DAVID ARNOLD Independent consultant and educator (trading formally as The Arnold Company (UK) Limited) For , academic positions are:
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1 Curriculum vitae DAVID ARNOLD Full name: Address: David John Arnold The White House Canon Frome Herefordshire HR8 2TF, UK. Tel: +44 (0) Mobile: +44 (0) Date of birth : 26th December 1955 Nationality: British CURRENT POSITION Independent consultant and educator (trading formally as The Arnold Company (UK) Limited) For , academic positions are: Adjunct Professor, London Business School Adjunct Professor, University of Rochester/Bern MBA, Switzerland (winner Superior Teacher Award 2003, 2005, 2007) Associate Fellow, Oxford University (Saïd Business School), UK Adjunct Professor, IESE, University of Navarra, Barcelona, Spain Associate Faculty, Ashridge Management College, U.K. ACADEMIC EMPLOYMENT HISTORY Assistant Professor (Marketing), Harvard Business School, Boston USA. Course head of International Marketing Management (MBA elective), ; Course Head, Marketing (MBA core), Also various executive education assignments, e.g. Program for Global Leadership, Strategic Marketing Management, Program for Management Development Visiting faculty for short periods at: Keio Business School, Tokyo, Japan; IAE, Universidad Austral, Buenos Aires, Argentina; Lahore University of Management Science, Pakistan; Institute of Marketing, Helsinki, Finland; Indian School of Business, Hyderabad Adjunct Faculty, Babson College, Wellesley, MA, USA.
2 David Arnold / CV 2 Taught marketing and strategy on company-specific programs in Center for Executive Education Ashridge Management College, Berkhamsted, UK. Marketing Manager (1984), Faculty (1987), Faculty Team Director (1990) Taught marketing and strategy on open enrolment and company-specific executive programs Subject leader for marketing on MBA program Director of team of 8 faculty responsible for $8m portfolio of executive programs Taught on programs in Europe, North America, Asia, and Middle East EDUCATION 1996 Doctor of Business Administration Harvard Business School The Evolution of International Distribution Channels Chairman, Prof. John A. Quelch 1988 MBA in Marketing City University Business School, London (graduated with Distinction) 1979 M. Phil. in Modern Drama Royal Holloway College, University of London 1978 B. A. (Honours) in English Literature University College, London PUBLICATIONS Books 2004 The Mirage of Global Markets, Prentice Hall / Pearson 1992 The Handbook of Brand Management Published in English by Addison-Wesley (USA; now 2 nd edition) and Pitman (UK; now 3 rd edition); in German by Ueberreuter (1992); in Finnish by Weilin & Goos (1992); in Italian by Franci Angeli (1993); in Spanish by Editorial Norma (1993); in Portuguese by Editel (1993); in Danish by Teknisk Forlag (1994); in Chinese by China Times Publishing (1995) Papers/Chapters
3 David Arnold / CV 'Think Global, Act Local: The Modularization of Marketing and Marketing Organizations, in GLOBE Management Review, Vol.1 No.1, Monterey Institute of International Studies, Monterey, CA The Role of Interorganizational Fit in Global Account Management, International Studies of Management and Organization, Winter 2006 (coauthored with Omar Toulan and Julian Birkinshaw) Strategies for Managing Brand and Product in International Markets, coauthored with Hans-Willi Schroiff, in The Global Market (ed. John Quelch and Rohit Deshpandé), Jossey-Bass Managing Global Customers, co-authored with Omar N. Toulan and Julian Birkinshaw, in Next Generation Business Handbook: New Strategies from Tomorrow s Thought Leaders (ed. Subir Chowdury (Wiley) The Declining Influence of the National Subsidiary, Thexis (1, 2004) 2001 Can Selling Be Globalized?, California Management Review, 44, 1 (Fall) (co-authored with Julian Birkinshaw and Omar Toulan) Global Account Management in Multinational Corporations: Theory and Evidence Journal of International Business Studies, Vol.31, No.1 (co-authored with Julian Birkinshaw and Omar Toulan) 2000 Managing the International Distributor Life Cycle Harvard Business Review (November/December) 2000 Implementing Global Account Management in Multinational Corporations (with Julian Birkinshaw and Omar Toulan) Marketing Science Institute, Cambridge, MA: Working Paper # Strategies for Emerging Markets (with John A. Quelch) Sloan Management Review (Fall) Reprinted in Smart Globalization, ed. Gupta and Westney MIT / Jossey Bass (2003) SMASH (Strategic Management Simulation) Ashridge Management College, England 1988 Strategies for Mature Businesses (with Malcolm Schofield) Long Range Planning, 21 (5) 1985 Navigating the Strategic Maze Management Decision, 24 (6)
4 David Arnold / CV 4 Harvard Business School Case Studies (all published by Harvard Business School Publishing, Cambridge, MA, under reference number shown) Zara. (503050) Co-authored with Guillermo d Andrea. MontGras:Export Strategy for a Chilean Winery. (503044) Co-authored with Howard Stevenson and Alexandra de Royere. Midway: Licensing, Distributing and Building Brands in China. (502032) Grupo Elektra. (502039) Co-authored with Gustavo Herrero and Luiz Felipe Monteiro. Henkel KgaA Detergents Division: Global Branding Issues in the European Market. (502019) Hewlett-Packard s Home Products Division in Europe (A), (B), (C), (D). (501053) Co-authored with Carin-Isabel Knoop. beenz.com: Building The Web s Currency Into a Global Business. (501014) Roly International: Consumer Licensed Products in China. (500050) MasterCard International: World Championship Soccer Sponsorship. (500036) Co-authored with David Lane. Weight Watchers Mexico. (500010) Co-authored with Myra Hart and Susan S. Harmeling. Supermercados Disco: Regional Strategy. (599127) Co-authored with Guillermo d Andrea. MedSim. (599020) Global Beer. (599063) Co-authored with Barry Hirschfeld. Procter & Gamble: Always Russia. (599050) ECM Group: Improving Global Marketing Productivity. (599095) SADAFCO. (599021) Amway Japan Ltd. (598029) Co-authored with John A. Quelch and Yoshinori Fujikawa. Polygram Classics. (598074) Vietnam: Market Entry Decisions. (597020). Co-authored with John A. Quelch. Loctite Corp.: International Distribution. (594021) Co-authored with John A. Quelch. PREVIOUS EMPLOYMENT Mitchell Beazley International, London Copy editor (1979), Editor (1980), Executive Editor (1982) Editor/project manager in international co-edition book publishing Department of Health and Social Security, London Executive Officer UK central government agency
5 David Arnold / CV 5 HONORS AND AWARDS 2002 Winner, Academy of International Business Case Competition 2000 Listed in Who s Who in America 1995 Fellow, American Marketing Association Doctoral Consortium Wharton School, University of Pennsylvania Du Pont Foundation Fellowship for International Research Stanley Roth Foundation Fellow, Harvard Business School 1988 First part-time student to graduate with Distinction (City University Business School)
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