of Use of e-commerce in Company s Productivity (Small and Medium Enterprises in the Electronics Industry)
Effect of Use of e-commerce in Company s Productivity (Small and Medium Enterprises in the Electronics Industry) Rozita Saadatmand 1 *, Reza Safarinejad Fard 1, Dr.Abu Bakar Bin Abdual Hamid 1 1 University
More informationBRAND TRUST AND BRAND AFFECT: THEIR STRATEGIC IMPORTANCE ON BRAND LOYALTY
BRAND TRUST AND BRAND AFFECT: THEIR STRATEGIC IMPORTANCE ON BRAND LOYALTY ABSTRACT Ebru Tümer KABADAYI Alev KOÇAK ALAN Gebze Institute of Technology, Turkey This paper elucidates the relevance of brand
More informationPresentation Outline. Structural Equation Modeling (SEM) for Dummies. What Is Structural Equation Modeling?
Structural Equation Modeling (SEM) for Dummies Joseph J. Sudano, Jr., PhD Center for Health Care Research and Policy Case Western Reserve University at The MetroHealth System Presentation Outline Conceptual
More informationThe relationship between the leadership styles and Organizational citizenship behavior
Available online at www. behaviorsciences. com Reef Resources Assessment and Management Technical Paper ISSN: 1607-7393 RRAMT 2014- Vol. 40, 2014, 1 The relationship between the styles and Organizational
More informationThe Effect of Price Discounts and Store Image on Consumer s Purchase Intention in Online Shopping Context Case Study: Nokia and HTC
Journal of Business Studies Quarterly 2012, Vol. 4, No. 1, pp. 197-205 ISSN 2152-1034 The Effect of Price Discounts and Store Image on Consumer s Purchase Intention in Online Shopping Context Case Study:
More informationHow Can E-Services Influence On Customers' Intentions toward Online Book Repurchasing (SEM Method and TPB Model)
How Can E-Services Influence On Customers' Intentions toward Online Book Repurchasing (SEM Method and TPB Model) Dr. Hossein Rezaei Dolatabadi Professor Assistance, Faculty of Administration and Economy,
More informationFactors affecting the Satisfaction of China s Mobile Services Industry Customer. Su-Chao Chang a, Chi-Min Chou a, *
Factors affecting the Satisfaction of China s Mobile Services Industry Customer Su-Chao Chang a, Chi-Min Chou a, * a Dept. of Business Administration, National Cheng Kung University, 1 University Rd.,
More informationPortable Privacy: Mobile Device Adoption
Portable Privacy: Mobile Device Adoption Joseph H. Schuessler Bahorat Ibragimova 8 th Annual Security Conference Las Vegas, Nevada April 15 th & 16 th 2009 Relying on the government to protect your privacy
More informationFactors Affecting Demand Management in the Supply Chain (Case Study: Kermanshah Province's manufacturing and distributing companies)
International Journal of Agriculture and Crop Sciences. Available online at www.ijagcs.com IJACS/2013/6-14/994-999 ISSN 2227-670X 2013 IJACS Journal Factors Affecting Demand Management in the Supply Chain
More informationExploring the Drivers of E-Commerce through the Application of Structural Equation Modeling
Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling Andre F.G. Castro, Raquel F.Ch. Meneses and Maria R.A. Moreira Faculty of Economics, Universidade do Porto R.Dr.
More informationAn Empirical Study of Factors Influencing Behavioral Outcomes within Online Retailing Service Contexts
An Empirical Study of Factors Influencing Behavioral Outcomes within Online Retailing Service Contexts Dr. Hsiu-Lan Wu, Fortune Institute of Technology, Taiwan ABSTRACT Motivated by the growing interest
More informationEFFECT OF ENVIRONMENTAL CONCERN & SOCIAL NORMS ON ENVIRONMENTAL FRIENDLY BEHAVIORAL INTENTIONS
169 EFFECT OF ENVIRONMENTAL CONCERN & SOCIAL NORMS ON ENVIRONMENTAL FRIENDLY BEHAVIORAL INTENTIONS Joshi Pradeep Assistant Professor, Quantum School of Business, Roorkee, Uttarakhand, India joshipradeep_2004@yahoo.com
More informationIssues in Information Systems Volume 16, Issue I, pp. 163-169, 2015
A Task Technology Fit Model on e-learning Linwu Gu, Indiana University of Pennsylvania, lgu@iup.edu Jianfeng Wang, Indiana University of Pennsylvania, jwang@iup.edu ABSTRACT In this research, we propose
More informationEmpirical Analysis of the Customer Loyalty Problem in the International Logistics Market
Empirical Analysis of the Customer Loyalty Problem in the International Logistics Market CHAO-HUA CHEN 1 and HUI-YU LEE 2 1 Department of Transportation Technology and Logistics Management 2 Institute
More informationImpact of Knowledge Management and Organizational Learning on Different Dimensions of Organizational Performance: A Case Study of Asian Food Industry
Impact of Knowledge Management and Organizational Learning on Different Dimensions of Organizational : A Case Study of Asian Food Industry Huang Hui 1, Che Wan Jasimahbt Wan Mohamed Radzi 1, HashemSalarzadeh
More informationThe inference of stickiness to trust repair in virtual community
2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) (2011) IACSIT Press, Singapore The inference of stickiness to trust repair in virtual community Jyh-Jeng Wu 1+, Shu-Hua
More informationOnline Trust and Health Information Websites
Online Trust and Health Information Websites Cynthia L. Corritore cindy@creighton.edu Susan Wiedenbeck Drexel University sw53@drexel.edu Beverly Kracher beverlyk@creighton.edu Robert P. Marble marble@creighton.edu
More informationWhat Keeps Online Customers Repurchasing through the Internet?
What Keeps Online Customers Repurchasing through the Internet? KANOKWAN ATCHARIYACHANVANICH, HITOSHI OKADA and NOBORU SONEHARA Factors affecting the intention of purchasing online have been investigated
More informationContextual factors that influence learning effectiveness: Hospitality students perspectives
Contextual factors that influence learning effectiveness: Hospitality students perspectives Sung Mi Song Hospitality Management Iowa State University Robert Bosselman Hospitality Management Iowa State
More informationThe Influence of Customer Participation and Service Involvement on Customer Satisfaction
International Journal of Business, Humanities and Technology Vol. 4, No. 3; May 2014 The Influence of Customer Participation and Service Involvement on Customer Satisfaction Yi Hsu Associate Professor
More informationA Study on consumers continuing to use online group-buying platforms: The impact of price performance expectations
December 2010, Volume 9, No.12 (Serial No.90) Chinese Business Review, ISSN 1537-1506, USA A Study on consumers continuing to use online group-buying platforms: The impact of price performance expectations
More informationAn Empirical Study on the e-crm Performance Influence Model for Service Sectors in Taiwan
An Empirical Study on the e-crm Performance Influence Model for Service Sectors in Taiwan Te-Ming Chang Lin-Li Liao Wen-Feng Hsiao Department of Information Management, Department of Information Management,
More informationManufacturing Service Quality: An Internal Customer Perspective
International Conference on E-business Management and Economics IPEDR vol. () () IACSIT Press Hong Kong Manufacturing Service Quality: An Internal Customer Perspective Gyan Prakash ABV-Indian Institute
More informationEffects of Web Retail Service Quality and Product Categories on Consumer. Behavior: A Research Model and Empirical Exploration
Effects of Web Retail Service Quality and Product Categories on Consumer Behavior: A Research Model and Empirical Exploration Byounggu Choi a, Choongseok Lee b, Heeseok Lee b, and Mani Subramani a a Carlson
More informationThe Role of Customer Value on Satisfaction and Loyalty (Study on Hypermart s Customers)
International Journal of Business and Management Invention ISSN (Online): 2319 8028, ISSN (Print): 2319 801X Volume 2 Issue 6ǁ June. 2013ǁ PP.65-70 The Role of Customer Value on Satisfaction and Loyalty
More informationPERSONALITY FACETS AND CUSTOMER LOYALTY IN ONLINE GAMES
PERSONALITY FACETS AND CUSTOMER LOYALTY IN ONLINE GAMES Ching-I Teng 1 and Yun-Jung Chen 2 Department of Business Administration, Chang Gung University, Taiwan 1 chingit@mail.cgu.edu.tw; 2 dinos1910@yahoo.com.tw
More informationSERVICE QUALITY IN ONLINE MARKETING: CUSTOMERS CENTRIC ANALYSIS
ISSN 1804-0519 (Print), ISSN 1804-0527 (Online) www.pieb.cz SERVICE QUALITY IN ONLINE MARKETING: CUSTOMERS CENTRIC ANALYSIS JEL Classifications: M31 P. DURKASREE Manonmaniam Sundaranar University Tiruvelveli,
More informationIndices of Model Fit STRUCTURAL EQUATION MODELING 2013
Indices of Model Fit STRUCTURAL EQUATION MODELING 2013 Indices of Model Fit A recommended minimal set of fit indices that should be reported and interpreted when reporting the results of SEM analyses:
More informationService quality, customer value and satisfaction relationship revisited for online wine websites
6 th AWBR International Conference 9 10 June 2011 Bordeaux Management School BEM France Service quality, customer value and satisfaction relationship revisited for online wine websites Grégory Bressolles
More informationCONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS: AN EXPLORATORY STUDY
Int. J. Mgmt Res. & Bus. Strat. 2014 Collins Marfo Agyeman, 2014 ISSN 2319-345X www.ijmrbs.com Vol. 3, No. 1, January 2014 2014 IJMRBS. All Rights Reserved CONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS:
More informationDeterminants of Customer Retention: Offering a Model to Banking Industry
ORIGINAL ARTICLE Received 04 May. 2013 Accepted 30 Jul. 2013 2013, Scienceline Publication Journal of Applied Business and Finance Researches Volume 2, Issue 3: 76-81 (2013) Determinants of Customer Retention:
More informationA POSITIVE ATTITUDE-AD-BRAND RELATIONSHIP BY CUSTOMISING BANNER ADVERTISEMENT DESIGN AN EMPIRICAL STUDY
A POSITIVE ATTITUDE-AD-BRAND RELATIONSHIP BY CUSTOMISING BANNER ADVERTISEMENT DESIGN AN EMPIRICAL STUDY Kelvin Lee and Kenneth E. Miller University of Technology Track: Advertising / Marketing Communication
More informationScholars Journal of Economics, Business and Management e-issn 2348-5302
Scholars Journal of Economics, Business and Management e-issn 2348-5302 Chandoriya KR.; Sch J Econ Bus Manag, 2014; 1(3):93-97 p-issn 2348-8875 SAS Publishers (Scholars Academic and Scientific Publishers)
More informationEvaluation of Relationship Marketing Using Service Profit Chain Model to Improve Customer Loyalty
Evaluation of Relationship Marketing Using Service Profit Chain Model to Improve Customer Loyalty Moses L. Singgih and YB Handaru Purnasakti Department of Industrial Engineering Institut Teknologi Sepuluh
More informationCopyright subsists in all papers and content posted on this site.
Student First Name: Raed Student Second Name: Algharabat Copyright subsists in all papers and content posted on this site. Further copying or distribution by any means without prior permission is prohibited,
More informationThe Power of Customer Relationship Management in Enhancing Product Quality and Customer Satisfaction
The Power of Customer Relationship Management in Enhancing Product Quality and Customer Satisfaction Arawati Agus 1 and Za faran Hassan 2+ 1 Graduate School of Business, Universiti Kebangsaan Malaysia,
More informationThe Effects of Reputation and Relative Low Price on Purchase Intention: Service Quality as a Mediated Moderator
2015 年 8 月 第 十 八 卷 三 期 Vol. 18, No. 3, August 2015 The Effects of Reputation and Relative Low Price on Purchase Intention: Service Quality as a Mediated Moderator Hung-Tai Tsou Feng-Hsu Liu Hsuan-Yu Hsu
More informationEXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL
EXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL SAHAR GHARIBI a DR.SEYED YAHYAH SEYED DANESH b DR.KAMBIZ SHAHRODI c Abstract The main objective of this research, Explain the effectiveness
More informationUnderstanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence
SHS Web of Conferences 24, 01004 (2016) DOI: 10.1051/ shsconf/20162401004 C Owned by the authors, published by EDP Sciences, 2016 Understanding the online channel extension of traditional retailers: Online-offline
More informationAbstract. Literature Review
56 Business Intelligence Journal January SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER S SATISFACTION TOWARDS CUSTOMERS PERCEPTION: AN EXPLORATORY STUDY ON TELECOM CUSTOMERS IN BANGLADESH Dr. Muhammad
More informationJournal of Internet Banking and Commerce
Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, August 2010, vol. 15, no.2 (http://www.arraydev.com/commerce/jibc/)
More informationINVESTIGATION OF IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY (JOINT STOCK COMPANY OF MOBILE COMMUNICATION OF IRAN HAMRAHE AVAL )
INVESTIGATION OF IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY (JOINT STOCK COMPANY OF MOBILE COMMUNICATION OF IRAN HAMRAHE AVAL ) *Shahram Garmsiri Department of Commercial Management, Science
More informationUnderstanding Retailers Acceptance of Virtual Stores
Knowledge Management & E-Learning: An International Journal, Vol.2, No.3. 328 Understanding Retailers Acceptance of Virtual Stores Irene Y.L. Chen* Department of Accounting, National Changhua University
More informationModelling 3D product visualization on the online retailer
Academy of Marketing, Annual conference 2009, Putting Marketing in Its Place, Leeds Metropolitan University, 6-9 July (2009). This paper has won the Best paper in E-Marketing Track. Modelling 3D product
More informationSEYED MEHDI MOUSAVI DAVOUDI*; HAMED CHERATI**
THE LINK BETWEEN INFORMATION TECHNOLOGY ALIGNMENT AND FIRMS FINANCIAL AND MARKETING PERFORMANCE: A QUESTIONNAIRE SURVEY IN IRAN S MANUFACTURING COMPANIES ABSTRACT SEYED MEHDI MOUSAVI DAVOUDI*; HAMED CHERATI**
More informationThe Role of Management Control to Australian SME s Sales Effectiveness
Page 1 of 8 ANZMAC 2009 The Role of Management Control to Australian SME s Sales Effectiveness Ken Grant, Monash University, Ken.Grant@buseco.monash.edu.au Richard Laney, Monash University, Richard.Laney@lpa.com.au
More informationRestaurant Revenue Management: Do perceived scarcity of space in a restaurant and the price difference matter? ABSTRACT
Restaurant Revenue Management: Do perceived scarcity of space in a restaurant and the price difference matter? Cindy (Yoonjoung) Heo, Ph.D. School of Hotel and Tourism Management The Hong Kong Polytechnic
More informationTsai-Lung Liu, Tajen University, Taiwan ABSTRACT
Impacts of Product Country Image, Consumer Perceived Pricing, and Information Content on Consumer Purchase Behavior: The Link Between Product, Pricing, and Tsai-Lung Liu, Tajen University, Taiwan ABSTRACT
More informationThe Investigation of the Influence of Service Quality toward Customer Engagement in Service Dominant Industries in Thailand
2014 3rd International Conference on Business, Management and Governance IPEDR vol.82 (2014) (2014) IACSIT Press, Singapore DOI: 10.7763/IPEDR.2014.V82.7 The Investigation of the Influence of Service Quality
More informationThe influence of electronic customer to customer interaction on customer loyalty Xue jing1,a and Xuewei2,b
3rd International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2015) The influence of electronic customer to customer interaction on customer loyalty Xue jing1,a and
More informationCustomer Orientation and Organizational Performance: Mediating Role of CRM
, pp.35-39 http://dx.doi.org/10.14257/astl.2014.57.09 Customer Orientation and Organizational Performance: Mediating Role of CRM Dae-Yul Jeong 1, Sung-Min Kim 2, Dong-Ju Yoon 3 1 Professor, Dept. of MIS,
More informationCHAPTER 5 COMPARISON OF DIFFERENT TYPE OF ONLINE ADVERTSIEMENTS. Table: 8 Perceived Usefulness of Different Advertisement Types
CHAPTER 5 COMPARISON OF DIFFERENT TYPE OF ONLINE ADVERTSIEMENTS 5.1 Descriptive Analysis- Part 3 of Questionnaire Table 8 shows the descriptive statistics of Perceived Usefulness of Banner Ads. The results
More informationAn Empirical Study on the Effects of Software Characteristics on Corporate Performance
, pp.61-66 http://dx.doi.org/10.14257/astl.2014.48.12 An Empirical Study on the Effects of Software Characteristics on Corporate Moon-Jong Choi 1, Won-Seok Kang 1 and Geun-A Kim 2 1 DGIST, 333 Techno Jungang
More informationFactors Affecting the Adoption of Online Banking An Integration of Technology Acceptance Model and Theory of Planned Behavior
Factors Affecting the Adoption of Online Banking An Integration of Technology Acceptance Model and Theory of Planned Behavior Nour-Mohammad Yaghoubi (Ph.D) Management Department of University of Sistan
More informationINFLUENCE OF INTERNET MARKET ORIENTATION ON SHOPPING WEBSITES SUCCESS AN EMPIRICAL STUDY OF ONLINE SHOP BUSINESS IN TAIWAN ABSTRACT
INFLUENCE OF INTERNET MARKET ORIENTATION ON SHOPPING WEBSITES SUCCESS AN EMPIRICAL STUDY OF ONLINE SHOP BUSINESS IN TAIWAN Wei-shang Fan, Nan Hua University, (886)911-111243,wsfan@mail.nhu.edu.tw Ruei-Shiuan
More informationThe Influence of Greening the Suppliers and Green Innovation on Environmental Performance and Competitive Advantage in Taiwan
The Influence of Greening the Suppliers and Green Innovation on Environmental Performance and Competitive Advantage in Taiwan Tzu-Yun Chiou 1,2, Hing Kai Chan 1*, Fiona Lettice 1, Sai Ho Chung 3 1 Norwich
More informationTechnology, Kaohsiung 811, Taiwan. 2 Department of Logistics Management, Shu-Te University, 59 Hun Shan Rd., Yen Chau, Kaohsiung 82445, Taiwan.
African Journal of Business Management Vol. 4(4), pp. 448-458, April 2010 Available online at http://www.academicjournals.org/ajbm ISSN 1993-8233 2010 Academic Journals Full Length Research Paper The relationship
More informationMerged Structural Equation Model of Online Retailer's Customer Preference and Stickiness
Merged Structural Equation Model of Online Retailer's Customer Preference and Stickiness Sri Hastuti Kurniawan Wayne State University, 226 Knapp Building, 87 E. Ferry, Detroit, MI 48202, USA af7804@wayne.edu
More informationInfluence of information search on risky investment preferences: Testing a moderating role of income
2011 3rd International Conference on Information and Financial Engineering IPEDR vol.12 (2011) (2011) IACSIT Press, Singapore Influence of information search on risky investment preferences: Testing a
More informationChia-Chun Wu 2* Assistant Professor Dept. of Information Management I-Shou University Kaohsiung, Taiwan chiachun@isu.edu.tw
IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Utilizing the Technology Acceptance Model to Explore the Effects on Purchase Lisa Y. Chen 1 Associate Professor
More informationExamining the Savings Habits of Individuals with Present-Fatalistic Time Perspectives using the Theory of Planned Behavior
Examining the Savings Habits of Individuals with Present-Fatalistic Time Perspectives using the Theory of Planned Behavior Robert H. Rodermund April 3, 2012 Lindenwood University 209 S. Kingshighway, Harmon
More informationInternational Journal of Hospitality Management
International Journal of Hospitality Management 30 (2011) 262 271 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman
More informationIMPACT OF CORE SELF EVALUATION (CSE) ON JOB SATISFACTION IN EDUCATION SECTOR OF PAKISTAN Yasir IQBAL University of the Punjab Pakistan
IMPACT OF CORE SELF EVALUATION (CSE) ON JOB SATISFACTION IN EDUCATION SECTOR OF PAKISTAN Yasir IQBAL University of the Punjab Pakistan ABSTRACT The focus of this research is to determine the impact of
More informationConstructing a Technology Readiness Scale for Sports Center RFID Door Security System Users
Constructing a Technology Readiness Scale for Sports Center RFID Door Security System Users Mu-Cheng Wu, National Chin-Yi University of Technology, Taiwan Chao-Chien Chen, Asia University, Taiwan Chih-Hung
More informationExamining acceptance of information technology: A longitudinal. Study of Iranian high school teachers
2011 3rd International Conference on Information and Financial Engineering IPEDR vol.12 (2011) (2011) IACSIT Press, Singapore Examining acceptance of information technology: A longitudinal Study of Iranian
More informationEvaluating Goodness-of-Fit Indexes for Testing Measurement Invariance
STRUCTURAL EQUATION MODELING, 9(2), 233 255 Copyright 2002, Lawrence Erlbaum Associates, Inc. Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance Gordon W. Cheung Department of Management
More informationHOW TO ESTABLISH A SCALE THAT BEST FITS YOUR AGENDA: THE GUIDELINES TO BUILD A WEB SERVICE QUALITY SCALE
346 International Journal of Electronic Business Management, Vol. 9, No. 4, pp. 346-354 (2011) HOW TO ESTABLISH A SCALE THAT BEST FITS YOUR AGENDA: THE GUIDELINES TO BUILD A WEB SERVICE QUALITY SCALE Chia-Chi
More informationThe Study of Implementation and Assessment of a Cloud Computer Room. Pai-shu Huang, Shih-hao Shen. WuFeng University, Taiwan
The Study of Implementation and Assessment of a Cloud Computer Room Pai-shu Huang, Shih-hao Shen 0178 WuFeng University, Taiwan The Asian Conference on Technology in the Classroom 2012 2012 Abstract: The
More informationAdvertising value of mobile marketing through acceptance among youth in Karachi
MPRA Munich Personal RePEc Archive Advertising value of mobile marketing through acceptance among youth in Karachi Suleman Syed Akbar and Rehan Azam and Danish Muhammad IQRA UNIVERSITY 1. September 2012
More informationTAM2-based Study of Website User Behavior Using Web 2.0 Websites as an Example
TAM2-based Study of Website User Behavior Using Web 2.0 Websites as an Example MEI-YING WU, HAN-PING CHOU, YUNG-CHIEN WENG, YEN-HAN HUANG Department of Information Management Chung-Hua University 707,
More informationAntecedents of parent-based school reputation
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0951-354x.htm Antecedents of parent-based school reputation and loyalty: an international application Masood
More informationAPPLYING HIERCARCHIAL SERVICE QUALITY MODEL IN MEASURING MOBILE PHONE SERVICE QUALITY IN ALGERIA
APPLYING HIERCARCHIAL SERVICE QUALITY MODEL IN MEASURING MOBILE PHONE SERVICE QUALITY IN ALGERIA Mr Ameur Bensalem 1, Dr Rahima Houalef 2 1. University Assistant Lecturer, The University of Bechar, Bechar,
More informationAnalyzing the Effect of Customer Equity on Satisfaction
Analyzing the Effect of Customer Equity on Satisfaction Dr. Hossien Rezaei Dolat Abadi Assistant professor, Department of management, University of Isfahan, Isfahan, Iran Nastaran Kabiry Master of business
More informationInvestigating the effect of online service quality of internet duty-free shops on trust and behavioral intention
JAIRM, 2015 5(2), 101-115 Online ISSN: 2014-4806 Print ISSN: 2014-4865 http://dx.doi.org/10.3926/jairm.42 Investigating the effect of online service quality of internet duty-free shops on trust and behavioral
More informationOnline Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail FOREWORD
Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail FOREWORD The Beginnings of a New Research Domain In many respects, the study of consumer behavior is relatively new
More informationKnowledge Management and Organizational Learning in Food Manufacturing Industry
Proceedings Book of ICEFMO, 2013, Malaysia Handbook on the Economic, Finance and Management Outlooks ISBN: 978-969-9347-14-6 Knowledge Management and Organizational Learning in Food Manufacturing Industry
More informationUnderstanding the Continued Usage of Business e-learning Courses in HK Corporations
Understanding the Continued Usage of Business e-learning Courses in HK Corporations Paul Yeung Ernest Jordan Macquarie Graduate School of Management, Macquarie University, Australia e-mail : pyeung@vtc.edu.hk
More informationEvaluating the Factors Affecting on Intension to Use of E-Recruitment
American Journal of Information Science and Computer Engineering Vol., No. 5, 205, pp. 324-33 http://www.aiscience.org/journal/ajisce Evaluating the Factors Affecting on Intension to Use of E-Recruitment
More informationThe Study of the Effect of Brand on Customer Loyalty of Electronic products
International J. Soc. Sci. & Education 2013 Vol.3 Issue 4, ISSN: 2223-4934 E and 2227-393X Print The Study of the Effect of Brand on Customer Loyalty of Electronic products By 1 Mona Sanaei Nasab and 2
More informationBrand management model of vocational high schools in Taiwan
Available online at www.sciencedirect.com Procedia Social and Behavioral Sciences 2 (2010) 4229 4233 WCES-2010 management model of vocational high schools in Taiwan Yi-Ling Hung a, Ching-Sheue Fu a * a
More informationThe influence of consumers consciousness of institutional factors on initial trust building
The influence of consumers consciousness of institutional factors on initial trust building Li-Ting Huang, Kuo-Lien Yin, Cheng-Kiang Farn Department of Information Management National Central University
More informationExploring the Links between Relational Bonds and Customer Loyalty: The Case of loyal Arabic Guests at Five-Star hotels
Exploring the Links between Relational Bonds and Customer Loyalty: The Case of loyal Arabic Guests at Five-Star hotels Ahmad B. Shammout, Susan Zeidan, Michael J. Polonsky, Victoria University Abstract
More informationCUSTOMER LOYALTY IN FINANCIAL SERVICES FROM A SERVICE-DOMINANT LOGIC PERSPECTIVE
CUSTOMER LOYALTY IN FINANCIAL SERVICES FROM A SERVICE-DOMINANT LOGIC PERSPECTIVE Kat Mui Ling Graduate Student, Graduate School of Business, University of Malaya, Kuala Lumpur, Malaysia Brian C. Imrie
More information