Client focused. Results driven. Ciber Retail Solutions
Multi-Channel Retailing Retailers are confronted by a downturn in consumer spending, ever-tighter margins, emerging shopping patterns, empowered consumers and fierce competition from both in-store (bricks & mortar) and pure play online vendors. With consumers wanting to be able to browse, buy or return items anywhere, the challenge for retailers is to turn their multichannel strategies into true cross channel execution and ensure a consistent customer experience. 02 Improve the efficiency and speed of decision making across retail operations
The Multi-Channel Challenge Retailers face a number of challenges in the changing landscape of high street shopping. Merchandising is disjointed with planning and merchandising processes unable to react effectively to the needs of the customer; Marketing has difficulty bringing relevant and timely promotions to customers; Supply chain struggles to balance inventory to match customer demand; Store and channel operations cannot deliver the service required at sales locations; and IT has visibility constraints across disparate business functions. This has led to an explosion of data as a consequence of volume, variety and velocity. The massive volume of data from transactional and EPOS systems has now reached unmanageable levels with many organisations. Attempts to control the volume of data have typically led to a variety of legacy solutions being deployed over time (with many such applications locked into capabilities and unsupported). Such legacy solutions are typically transactional and may be satisfactory at getting in data from EPOS, but getting out information in a suitable format and timely manner to make informed decisions is a major challenge. Complicating this further is the need for velocity and the capability to cross sell/up sell in real-time. Multi-Channel Requirements Retailers need to transform their businesses with consistent and integrated processes across channels (store, web, catalogue, phone) and value the part that IT plays in enabling a multichannel environment: Create a customer driven supply chain to optimise supply chain networks and maximise product availability through accurate demand forecasting Provide a consistent customer experience with store layout and merchandising reflecting catalogue layouts Create common pricing, procurement and planning across all channels Allow pick up/ return of web orders in-store Allow promotional vouchers to be used within any channel View customer loyalty cards across all channels Provide transaction history across all channels (customer returns in-store; checked for payment method) Understand the customer through real-time analysis 03
04 View synchronised demand and supply
Retail without boundaries Delivering on-going projects to retail customers Ciber is working with more than 180 major retailers worldwide to optimise and integrate store operations and capitalise on cross-channel shopping across customer touch-points. Ciber helps retail clients serve consumers through innovative, multi-channel solutions which enhance consumer loyalty and increase profitability. Building upon the multi-channel environment, Ciber delivers a cross channel strategy with solutions that allow consumers to inquire, buy, receive or return using a choice of channels while maintaining the integrity of store inventory and order visibility. If it s not real-time it s not relevant Retailers are report driven. Reporting that is timely and accurate is vital, but accessing this level of information in real-time and via mobile devices is game changing! The ability to adapt rapidly to changing consumer behaviour, fuelled by advances in mobile technology and the influence of social media, provides a clear competitive advantage. Retailers working with Ciber are exploiting such channels to monitor, promote and protect brands, and are providing a new dimension to retail analytics. Ciber and SAP in the retail sector Global SAP retail services with expertise across the complete SAP landscape Working with 180 retail customers worldwide 85+ SAP full retail implementations 35+ implementations of SAP Retail industry solution Focus on Multi-Channel, Fashion & Lifestyle, Speciality Comprehensive implementation accelerators and templates Ciber Multi-Channel Enhancements - 60 Ciber Developments Official SAP Special Expertise Retail Partner Winner of the Most Satisfied Customers award from SAP UKI for the second consecutive year (2010, 2011) 05
Ciber s first place credentials 1st SAP Retail project (worldwide) in 1996 SAP Retail project in UK SAP Retail project in China SAP Retail Project in Russia SAP Retail Store implementation in the UK SAP Business All-in-One Retail implementation in N. America SAP Partner with dedicated Retail Practice in N. America 06 Bring relevant and differentiating assortments to market
Delivering integrated solutions in retail Ciber retail-specific solutions include fully integrated SAP solutions that bring together enterprise management, business support, merchandising, supply chain planning and supply chain execution. Our pre-packaged SAP Business All-in-One Solutions for Retail enable streamlined enterprise management with integrated operations. SAP Planning for Retail enables merchandising to seamlessly deliver new and relevant assortments from realtime customer insight. SAP Retail Analytics and SAP CRM allows marketing to increase loyalty and margins with real-time experiences across all customer touch points. SAP Supply Chain Management optimises inventory levels with real-time visibility. The SAP portfolio of retail applications can help store and channel operations increase margin and customer satisfaction with efficient service matching customer needs. Additionally an SAP landscape not only creates an integrated future-proof technology platform but also an environment where IT can standardise data with unified and simplified processes that transform the retail enterprise. Ciber s combination of SAP expertise, customer focus, industry knowledge and talented consultants, allows us to deliver innovative retail solutions. Our portfolio of retail services and solutions include: Retail IT Strategy Strategic IT Planning IT Architecture Application Development & Management Change Management IT Applications CRM E-commerce Finance ERP & SAP Business All-in-One Rapid Retail Solutions Multi-Channel Retailing Supply Chain Planning and Supply Chain Execution Analytics BI, Retail Analytics & Performance Management Merchandise Planning Planning & Consolidation for Retail Mobility Mobile solutions with store KPI s Technology & Database HANA and in-memory computing with real-time data IT Managed Services End-user computing support IT Infrastructure Software as a Service 07
About Ciber Ciber is a global IT consulting company with 7,000 consultants in North America, Europe and Asia/Pacific, and approximately $1 billion in annual revenue. Client focused and results driven, Ciber partners with organisations to develop technology strategies and solutions that deliver tangible business value. Founded in 1974, the company trades on the New York Stock Exchange (NYSE: CBR). For more information, visit www.ciber.com/uk R Client focused. Results driven. Ciber UK. 1 Smith Way, Grove Park, Enderby, Leicestershire. LE19 1SX. www.ciber.com/uk