Ann Thomas. Getting the Word Out: Promoting Chapter Identity. Creating Advertising Collateral

Transcription

1 Getting the Word Out: Promoting Chapter Identity & Creating Advertising Collateral Ann Thomas President Hearing Loss Association of America Diablo Valley Chapter

2 2 I have a dream I hope all of you share my dream I want Hearing Loss Association of America to become a household word

3 We have a lot of competition + 3

4 First Impressions Count 4 Print Media is a necessary and important part of doing business New members decide if they would like to come to one of our meetings based on our advertising Donors gauge our ability to carry out our mission based on how we present ourselves

5 5 What Tools Do We Need To Get The Word Out?

6 Advertising & Marketing Tools Branding Logo Contact Tools Telephone Number Domain Name Address With Domain Name Business Tools Letterhead & Envelope Business Cards Outreach Brochure, Information Card, Hearing Tips Card Newsletter Web Site

7 HLAA Branding LOGO gives our organization an identity Discontinue using SHHH Dispose of old SHHH literature

8 8 + Use Official HLAA State & Chapter Logos Send requests to HLAA State and Chapter Coordinator: content/affiliate-logos

9 Learn how to manipulate the logo to fit the purpose 9 Margins Size the logo Text wrap Headers & footers

10 Contact Tools Permanent Mailing Address PO Box Telephone Number Domain Name addresses with domain name

11 Free telephone answering service 11 Grassroots Virtual Office VoiceNation Care2call HLAA-DV Chapter uses VoiceNation Care2Call

12 VoiceNation Sample notification 12

13 Domain Name It is de riguer in business today to have your own domain name 13 Follow HLAA branding: hearingloss-chaptername.org address Web site If you use a hyphen it makes your chapter name easier to identify

14 Business Tools Letterhead Envelope Business Card

15 Letterhead 15 BUSINESS LETTER FORMAT

16 Business Envelope 16

17 Anyone with a computer and a printer can create professional quality print media 17

18 Business Card 18 A networking tool to provide your contact information It is not a substitute for a brochure or information card

19 Elements of a Business Card 19 Logo Name Title Address Phone number address with domain name Web address

20 Sample Business Card + Keep it simple 20

21 Desktop Publishing 21 Desktop publishing conventions are not the same as a typewriter Your PC is Not a Typewriter, Robin Williams Your Mac is Not a Typewriter, Robin Williams

22 Designing 22 Designing is an art, but there are some basic principles Non Designer s Design Book, Robin Williams Non Designer s Design & Type Book, Robin Williams

23 Layout and Design 23 Think of the document as a picture Rather than underlining, use bold, increase font size, change font, italicize, use color Italicize for emphasis or for proper conventions book titles, periodicals, operas, symphonies

24 Layout and Design 24 Leave generous white space Avoid parenthesis, they interrupt the flow of the text Body text is usually easier to read in a serif font Bigger isn t always better

25 25 We Live in A Fast Paced World We Make Quick Decisions

26 Content Put the most important items first Most people skim literature You can use short phrases rather than complete sentences Meetings 1 st Wednesday of the month 7:00 pm Walnut Creek United Methodist Church 1543 Sunnyvale Avenue Education Building, Wesley Room Walnut Creek, CA

27 Outreach Tools Brochure Information Card Hearing Tips Card

28 Brochure Side 1 28

29 Brochure Side 2 29

30 Information cards 30

31 31 Chapter specific information adds professionalism to advertising and marketing collateral

32 Tips Card 32

33 Free Web Hosting 33 GrassRoots DreamHost

34 Newsletters 34 Newsletters: Keys to Success Part 1: Barbara Kelley, Editor Hearing Loss Magazine Part 2: Cindy Dyer Dyer Design & Photography

35 Web site guidelines 35 Discontinue using SHHH Use the HLAA logo. Make sure it is the official logo for your chapter. Use a distinctive top section with a logo for branding. It should be obvious, clear and bold. Keep it SIMPLE, lots of white space. Less is more. The more stuff there is on the screen the harder it is to get the important things noticed.

36 Web site guidelines 36 Use simple and clear navigation. The classic setup, is under the top section and or down the left hand side of the page on the left. We read from left to right in the west. If you have multiple columns, the most important information starts on the left.

37 Web site guidelines 37 Use bullets short concise sentences, make it easy to attract attention. Blocks of text are distracting. Focus attention on the content. Intense color or patterns outside the main window draws the eye away from the content. Put Facebook links/icons, webmaster etc. on the bottom of the page. If you decide to put social media links at the top of the page use small icons.

38 Printing Brochures Information Cards 38 Shop around for prices on full color printing December 2011 got 1,000 full color brochures printed for $ picked up locally

39 Become A Household Word! Get the word out + Create unique, chapter specific, professional promotional material Distribute it in your community 39

40 40 Ann Thomas President Hearing Loss Association of America Diablo Valley Chapter PO Box 5495 Walnut Creek, CA personal chapter

41 HLAA Awards HLAA Community Service Award 2012, Honorable Mention HLAA Service Award 2011 HLAA Community Service Award 2010 Chapter Website Award 2010 Outreach Award 2009 Newsletter Award

42 42 HLAA-DV Information Booth Walnut Creek Farmer s Market, 2009 In Memory Debbie Sharp

43 We can do this! 43