Dallas, Texas 972.839.5772 kaleyaramirez@gmail.com www.kaleyramirez.com DESIGN PORTFOLIO Packaging Romano s Macaroni Grill Emails Romano s Macaroni Grill Brand/Identity Interim & Company Annual Report Pier 1 Imports Book Covers The Starbuck Chronicles Local Print Marketing Romano s Macaroni Grill Art Exhibition Catalogue The Semiotics of Minimalism Brand/Identity Romano s Macaroni Grill Chalk Design Romano s Macaroni Grill Sharp Series Sharpie on Bristol Brand/Identity Your Turn Kids Brand/Identity Vortex
PACKAGING Romano s Macaroni Grill New to go and catering packaging supported a re-branding and the launch of online ordering for Romano s Macaroni Grill. Packaging needs included a large to go bag, a smaller doggy bag, a foil pan with lid, a pizza box, a flatbread box, a cannoli box, a catering pan container, a coffee cup, and a beverage cup.
EMAILS Romano s Macaroni Grill Sent on a weekly basis, Romano s Macaroni Grill uses email marketing on a large scale to support national campaigns and programs, and on a small scale at the local level with restaurant-specific information and events.
BRAND/IDENTITY Interim & Company Specializing in gourmet coffee blends, Interim & Company is the second largest coffee supplier in the state of Washington. It is in direct competition with Starbucks, based in Seattle, and other coffee companies, such as Tully s Coffee and Zippy s Coffee Lounge, both of which are located directly around Interim & Company in the city of Everett.
ANNUAL REPORT Pier 1 Imports Pier 1 Imports is a Fort Worth, Texas, based retailer whose focus is on being global and unique, yet familiar at the same time. Pier 1 merchandise consists of home furnishings and accessories such as candles, vases and picture frames as well as full-sized upholstered furniture, hand-carved armoires, large-scale vases and eclectic wall décor.
BOOK COVERS The Starbuck Chronicles Written by Bernard Cornwell, The Starbuck Chronicles is a four book series written about a fictional character, Nate Starbuck. Set during the American Civil War, it tells the story of Starbuck s journey and the choices and hardships he faces being a Northerner yet fighting for the South during such a tumultuous time in history.
LOCAL PRINT MARKETING Romano s Macaroni Grill Romano s Macaroni Grill uses local restaurant marketing to supplement national campaigns and drive sales at the grassroots level. EGGPLANT QUADRATINI Pasta di Mare, Eggplant Quadratini, Carbonara, Whole Wheat Fettuccine, Pan-Seared Branzino, Florentine Steak & Frites, Veal Saltimbocca, Pan-Roasted Pork Chop, Pesto Spaghetti, Chicken Under a Brick WITH ANY ENTRÉE PURCHASE VISIT US AT 6750 LBJ Freeway Super Long Address Here City Long Name, ST COUPON CODE #119 EXPIRES 4/30/2013 COUPON REQUIRED. OFFER VALID WITH THE PURCHASE OF ONE ADULT ENTRÉE. VALID AT THIS LOCATION ONLY. DINE- IN ONLY. VALID FOR 1 FREE ORDER OF ITALIAN NACHOS. ONE COUPON PER PARTY, PER TABLE. NOT VALID WITH OTHER OFFERS OR DISCOUNTS. COUPON HAS NO CASH VALUE, MAY BE USED ONE TIME ONLY & APPLIED TO ONE CHECK ONLY. TAXES AND GRATUITY NOT INCLUDED.
-JOIN US FOR- 5:00-7:00 & 9:00-CLOSE DAILY IN OUR BAR & PATIO HOUSE WINE CRAFTED COCKTAILS DOMESTIC BEER PIZZAS Route 1 & Parsonage Road 732.549.1177 Route 1 & Parsonage Road 732.549.1177 Mezzo Prezzo means HALF-PRICED BOTTLED WINE on THURSDAY, FEBRUARY 14 7651 France Ave S 952.844.0084 19400 Plummer St Northridge, CA 818-725-2620
ART EXHIBITION CATALOGUE The Semiotics of Minimalism In response to Michael Fried s Art and Objecthood, written in 1967, The Semiotics of Minimalism is a theoretical fine art exhibition designed and created by Kaley Henning. It is comprised of works by Minimalist sculptors Richard Serra, Dan Flavin, Jules Olitski, and Robert Morris. The catalogue was created in place of the actual exhibition, complete with a response essay written by the designer.
BRAND/IDENTITY Romano s Macaroni Grill CraveCamp is a corporate university for new managers to help them build an understanding of the brand and enhance their knowledge from restaurant-based training while creating CONCEPT 11c relationships with managers across the country andapplication at the corporate level. OPTIONS NAME-TAG ON CRAVE LANYARD SPIRAL-BOUND NOTEBOOK PAD OLIVE PTIONS SANDALWOOD NTS T SHIRT PAD NAME-TAG ON CRAVE LANYARD OLIVE SANDALWOOD
CHALK DESIGN Romano s Macaroni Grill Bringing digital design into the physical realm, these chalk pieces are an extension of the Romano s Macaroni Grill brand. The edelweiss and the butcher s pig extend the crafted aspect of the brand into the office; The marketing chalkboards extend each brand promotion into the restaurants.
SHARP SERIES Sharpie on Bristol An exercise in the way the elements of design work with the principles of design, Sharp is a series in which line, shape, size, and texture work with repetition, contrast, and balance to create unity and harmony.
BRAND/IDENTITY Your Turn Kids Located in Woodstock, Georgia, Your Turn Kids is an upscale children s retail consignment shop. They purchase and sell all high quality clothing brands, but specialize in name brands. They provide clothing for both boys and girls, from newborn up through children s size 18. They also handle the purchase and resale of children s accessories, including hats and shoes, as well as equipment such as cribs and strollers.
BRAND/IDENTITY Vortex Vortex is an information technology systems company based out of San Francisco, California. Vortex primarily deals with software, integration, and computer programming.