Future Approaches to Stop Spam: Certification Services for Everyone
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1 Future Approaches to Stop Spam: Certification Services for Everyone The Internet Days, Stockholm, Sweden October 24, 2006 Eric Thomas Inventor of LISTSERV L-Soft Founder and CEO
2 Agenda Overview of current remedies Our big hope DomainKeys, SPF, Sender ID and pay-to-send schemes But why short-term solutions are doomed to fail? Spam free utopia? A workable solution in the long term
3 Bad methods Content filtering (e.g. Outlook s) Black lists Closing of port 25 for all homes All regular spam filters Etc
4 Even worse methods Volume filters If you want me to receive your message, please fill out this form Honey pots
5 Our big hope DK, SPF, SID SPF/SID became a political mess Considered dead as AOL has abandoned SPF No one runs SPF live no effect DomainKeys Used diligently by spammers! Does not solve anything even if everybody would use them
6
7
8 Reemerged idea: charge for Very strong support for this solution ; media convinced the public that spam would disappear once and for all Much money to make! Strong commercial interests, e.g. AOL/Goodmail Tax on has been mentioned too
9 Goodmail Corporation in California with a strong connection to AOL (ownership) Media storm in the U.S. Senate hearing in April 2006 in the U.S. AOL had to back down Completely unknown in many non- English speaking countries
10 The spammers have money The spammers have enough money to afford to pay for better deliverability If the price for sending gets too high to get rid of spammers, then we also get rid of small companies, clubs and associations
11 To pay for = more spam The spammers can afford to pay with the money of others (hacked computers) Such a system makes the life easier for the spammers!
12 Status Spammers gain ground DomainKeys, SPF/SID and charges won t help The battle against spammers is lost because: We demand results at once even if we know that spammers move quicker than we do
13 Solution: open certification Certification is available today (Goodmail, Return Path, Habeas, among others) and it works but costs too much No open certification system available today Imagine if everyone could afford to certify themselves!
14 The inbox of the future The main, primary, inbox: 99.x % spam free No spam filtering = no lost messages, no false positives The side, secondary, inbox: A few important messages More aggressive filtering than today You read when you have the time
15 The business model Two models which can be combined: Companies such as D&B or main business and credit information agencies can sell information about a company s spam factor Companies such as Return Path, among others, and community sites can review and certify those who wish certification
16 Technology available today can be developed further DomainKeys: I m who I claim to be and here is the proof Certification: And, in addition, I have been reviewed by nospam.org and here is the proof The certification key can be taken away within minutes if the sender would start to spam
17 Resources DomainKeys: Sender ID: Sender Policy Framework: Spam Laws: About Spam:
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