INFLUENCE OF INTERNET MARKET ORIENTATION ON SHOPPING WEBSITES SUCCESS AN EMPIRICAL STUDY OF ONLINE SHOP BUSINESS IN TAIWAN ABSTRACT

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "INFLUENCE OF INTERNET MARKET ORIENTATION ON SHOPPING WEBSITES SUCCESS AN EMPIRICAL STUDY OF ONLINE SHOP BUSINESS IN TAIWAN ABSTRACT"

Transcription

1 INFLUENCE OF INTERNET MARKET ORIENTATION ON SHOPPING WEBSITES SUCCESS AN EMPIRICAL STUDY OF ONLINE SHOP BUSINESS IN TAIWAN Wei-shang Fan, Nan Hua University, Ruei-Shiuan Chang, Nan Hua University, (886) , Lily Hwang, Nan Hua University, (886) , ABSTRACT This research aims to probe into the influence of Internet market orientation on successful cases of online shop. The research objects were the top three shopping websites (e-bay, Yahoo!, and PChome). Factor analysis and Structure Equation Model (SEM) were used to verify the overall model. The exploration is based on questionnaire survey, and the research applied contingency approach to analysis the results. The combination of promotional strategies becomes an important tool of Internet marketing, thus, requires proper and cautious planning. This research explores the influence of contingency and structure on decision-making results during the decision-making process. The empirical results showed that Internet market orientation can positively influence Internet marketing strategies, Internet customization and website design quality; Internet marketing strategies and website design quality can positively influence successful cases; Internet customization can positively influence website design quality; website design quality can positively influence Internet marketing strategies. Keywords: Internet market orientation, Internet marketing strategies, Internet customization, Website design quality, Successful cases INTRODUCTION With vigorous development of the Internet and growth of communication technology, e-commerce not only has changed the traditional business transaction model, but also led to enormous business opportunities. Companies can conveniently collect information on the market and customers through various channels, and establish customer related database, thereby, effectively deliver and disseminate information to internal and external members of the companies, so that company can respond customers demands through promotions (Min, Song & Keebler, 2002). As the Internet provides more and more comprehensive information, website design has become more and more complicated. Some common problems associated with online shopping websites include difficulty to find detail specification of the product even though it is listed on the webpage, lack of information classification and repetitive information. Because of these problems, users usually could not find the information they want, and waste too much time. Thus, online shopping websites should consider how to provide users with individualized information and service, and allow them to find the information they need by improving the efficiency of search. LITERATURE REVIEW AND HYPOTHESES This research aimed to construct a success model for shopping websites. The application of contingency theory framework followed the contingency model of contingency->structure->result

2 proposed by Fiedler (1967). He emphasized that in order to respond to different contingencies, companies must adjust their structures and strategies to obtain optimized results. Based on the above concepts of social system, we confirmed the cause and effect of website success, and constructed the contingency model, this research first considered Internet market orientation because market orientation created more consumer value and improved corporate performance (Sanzo, Santos & Vazquez, 2003; Narver and Slater, 1995; Jaworski & Kohli,1993). With regard to result construct, that only the websites providing customized service and positive design quality could increase customer satisfaction and repurchase intention to achieve website success. This research mainly assessed customer satisfaction and trust toward shopping websites after consumption, as well as their repurchase intention, for the basis of evaluating website success. Based on above, we constructed this research framework, as shown in Figure 1. Contingency Structure Output H3(+) Internet customization H5(+) Internet market orientation H1(+) H4(+) H2(+) H6(+) Website design quality H7(+) H8(+) H9(+) Website success Internet marketing i Figure 1 Research framework Three core factors of Internet market orientation include producing information needed by customers, processing and diffusion, collecting customers information, establishing customer database, and reacting to customer demand. The main concept emphasizes that the companies should understand customers true needs, as well as advantages and disadvantages of their rivals, then create values for customers through coordination of corporate resources and marketing strategies (Min, Song & Keebler, 2002). Internet challenges the operation of traditional market, makes prediction based on past operational records, and influence corporate and industry performance and marketing strategies completely. Kotler (2000) segmented consumer groups according to their purchasing characteristics or reactions, and designed marketing strategies combinations based on special needs and expectation of various consumer groups toward online shopping. Innovation and integration of new service technology play critical roles in market orientation and organizational performance. The integration of Internet technology and marketing could increase companies competitive advantages of marketing-related competence. H-1: There is significant and positive correlation between Internet market orientation and website success. H-2: There is significant and positive correlation between Internet market orientation and Internet marketing strategies. H-3: There is significant and positive correlation between Internet market orientation and Internet customization. H-4: There is significant and positive correlation between Internet market orientation and website design quality.

3 Because of the rapid development of Internet functions and aggressive development of customized services by website companies, online shopping activities have gradually focused on providing online shoppers individualized and convenient services to meet their needs. Because of the needs to search for shopping information through Internet, shopping websites have actively developed search function to maintain customer loyalty and establish competitive advantages (Srini et al.,2002). Experts suggested that Internet users value the convenience of webpage interface and individualized website design. Besides, functions such as customized search interface, user-friendliness, and substitute for physical contact could satisfy users needs for usability and enjoyment, hence, further strengthen their purchase intention. Burke (1997) suggested that strengthening customized services for shopping websites could be conducive to online users in searching product information. Szymanski and Hise (2000) found that the principal factors of American consumers satisfaction toward online shopping are convenience, website design, and financial security. According to above literature, this research proposed the following hypotheses: H-5: There is significant and positive correlation between Internet customization and website success. H-6: There is significant and positive correlation between Internet customization and website design quality. Lee & Kozar (2006) explored the factors affecting website quality, and argued that when companies select and design more flexible websites, they could achieve corporate financial and website performances. DeLone and McLean (2003) proposed the IS success model, which divided website quality into information quality, system quality, service quality, and vendor-specific quality. Their research findings showed that higher the website quality, better the corporate performance. In other words, website quality directly affects corporate performance. Liu and Arnett (2000) indicated that for website designers, websites must be able to cultivate customers interests, enhance their participation intention, and facilitate their excitement when using the websites. In addition, websites should have appealing characteristics to attract customers and allow them to enjoy browsing the websites. Szymanski & Hise (2000) argued that website design has significant and positive influence on Internet customer satisfaction. According to above literatures, this research developed the following hypotheses: H-7: There is significant and positive correlation between website design quality and Internet marketing strategies. H-8: There is significant and positive correlation between website design quality and website success. Online shoppers purchase behavior is affected by marketing strategies of the website companies. When Internet users obtain product information through Internet, companies can attract the consumers by more competitive prices. Therefore, Internet consumers with higher price sensitivity would be attracted by low-price strategies and their purchase intention would also increase (Jiang Mei-Hsiang, Yeh Kuei-chen, 2000). The rise of online shopping consumption is due to reduced channel cost and lower price, so that consumers build trust toward the shopping websites and develop purchase intention (Korgaonkar, 1984). Internet marketing is how a company focuses on target customers and provides service products or product information through Internet, then acquires analytical data and builds customer relation to accomplish mass sales. (Kalakota & Whinston,1996). Therefore, this research developed the following hypothesis: H-9: There is significant and positive correlation between Internet marketing strategies and website success. RESEARCH DESIGN Variable definitions and assessment are based on empirical results of related researches. Besides considering reliability and validity of the questions of original scales, we also generalized industry characteristics, environment and meanings of questions.

4 Questionnaire design of this research was based on literature review and questionnaire design of the related studies, and was revised and translated based on the requirements of this research. The draft of the questionnaire was reviewed by experts, and revised according to their opinions before entered into pre-test. The questionnaire was loaded onto and invitations letters were sent to blog users to fill in the questionnaire on the website. The questionnaire was distributed from early January 2007 to early February A total of 1000 questionnaires were distributed, and 269 were returned. After eliminating 49 questionnaires with incomplete and repetitive answers, there were 220 valid questionnaires; the valid return rate was 22.0 %. RESULT OF ANALYSIS This research examined the model and the result showed that the indices of overall sample model all reached the assessment criterion, as shown in Table 1. All the fit assessment indices were close to the criteria, except for GFI and AGFI of less than once actual transaction per month. Therefore, generally speaking, among overall samples of this research, the sample fit of average actual transactions of over once, once, and less than once per month reached the goodness of fit. Fix assessment indices Table 1 Analytical result of model fit Overall sample model (n=220) Actual shopping for once and at least once per month in average (n=99) Actual shopping below once per month in average (n=121) Judgment principle χ 2 value (DF) 282.4(138) (136) (138) The smaller the better χ 2 /DF <3 P value Not significant GFI >0.9 AGFI >0.9 RMR <0.05 RMSEA <0.08 NFI >0.9 CFI >0.9 PNFI >0.5 PGFI >0.5 Note:*P<0.05 **P<0.01 ***P<0.001 CONCLUSIONS This research validated the overall model of Internet market orientation, marketing strategies, customization, Internet marketing strategies and website success, as shown in Figure 2. The results showed that Internet market orientation could directly and positively influence Internet marketing strategies, customization and website design quality; Internet marketing strategies and website design quality could directly and positively influence website success; customization could directly and positively influence website design quality; website design quality could directly and positively influence Internet marketing strategies; however, only customization cannot directly influence website success. According to research observation, at present, the shopping websites in Taiwan have not developed complete customized service model from customers product ordering and price estimation. Therefore, product customization process cannot be established as in the technology industry, such as Dell. Finally, fit test of linear structural relationship model showed that overall theoretical model fit of this research met the test criterion, indicating that the theoretical model of

5 this research was supported. Management Implications Building shopping websites has become a popular marketing practice. Internet and technology information play significantly important roles in the global economy. With the development of technology, e-commerce becomes a mainstream economic body. Internet channel also have changed consumers living and consumption habits so that companies are facing inevitable reform and challenge. From the view of business practice, the companies must value the planning of Internet market orientation and establishment of Internet marketing strategies to attract consumers to their websites and make purchases. Another key to successful website operation is that the companies should provide complete shopping information, products, and services needed by individual shoppers to reduce their search time and allow them to be satisfied with the services. More importantly the companies should value the overall design of websites and provide complete product information to and concern about the security of website transaction to avoid the exposure of customers confidential data. In addition internal marketing related departments of the companies should communicate with other departments with focus on meeting customers needs and forming strategies accordingly. Internet is a changeable and future development, and changes will lead to new affecting factors at any time. Future researches can include new variables in their research framework and compare different industries in this model. REFERENCE 1. Burke, Raymond R., Virtual Shopping: Breakthrough in Marketing Research, Harvard Business Review, 1997,74 (March-April), pp DeLone W.H., McLean E.R., The DeLone and McLean model of information systems success: a ten-year update, Journal of Management Information Systems,2003, 19, pp Fiedler, F. E., Contingency theory, New York: McGraw-Hill, Kalakota, R. and A.B. Whinston, Frontiers of Electronic Commerce, Addison- Wesley Company, Kohli, Ajay K., Jaworski, Bernard J, Kumar, Ajith, MARKOR: A measure of market orientation, Journal of Marketing Research,1993, 30(4), pp Kotler, P., Marketing Management, the Millennium ed. Upper Saddle River, NJ: Prentice-Hill, Liu, C., Arnett, K.P., Exploring the factors associated with Web site success in the context of electronic commerce, Information Management, 2000, 38(1), pp Min, Song & Keebler, An Internet-mediated market orientation (IMO) : Building a theory, Journal of Marketing Theory and Practice, 2002, 10(2),ABI/INFORM Global, pp Narver J. C. and Slater J. S., The Effect of a Market Orientation on Business Profitability, Journal of Marketing, 1990,54(4), pp Sanzo, M. J., M. L. Santos, R. Vazquez and L. I. Alvarez, The effect of Market Orientation on Buyer-Seller Relationship Satisfaction, Industrial Marketing Manamement, 2003,

6 32(4),pp Srini S. Srinivasan, Rolph Anderson, Kishore Ponnavolu,Customer loyalty in e-commerce: an exploration of its antecedents and consequences, Journal of Retailing, 2002, 78, pp Szymanski, D. M., & Hise, T. R., E-Satisfaction: An Initial Examination, Journal of Retailing, 2000,76(3), pp

E-learning: Students perceptions of online learning in hospitality programs. Robert Bosselman Hospitality Management Iowa State University ABSTRACT

E-learning: Students perceptions of online learning in hospitality programs. Robert Bosselman Hospitality Management Iowa State University ABSTRACT 1 E-learning: Students perceptions of online learning in hospitality programs Sungmi Song Hospitality Management Iowa State University Robert Bosselman Hospitality Management Iowa State University ABSTRACT

More information

The Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools

The Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools The Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools RONG-JYUE FANG 1, HUA- LIN TSAI 2, CHI -JEN LEE 3, CHUN-WEI LU 4 1,2 Department of

More information

Customer Orientation and Organizational Performance: Mediating Role of CRM

Customer Orientation and Organizational Performance: Mediating Role of CRM , pp.35-39 http://dx.doi.org/10.14257/astl.2014.57.09 Customer Orientation and Organizational Performance: Mediating Role of CRM Dae-Yul Jeong 1, Sung-Min Kim 2, Dong-Ju Yoon 3 1 Professor, Dept. of MIS,

More information

The inference of stickiness to trust repair in virtual community

The inference of stickiness to trust repair in virtual community 2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) (2011) IACSIT Press, Singapore The inference of stickiness to trust repair in virtual community Jyh-Jeng Wu 1+, Shu-Hua

More information

Constructing the Reserach Model of Determinants of Customer Satisfaction in Online Shopping: from the Perspectives of Justice Theory and Value Theory

Constructing the Reserach Model of Determinants of Customer Satisfaction in Online Shopping: from the Perspectives of Justice Theory and Value Theory Constructing the Reserach Model of Determinants of Customer Satisfaction in Online Shopping: from the Perspectives of Justice Theory and Value Theory Szu-Yuan Sun Department of Information management National

More information

Customer Experience Management Influences Customer Loyalty: Case Study of Supercenters in Thailand

Customer Experience Management Influences Customer Loyalty: Case Study of Supercenters in Thailand DOI: 10.7763/IPEDR. 2012. V50. 11 Experience Management Influences Loyalty: Case Study of Supercenters in Thailand Songsak Wijaithammarit 1 and Teera Taechamaneestit 1 1 Faculty of Business Administration,

More information

Examining the Marketing - Sales Relationships and its Implications for Business Performance

Examining the Marketing - Sales Relationships and its Implications for Business Performance Page 1 of 8 ANZMAC 2009 Examining the Marketing - Sales Relationships and its Implications for Business Performance Ken Grant*, Monash University, Ken.Grant@buseco.monash.edu.au Hanny Nasution, Monash

More information

in nigerian companies.

in nigerian companies. Information Management 167 in nigerian companies. Idris, Adekunle. A. Abstract: Keywords: Relationship Marketing, Customer loyalty, Customer Service, Relationship Marketing Strategy and Nigeria. Introduction

More information

A Study on consumers continuing to use online group-buying platforms: The impact of price performance expectations

A Study on consumers continuing to use online group-buying platforms: The impact of price performance expectations December 2010, Volume 9, No.12 (Serial No.90) Chinese Business Review, ISSN 1537-1506, USA A Study on consumers continuing to use online group-buying platforms: The impact of price performance expectations

More information

Research on the Influence of E-commerce Platform to Agricultural Logistics: An Empirical Analysis based on Agricultural Product Marketing

Research on the Influence of E-commerce Platform to Agricultural Logistics: An Empirical Analysis based on Agricultural Product Marketing , pp.287-296 http://dx.doi.org/10.14257/ijsia.2015.9.10.26 Research on the Influence of E-commerce Platform to Agricultural Logistics: An Empirical Analysis based on Agricultural Product Marketing Yuqiu

More information

International Journal of Advance Research in Computer Science and Management Studies

International Journal of Advance Research in Computer Science and Management Studies Volume 3, Issue 11, November 2015 ISSN: 2321 7782 (Online) International Journal of Advance Research in Computer Science and Management Studies Research Article / Survey Paper / Case Study Available online

More information

The Role of Management Control to Australian SME s Sales Effectiveness

The Role of Management Control to Australian SME s Sales Effectiveness Page 1 of 8 ANZMAC 2009 The Role of Management Control to Australian SME s Sales Effectiveness Ken Grant, Monash University, Ken.Grant@buseco.monash.edu.au Richard Laney, Monash University, Richard.Laney@lpa.com.au

More information

Influencing Factors of the E-commerce Teaching Quality Based Taskdriven Project Empirical Study

Influencing Factors of the E-commerce Teaching Quality Based Taskdriven Project Empirical Study Influencing Factors of the E-commerce Teaching Quality Based Taskdriven Project Empirical Study 1 Province,China,313153290@qq.com Abstract In this paper, designed the Likert seventh scale system to survey

More information

Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling

Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling Andre F.G. Castro, Raquel F.Ch. Meneses and Maria R.A. Moreira Faculty of Economics, Universidade do Porto R.Dr.

More information

Study on Relationship among Internal Customer Orientation, Market Orientation and Organizational Performance of Theme Restaurants

Study on Relationship among Internal Customer Orientation, Market Orientation and Organizational Performance of Theme Restaurants Study on Relationship among Internal Customer Orientation, Market Orientation and Organizational Performance of Theme Restaurants Yung-Kun Chen, Associate Professor of Marketing & Logistics Management,

More information

Influencing Factors on Price Tolerance of Internet Customers

Influencing Factors on Price Tolerance of Internet Customers Influencing Factors on Price Tolerance of Internet Customers Shu Fen Chen, Ph.D. candidate of Graduate Institute of Resource Engineering, National Cheng-Kung University, Taiwan, R.O.C. Chia-Yon Chen, Professor

More information

Impact of Knowledge Management and Organizational Learning on Different Dimensions of Organizational Performance: A Case Study of Asian Food Industry

Impact of Knowledge Management and Organizational Learning on Different Dimensions of Organizational Performance: A Case Study of Asian Food Industry Impact of Knowledge Management and Organizational Learning on Different Dimensions of Organizational : A Case Study of Asian Food Industry Huang Hui 1, Che Wan Jasimahbt Wan Mohamed Radzi 1, HashemSalarzadeh

More information

An Examination of the Determinants of Customer Loyalty in Online Group-buying Context in China

An Examination of the Determinants of Customer Loyalty in Online Group-buying Context in China Association for Information Systems AIS Electronic Library (AISeL) WHICEB 2014 Proceedings Wuhan International Conference on e-business Summer 6-1-2014 An Examination of the Determinants of Customer Loyalty

More information

Copyright subsists in all papers and content posted on this site.

Copyright subsists in all papers and content posted on this site. Student First Name: Talhat Student Second Name: Alhaiou Copyright subsists in all papers and content posted on this site. Further copying or distribution by any means without prior permission is prohibited,

More information

The Relationships between Perceived Quality, Perceived Value, and Purchase Intentions A Study in Internet Marketing

The Relationships between Perceived Quality, Perceived Value, and Purchase Intentions A Study in Internet Marketing The Relationships between Quality, Value, and Purchase Intentions A Study in Internet Marketing Man-Shin Cheng, National Formosa University, Taiwan Helen Cripps, Edith Cowan University, Australia Cheng-Hsui

More information

An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews

An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews GUO Guoqing 1, CHEN Kai 2, HE Fei 3 1. School of Business, Renmin University of China, 100872 2. School of Economics

More information

Evaluating User Acceptance of Online Banking Information Systems: An Empirical Case of Pakistan Paper 18

Evaluating User Acceptance of Online Banking Information Systems: An Empirical Case of Pakistan Paper 18 Evaluating User Acceptance of Online Banking Information Systems: An Empirical Case of Pakistan Paper 18 Fida Hussain Chandio fida.chandio@brunel.ac.uk ABSTRACT Pakistan banking sector has gone through

More information

The Online Banking Usage in Indonesia: An Empirical Study

The Online Banking Usage in Indonesia: An Empirical Study DOI: 10.7763/IPEDR. 2012. V54. 19 The Online Banking Usage in Indonesia: An Empirical Study Sulistyo Budi Utomo 1 + 1 Indonesia School of Economics (STIESIA) Surabaya Abstract. Many Indonesian banks have

More information

SERVICE QUALITY IN ONLINE MARKETING: CUSTOMERS CENTRIC ANALYSIS

SERVICE QUALITY IN ONLINE MARKETING: CUSTOMERS CENTRIC ANALYSIS ISSN 1804-0519 (Print), ISSN 1804-0527 (Online) www.pieb.cz SERVICE QUALITY IN ONLINE MARKETING: CUSTOMERS CENTRIC ANALYSIS JEL Classifications: M31 P. DURKASREE Manonmaniam Sundaranar University Tiruvelveli,

More information

Brunel Business school Doctoral Symposium 28 th & 29 th March 2011

Brunel Business school Doctoral Symposium 28 th & 29 th March 2011 Student First Name: Hala Student Surname: Al Khatib Copyright subsists in all papers and content posted on this site. Further copying or distribution by any means without prior permission is prohibited,

More information

A Research on Influencing Mechanism of Business Process Outsourcing(BPO) Service Quality

A Research on Influencing Mechanism of Business Process Outsourcing(BPO) Service Quality International Conference on Education, Management and Computing Technology (ICEMCT 2014) A Research on Influencing Mechanism of Business Process Outsourcing(BPO) Service Quality Wang Ye Zhu Yaqian School

More information

International Journal of Research in Finance & Marketing Email id: editorijrim@gmail.com http://www.euroasiapub.org

International Journal of Research in Finance & Marketing Email id: editorijrim@gmail.com http://www.euroasiapub.org The Marketing Audit and Organizational Performance Profiling: An Empirical Study of Indian Companies Arpit R. Loya 1, Researcy Scholar, Mewar University, Chittorgarh. Dr. Ashok Jhawar 2 Research Guide,

More information

A Study on the Willingness to Use Information System of Sport Event Based on Information System Success Model

A Study on the Willingness to Use Information System of Sport Event Based on Information System Success Model A Study on the Willingness to Use Information System of Sport Event Based on Information System Success Model Mu-Cheng Wu, Assistant Professor, National Chin-Yi University of Technology, Taiwan Yong Tang,

More information

Does Trust Matter to Develop Customer Loyalty in Online Business?

Does Trust Matter to Develop Customer Loyalty in Online Business? Does Trust Matter to Develop Customer Loyalty in Online Business? Pattarawan Prasarnphanich, Ph.D. Department of Information Systems, City University of Hong Kong Email: pprasarn@cityu.edu.hk Abstract

More information

E-commerce: It s Impact on consumer Behavior

E-commerce: It s Impact on consumer Behavior Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 2 (2013), pp. 131-138 Research India Publications http://www.ripublication.com/gjmbs.htm E-commerce: It s Impact on consumer

More information

Successful sales force management with innovative changes in sales administrative functions

Successful sales force management with innovative changes in sales administrative functions Successful sales force management with innovative changes in sales administrative functions Abstract This is an exploratory research involving study of relevant literature which highlights major challenges

More information

The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender

The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender , pp.40-44 http://dx.doi.org/10.14257/astl.2015.114.08 The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender Ki-Han Chung 1, Ji-Eun

More information

*Author for Correspondence. Keywords: Social Responsibility, Market Orientation, Customer Relationship Management, Performance

*Author for Correspondence. Keywords: Social Responsibility, Market Orientation, Customer Relationship Management, Performance THE EFFECT OF SOCIAL RESPONSIBILITY, MARKET ORIENTATION AND CUSTOMER RELATIONSHIP MANAGEMENT ON PERFORMANCE USING A BALANCED SCORECARD APPROACH (CASE STUDY DAIRY COMPANIES SHIRAZ) Fatemeh Keshavars Pour

More information

The Practice of Internal Marketing is Influence the Market Orientation and Innovation

The Practice of Internal Marketing is Influence the Market Orientation and Innovation The Practice of Internal Marketing is Influence the Market Orientation and Innovation Yafang Tsai Associate Professor, Department of Health Policy and Management, Chung-Shan Medical University, Taiwan

More information

Understanding Online Consumer Stickiness in E-commerce Environment: A Relationship Formation Model

Understanding Online Consumer Stickiness in E-commerce Environment: A Relationship Formation Model , pp.151-162 http://dx.doi.org/10.14257/ijunesst.2014.7.3.13 Understanding Online Consumer Stickiness in E-commerce Environment: A Relationship Formation Model Haiping Wang 1, Guona Gu 2, Shihu An 3 and

More information

Dr. Sayyed Mohsen Allameh Assistant professor, University of Isfahan,Iran Email: Dr_allameh@yahoo.com

Dr. Sayyed Mohsen Allameh Assistant professor, University of Isfahan,Iran Email: Dr_allameh@yahoo.com Analysis of Relationship between Knowlge Management and Customer Relationship Management with Customer Knowlge Management (Case Study At Azaran Valve Co.) Abstract Dr. Sayy Mohsen Allameh Assistant professor,

More information

Management Science Letters

Management Science Letters }} Management Science Letters 3 (2013) 1955-1960 Contents lists available at GrowingScience Management Science Letters homepage: www.growingscience.com/msl A study on measuring the quality of university

More information

Analysis on the Electronic Business Enterprise Supply Chain Management Optimization. Ningning Pan

Analysis on the Electronic Business Enterprise Supply Chain Management Optimization. Ningning Pan International Conference on Management Science, Education Technology, Arts, Social Science and Economics (MSETASSE 2015) Analysis on the Electronic Business Enterprise Supply Chain Management Optimization

More information

Appendix: Measurement Scales

Appendix: Measurement Scales 10.1287/POMS.1070.0006ec Appendix: Measurement Scales Constructs and Scale Items Perceived esds Process esds1. The website was difficult to navigate through. esds2. The number of choices at each step of

More information

Importance of Online Product Reviews from a Consumer s Perspective

Importance of Online Product Reviews from a Consumer s Perspective Advances in Economics and Business 1(1): 1-5, 2013 DOI: 10.13189/aeb.2013.010101 http://www.hrpub.org Importance of Online Product Reviews from a Consumer s Perspective Georg Lackermair 1,2, Daniel Kailer

More information

An Empirical Study of Factors Influencing Behavioral Outcomes within Online Retailing Service Contexts

An Empirical Study of Factors Influencing Behavioral Outcomes within Online Retailing Service Contexts An Empirical Study of Factors Influencing Behavioral Outcomes within Online Retailing Service Contexts Dr. Hsiu-Lan Wu, Fortune Institute of Technology, Taiwan ABSTRACT Motivated by the growing interest

More information

The Power of Customer Relationship Management in Enhancing Product Quality and Customer Satisfaction

The Power of Customer Relationship Management in Enhancing Product Quality and Customer Satisfaction The Power of Customer Relationship Management in Enhancing Product Quality and Customer Satisfaction Arawati Agus 1 and Za faran Hassan 2+ 1 Graduate School of Business, Universiti Kebangsaan Malaysia,

More information

Empirical Analysis of the Customer Loyalty Problem in the International Logistics Market

Empirical Analysis of the Customer Loyalty Problem in the International Logistics Market Empirical Analysis of the Customer Loyalty Problem in the International Logistics Market CHAO-HUA CHEN 1 and HUI-YU LEE 2 1 Department of Transportation Technology and Logistics Management 2 Institute

More information

A PANEL STUDY FOR THE INFLUENTIAL FACTORS OF THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM

A PANEL STUDY FOR THE INFLUENTIAL FACTORS OF THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM 410 International Journal of Electronic Business Management, Vol. 4, No. 5, pp. 410-418 (2006) A PANEL STUDY FOR THE INFLUENTIAL FACTORS OF THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM Jan-Yan

More information

Understanding the Continued Usage of Business e-learning Courses in HK Corporations

Understanding the Continued Usage of Business e-learning Courses in HK Corporations Understanding the Continued Usage of Business e-learning Courses in HK Corporations Paul Yeung Ernest Jordan Macquarie Graduate School of Management, Macquarie University, Australia e-mail : pyeung@vtc.edu.hk

More information

Contextual factors that influence learning effectiveness: Hospitality students perspectives

Contextual factors that influence learning effectiveness: Hospitality students perspectives Contextual factors that influence learning effectiveness: Hospitality students perspectives Sung Mi Song Hospitality Management Iowa State University Robert Bosselman Hospitality Management Iowa State

More information

SEYED MEHDI MOUSAVI DAVOUDI*; HAMED CHERATI**

SEYED MEHDI MOUSAVI DAVOUDI*; HAMED CHERATI** THE LINK BETWEEN INFORMATION TECHNOLOGY ALIGNMENT AND FIRMS FINANCIAL AND MARKETING PERFORMANCE: A QUESTIONNAIRE SURVEY IN IRAN S MANUFACTURING COMPANIES ABSTRACT SEYED MEHDI MOUSAVI DAVOUDI*; HAMED CHERATI**

More information

Relationship Quality as Predictor of B2B Customer Loyalty. Shaimaa S. B. Ahmed Doma

Relationship Quality as Predictor of B2B Customer Loyalty. Shaimaa S. B. Ahmed Doma Relationship Quality as Predictor of B2B Customer Loyalty Shaimaa S. B. Ahmed Doma Faculty of Commerce, Business Administration Department, Alexandria University Email: Shaimaa_ahmed24@yahoo.com Abstract

More information

Investigation The Effectiveness Of Customer Relationship Management Factors In Isfahan Tourism And Travel Agencies

Investigation The Effectiveness Of Customer Relationship Management Factors In Isfahan Tourism And Travel Agencies International Journal of Management Academy (2013), 1 (2): 96-101 Received: October 2013 Accepted: November 2013 Copyright 2013 by IJOMA Original Article Investigation The Effectiveness Of Customer Relationship

More information

Electronic Commerce Research in Latest Decade: A Literature Review

Electronic Commerce Research in Latest Decade: A Literature Review International Journal of Electronic Commerce Studies Vol.1, No.1, pp.1-14, 2010 Electronic Commerce Research in Latest Decade: A Literature Review Chih-Chien Wang National Taipei University, Taipei County,

More information

E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region

E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region *Prof. Vishal Raut Associate Professor-Trinity Institute of Management & Research Pune, Maharashtra, India **Prof. Dr.

More information

Understanding Retailers Acceptance of Virtual Stores

Understanding Retailers Acceptance of Virtual Stores Knowledge Management & E-Learning: An International Journal, Vol.2, No.3. 328 Understanding Retailers Acceptance of Virtual Stores Irene Y.L. Chen* Department of Accounting, National Changhua University

More information

ANALYSIS OF IMPACT OF CUSTOMER KNOWLEDGE MANAGEMENT ON CUSTOMER LOYALTY (CASE STUDY: TEHRAN PRIVATE BANKS)

ANALYSIS OF IMPACT OF CUSTOMER KNOWLEDGE MANAGEMENT ON CUSTOMER LOYALTY (CASE STUDY: TEHRAN PRIVATE BANKS) ISSN: 0976-2876 (Print) ISSN: 2250-0138(Online) ANALYSIS OF IMPACT OF CUSTOMER KNOWLEDGE MANAGEMENT ON CUSTOMER LOYALTY (CASE STUDY: TEHRAN PRIVATE BANKS) ALIREZA NODEHI a1 AND AFARIN AZAM b ab Master

More information

Issues in Information Systems Volume 16, Issue I, pp. 163-169, 2015

Issues in Information Systems Volume 16, Issue I, pp. 163-169, 2015 A Task Technology Fit Model on e-learning Linwu Gu, Indiana University of Pennsylvania, lgu@iup.edu Jianfeng Wang, Indiana University of Pennsylvania, jwang@iup.edu ABSTRACT In this research, we propose

More information

SEM Analysis of the Impact of Knowledge Management, Total Quality Management and Innovation on Organizational Performance

SEM Analysis of the Impact of Knowledge Management, Total Quality Management and Innovation on Organizational Performance 2015, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com SEM Analysis of the Impact of Knowledge Management, Total Quality Management and Innovation

More information

Effect of Use of e-commerce in Company s Productivity (Small and Medium Enterprises in the Electronics Industry)

Effect of Use of e-commerce in Company s Productivity (Small and Medium Enterprises in the Electronics Industry) Effect of Use of e-commerce in Company s Productivity (Small and Medium Enterprises in the Electronics Industry) Rozita Saadatmand 1 *, Reza Safarinejad Fard 1, Dr.Abu Bakar Bin Abdual Hamid 1 1 University

More information

Keywords: Marketing Strategy, Competitive Advantage, the Customer Relationship System, State Banks of Kermanshah

Keywords: Marketing Strategy, Competitive Advantage, the Customer Relationship System, State Banks of Kermanshah CODIFYING THE MARKETING STRATEGY WITH AN APPROACH TO THE COMPETITIVE ADVANTAGE- CASE STUDY: THE COMPARISON OFCUSTOMER RELATIONSHIP SYSTEM IN STATE BANKS Jalaledin Gavazi and *Seyed Reza Hassani Department

More information

The Relationship among e-retailing Attributes, e- Satisfaction and e-loyalty

The Relationship among e-retailing Attributes, e- Satisfaction and e-loyalty The Relationship among e-retailing Attributes, e- Satisfaction and e-loyalty Ki-Han Chung School of Business Gyeongsang National University Jinju 660-701, Korea Email: khchung@gnu.ac.kr Jae-Ik Shin School

More information

Managing Customer Knowledge in the e-business Environment: A Framework and System

Managing Customer Knowledge in the e-business Environment: A Framework and System Managing Customer Knowledge in the e-business Environment: A Framework and System Jaewoo Jung 1, Woojong Suh 2, Heeseok Lee 2 PriceWaterhouseCoopers 16F Coryo Finance Center Building, 23-6, Youdio, Youngdungpo-Ku,

More information

MEASURING THE IMPACT OF INVENTORY CONTROL PRACTICES: A CONCEPTUAL FRAMEWORK

MEASURING THE IMPACT OF INVENTORY CONTROL PRACTICES: A CONCEPTUAL FRAMEWORK MEASURING THE IMPACT OF INVENTORY CONTROL PRACTICES: A CONCEPTUAL FRAMEWORK Kamaruddin Radzuan 1, Abdul Aziz Othman 2, Herman Shah Anuar 3, Wan Nadzri Osman 4 1,2,3,4 School of Technology Management and

More information

Management Science Letters

Management Science Letters Management Science Letters 4 (2014) 799 806 Contents lists available at GrowingScience Management Science Letters homepage: www.growingscience.com/msl Analyzing the effects of information technology on

More information

The Study of Implementation and Assessment of a Cloud Computer Room. Pai-shu Huang, Shih-hao Shen. WuFeng University, Taiwan

The Study of Implementation and Assessment of a Cloud Computer Room. Pai-shu Huang, Shih-hao Shen. WuFeng University, Taiwan The Study of Implementation and Assessment of a Cloud Computer Room Pai-shu Huang, Shih-hao Shen 0178 WuFeng University, Taiwan The Asian Conference on Technology in the Classroom 2012 2012 Abstract: The

More information

INTERNAL MARKETING ESTABLISHES A CULTURE OF LEARNING ORGANIZATION

INTERNAL MARKETING ESTABLISHES A CULTURE OF LEARNING ORGANIZATION INTERNAL MARKETING ESTABLISHES A CULTURE OF LEARNING ORGANIZATION Yafang Tsai, Department of Health Policy and Management, Chung-Shan Medical University, Taiwan, (886)-4-24730022 ext.12127, avon611@gmail.com

More information

How Can E-Services Influence On Customers' Intentions toward Online Book Repurchasing (SEM Method and TPB Model)

How Can E-Services Influence On Customers' Intentions toward Online Book Repurchasing (SEM Method and TPB Model) How Can E-Services Influence On Customers' Intentions toward Online Book Repurchasing (SEM Method and TPB Model) Dr. Hossein Rezaei Dolatabadi Professor Assistance, Faculty of Administration and Economy,

More information

Copyright subsists in all papers and content posted on this site.

Copyright subsists in all papers and content posted on this site. Student First Name: Raed Student Second Name: Algharabat Copyright subsists in all papers and content posted on this site. Further copying or distribution by any means without prior permission is prohibited,

More information

Effects of Enterprise Technology on Supply Chain Collaboration and Performance

Effects of Enterprise Technology on Supply Chain Collaboration and Performance Effects of Enterprise Technology on Supply Chain Collaboration and Performance Ling Li Department of Information Technology and Decision Sciences Old Dominion University Norfolk, VA, USA Abstract. Supply

More information

Brand management model of vocational high schools in Taiwan

Brand management model of vocational high schools in Taiwan Available online at www.sciencedirect.com Procedia Social and Behavioral Sciences 2 (2010) 4229 4233 WCES-2010 management model of vocational high schools in Taiwan Yi-Ling Hung a, Ching-Sheue Fu a * a

More information

Analysis of the Precision Marketing Technological System on CRM

Analysis of the Precision Marketing Technological System on CRM Analysis of the Precision Marketing Technological System on CRM LI Zhihong 1, LIANG Dong 2 1, 2. Business School, Jianghan University, Wuhan, Hubei, China 1, 2. Key Research Institute of Strategies and

More information

Electronic Ticketing in Airline Industries among Malaysians: the Determinants

Electronic Ticketing in Airline Industries among Malaysians: the Determinants Electronic Ticketing in Airline Industries among ns: the Determinants Tee Poh Kiong Faculty of Business and Management Behrooz Gharleghi Benjamin Chan Yin-Fah Faculty of Business and Management Centre

More information

What Keeps Online Customers Repurchasing through the Internet?

What Keeps Online Customers Repurchasing through the Internet? What Keeps Online Customers Repurchasing through the Internet? KANOKWAN ATCHARIYACHANVANICH, HITOSHI OKADA and NOBORU SONEHARA Factors affecting the intention of purchasing online have been investigated

More information

The Influence of Trust and Commitment on Customer Relationship Management Performance in Mobile Phone Services

The Influence of Trust and Commitment on Customer Relationship Management Performance in Mobile Phone Services 2011 3rd International Conference on Information and Financial Engineering IPEDR vol.12 (2011) (2011) IACSIT Press, Singapore The Influence of Trust and Commitment on Customer Relationship Management Performance

More information

pp.153-182 7 (1) (2) (3) (4) (5) (6) (7) 1 EMBA 2 3 4

pp.153-182 7 (1) (2) (3) (4) (5) (6) (7) 1 EMBA 2 3 4 pp.153-182 1 2 3 4 14 15 13 2 7 (1) (2) (3) (4) (5) (6) (7) 1 EMBA 2 3 4 153 5 1990 1995 2000 2002 Laudon & Traver, Kalakota and Whinston 1997 2002 Internet Business Model Innovative 154 pp.153-182? (

More information

Modelling 3D product visualization on the online retailer

Modelling 3D product visualization on the online retailer Academy of Marketing, Annual conference 2009, Putting Marketing in Its Place, Leeds Metropolitan University, 6-9 July (2009). This paper has won the Best paper in E-Marketing Track. Modelling 3D product

More information

Knowledge Management and Organizational Learning in Food Manufacturing Industry

Knowledge Management and Organizational Learning in Food Manufacturing Industry Proceedings Book of ICEFMO, 2013, Malaysia Handbook on the Economic, Finance and Management Outlooks ISBN: 978-969-9347-14-6 Knowledge Management and Organizational Learning in Food Manufacturing Industry

More information

MAGNT Research Report (ISSN. 1444-8939) Vol.2 (Special Issue) PP: 213-220

MAGNT Research Report (ISSN. 1444-8939) Vol.2 (Special Issue) PP: 213-220 Studying the Factors Influencing the Relational Behaviors of Sales Department Staff (Case Study: The Companies Distributing Medicine, Food and Hygienic and Cosmetic Products in Arak City) Aram Haghdin

More information

How to Obtain a Cost-effective Operational Model for Support/ Self-service Websites?

How to Obtain a Cost-effective Operational Model for Support/ Self-service Websites? Finding Niche How to Obtain a Cost-effective Operational Model for Support/ Self-service Websites? By CCMedia What is Support / Self-Service Model Besides online shopping and content-based websites, there

More information

A STUDY ON CRM IMPLEMENTATION IN THE INDIAN BANKS WITH SPECIAL REFERENCE TO COIMBATORE CITY

A STUDY ON CRM IMPLEMENTATION IN THE INDIAN BANKS WITH SPECIAL REFERENCE TO COIMBATORE CITY IJER Serials Publications 12(2), 2015: 477-485 ISSN: 0972-9380 A STUDY ON CRM IMPLEMENTATION IN THE INDIAN BANKS WITH SPECIAL REFERENCE TO COIMBATORE CITY Abstract: Purpose - To understand the critical

More information

Factors affecting the Satisfaction of China s Mobile Services Industry Customer. Su-Chao Chang a, Chi-Min Chou a, *

Factors affecting the Satisfaction of China s Mobile Services Industry Customer. Su-Chao Chang a, Chi-Min Chou a, * Factors affecting the Satisfaction of China s Mobile Services Industry Customer Su-Chao Chang a, Chi-Min Chou a, * a Dept. of Business Administration, National Cheng Kung University, 1 University Rd.,

More information

The Impact of Electronic Customer Relationship Management on Improving Marketing Performance of Private Banks

The Impact of Electronic Customer Relationship Management on Improving Marketing Performance of Private Banks The Impact of Electronic Customer Relationship Management on Improving Marketing Performance of Private Banks Esmaeil Malek Akhlagh 1, Allahyar Daghbandan 2, Somayeh Yousefnejad 3* 1 Department of Business

More information

THE INFLENCE OF PRINCIPALS LEADERSHIP STYLES ON SCHOOL TEACHERS JOB SATISFACTION STUDY OF SECONDRY SCHOOL IN JAFFNA DISTRICT

THE INFLENCE OF PRINCIPALS LEADERSHIP STYLES ON SCHOOL TEACHERS JOB SATISFACTION STUDY OF SECONDRY SCHOOL IN JAFFNA DISTRICT International Journal of Scientific and esearch Publications, Volume 4, Issue 1, January 2014 1 THE INFLENCE OF PINCIPALS LEADESHIP STYLES ON SCHOOL TEACHES JOB SATISFACTION STUDY OF SECONDY SCHOOL IN

More information

KOSOVO BEER MARKETS - CONSUMER PREFERENCES AND BAYING BEHAVIOUR

KOSOVO BEER MARKETS - CONSUMER PREFERENCES AND BAYING BEHAVIOUR 74 Bulgarian Journal of Agricultural Science, 16 (No 1) 010, 74-79 Agricultural Academy KOSOVO BEER MARKETS - CONSUMER PREFERENCES AND BAYING BEHAVIOUR M. GJONBALAJ, I. MIFTARI, H. BYTYQI and J. SHKODRA

More information

Sustainable Supply Chain Management and Sustainable Performance in International Ports

Sustainable Supply Chain Management and Sustainable Performance in International Ports Sustainable Supply Chain Management and Sustainable Performance in International Ports Chin-Shan LU, Professor, National Cheng Kung University Chairman, Chinese Maritime Research Institute (Taiwan) Outline

More information

Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online

Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online Journal of Management and Marketing Research Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online ABSTRACT Saad Akbar Bangkok University, Thailand Paul

More information

Factors Affecting the Adoption of Online Banking An Integration of Technology Acceptance Model and Theory of Planned Behavior

Factors Affecting the Adoption of Online Banking An Integration of Technology Acceptance Model and Theory of Planned Behavior Factors Affecting the Adoption of Online Banking An Integration of Technology Acceptance Model and Theory of Planned Behavior Nour-Mohammad Yaghoubi (Ph.D) Management Department of University of Sistan

More information

Influence of Tactical Factors on ERP Projects Success

Influence of Tactical Factors on ERP Projects Success 2011 3rd International Conference on Advanced Management Science IPEDR vol.19 (2011) (2011) IACSIT Press, Singapore Influence of Tactical Factors on ERP Projects Success Shahin Dezdar + Institute for International

More information

Introducing a Relationship Marketing perspective in the measurement of Online Community success

Introducing a Relationship Marketing perspective in the measurement of Online Community success Business School W O R K I N G P A P E R S E R I E S Working Paper 2014-191 Introducing a Relationship Marketing perspective in the measurement of Online Community success Nadia Jouini Ilaria Dalla Pozza

More information

The Role of Customer Value on Satisfaction and Loyalty (Study on Hypermart s Customers)

The Role of Customer Value on Satisfaction and Loyalty (Study on Hypermart s Customers) International Journal of Business and Management Invention ISSN (Online): 2319 8028, ISSN (Print): 2319 801X Volume 2 Issue 6ǁ June. 2013ǁ PP.65-70 The Role of Customer Value on Satisfaction and Loyalty

More information

An Empirical Study on the Effects of Software Characteristics on Corporate Performance

An Empirical Study on the Effects of Software Characteristics on Corporate Performance , pp.61-66 http://dx.doi.org/10.14257/astl.2014.48.12 An Empirical Study on the Effects of Software Characteristics on Corporate Moon-Jong Choi 1, Won-Seok Kang 1 and Geun-A Kim 2 1 DGIST, 333 Techno Jungang

More information

Ranking Barriers to Implementing Marketing Plans in the Food Industry

Ranking Barriers to Implementing Marketing Plans in the Food Industry Ranking Barriers to Implementing Marketing Plans in the Food Industry Shahram Gilaninia 1, Seyed Yahya Seyed Danesh 2, Mina Abroofarakh 3* 1 Department of Industrial Management, Rasht Branch, Islamic Azad

More information

Epistemologia. Check-mail marketing software and e-commerce customer behavior. Available online at www.epistemologia-journal.com ISSN: 0392-9760

Epistemologia. Check-mail marketing software and e-commerce customer behavior. Available online at www.epistemologia-journal.com ISSN: 0392-9760 Epistemologia Available online at ISSN: 0392-9760 Vol.11, Issue.01, Page: 56-60 (2014) Check-mail marketing software and e-commerce customer behavior Reza ijadi 1, ahmad sanaei 2 1 Professor Of Persian

More information

International Seminar on Business and Management Improving Business Competitiveness Through Integrated System Bandung, April 27 28, 2011

International Seminar on Business and Management Improving Business Competitiveness Through Integrated System Bandung, April 27 28, 2011 Gain Competitive Advantage Through CRM Implementation Yoki Muchsan a, Falahah b a Faculty of Engineering,Informatics Engineering, Widyatama University, Bandung E-mail : yoki.muchsan@widyatama.ac.id b Faculty

More information

PERSONALITY FACETS AND CUSTOMER LOYALTY IN ONLINE GAMES

PERSONALITY FACETS AND CUSTOMER LOYALTY IN ONLINE GAMES PERSONALITY FACETS AND CUSTOMER LOYALTY IN ONLINE GAMES Ching-I Teng 1 and Yun-Jung Chen 2 Department of Business Administration, Chang Gung University, Taiwan 1 chingit@mail.cgu.edu.tw; 2 dinos1910@yahoo.com.tw

More information

International Journal of Hospitality Management

International Journal of Hospitality Management International Journal of Hospitality Management 30 (2011) 262 271 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman

More information

The DeLone and McLean Model of Information Systems Success Original and Updated Models

The DeLone and McLean Model of Information Systems Success Original and Updated Models The DeLone and McLean Model of Information Systems Success Original and Updated Models Satu-Maria Hellstén satu.hellsten@tut.fi Maiju Markova maiju.markova@tut.fi ABSTRACT In this paper we introduce the

More information

THE INFLUENCE OF CROP PROTECTION COMPANIES ON THEIR DEALERS MARKET ORIENTATION

THE INFLUENCE OF CROP PROTECTION COMPANIES ON THEIR DEALERS MARKET ORIENTATION THE INFLUENCE OF CROP PROTECTION COMPANIES ON THEIR DEALERS MARKET ORIENTATION Roberto Fava Scare - PhD Professor at University of São Paulo Julia Cavalheri Tittoto - Master of Science Candidate at University

More information

Applying CRM in Information Product Pricing

Applying CRM in Information Product Pricing Applying CRM in Information Product Pricing Wenjing Shang, Hong Wu and Zhimin Ji School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing100876, P.R. China shang_wj83@yahoo.com.cn

More information

An Online Purchase Portal for Books and Seeds in Regional Language (Punjabi)

An Online Purchase Portal for Books and Seeds in Regional Language (Punjabi) An Online Purchase Portal for Books and Seeds in Regional Language (Punjabi) Er. Deepinder Kaur 1, Er. Salam Din 2 Department of SEEIT, PAU, Ludhiana, India 1 Associate Professor, Department of SEEIT,

More information

The Critical Success Factors for Implementation of Customer Relationship Management in the Banking Sector of Saudi Arabia

The Critical Success Factors for Implementation of Customer Relationship Management in the Banking Sector of Saudi Arabia The Critical Success Factors for Implementation of Customer Relationship Management in the Banking Sector of Saudi Arabia Dr. Sulaiman A. Al-Hudhaif, Associate Dean for Quality and Development, College

More information

Critical factors affecting the intention for adoption of customer relationship management system: a study of military hospitals in Taiwan

Critical factors affecting the intention for adoption of customer relationship management system: a study of military hospitals in Taiwan Critical factors affecting the intention for adoption of customer relationship management system: a study of military hospitals in Taiwan Rai-Fu Chen Department of Information Management National Chung

More information

Online Trust and Health Information Websites

Online Trust and Health Information Websites Online Trust and Health Information Websites Cynthia L. Corritore cindy@creighton.edu Susan Wiedenbeck Drexel University sw53@drexel.edu Beverly Kracher beverlyk@creighton.edu Robert P. Marble marble@creighton.edu

More information