A GUIDE TO MOBILE

Size: px
Start display at page:

Download "A GUIDE TO MOBILE EMAIL"

Transcription

1 A GUIDE TO MOBILE UNDERSTANDING THE WHAT, HOW & WHY

2 TABLE OF CONTENTS S OPENED ON MOBILE? 1 open market share WHAT DOES THIS MEAN? 2 FIRST THINGS FIRST 2 From and Subject Lines Pre Header Text DECIDING ON AN DESIGN APPROACH? 4 1. Mobile Aware/Scalable/Mobile First 2. Fluid Design 3. Responsive/Adaptive MEDIA QUERY SUPPORT 7 A RECAP ON THE DESIGN APPROACHES 8 WHICH APPROACH IS RIGHT FOR YOU? 9 How mobile friendly is your current design? THE VERDICT 10 Best case scenario IN THE MEANTIME 10 Mobile Design Principles

3 S OPENED ON MOBILE? If you send newsletters, it s likely that a growing percentage of your subscribers are reading your messages on an iphone, tablet or similar. The explosive growth of mobile opens is really astonishing. According to market share statistics while mobile opens are holding steady around 43% in Q1 this year, two years ago (in Q1 of 2011), mobile opens were just a blip at barely 10%. That s an incredible 330% change over two years! And that massive growth had to come from somewhere: desktop clients have seen a 44% decrease and webmail share has shrunk about 22%. (Litmus, April 2013) OPEN MARKET SHARE According to recent analytic statistics conducted by Litmus, the mobile open rate was at 43%. This means that both business and consumer audiences are reading more on their phones and tablets and using their fingers and thumbs to navigate. Mobile 43% Webmail 25% Desktop 32% Opens: March 2013 Mobile: Smartphones (iphone, Android) and tablets Desktop: Installed programs (Outlook, Apple Mail) Webmail: accessed through a web browser (Gmail, Hotmail, Yahoo) 1

4 WHAT DOES THIS MEAN? So what does this explosive growth of mobile mean for your designs? What this means for designers is that getting your newsletter to display optimally on mobile devices is just as important as ensuring it can be read in long-standing clients like Outlook and Gmail. In this guide, we ll look at ways you can improve the mobile experience and cover design considerations when planning your newsletter. FIRST THINGS FIRST We live in a society where first impressions count...and this theory applies too when considering . There was a recent survey done on consumer views on marketing and the question asked was If you get a mobile that doesn t look good, what do you do?. Almost 70% of consumers surveyed said they would delete it. Therefore it s clear that the user experience matters. Mobile users are interacting on a touch screen, on a small screen and more than likely don t have your full attention. Whatever we can do to create a better user experience for these consumers is going to positively effect their perception of your brand, increase the usability of your and create an overall more fulfilling experience. From and Subject Lines From Name The first thing clients will come across is your From name. This is undoubtedly one of the most important aspects to consider when planning your . You only have about 25 Characters on the iphone for this From name to display. Make sure it is familiar, recognisable and clear. Subject line On most phones an Subject Line will only display the first 35 characters. Therefore you need to make this clear, concise and to the point if you want to help get your opened. Pre Header This is the first bit of text in the top of your which gets pulled out and then displayed in your mobile inbox preview pane. It is becoming more common to try and customise what appears here by placing your call to action or most important text at the top of the . 2

5 Pre Header Text An example of how pre header text can help the mobile user experience is shown below. If you employ the steps above, you will be giving your campaign the best possible start in getting your client s attention and getting your opened. TIPS ON THE SENDER Choose a regular From Address and From Name to use for your s; this will usually be your name and/or your organisation s name. This will ensure that these details become familiar to readers so they easily identify the s relevance and ideally will add you to their address book. TIPS ON SUBJECT LINE Ensure the subject line accurately communicates to the recipient what the is about whilst also providing an incentive where possible to open the and read more. Ensure the subject line does not create friction and anxiety for the reader that might ultimately discourage the recipient from opening the . 3

6 DECIDING ON AN DESIGN APPROACH? There are several design methods which could be used when trying to make your s more mobile friendly. However there is no one best method and it is something that may also need to be revaluated over time depending on time, resources and knowledge of the process. 1. Mobile Aware/Scalable/Mobile First This is the first step in mobile design and probably the best place to start. There is no additional coding required in this process, no multiple versions, but is simply an that has been intended to render well on a mobile first and then it will also look good on all other devices. When taking a Mobile Aware approach things to consider are: Single-column layouts that are no wider than 500 to 600 pixels work best on mobile devices. They re easier to read, and if they fall apart, they ll do so more gracefully. Links and buttons should be large and have a minimum target area of pixels. thing is more unusable than clouds of tiny links on touchscreen devices. The minimum font size displayed on iphones is 13 pixels. Keep this in mind when styling text, because anything smaller will be upscaled and could break your layout. Alternately, you can override this behaviour in your style sheet (do so with care). More than ever, keep your message concise, and place all important design elements in the upper portion of the , if possible. Scrolling for miles is much harder on a touchscreen than with a mouse. 4

7 2. Fluid Design A Fluid design is one that is always viewed at 100% width on whatever device it is seen on. When taking a Fluid approach things to consider are: Technically it s fairly simple to set up. All the containers and tables need to be set with a percentage width. Works well with simple designs that are mostly text based and use limited imagery. Complex designs with lots of imagery and multi column layouts will not work as well with a fluid design as it s harder to control how the layout renders on smaller devices. You loose some of the control when it comes to design with this approach however it offers some of the most flexibility in adapting to the device it s viewed on. This type of design can work well with automated campaigns where the content is streamed in from a data source. With automated campaigns you need the design to be flexible to allow for possible changes in content amount and therefore having the design adapt accordingly. 5

8 3. Responsive/Adaptive Responsive designs use CSS and media queries to render two different layouts depending on the size of the screen the is opened on. CSS media queries can auto-adjust the layout, content and text size of an depending on the screen size of the device it is being read on. In addition, images can be swapped out or completely disabled, images & buttons can be resized, and colors can be changed. While responsive design requires two designs and extensive coding, they are they only truly mobile first strategy; however, not all mobile environments support media queries. When taking a Responsive approach things to consider are: Allows for the greatest flexibility when viewing s on mobile. Detailed planning needs to be given to the creation of the desktop design incorporating flexible grid based layouts, flexible imagery and content which can then be altered easily in the mobile state. In effect, you need to consider two completely separate designs when creating a responsive . Requires extensive and complex coding. Media Queries are similar to conditional statements that enable alternate states in your . t all environments support media queries. A TIP ON PLANNING THE DESIGN Once you have an design figured out, believe it or not, we suggest going back to pen and paper to do some quick sketches of how the framework could be created. Sketch out the newsletter, dicing up the design into simple rows and columns. This short exercise could save you a lot of valuable time when it comes to coding up the template, because you know where each design element would live within the table structure. 6

9 Media Query Support When using media queries in your design it s important to consider that to date, there are no mobile standards and compatibility varies across devices. You should therefore plan for an images off environment, use the preheader/snippet text to your advantage and remember that clear concise content is key. Here is a chart showing compatibility across some of the most popular mobile devices: DEVICE iphone ipad ipod Touch Android 2.1 Eclair native client Android 2.2 Froyo native client Android 2.3 Gingerbread native client Android 4.0 Ice Creme Sandwich native client Android 4.1 Jelly bean native client Android Outlook Exchange via native client Android Gmail app ios Gmail app Yahoo Mail & 2.0 Android app Microsoft Surface tablet (Hotmail) Windows Mobile 6.1 Windows Phone 7 Windows Phone 7.5 (Mango) BlackBerry OS 5 BlackBerry OS 7 BlackBerry Z10 Palm webos 4.5 COMPATIBLE 7

10 A RECAP ON THE DESIGN APPROACHES With all the possible design approaches for mobile , lets take a quick recap on your options and what s involved. Mobile Aware / Scalable Key Points Best For t For Skills Needed One Layout Single column 320px - 500px Large text and buttons Generous white space Clear calls to action Short, concise body copy ü When you re ready for a change ü Don t have high resources Fluid û A complete mobile responsive solution additional coding required Standard editing skills within a WYSIWYG editor Key Points Best For t For Skills Needed Use percentages for widths Adapts to fill the screen it s viewed on; text wraps automatically Most effective for simple layouts ü s with lots of texts and just a few images ü Automated campaigns ü s that need moderate flexibility with layout and mobile rendering û Complex designs û s that require a lot of design control Responsive / Adaptive Some HTML coding required to adjust table widths within the design Key Points Best For t For Skills Needed Requires detailed planning Uses CSS and media queries Detects screen size and enables alternate states accordingly ü s that require the greatest flexibility when viewing on mobile ü Heavy mobile audience ü Travel alerts, mobile apps, tech companies û The fainthearted. Requires complex coding û The resource poor. Time consuming and requires rigorous testing Extensive CSS and HTML coding skills The ability to test and view s in multiple environments 8

11 WHICH APPROACH IS RIGHT FOR YOU? Before making a decision, it s important to understand your audience and what devices they are using to read your s. Your audience is the best guide when it comes to your marketing strategy. Finding out which devices people read your s on is now really easy to do in EzyMsg. Just check out the Device Split in the new reports. If the number of people reading your on mobile devices is low then you probably don t need to change anything with your current design at least for now anyway. Just remember that more and more people are reading their on mobile devices so keep an eye on your Device Split with future campaigns. On the other hand, if the mobile number is high (or is showing signs of an upwards trend) then some further action is probably required. What that action is can be determined by looking at this next question. How mobile friendly is your current design? When testing your across multiple clients and devices, pay close attention to how the renders. Does the text look too small and difficult to read? Do you need to scroll sideways in order to see the main offer and call to action? Are the links grouped too closely together so that the reader can t easily touch them? If the answer to any of the above questions is yes then a redesign is probably a good idea. At the very least you should tweak your design to make it mobile friendly. Furthermore, you need to weigh the effort needed to redesign with a realistic view of your content and production timeline, and pick an approach that makes sense for your brand. For example, certain s in a program might be just fine with an aware approach, but a higher traffic welcome message or special offer could benefit from a few responsive elements. 9

12 THE VERDICT Whatever approach you decide to use, make sure you plan for the long term. It isn t simply tweaking the code of a single , it s optimizing your entire marketing framework, so make sure you plan thoroughly, code & design, and TEST TEST TEST your new approaches to see what resonates with your audience best. Best case scenario Use both options together (mobile aware + responsive) so that if the media query isn t supported in a specific client, it ll still look great no matter what device it s opened on! IN THE MEANTIME Start employing these best practices for mobile design when creating your next mobile-friendly and you ll be off to a good start. Mobile Design Principles Support the subject line with a creative, useful or helpful preheader. - Call to action - Special offer - Reminder - Clickable/measurable Create touch-friendly links and buttons Include a clear CTA Use short, direct copy Increase font sizes - Body copy 16px+ - Headlines 22px - Buttons 44px by 44px Create content hierarchy Use a one-column layout Optimise the left hand side for Android - Pertinent information - Call to action - Links Tappable touch targets Bullet proof buttons that don t rely on an image Test, test, test DON T: Group links closely together DON T: Forget to make landing pages mobile-friendly too! 10

13 For further information please contact: Unit 1B, 27 Sinclair Street, Arundel 4214 Australia

Responsive Email Design Guide. The fundamentals of designing and building mobile optimized email

Responsive Email Design Guide. The fundamentals of designing and building mobile optimized email Responsive Email Design Guide The fundamentals of designing and building mobile optimized email With the rapid increase of smartphone and tablet adoption, mobile email opens are growing exponentially every

More information

REDESIGNING FOR MOBILE What Email Marketers Need to Know

REDESIGNING FOR MOBILE What Email Marketers Need to Know REDESIGNING FOR MOBILE What Email Marketers Need to Know Getting Ready for Canada s Anti-Spam Law 1 Redesigning for Mobile - What Email Marketers Need To Know 1 REDESIGNING FOR MOBILE What Email Marketers

More information

Mobile Optimisation 2014

Mobile Optimisation 2014 IAB Email Marketing Series 2014 Ryan Hickling, Head of Email, TMW Landscape Over the past two to three years we ve seen a massive change in the way consumers interact with brands digitally. As technology

More information

Mobile Friendly Email Design

Mobile Friendly Email Design Mobile Friendly Email Design Create emails that look good on every device. A guide by Mobile friendly email design Contents Why Design for Mobiles?...3 You Must Optimise for Mobiles...4 Mobile User s Behvaiour...5

More information

The Birth of Responsive Email Templates

The Birth of Responsive Email Templates The Birth of Responsive Email Templates The Birth of Responsive Email Templates The adoption of mobility solution at the enterprise level is simply becoming more relentless in order to engage more and

More information

Responsive Design for Email

Responsive Design for Email Good to Know Guide: Responsive Design for Email INSIDE YOU LL FIND... Responsive Design Overview Media Queries Explained Best Practices How It Works Samples of Design Approach Responsive vs. Predictive

More information

Looking Good! Troubleshooting Email Display Problems

Looking Good! Troubleshooting Email Display Problems E-mail Direct Mail Digital Marketing Sales Tools Funding Data Creative Services Looking Good! Troubleshooting Email Display Problems November 19, 2014 Today s Speaker Geoff Phillips Senior Editor & Email

More information

Redesigning Email Campaigns for Mobile

Redesigning Email Campaigns for Mobile Redesigning Email Campaigns for Mobile Kim Mateus Digital Marketing Strategist @KimMateus Calie Brennan Senior UX Designer @CalieDesigns Agenda The Mobile Landscape Understanding your mobile recipients

More information

RESPONSIVE EMAIL DESIGN BY COMMUNIGATOR

RESPONSIVE EMAIL DESIGN BY COMMUNIGATOR RESPONSIVE EMAIL DESIGN BY COMMUNIGATOR RESPONSIVE EMAIL DESIGN According to stats from Litmus, in 2014 at least 53% of emails were opened on a mobile device. That is a huge increase from 2011 when the

More information

Mobile Email Design: Marketing Fit for the Small Screen

Mobile Email Design: Marketing Fit for the Small Screen Mobile Email Design: Marketing Fit for the Small Screen We live in an always on, always connected world. And there is no turning back. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Introduction GO! GO!

More information

Mobile Device Design Tips For Email Marketing

Mobile Device Design Tips For Email Marketing WHITEPAPER Top 10 Mobile Device Design Tips for Email In case you haven t noticed, mobile devices are literally everywhere. We re texting more than ever, shopping online, downloading apps, playing games,

More information

Responsive Email Design. Our guide to helping you get started. March 2013 Version 0.4

Responsive Email Design. Our guide to helping you get started. March 2013 Version 0.4 Responsive Email Design Our guide to helping you get started March 2013 Version 0.4 Contents Introduction... 3 What is Responsive Design?... 4 What about email?... 5 So what are the pros and cons?... 6

More information

SUCCESSFUL, EASY MOBILE EMAIL DESIGN HOW TO CREATE MOBILE-READY EMAIL. brought to you by Campaigner

SUCCESSFUL, EASY MOBILE EMAIL DESIGN HOW TO CREATE MOBILE-READY EMAIL. brought to you by Campaigner SUCCESSFUL, EASY MOBILE EMAIL DESIGN HOW TO CREATE MOBILE-READY EMAIL brought to you by Campaigner The Mobile Puzzle For email marketers, smartphones present a puzzle. The devices are widely used to read

More information

A quick guide to... Effective HTML Messages

A quick guide to... Effective HTML Messages A quick guide to... Effective HTML Messages In this guide... Learn easy and effective ways to engage your subscribers, increase your click-through ratio (CTR), and get better results from your email marketing.

More information

Email Marketing Campaign Guidelines

Email Marketing Campaign Guidelines Email Marketing Campaign Guidelines Marketing campaigns have a wide variety of objectives including brand awareness, database numbers, sales targets and of course timelines and budgets. With Email Marketing

More information

The Essential Guide to HTML Email Design

The Essential Guide to HTML Email Design The Essential Guide to HTML Email Design Index Introduction... 3 Layout... 4 Best Practice HTML Email Example... 5 Images... 6 CSS (Cascading Style Sheets)... 7 Animation and Scripting... 8 How Spam Filters

More information

Email Marketing and the Mobile Consumer in Australasia A Jericho White Paper

Email Marketing and the Mobile Consumer in Australasia A Jericho White Paper Email Marketing and the Mobile Consumer in Australasia A Jericho White Paper Introduction Mobile is changing everything how we research, how we find information, how we communicate, how we purchase and

More information

Creative Guidelines for Emails

Creative Guidelines for Emails Version 2.1 Contents 1 Introduction... 3 1.1 Document Aim and Target Audience... 3 1.2 WYSIWYG editors... 3 1.3 Outlook Overview... 3 2 Quick Reference... 4 3 CSS and Styling... 5 3.1 Positioning... 5

More information

MCH Strategic Data Best Practices Review

MCH Strategic Data Best Practices Review MCH Strategic Data Best Practices Review Presenters Alex Bardoff Manager, Creative Services abardoff@whatcounts.com Lindsey McFadden Manager, Campaign Production Services lmcfadden@whatcounts.com 2 Creative

More information

BEST PRACTICES EMAIL DESIGN

BEST PRACTICES EMAIL DESIGN BEST PRACTICES for EFFECTIVE EMAIL DESIGN July 2008 BEST PRACTICES for EFFECTIVE EMAIL DESIGN The number of professionals and businesses using email as part of their marketing campaign is growing. According

More information

HTML Email Template for Northstar UI guidelines

HTML Email Template for Northstar UI guidelines I. General Requirements... 1 II. Visual Specifications... 2 III. Email template types (purpose of the email)... 2 IV. Email template formats... 2 V. Main Elements... 6 Pre-header... 7 Header... 7 Email

More information

HTML Email Power Tips. HTML messages improve your CTR. World s Easiest Email Marketing.

HTML Email Power Tips. HTML messages improve your CTR. World s Easiest Email Marketing. A quick guide to Learn easy and effective ways to engage your subscribers, increase your click-through ratio (CTR), and get better results from your email marketing. HTML Email Power Tips Be readable get

More information

RESPONSIVE DESIGN FOR MOBILE RENDERING

RESPONSIVE DESIGN FOR MOBILE RENDERING WHITEPAPER RESPONSIVE DESIGN FOR MOBILE RENDERING DELIVER MOBILE-SPECIFIC CONTENT USING MEDIA QUERIES EXECUTIVE SUMMARY With the widespread adoption of smartphones and tablets, proper email rendering in

More information

Responsive Email Design. Our guide to helping you get started. August 2012 Version 0.2

Responsive Email Design. Our guide to helping you get started. August 2012 Version 0.2 Responsive Email Design Our guide to helping you get started August 2012 Version 0.2 Contents Introduction... 3 What is Responsive Design?... 4 What about email?... 5 So what are the pros and cons?...

More information

Making Responsive Emails

Making Responsive Emails Making Responsive Emails Who Am I? Justine Jordan Wearer of Many Hats, Litmus @meladorri @litmusapp #CSSsummit litmus.com/lp/csssummit Sample HTML, slides, templates, frameworks, and other goodies. Disclaimer:

More information

Responsive Design Best Practices

Responsive Design Best Practices Responsive Design Best Practices Heather Shore Account Director Silverpop Harlan Cayetano Sr. Email Specialist Silverpop Yin Mac Program Manager Silverpop Andrea Shyrock Production Manager Alchemy Worx

More information

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.

More information

Coding HTML Email: Tips, Tricks and Best Practices

Coding HTML Email: Tips, Tricks and Best Practices Before you begin reading PRINT the report out on paper. I assure you that you ll receive much more benefit from studying over the information, rather than simply browsing through it on your computer screen.

More information

RESPONSIVE EMAIL DESIGN

RESPONSIVE EMAIL DESIGN RESPONSIVE EMAIL DESIGN SELLIGENT The contents of this manual cover material copyrighted by Selligent. This manual cannot be reproduced, in part or in whole, or distributed or transferred by means electronic

More information

Informz for Mobile Devices: Making Your Emails PDA and Phone-Friendly

Informz for Mobile Devices: Making Your Emails PDA and Phone-Friendly Informz for Mobile Devices: Making Your Emails PDA and Phone-Friendly The use of personal digital assistants (PDAs) has increased exponentially since the early days of rudimentary Palm Pilots and similar

More information

Email Marketing Best Practices in a Mobile World. Ruth Presslaff President ruth@presslaff.com

Email Marketing Best Practices in a Mobile World. Ruth Presslaff President ruth@presslaff.com Email Marketing Best Practices in a Mobile World Ruth Presslaff President ruth@presslaff.com Presslaff Interactive Revenue Help publishers build and execute vibrant, engaged email marketing campaigns.

More information

Mobile Optimise your Emails. Code & examples to make your email campaigns mobile friendly

Mobile Optimise your Emails. Code & examples to make your email campaigns mobile friendly Mobile Optimise your Emails Code & examples to make your email campaigns mobile friendly Email Marketing Guide June 2013 CONTENTS Introduction...01 The Growing Importance of Mobile...02 Key Mobile Devices...03

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

Responsive Email Design Guide

Responsive Email Design Guide Tips for email optimization in the mobile era. 1 The world is going mobile no doubt about it. But whether you accept this, adapt your approach, and stay in the game is a different story. To follow new

More information

Email marketing mobile optimisation

Email marketing mobile optimisation Whitepaper Improving results together 1 Contents Introduction... 2 The rise and rise of mobiles... 3 What is the impact of this for email marketers?... 3-4 Back-up statistics... 4 Pay attention to the

More information

Email Design No-No s Guide for Non-Designers

Email Design No-No s Guide for Non-Designers Introduction: Graphic designers are experts for a reason through training and experience they have developed an eye for what is visually appealing and what draws a reader in. But knowledge of attractive

More information

Email Campaign Guidelines and Best Practices

Email Campaign Guidelines and Best Practices epromo Guidelines HTML Maximum width 700px (length = N/A) Maximum total file size, including all images = 200KB Only use inline CSS, no stylesheets Use tables, rather than layout Use more TEXT instead

More information

Designing HTML emailers

Designing HTML emailers 24 SEPTEMBER 2015 Designing a beautiful but functional HTML emailer can be challenging for the most experienced designer, especially if you don t have a lot of experience working with code. This guide

More information

RESPONSIVE EMAIL DESIGN & DEVELOPMENT THE WHAT, WHY & HOW

RESPONSIVE EMAIL DESIGN & DEVELOPMENT THE WHAT, WHY & HOW RESPONSIVE EMAIL DESIGN & DEVELOPMENT THE WHAT, WHY & HOW December 2014 SUSANNA OLIVER Web Developer Denver Fargo Minneapolis 701.235.5525 888.9.sundog FAX: 701.235.8941 www.sundoginteractive.com Overview

More information

Guidelines for Effective Email Creative

Guidelines for Effective Email Creative Guidelines for Effective Email Creative While the need for quality and effective design has always existed from a marketing standpoint, challenges unique to the email space require a different look at

More information

Responsive Web Design: Is It Worth It?

Responsive Web Design: Is It Worth It? Responsive Web Design: Is It Worth It? (Adapted from " Responsive Web Design," by EyeImagine, LLC, December 2012, www.eyeimaginetech.com) Introduction Responsive Web Design is generating a lot of buzz

More information

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy.

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy. The following guidelines are for companies who develop email HTML design/creative and copy. In today s email environment it is imperative that mailers consider the limitations presented by email readers

More information

CommuniGator. Making an email marketing plan

CommuniGator. Making an email marketing plan CommuniGator Making an email marketing plan Making an email marketing plan Making a plan for your marketing sounds way more daunting than it needs to be. 4 simple steps will allow you to generate a structure

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

Written by: Doug Schust, WSI Digital Marketing Expert

Written by: Doug Schust, WSI Digital Marketing Expert Written by: Doug Schust, WSI Digital Marketing Expert Responsive web design is generating a lot of buzz in the digital marketing space these days, even among the guru web designers. So what s all the excitement

More information

Email Marketing Best Practices - Top 10 tips

Email Marketing Best Practices - Top 10 tips Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want

More information

RESPONSIVE WEB DESIGN: THE FUTURE. Written by: Doug Schust, WSI Digital Marketing Expert

RESPONSIVE WEB DESIGN: THE FUTURE. Written by: Doug Schust, WSI Digital Marketing Expert Responsive Web Design: The // 1 2 10.ch RESPONSIVE WEB DESIGN: THE FUTURE Written by: Doug Schust, WSI Digital Marketing Expert Responsive Web Design: The // 2 Table of Contents Introduction... 3 1.Benefits

More information

The Essential Guide to HTML Email Design

The Essential Guide to HTML Email Design The Essential Guide to HTML Email Design Emailmovers Limited, Pindar House, Thornburgh Road Scarborough, North Yorkshire, YO11 3UY Tel: 0845 226 7181 Fax: 0845 226 7183 Email: enquiries@emailmovers.com

More information

The Third Screen: What Email Marketers Need to Know About Mobile Rendering

The Third Screen: What Email Marketers Need to Know About Mobile Rendering BlueHornet Whitepaper The Third Screen: What Email Marketers Need to Know About Mobile Rendering Part One: Your Marketing Message on the Third Screen Executive Summary The rapid rise in adoption of so-called

More information

2014 Association Email Marketing. Benchmark Report. www.informz.com

2014 Association Email Marketing. Benchmark Report. www.informz.com 2014 Association Email Marketing Benchmark Report www.informz.com Table of Contents 03 Benchmarking Data for Strategic Email Marketing 04 The Details about the Data 05 Key Email Marketing Metrics 06 Key

More information

Going Mobile-does your website work on mobile devices?

Going Mobile-does your website work on mobile devices? Going Mobile-does your website work on mobile devices? Going Mobile-does your website work on mobile devices? It is unlikely to have escaped your attention that people are now accessing the web from a

More information

University of Colorado Boulder Colorado Springs Denver Anschutz Medical Campus. CU ecomm Program Email Marketing Best Practices

University of Colorado Boulder Colorado Springs Denver Anschutz Medical Campus. CU ecomm Program Email Marketing Best Practices University of Colorado Boulder Colorado Springs Denver Anschutz Medical Campus CU ecomm Program Email Marketing Best Practices What is ecomm?... 2 Why use ecomm?... 3 Legal Considerations... 4 Email Marketing

More information

EMAIL MARKETING BEST PRACTICES GUIDE

EMAIL MARKETING BEST PRACTICES GUIDE EMAIL MARKETING BEST PRACTICES GUIDE V12 Group s Best Practices Guidelines and recommendations were implemented to help clients create clean looking emails that improve delivery and overall performance

More information

The Informz 2012 Association Email Marketing Benchmark Report

The Informz 2012 Association Email Marketing Benchmark Report The Informz 2012 Association Email Marketing Benchmark Report Table of Contents Introduction Email Marketing Metrics Key Findings Results Overall Association Metrics Results by Email Type Results by Country

More information

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS.

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. How to guide CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. So, by the time you re reading this handy how to guide on creating effective email campaigns to grow your business you will

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information

EMAIL SUCCESS TOOLKIT

EMAIL SUCCESS TOOLKIT WHITEPAPER EMAIL SUCCESS TOOLKIT EXECUTIVE SUMMARY Before you hit the send button on yet another oops message, use this toolkit to prevent mistakes. Included are a Project Brief to help with your process,

More information

GUIDE TO CODE KILLER RESPONSIVE EMAILS

GUIDE TO CODE KILLER RESPONSIVE EMAILS GUIDE TO CODE KILLER RESPONSIVE EMAILS THAT WILL MAKE YOUR EMAILS BEAUTIFUL 3 Create flawless emails with the proper use of HTML, CSS, and Media Queries. But this is only possible if you keep attention

More information

How To Create A Campaign On Facebook.Com

How To Create A Campaign On Facebook.Com Seriously powerful email marketing, made easy Table of Contents DOTMAILER QUICK START GUIDE... 3 Main Screen... 4 Getting Started... 6 STEP 1: CAMPAIGN SETTINGS... 7 STEP 2: CAMPAIGN CONTENT... 8 Editing

More information

Mobile Strategy and Design

Mobile Strategy and Design Mobile Strategy and Design A Guide for Publishers December 5, 2011 www.xtenit.com US: 01.877.XTENIT.1 International: 01.212.646.9070 Overview This paper outlines mobile strategies and deployment guidelines

More information

BEST PRACTICES FOR EMAIL CAMPAIGNS

BEST PRACTICES FOR EMAIL CAMPAIGNS BEST PRACTICES FOR EMAIL CAMPAIGNS How to Acquire and Retain New Customers Through Email Acquiring customers via email campaigns is a marketing science that has evolved significantly in recent years. It

More information

CSS SUPPORT IN EMAIL THE PROBLEM WE SHOULD BE FIXING FIRST #LETSFIXEMAIL

CSS SUPPORT IN EMAIL THE PROBLEM WE SHOULD BE FIXING FIRST #LETSFIXEMAIL CSS SUPPORT IN EMAIL THE PROBLEM WE SHOULD BE FIXING FIRST #LETSFIXEMAIL Standards are not usually standard 2 Standards are not usually standard 3 it can be funny. but not always. 4 on our panel ROS HODGEKISS

More information

customer community Getting started Visual Editor Guide! www.pure360community.co.uk

customer community Getting started Visual Editor Guide! www.pure360community.co.uk Getting started! 1 Contents Introduction... 3 Visual Editor Options... 3-5 Advanced Tips... 6-7 Do s and Don ts... 7-9 Testing Messages... 10 2 Welcome The Visual Editor tool is the ideal resource for

More information

How To Convert A Lead In Sugarcrm

How To Convert A Lead In Sugarcrm Attract. Convert. Retain. Lead Management in SugarCRM Written by: Josh Sweeney and Matthew Poer www.atcoresystems.com Atcore Systems, LLC 2010 All rights reserved. No part of this publication may be reproduced

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

7 Strategies for Creating E-Newsletters that Get Results. Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin

7 Strategies for Creating E-Newsletters that Get Results. Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin 7 Strategies for Creating E-Newsletters that Get Results Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin What You ll Learn Today The Anatomy of an Effective E-Newsletter

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Best Practices to Increase Email Fundraising Response Rates

Best Practices to Increase Email Fundraising Response Rates Best Practices to Increase Email Fundraising Response Rates programs so they re performing at the highest levels possible. Your campaigns may need just a few tweaks here and there. Or they may require

More information

A Beginner s Guide to Email Marketing. Version 1.0 Released October 2012

A Beginner s Guide to Email Marketing. Version 1.0 Released October 2012 Released October 2012 Contents Introduction... 3 The campaign... 3 Email marketing systems... 3 Timing & frequency... 3 The database... 4 Building your own list... 4 Double opt in process... 4 Purchasing

More information

Converting Prospects to Purchasers.

Converting Prospects to Purchasers. Email Template Guide LASSO EMAIL TEMPLATE EDITOR... 2 ABOUT LASSO EMAIL TEMPLATE EDITOR... 2 CREATING AN EMAIL TEMPLATE... 2 ACCESSING EMAIL TEMPLATES... 2 ADDING AN EMAIL TEMPLATE FOLDER... 3 BASIC PRINCIPLES

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Copyright and Disclaimer

Copyright and Disclaimer Copyright and Disclaimer This User Guide is Copyright BlueCamroo Inc. 2008 2012. Copying and reproduction of this Guide or parts hereof for the exclusive purpose of informing, training or assisting any

More information

DESIGNING MOBILE FRIENDLY EMAILS

DESIGNING MOBILE FRIENDLY EMAILS DESIGNING MOBILE FRIENDLY EMAILS MAKING MOBILE EMAILERS SELECT PLAN CONTEXT CONTENT DESIGN DELIVERY Before you go mobile For optimal usage PICTURES OF DESKTOP VS MOBILE SAME SAME BUT DIFFERENT EMAIL CLIENTS

More information

Cross-Platform Development

Cross-Platform Development 2 Cross-Platform Development Cross-Platform Development The world of mobile applications has exploded over the past five years. Since 2007 the growth has been staggering with over 1 million apps available

More information

Creativity Whitepaper 2014

Creativity Whitepaper 2014 IAB Email Marketing Series Creativity Whitepaper 2014 Tom Wheatley, Head of Email, Shortlist Media Ltd Landscape The email landscape is no longer as clear cut for marketers as it has been seen in previous

More information

HTML TIPS FOR DESIGNING

HTML TIPS FOR DESIGNING This is the first column. Look at me, I m the second column.

More information

MAKE EMAIL BETTER LEARN / BUILD / PREVIEW TROUBLESHOOT / OPTIMIZE TEST / TRACK / ENGAGE

MAKE EMAIL BETTER LEARN / BUILD / PREVIEW TROUBLESHOOT / OPTIMIZE TEST / TRACK / ENGAGE MAKE EMAIL BETTER LEARN / BUILD / PREVIEW TROUBLESHOOT / OPTIMIZE TEST / TRACK / ENGAGE SEND WITH CONFIDENCE Test your campaign in 40+ clients, devices and spam filters. EMAIL PREVIEWS True-to-life screenshots

More information

Association Email Marketing Benchmark Report

Association Email Marketing Benchmark Report 215 Association Email Marketing Benchmark Report Table of Contents 2 Introduction 13 Results by Number of Recipients 3 Email Marketing Metrics, Defined 14 Results by Time of Day 4 Executive Summary 15

More information

How to Develop an E-mail Library Newsletter: A Cakewalk Approach.

How to Develop an E-mail Library Newsletter: A Cakewalk Approach. 1 How to Develop an E-mail Library Newsletter: A Cakewalk Approach. Vimal Kumar V. Assistant Librarian Asian School of Business Technopark, Trivandrum-695581 Vimal0212@gmail.com Abstract: Email is a friendly

More information

This document will describe how you can create your own, fully responsive. drag and drop email template to use in the email creator.

This document will describe how you can create your own, fully responsive. drag and drop email template to use in the email creator. 1 Introduction This document will describe how you can create your own, fully responsive drag and drop email template to use in the email creator. It includes ready-made HTML code that will allow you to

More information

School of Medicine Template Style Guide

School of Medicine Template Style Guide Template Name: Welcome Page 4 Intended Use: Main home page. Here is a sample of the default home page you ll receive when you request a SOM MOSS site. The large image on this page is 948 x 230 pixels.

More information

SmallBiz Dynamic Theme User Guide

SmallBiz Dynamic Theme User Guide SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the

More information

Bullseye Interactive Group / Mobile Sports Group

Bullseye Interactive Group / Mobile Sports Group RESOURCE EMAIL MARKETING BEST PRACTICES GUIDELINES Bullseye Interactive Group/Mobile Sports Group (BIG-MSG) & its Data Partners Best Practices, Guidelines, and Recommendations were implemented to help

More information

6-part Lunch Learning Series

6-part Lunch Learning Series Lunch & Learn: Mobile Email 101 Thursday, January 17, 2013 12:00pm 12:30pm EST #asaewebinar Presented by: Ronald McGrath Chief Technology Officer, HighRoad Solution Lydia Roberts Professional Services,

More information

Read Me! Click Me! Innovations in Email Invitation Design for Today s Digital World. Ted Saunders. Alexa Kessler

Read Me! Click Me! Innovations in Email Invitation Design for Today s Digital World. Ted Saunders. Alexa Kessler Read Me! Click Me! Innovations in Email Invitation Design for Today s Digital World Ted Saunders Manager - Digital Solutions MaritzCX Alexa Kessler Analyst - Quality, Loyalty & Brand Research Market Intelligence

More information

Introduction. If you have any questions along the way, feel free to contact our support team at mailchimp.com/support. Now, let s get started.

Introduction. If you have any questions along the way, feel free to contact our support team at mailchimp.com/support. Now, let s get started. Introduction If you re designing emails in MailChimp, you need to know how to work with a template it s the backbone of every campaign. This guide will teach you how to use our template options and create

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

RESPONSIVE WEB DESIGN

RESPONSIVE WEB DESIGN WHITE PAPER December 2012 RESPONSIVE WEB DESIGN A QUICK INTRODUCTION Responsive Web Design is generating a lot of buzz among web designers. What s all the fuss about? facing Responsive Design and total

More information

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS 33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and has revolutionized the

More information

Hello. If you have any questions that aren t addressed here, feel free to contact our support staff at mailchimp.com/support.

Hello. If you have any questions that aren t addressed here, feel free to contact our support staff at mailchimp.com/support. Hello. In early 2011, smartphones outsold PCs. In the fourth quarter of 2011, more iphones were sold than babies born. It s perhaps unsurprising, then, that email consumption on mobile devices is also

More information

Responsive Versus Adaptive Web Design

Responsive Versus Adaptive Web Design White Paper Responsive Versus Adaptive Web Design A development approach comparison Authors Sriram Ramanathan, Chief Technology Officer Matthew Trevathan, Director of Product Platform Development Amit

More information

Designing HTML Emails for Use in the Advanced Editor

Designing HTML Emails for Use in the Advanced Editor Designing HTML Emails for Use in the Advanced Editor For years, we at Swiftpage have heard a recurring request from our customers: wouldn t it be great if you could create an HTML document, import it into

More information

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Last year, Google earned $2.5 billion in annual revenue from mobile advertising (Source: Google) What s inside?

More information

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads.

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads. If you re like most marketers, you re looking for proven ways to get more of a return on your email marketing efforts. You know that email isn t the newest form of advertising communication, but it s still

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Lead Management in Sugar 7

Lead Management in Sugar 7 Attract. Convert. Retain. Lead Management in Sugar 7 Written by: Josh Sweeney and Briana Gross www.atcoresystems.com Atcore Systems, LLC 2014 All rights reserved. No part of this publication may be reproduced

More information

Your Guide to the All New, Drag & Drop, Mobile-Responsive Email Builder

Your Guide to the All New, Drag & Drop, Mobile-Responsive Email Builder Your Guide to the All New, Drag & Drop, Mobile-Responsive Email Builder The All New Drag & Drop Email Builder from Net-Results Contents I. Introduction II. Overview - The Canvas & Builder Tools III. The

More information