The 2 nd Annual Faculty Development in International Business Conference The Penn Lauder Center for International Business Education and Research University of Pennsylvania, Philadelphia PA May 1-4, 2012 Summary The Penn Lauder CIBER Faculty Development in International Business (FDIB) Conference addresses the pressing need for more highly qualified international business faculty with expertise in the cross-cultural, institutional, and political aspects of management. The four-day program includes presentations on international business research and pedagogy by leading international business faculty with interdisciplinary training and extensive interactions among participants. The research sessions will survey the seminal articles in the field spanning a number of different theoretical and empirical approaches (i.e., economic, managerial, organizational and institutional) as well as focus on different levels of analysis (i.e., country-, industry- and organizational-levels). Much of our seminar discussions will focus on identifying and developing interesting research questions raised by this interdisciplinary literature, which offers many opportunities for systematic empirical study. The pedagogical sessions will examine various designs of international business pedagogy and the process of writing and teaching a case. The career management session will include reflections from faculty, post-doctoral scholars and participants on the opportunities and risks involved in a career in International Business. Expectations of Participants All accepted participants are expected to have completed the reading for the course prior to arrival. The readings are available electronically via http://www.regonline.com/2012lauderfdib. In addition, each participant is expected to be prepared to engage in an intense seminar-style discussion on the assigned discussion questions. It may be helpful to you to sketch out preliminary responses in outline or prose format to insure that you are ready to engage in class. Logistics All class sessions will be held in Lauder-Fischer 303. All breakfasts (8:00am-9:00am) and lunches (12:00pm-1:00pm) will be provided in the same room and can be eaten in the classroom or taken out into the courtyard. With the exception of the group dinner on Friday night (6:30pm-9:30pm), participants are free for dinners and will receive suggestions of dining options in their arrival packet. All participants are staying at the Sheraton University City at 3549 Chestnut Avenue which is a flat $28.50 cab ride (not including tip) from the airport or a short walk or cab ride from Amtrak s 30 th Street station.
5/1/12 9:00am-12:30pm: Introduction and Overview of the Field (Mauro Guillén & Witold Henisz) : A. Anchors in the Field Hymer, S. A 1960. Comparison of Direct and Portfolio Investment and The Theory of International Operations, The International Operations of National Firms. Cambridge, MA: MIT Press. Y. Aharoni, 1966. Scope and Methods and An Overview of the Decision Process, The Foreign Investment Decision Process, Boston: Harvard Business School, 1966. Buckley, Peter J. and Mark Casson. 1976. A Long Run Theory of the Multinational Enterprise and Alternative Theories of the Multinational Enterprise, The future of the multinational enterprise. New York : Holmes & Meier Publishers. B. Perspectives Werner, Steve, 2002. Recent Developments in International Management Research: A Review of 20 Top Management Journals Journal of Management 28(3): 277-305. Guillén, MF, 2001. International Business in Encyclopedia of the Social Sciences. pp. 7768-7771. : 1. What was Hymer s basic insight? 2. What were Buckley & Casson s basic insight? 3. In what ways did behavioral and other social-science approaches add to the study of multinational firm and foreign direct investment? 4. What are the advantages of inter-disciplinary research when it comes to studying the multinational firm?
5/1/12 1:00pm-6:00pm: Research Methods in International Business (Ann Harrison and Martine Haas) : TBD : TBD
5/2/12 (9:00am-12:00pm): Country-level & Internalization (Witold Henisz) : Country-Level A. Anchors in the Field Vernon, Raymond. 1971. Sovereignty at Bay. (New York: Basic Books) Chs 6-8 Moran, Theodore 1973. "Transnational Strategies of Protection and Defense by Multinational Corporations: Spreading the Risk and Raising the Cost for Nationalization in Natural Resources," International Organization 27(2):273-287. B. Perspectives/Overviews Guillén, M., and S. Suárez, 2001 The Institutions and Institutional Context. In S. Ghoshal and E. Westney, eds., Organization Theory and the Multinational Corporation, second edition. New York: St. Martin s Press. Organizational Level Transaction Cost / Internalization and Entry Mode A. Anchors in the Field J. F. Hennart, The Model in A Theory of the Multinational Enterprise, University of Michigan Press, 1982. Anderson E. and H. Gatignon, 1986. Modes of Foreign Entry: A Transaction Cost Analysis and Propositions, Journal of International Business Studies, Vol. 17(3): 1-26 1. If these articles establish country-level drivers of international business activity, What are those factors? 2. What are the mechanisms by which they impact specific elements of international business activity? 3. Do they impact all firms equally? 4. Do they differentially impact multinational firms integrated into multiple value chain activities versus more disaggregated firms?
5/2/12 (1:00pm-3:30pm): Introduction to Teaching and Pedagogy (Mauro Guillén and Witold Henisz) : Collection of syllabi Mauro F. Guillén, Understanding and Managing the Multinational Firm. The Wharton School (2006). Mauro F. Guillén and Esteban García-Canal, The American Model of the Multinational Firm and the New Multinationals from Emerging Economies. Academy of Management Perspectives 23(2) (May 2009):23-35. : 1. What is the pedagogical objective of Wharton s current required class in global strategy? 2. What is the pedagogical objective of Wharton s new required global class? 3. How are these objectives met? 4. How do these two courses differ in their orientation? 5. How do they compare to courses at other universities including your own? 6. What are the strengths and weaknesses of these different approaches? 7. What elements do you find most and least appealing? Why? 5/2/12 (4:00pm-6:00pm): Stepping Into Teaching Multinational Management (Sinziana Dorobantu, Martine Haas and Ann Harrison) TBD TBD
5/3/11 (9:00am-12:00pm): Industry-level & Learning (Mauro Guillén) Economics: Product Life Cycle & Oligopolistic Reaction Knickerbocker, F, 1974. Introduction, Oligopolistic Reaction and Multinational Enterprise, Division of Research, Harvard Business School, Boston. Vernon, R., 1979. The Product Cycle Hypothesis in a New International Environment, Oxford Bulletin of Economics and Statistics, 41(4): 255-267. Sociology: Institutional Pressures for Mimesis Martin, X., A. Swaminathan, and W. Mitchell, 1998. Organizational Evolution in the Interorganizational Environment: Incentives and Constraints on International Expansion Strategy. Administrative Science Quarterly 43 (1998):566-601. Henisz, W., and A. Delios. 2001. Uncertainty, Imitation and Plant Location: Japanese Multinational Corporations, 1990-96, Administrative Science Quarterly, 2001. Organizational-Level Learning/Resources/Capabilities Johnason, Jan, and Jan-Erik Vahlne. 1977. The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Market Commitments. Journal of International Business Studies 8(1):23-32. Barkema, H., Bell, J.H.J. & Pennings, J.M. 1996. Foreign Entry, Cultural Barriers and Learning. Strategic Management Journal, Vol. 17: 151-166. 1. What are the basic industry-level variables that social scientists have explored when it comes to understanding the decisions made by multinational firms? 2. Are levels of analysis carefully defined and is there a theory that links them? 3. Are the micro foundations of decision-making well articulated?
5/3/12 (1:00pm-6:00pm): Case Writing and Teaching (Mauro Guillén & Witold Henisz) Political and Social Risk Management Cattaneo, Ben (2009) The New Politics of Natural Resources Henisz, Witold J and Bennet A. Zelner (2010) The Hidden Risks in Emerging Markets Harvard Business Review April 88-95. Henisz, Witold J. (2009) Rosia Montana: Political and Social Risk Management in the Land of Dracula The Wharton School, University of Pennsylvania. [Cases A-C] Henisz, Witold J., (2011) Sinziana Dorobantu and Lite Nartey Spinning Gold: The Financial and Operational Returns to External Stakeholder Engagement. Nartey, Lite. (2011) Networks Of Influence: Implementing Politically Sustainable Multinational Stakeholder Strategies. Product Life Cyle and Internationalization Raymond Vernon, The product cycle hypothesis in a new international environment, Oxford Bulletin of Economics and Statistics 41(4) (November 1979), pp. 255-267. Guillén, MF and Adrian E. Tschoegl. (2006) McDonald s Internationalizes. The Wharton School 1. Given the political, economic and social environment in Romania in the mid-1990s, did Gabriel Resources management teams follow a well-designed strategy for the exploitation of the mine? a. What could they have done to improve their strategy? b. Explain your answer making reference to the associated readings. 2. Did McDonald s follow the prescriptions of the product-cycle theory in its international expansion? a. In which respects does McDonald s adapt to local circumstances? b. What kind of a balance does the firm strike between company-operated and franchised restaurants? c. Is McDonald s becoming a global firm or does it continue to be a U.S.-centric company? d. Should it make the transition? 6:30pm -9:30pm GROUP DINNER AT DISTRITO
5/4/12 (9:00am-12:00pm): Knowledge Processes & Performance (Felipe Monteiro) A. Anchors in the Field Bartlett, C. A. and Ghoshal, S. 1989. Managing Across Borders: The Transnational Solution. Harvard Business School Press, Boston, MA. Chapter 1. (also a Sloan Management Review article from Summer, 1987, pp. 7-17) Ghoshal, S. and Bartlett, C. 1990. The Multinational Corporation as an Interorganizational Network. Academy of Management Review, Vol. 15 Issue 4, 603-625 Birkinshaw, J.; Hood, N. 1998 Multinational Subsidiary Evolution: Capability And Charter Change In Foreign-Owned Subsidiary Companies. Academy of Management Review, Vol. 23 Issue 4, 773-795 B. Empirical contributions Almeida, P. 1996. Knowledge sourcing by foreign multinationals: Patent citation analysis in the U.S. semiconductor industry. Strategic Management Journal, 17(Winter Special Issue), 155-165. Gupta, A. K. & Govindarajan, V. 2000. Knowledge Flows Within Multinational Corporations. Strategic Management Journal, 21: 473-96. Monteiro, L.F., Arvidsson, N. and Birkinshaw, J. 2008. Knowledge flows within multinational corporations: explaining subsidiary isolation and its performance implications, Organization Science, 19(1), 90-107 Monteiro, L. F. 2011. Going Far for Something Close: Unveiling the Initiation of the External Knowledge Sourcing Process. Wharton School Working Paper 1. What do Bartlett and Ghoshal (B&S) and Birkinshaw and Hood (B&H) add to classic explanations (e.g. Hennart, Hymer, Vernon) of the multinational corporation? 2. How did the ideas in B&S and B&H influence the empirical papers in this session? 3. How is knowledge, knowledge sourcing and knowledge flows operationalized in the different empirical papers? What are the key empirical and methodological challenges in those papers? 4. To what extent the link between knowledge processes and performance is established conceptually and empirically?
5/4/12 (1:30-4:30pm): Managing Your Career as an IB Scholar (Mauro Guillen, Ann Harrison, Sinziana Dorobantu and Marton Markovits) Dunning, J.H. 1989. The Study of International Business: A Plea for a More Interdisciplinary Approach, Journal of International Business Studies 20-3: 411-436. Buckley, P., 2002. Is the International Business Agenda Running out of Steam? Journal of International Business Studies, 33(2): 365-373. Buckley, Peter and Don Lessard. 2005. Regaining the Edge for International Business Research, Journal of International Business Studies, 36: 595-599. Casson, Mark (2005) Visions of International Business in Buckley, P. ed. 2005. What is International Business? Palgrave: New York. Henisz, Witold J. (2007). Research Programs in International Business Progress in International Business Research 1(1): 15-25. Cheng, Joseph, Witold J. Henisz, Kendall Roth and Anand Swaminathan. (2009) From the Editors - Advancing Interdisciplinary Research in the Field of International Business: Prospects, Issues and Challenges Journal of International Business Studies 40(7): 1070-74. Ghemawat, Pankaj 2009 Bridging the Globalization Gap at Top Business Schools Working Paper. Henisz, Witold and Mauro F. Guillen 2010 Proposal for the Wharton Global Summit (with Associated Background Materials) Why are international business scholars concerned about the field? What are the professional and personal challenges posed by a career in international business?