Oracle Marketing Cloud Professional Services. Implementation Services Descriptions 12/1/14

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1 Oracle Marketing Cloud Professional Services Implementation Services Descriptions 12/1/14 Oracle Marketer Audience Data Management Cloud Service Professional Services Oracle Marketer Audience Data Management Starter SmartStart Implementation Service Part #: B79211 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Marketer Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to one (1) Domain which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in aggregate for your Domain (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to two thousand (2,000) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to three (3) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) Work with you to identify and pass up to ten (10) single data elements (each a Key ) to your Oracle services environment via the Site IDs; 4) Test whether the Site IDs are (i) generating a GET request to your Oracle services environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment; and 1

2 5) Host a single web conference training call, which may be up to two (2) hours in duration and attended by up to ten (10) of your participants, regarding the use of the Program user interface. Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to one (1) Domain in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs on your Domain. f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. 2

3 Project Assumptions 1. Program Services shall not be available until after (a) you have submitted your Domains Form to Oracle s project manager, and (b) the parties have attended the introductory web conference call. 2. The one (1) Domain which you select in your Domains Form shall not change during the Program Services Period. 3. A Domain is defined as a Web Domain and this term is defined below. 4. A Web Domain is defined as one of the following: a website domain, website sub-domain, country-specific website domain. 5. All Services will be performed in English. 6. All data passed to your Oracle services environment via the Program will be formatted in the English alphabet and/or numerals. 7. Taxonomies will be created as part of the Program Services using English characters and numbers only. 8. The following services are not included in the scope of, or fees for, Services: a) The collection or classification of special or non-ascii characters; b) Key-value pair data that includes special or non-ascii characters; c) Support of special, non-western, or non-ascii characters within your actual taxonomy node names; d) Support of non-english language taxonomies; and e) Any services not expressly identified above. Unused Services Notwithstanding anything to the contrary herein, in the event i) you do not provide Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory Services have not been used within the Introductory Period, or iii) all of the Program Services have not been used within twelve (12) months of the expiration of the Introductory Period, the Services will be automatically forfeited by you, with no further action required of either party, and you will not be entitled to a refund, or any credit toward additional or other services, for any unused portion of the fees paid for any unused Services. You may not use the fees for any other services other than the Services stated herein. Project Management You and Oracle further agree to each designate a project manager who shall work together with the other party s project manager to facilitate an efficient delivery of the Services. 3

4 Oracle Marketer Audience Data Management Basic SmartStart Implementation Service Part #: B79212 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Marketer Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to two (2) of the Domains which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to one thousand two hundred and fifty (1,250) taxonomy nodes in aggregate for your Domain(s) (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to five thousand (5,000) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to four (4) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) In the event one of the Domains includes a Mobile App (as defined below), provide to you via the applicable Oracle Android Software Development Kit or Oracle ios Software Development Kit (each, an Oracle SDK ) for each such Mobile App; 4) Work with you to identify and pass up to twenty (20) single data elements (each a Key ) to your Oracle services environment via the Site IDs and any applicable Oracle SDKs; 5) Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request to your Oracle services environment, (ii) passing up to twenty (20) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment; and 6) Host a single web conference training call, which may be up to two (2) hours in duration and attended by up to ten (10) of your participants, regarding the use of the Program user interface. 4

5 Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to two (2) Domains in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs and any applicable Oracle SDKs on your Domain(s). f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. Project Assumptions 1. Program Services shall not be available until after (a) you have submitted your Domains Form to Oracle s project manager, and (b) the parties have attended the introductory web conference call. 2. The two (2) Domains which you select in your Domains Form shall not change during the Program Services Period. 5

6 3. A Domain is defined as a Web Domain, Mobile Domain or Mobile App, as such terms are defined below. 4. A Web Domain is defined as one of the following: a website domain, website sub-domain, country-specific website domain. 5. A Mobile Domain is defined as one of the following: a mobile website domain, mobile website sub-domain, country-specific mobile website domain. 6. A Mobile App is defined as either a mobile Android application or a mobile ios application. 7. All Services will be performed in English. 8. All data passed to your Oracle services environment via the Program will be formatted in the English alphabet and/or numerals. 9. Taxonomies will be created as part of the Program Services using English characters and numbers only. 10. The following services are not included in the scope of, or fees for, Services: a) The collection or classification of special or non-ascii characters; b) Key-value pair data that includes special or non-ascii characters; c) Support of special, non-western, or non-ascii characters within your actual taxonomy node names; d) Support of non-english language taxonomies; and e) Any services not expressly identified above. Unused Services Notwithstanding anything to the contrary herein, in the event i) you do not provide Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory Services have not been used within the Introductory Period, or iii) all of the Program Services have not been used within twelve (12) months of the expiration of the Introductory Period, the Services will be automatically forfeited by you, with no further action required of either party, and you will not be entitled to a refund, or any credit toward additional or other services, for any unused portion of the fees paid for any unused Services. You may not use the fees for any other services other than the Services stated herein. Project Management You and Oracle further agree to each designate a project manager who shall work together with the other party s project manager to facilitate an efficient delivery of the Services. 6

7 Oracle Marketer Audience Data Management Premium SmartStart Implementation Service Part #: B79213 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Marketer Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to four (4) of the Domains which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to two thousand and five hundred (2,500) taxonomy nodes in aggregate for your Domain(s) (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to ten thousand (10,000) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to six (6) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) In the event one of the Domains includes a Mobile App (as defined below), provide to you via the applicable Oracle Android Software Development Kit or Oracle ios Software Development Kit (each, an Oracle SDK ) for each such Mobile App; 4) Work with you to identify and pass up to forty (40) single data elements (each a Key ) to your Oracle services environment via the Site IDs and any applicable Oracle SDKs; 5) Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request to your Oracle services environment, (ii) passing up to forty (40) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment; and 6) Host up to two (2) web conference training calls, which may be up to two (2) hours in duration each and attended by up to ten (10) of your participants each, regarding the use of the Program user interface. 7

8 Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to four (4) Domains in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs and any applicable Oracle SDKs on your Domain(s). f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. Project Assumptions 1. Program Services shall not be available until after (a) you have submitted your Domains Form to Oracle s project manager, and (b) the parties have attended the introductory web conference call. 2. The four (4) Domains which you select in your Domains Form shall not change during the Program Services Period. 8

9 3. A Domain is defined as a Web Domain, Mobile Domain or Mobile App, as such terms are defined below. 4. A Web Domain is defined as one of the following: a website domain, website sub-domain, country-specific website domain. 5. A Mobile Domain is defined as one of the following: a mobile website domain, mobile website sub-domain, country-specific mobile website domain. 6. A Mobile App is defined as either a mobile Android application or a mobile ios application. 7. All Services will be performed in English. 8. All data passed to your Oracle services environment via the Program will be formatted in the English alphabet and/or numerals. 9. Taxonomies will be created as part of the Program Services using English characters and numbers only. 10. The following services are not included in the scope of, or fees for, Services: a) The collection or classification of special or non-ascii characters; b) Key-value pair data that includes special or non-ascii characters; c) Support of special, non-western, or non-ascii characters within your actual taxonomy node names; d) Support of non-english language taxonomies; and e) Any services not expressly identified above. Unused Services Notwithstanding anything to the contrary herein, in the event i) you do not provide Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory Services have not been used within the Introductory Period, or iii) all of the Program Services have not been used within twelve (12) months of the expiration of the Introductory Period, the Services will be automatically forfeited by you, with no further action required of either party, and you will not be entitled to a refund, or any credit toward additional or other services, for any unused portion of the fees paid for any unused Services. You may not use the fees for any other services other than the Services stated herein. Project Management You and Oracle further agree to each designate a project manager who shall work together with the other party s project manager to facilitate an efficient delivery of the Services. 9

10 Oracle Marketer Audience Data Management Global SmartStart Implementation Service Part #: B79214 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Marketer Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to eight (8) of the Domains which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to five thousand (5,000) taxonomy nodes in aggregate for your Domain(s) (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to twenty thousand (20,000) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to six (6) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) In the event one of the Domains includes a Mobile App (as defined below), provide to you via the applicable Oracle Android Software Development Kit or Oracle ios Software Development Kit (each, an Oracle SDK ) for each such Mobile App; 4) Work with you to identify and pass up to forty (40) single data elements (each a Key ) to your Oracle services environment via the Site IDs and any applicable Oracle SDKs; 5) Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request to your Oracle services environment, (ii) passing up to forty (40) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment; and 6) Host up to four (4) web conference training calls, which may be up to two (2) hours in duration each and attended by up to ten (10) of your participants each, regarding the use of the Program user interface. 10

11 Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to eight (8) Domains in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs and any applicable Oracle SDKs on your Domain(s). f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. Project Assumptions 1. Program Services shall not be available until after (a) you have submitted your Domains Form to Oracle s project manager, and (b) the parties have attended the introductory web conference call. 2. The eight (8) Domains which you select in your Domains Form shall not change during the Program Services Period. 11

12 3. A Domain is defined as a Web Domain, Mobile Domain or Mobile App, as such terms are defined below. 4. A Web Domain is defined as one of the following: a website domain, website sub-domain, country-specific website domain. 5. A Mobile Domain is defined as one of the following: a mobile website domain, mobile website sub-domain, country-specific mobile website domain. 6. A Mobile App is defined as either a mobile Android application or a mobile ios application. 7. All Services will be performed in English. 8. All data passed to your Oracle services environment via the Program will be formatted in the English alphabet and/or numerals. 9. Taxonomies will be created as part of the Program Services using English characters and numbers only. 10. The following services are not included in the scope of, or fees for, Services: a) The collection or classification of special or non-ascii characters; b) Key-value pair data that includes special or non-ascii characters; c) Support of special, non-western, or non-ascii characters within your actual taxonomy node names; d) Support of non-english language taxonomies; and e) Any services not expressly identified above. Unused Services Notwithstanding anything to the contrary herein, in the event i) you do not provide Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory Services have not been used within the Introductory Period, or iii) all of the Program Services have not been used within twelve (12) months of the expiration of the Introductory Period, the Services will be automatically forfeited by you, with no further action required of either party, and you will not be entitled to a refund, or any credit toward additional or other services, for any unused portion of the fees paid for any unused Services. You may not use the fees for any other services other than the Services stated herein. Project Management You and Oracle further agree to each designate a project manager who shall work together with the other party s project manager to facilitate an efficient delivery of the Services. 12

13 Oracle Publisher Audience Data Management Cloud Service Professional Services Oracle Publisher Audience Data Management Starter SmartStart Implementation Service Part #: B79215 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Publisher Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to one (1) Domain which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in aggregate for your Domain (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to four hundred (400) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to three (3) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) Work with you to identify and pass up to ten (10) single data elements (each a Key ) to your Oracle services environment via the Site IDs; and 4) Test whether the Site IDs are (i) generating a GET request to your Oracle services environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment. Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: 13

14 Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to one (1) Domain in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs on your Domain. f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. Project Assumptions 1. Program Services shall not be available until after (a) you have submitted your Domains Form to Oracle s project manager, and (b) the parties have attended the introductory web conference call. 2. The one (1) Domain which you select in your Domains Form shall not change during the Program Services Period. 3. A Domain is defined as a Web Domain and this term is defined below. 4. A Web Domain is defined as one of the following: a website domain, website sub-domain, country-specific website domain. 5. All Services will be performed in English. 6. All data passed to your Oracle services environment via the Program will be formatted in the English alphabet and/or numerals. 14

15 7. Taxonomies will be created as part of the Program Services using English characters and numbers only. 8. The following services are not included in the scope of, or fees for, Services: a) The collection or classification of special or non-ascii characters; b) Key-value pair data that includes special or non-ascii characters; c) Support of special, non-western, or non-ascii characters within your actual taxonomy node names; d) Support of non-english language taxonomies; and e) Any services not expressly identified above. Unused Services Notwithstanding anything to the contrary herein, in the event i) you do not provide Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory Services have not been used within the Introductory Period, or iii) all of the Program Services have not been used within twelve (12) months of the expiration of the Introductory Period, the Services will be automatically forfeited by you, with no further action required of either party, and you will not be entitled to a refund, or any credit toward additional or other services, for any unused portion of the fees paid for any unused Services. You may not use the fees for any other services other than the Services stated herein. Project Management You and Oracle further agree to each designate a project manager who shall work together with the other party s project manager to facilitate an efficient delivery of the Services. 15

16 Oracle Publisher Audience Data Management Basic SmartStart Implementation Service Part #: B79216 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Publisher Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to two (2) of the Domains which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in aggregate for your Domain(s) (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to two thousand (2,000) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to four (4) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) In the event one of the Domains includes a Mobile App (as defined below), provide to you via the applicable Oracle Android Software Development Kit or Oracle ios Software Development Kit (each, an Oracle SDK ) for each such Mobile App; 4) Work with you to identify and pass up to twenty (20) single data elements (each a Key ) to your Oracle services environment via the Site IDs and any applicable Oracle SDKs; 5) Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request to your Oracle services environment, (ii) passing up to twenty (20) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment; and 6) Host a single web conference training call, which may be up to two (2) hours in duration and attended by up to ten (10) of your participants, regarding the use of the Program user interface. 16

17 Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to two (2) Domains in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs and any applicable Oracle SDKs on your Domain(s). f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. Project Assumptions 1. Program Services shall not be available until after (a) you have submitted your Domains Form to Oracle s project manager, and (b) the parties have attended the introductory web conference call. 2. The two (2) Domains which you select in your Domains Form shall not change during the Program Services Period. 17

18 3. A Domain is defined as a Web Domain, Mobile Domain or Mobile App, as such terms are defined below. 4. A Web Domain is defined as one of the following: a website domain, website sub-domain, country-specific website domain. 5. A Mobile Domain is defined as one of the following: a mobile website domain, mobile website sub-domain, country-specific mobile website domain. 6. A Mobile App is defined as either a mobile Android application or a mobile ios application. 7. All Services will be performed in English. 8. All data passed to your Oracle services environment via the Program will be formatted in the English alphabet and/or numerals. 9. Taxonomies will be created as part of the Program Services using English characters and numbers only. 10. The following services are not included in the scope of, or fees for, Services: a) The collection or classification of special or non-ascii characters; b) Key-value pair data that includes special or non-ascii characters; c) Support of special, non-western, or non-ascii characters within your actual taxonomy node names; d) Support of non-english language taxonomies; and e) Any services not expressly identified above. Unused Services Notwithstanding anything to the contrary herein, in the event i) you do not provide Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory Services have not been used within the Introductory Period, or iii) all of the Program Services have not been used within twelve (12) months of the expiration of the Introductory Period, the Services will be automatically forfeited by you, with no further action required of either party, and you will not be entitled to a refund, or any credit toward additional or other services, for any unused portion of the fees paid for any unused Services. You may not use the fees for any other services other than the Services stated herein. Project Management You and Oracle further agree to each designate a project manager who shall work together with the other party s project manager to facilitate an efficient delivery of the Services. 18

19 Oracle Publisher Audience Data Management Premium SmartStart Implementation Service Part #: B79217 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Publisher Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to three (3) of the Domains which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to one thousand (1,000) taxonomy nodes in aggregate for your Domain(s) (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to four thousand (4,000) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to six (6) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) In the event one of the Domains includes a Mobile App (as defined below), provide to you via the applicable Oracle Android Software Development Kit or Oracle ios Software Development Kit (each, an Oracle SDK ) for each such Mobile App; 4) Work with you to identify and pass up to forty (40) single data elements (each a Key ) to your Oracle services environment via the Site IDs and any applicable Oracle SDKs; 5) Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request to your Oracle services environment, (ii) passing up to forty (40) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment; and 6) Host a single web conference training call, which may be up to two (2) hours in duration and attended by up to ten (10) of your participants, regarding the use of the Program user interface. 19

20 Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to three (3) Domains in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs and any applicable Oracle SDKs on your Domain(s). f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. Project Assumptions 1. Program Services shall not be available until after (a) you have submitted your Domains Form to Oracle s project manager, and (b) the parties have attended the introductory web conference call. 2. The three (3) Domains which you select in your Domains Form shall not change during the Program Services Period. 20

21 3. A Domain is defined as a Web Domain, Mobile Domain or Mobile App, as such terms are defined below. 4. A Web Domain is defined as one of the following: a website domain, website sub-domain, country-specific website domain. 5. A Mobile Domain is defined as one of the following: a mobile website domain, mobile website sub-domain, country-specific mobile website domain. 6. A Mobile App is defined as either a mobile Android application or a mobile ios application. 7. All Services will be performed in English. 8. All data passed to your Oracle services environment via the Program will be formatted in the English alphabet and/or numerals. 9. Taxonomies will be created as part of the Program Services using English characters and numbers only. 10. The following services are not included in the scope of, or fees for, Services: a) The collection or classification of special or non-ascii characters; b) Key-value pair data that includes special or non-ascii characters; c) Support of special, non-western, or non-ascii characters within your actual taxonomy node names; d) Support of non-english language taxonomies; and e) Any services not expressly identified above. Unused Services Notwithstanding anything to the contrary herein, in the event i) you do not provide Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory Services have not been used within the Introductory Period, or iii) all of the Program Services have not been used within twelve (12) months of the expiration of the Introductory Period, the Services will be automatically forfeited by you, with no further action required of either party, and you will not be entitled to a refund, or any credit toward additional or other services, for any unused portion of the fees paid for any unused Services. You may not use the fees for any other services other than the Services stated herein. Project Management You and Oracle further agree to each designate a project manager who shall work together with the other party s project manager to facilitate an efficient delivery of the Services. 21

22 Oracle Mobile Audience Data Management Cloud Service Professional Services Oracle Mobile Audience Data Management Basic SmartStart Implementation Service Part #: B79218 Oracle will make available to you the following remote services ( Services ) related to the implementation of your Oracle Mobile Audience Data Management program ( Program ) in your Oracle services environment: a. Introductory Services. The following remote Services will be available to you during the Introductory Period (as defined below): 1) Provide you a copy of a Domains selection form ( Domains Form ); 2) Host an introductory web conference call with you for up to three (3) hours to discuss the following: a) Review your request for Services; b) Discuss the Domains (as defined below); c) Answer your questions related to the Domains Form; and d) Review your obligations as set forth below. b. Program Services. The following remote Services related to your implementation of the Program, for up to one (1) Domain which you have selected in your Domains Form, will be available to you during the Program Services Period (as defined below): 1) Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in aggregate for your Domain (including any nodes that are created and subsequently deleted during the performance of the Program Services) and up to two thousand (2,000) classification rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle services environment via the Program; 2) Create up to six (6) Oracle tags ( Site IDs ) for each Domain and provide such Site IDs to you via ; 3) In the event the Domain you select is a Mobile App (as defined below), provide to you via the applicable Oracle Android Software Development Kit or Oracle ios Software Development Kit (each, an Oracle SDK ) for that Mobile App; 4) Work with you to identify and pass up to twenty (20) single data elements (each a Key ) to your Oracle services environment via the Site IDs and any applicable Oracle SDKs; 5) Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request to your Oracle services environment, (ii) passing up to twenty (20) Keys identified by Oracle in connection with the Program Services via that GET request, and (iii) receiving a 200 OK status code response for each GET request from your Oracle services environment; and 22

23 6) Host a single web conference training call, which may be up to two (2) hours in duration and attended by up to ten (10) of your participants, regarding the use of the Program user interface. Your Obligations and Project Assumptions In addition to the obligations and assumptions stated in your order, you acknowledge that Oracle s ability to perform the Services depends upon your fulfillment of the following obligations and the following project assumptions: Your Obligations 1. Introductory Services. a) Contact Oracle s project manager to request and schedule the performance of Introductory Services within one (1) month of Oracle s signature date of your order unless otherwise stated in your order ( Introductory Period ). b) Introductory Services will be scheduled at a date and time mutually agreed to by the project managers. c) Your project manager will attend the introductory web conference call. d) Complete and return the Domains Form to Oracle s project manager within the Introductory Period and before the commencement of any Program Services. e) Select up to one (1) Domain in your Domains Form which shall be the subject of the Program Services and shall not be changed after Program Services commence. 2. Program Services. a) Contact Oracle s project manager to request and schedule the performance of Program Services prior to the expiration of the Introductory Period. b) Program Services will be scheduled at a date and time mutually agreed to by the project managers. c) Assign a key stakeholder to provide feedback on the taxonomy scope and structure as well as the identification of Keys. d) Provide a data map for all Key-value pair data to be passed to your Oracle services environment via your Program. Such data map shall consist of a comprehensive list of your Key names, the range of possible values for each Key, and a description of each Key-value pair. e) Provide a developer or similarly qualified resource to implement the Site IDs and any applicable Oracle SDKs on your Domain. f) Ensure your tasks, including user acceptance testing, are completed in the timeframe identified in the project plan. 23