The most innovative Companies and Products/services: First assignment - Introduction to Modern Firms

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1 The most innovative Companies and Products/services: First assignment - Introduction to Modern Firms Marco Caberlotto Sebastiano Cattaruzzo Martina Negro Roberto Rozema Alice Carol Villa: Fiat and Google Anna Bonutto, Isabella Ferialdi, Eleonora Costanzo, Francesca Poloni, Anna Tiveron and Gabriella Trentin: Low Cost Flight and Novartis DUGONGO, Davide Altoviti, Elena Bellussi, Roberta Croce, Maria Teresa Licciardi, Brigitta Sartorato: Facebook and Apple Daniel Alonso, Silvia Barbaresco, Ilaria Corazza, Matteo Gomiero, Carina Greab and Fabio Vian: SAS and Wi-Fi Nora Grammer Piros, Ftima Baimetova, Elena Pletea and Happy Arhelo: Wikipedia and Apple Silvia Gandus, Nunzio Martinello, Emma Panfilo, Malgorzata Jablonska, Carlo Tomaselli: Apple and Internet Matteo Baiamont, Emanuela Bonaldo, Alberto Manent, Elenora Mucelli and Filippo Tognoli: Laparoscopy Surgery and BlackWater Contractors Matilde Menegotto, Fabio Nizzardo, Michela Pivetta and Ransika Telge: Google Cristina Roman, Mauricio Pava, Maxime Guerin and Leonidas Oyaga L.: Wikipedia and Apple CASHmir group: Enrico Boscaro, Giulia Boscolo, Lucille Datta, Marco Favero, Valentina Rigato: Honda Civic Hybrid Traversaro Francesco, Raduzzi Raphael, Zanin Francesco, Piva Gabriele, Ghedin Ilaria: Vedelago recycling center and E-commerce Silvia Lazzarini and Stefano Menon: Wordpress and Google Filippo Cicchi, Eder Beluzzo, Massimiliano Cappello, Gabriel Pressman Enrica: Apple Nicola Pinarello, Giulia Stocco, Linda Taglia and Gianmarco Zorzetto: e-commerce Alessandro Soldera, Giacomo Pierobon, Michael Pavlyukov, Kilian Lamanna and Katherina Nagui: Sky TV service and Apple Marta Bittolo, Nicolò Canola, Costanza Ceoloni, Valeria Guidi and Francesca Zitelli: Camorra and ADSL 1 Anonymous, Radio Frequency Identification (RFID) and Positive ID corporation Elisa Mortandello, Michele Robusto, Simone de Stefano and Alberto Lavorato: GPS and Ryanair Matilde Menegotto, Fabio Nizzardo, Michela Pivetta and Ranska Tlege: Skype Maria Pugliesi, Viorica Cucicov and Daniela Dimitras: Facebook and Google Inc. Carolina Braghin, Omar Caneve, GIacomo Capelli, Roberta Cocchiglia and Giulia Simioni: Short Message Service (SMS) and Apple Enrico Boscaro, Giulia Boscolo, Lucille Datta, Marco Favero and Valentina Rigato: Youtube

2 Ambidexterity 2

3 Horizontal vs Vertical Organizing and Structuring Horizontal Organization Designed for Learning Dominant Structural Approach Horizontal structure is dominant Shared tasks, empowerment Relaxed hierarchy, few rules Horizontal, face-to-face communication Many teams and task forces Vertical structure is dominant Decentralized decision making Specialized tasks Strict hierarchy, many rules Vertical communication and reporting systems Few teams, task forces or integrators Centralized decision making Vertical Organization Designed for Efficiency 3

4 Structures: How to handle innovation? Functional Structure Functional with cross-functional teams, integrators Divisional Structure Matrix Structure Horizontal Structure Modular Structure Dominant Structural Approach Vertical: Control Efficiency Stability Reliability Horizontal: Coordination Learning Innovation Flexibility 4

5 Symptoms of Failure 5

6 Symptoms of Failure q Decision making is delayed or lacking in quality 5

7 Symptoms of Failure q Decision making is delayed or lacking in quality n The organization does not respond innovatively to a changing environment 5

8 Symptoms of Failure q Decision making is delayed or lacking in quality n The organization does not respond innovatively to a changing environment n Too much conflict is evident 5

9 Symptoms of Failure q Decision making is delayed or lacking in quality n The organization does not respond innovatively to a changing environment n Too much conflict is evident n Lack of value creation 5

10 Two ingredients of M-H forms Process View + Simplification + Lean Management + Network Approach 6

11 Relational Approach to Organization Desing Approach to Organization Design using the network of: - Actors - Competences - Activities - Resources 7

12 How to get more flexibility? Different objects (nodes) for modular forms: Resources Activities Competences People 8

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