PROGRAMME SPECIFICATION BA Honours Fashion Marketing and Communication

PROGRAMME SPECIFICATION BA Honours Fashion Marketing and Communication IED Milano IED Roma IED Barcelona July 2011 Course Coordinators: José Antonio Guerrero (Barcelona), Silvia Zancarli (Milan), Julia Johanna Forsman (Rome) Lead: José Antonio Guerrero

Index Course Record Information p. 3 Admission Requirements p. 4 Course outcomes p. 7 Employment and Further Study Opportunities p. 7 Learning Outcomes p. 8 Learning, Teaching and Assessment Methods p. 13 Course Structure p. 15 Progression Requirements p. 18 Support for Students p. 20 Academic Regulations p. 28 Quality Management and Enhancement p. 28 Course Management p. 29 Course Approval, Monitoring and Review p. 30 Student involvement in Quality Assurance and Enhancement p. 31 Reference Points for the course p. 32 2

Course Record Information Course Record Information Name and level of final & intermediate Awards Awarding Body Location of Delivery Mode of Study BA Honours Fashion Marketing and Communication University of Westminster Barcelona, Milan; Rome Full time UW Course Code JACS Code UCAS Code QAA Subject Benchmarking Group Professional Body Accreditation Art and design/ History of art, architecture and design (2008) History of art, architecture and design/art and design (2008) Date of initial course approval/last review Date of Programme Specification April 2011 3

Admissions Requirements Applicants to the BA Honours Fashion Marketing and Communication must have a high school diploma or equivalent translated into English, Italian or Spanish, be at least 18 years old at the start of the program, and provide proof of English language proficiency (TOEFL 550, paper based, or equivalent). To prove that an applicant has the necessary language proficiency he or she has to present a language certificate issued by authorised bodies and undergo a language test. The IED may allow, on a case by case basis for some of the most promising students, to preenrol in the first year of the course at a level of proficiency 5.5 with a language educational gap, provided that there is a reasonable assurance that the above levels can be reached before the beginning of the BA H Course. In order to help achieve this necessary language proficiency level, IED has set up for these students a mandatory intensive Prerequisite Language Course that takes place before the start of the regular classes. The cost of this courses are not included in the Pre-enrollment fee. The IED has a restricted entry (Numerus clausus) to its Bachelor of Arts with Honours Degree courses* validated by the University of Westminster policy (maximum 25 students per course), therefore the sooner the admission process is completed the higher is the probability of having a guaranteed entry to each course. The IED Admission and Enrolment process foresees four steps to be followed in a definite period of time and before September 30th 2011 to be enrolled in the selected course. The four admission steps are the following: 1) Pre-enrollment process 2) Personal Admission test interviews 3) Enrolment confirmation process 4) Marticulation process 1. IED pre-enrolment process To gain admission students must follow the IED pre-enrolment procedure, (starting from November 2010 up to Septem- ber 2011) and send by e-mail or fax as soon as possible the following documents: All applicants must: -Electronically submit a copy of their High School Diploma or equivalent, translated into either English (all IED locations), Italian (for IED Milano and IED Roma) or Spanish (for IED Barcelona) -The BA H pre-enrolment form and the registration request forms for the Admission Test Interview, which can be found and downloaded from the web page of the selected BAH Course at www.ied.edu, both completely filled out and duly signed; -The Letter of motivation; -The supporting Portfolio or Material; -A copy of their Passport or (for EU citizens only) of their Identity document; -A copy of the Certificate of Proficiency in English in compliance with language requirements of the course. Fashion Marketing Major Applicants must electronically submit a 500-600 word essay describing a situation combining analysis and creativity to solve a specific problem. The problem can be of any entity and within any preferred field (personal, school-based, social etc). The essay must be submitted in pdf format, and the file must not be larger than 6 MB. The essay must be named with the Applicants Surname and Major of preference. Guideline for essay writting and presentation: 1. Writing Perhaps the first thing to be aware of is that you have a style; all writing does: good style is what allows you to represent your ideas as precisely and as persuasively as possible. So one of the 4

most useful things you can do is to become aware of some of the features of your own writing style and how they help or hinder your expression. 2. Structure and Planning Contrary to mythology, all essays need not conform to a formal structure of introduction, middle and conclusion (in this they differ from technical reports, which always adhere to such a structure). The purpose of the introduction is to set the scene for the reader - those that say nothing, other than repeat the title, are waste of space. It is much better to pose a problem, ask a question, or make an assertion that the remainder of the essay will go on to probe. Don t overuse paragraphs of one or two sentences; they can be rhetorically effective if used sparingly to isolate a particularly important point, or a change of direction in your argument. Equally, don t allow paragraphs to spread over entire pages: a paragraph normally corresponds to the discussion of a particular point or stage in your argument; a new paragraph indicates that you are moving on to a new thought, or developing a previous one in new directions. Check that the connection and flow between paragraphs will be clear to your reader; they are not isolated units of thought. 3. Content Content should demostrate your interest in a career in fashion marketing and communication and why you possess a knack for sales, market research, product forecasting, communication or promotion. If you have the ability to communicate well with others, you can easily consider a career in fashion marketing. This list bellow provides an overview of popular fashion marketing topics to write about within nowadays fashion landscape (applicants may choose a different subject to write their essays, list only aims to work as a guideline): - Today's Fashion Market New sales, pricing and distribution strategies: Physical shop compared to online shop, or is it better to have a combination of both? - New opportunities for our creative professionals in a global market and how to make the most of them. - The impact of social networks on marketing strategies developed by both well-established brands and new firms. How to connect and get the most out of your relationship with fans. Fashion Communication Major Applicants need to electronically submit a portfolio of at least 8 and no more than 10 images (no originals) Demonstrating their creativity and ability to represent ideas visually. Portfolio images can include drawings, photographs, paintings, photo-collage, computer sketches or a combination of all media. Images must be in jpeg format. Each image must not be larger than 2 MB. The portfolio must be named with the Applicants Surname and Major of preference. Guideline for portfolio presentation: What is a portfolio? A portfolio is a collection of materials such as: sample photography, newspaper clippings, artwork, etc., that best represent your talents and creativity beyond what you transmit during the application fase How should you prepare you portfolio? Decide what information you would like to have in your portfolio. Prepare your portfolio in a creative way such as an album, a collage, scrapbook or book of achievements, you may combine visual elements with some written areas if needed, etc. What is the benefit of a portfolio? The IED BA H fashion marketing and communication Selection Committee will have the opportunity to see you as a candidate beyond what you write or include in your application. This is your chance to provide us with information about who you are beyond paper or an interview. 5

Depending on your interest your portfolio could develop (applicants may choose a different subject to write their essays, list only aims to work as a guideline): - A consumer lifestyle overview - Visual Trend forecasting page - Communication tools: fashion editorial, fashion article or fashion inspirational report - Brand Image proposal - Advertising campaign The above procedure allows you to apply for the IED Admission test interview and if you pass it to obtain the Admission Certificate. 2. Personal Admission test interviews IED welcomes applications from all prospective students and wishes to accept students with the best potential, irrespecti- ve of their background. The purpose of the admission interview is to understand their motivation and attitudes in undertaking the chosen IED academic course and their level of comprehension of the language in which it is delivered. A strong motivation and strong awareness of the contents of the BA H programme and sufficient familiarity with the language are the best guarantee that the students will get the most out of their three-year academic degree experience at the IED. The Admission Test Interviews consist of: a. Motivational interview; b. Language assesment test. a. The Motivational Interview The interview is an opportunity for both IED and the applicant to learn more about each other and to form impressions of whether a fit exists between them. Applicants must be able to identify how they feel studying at IED would benefit them as opposed to pursuing their education elsewhere. It is important for applicants to show they are aware of, on a basic level, cultural, market, communication and fashion practices. It is also an opportunity for the applicant to ask any questions they have regarding the programme, course structure, etc. The motivational interview is conducted by the course coordinator or by a member of the academic team and is aimed at evaluating the Portfolio or Essay and the student s general cultural level, not as a mere evaluation of notions, but in connection with attitudes, motivations and knowledge of the arts, design, communication and new technologies. In the course of the interview, applicants have the opportunity to show what their academic expectations are and how they think they can contribute to the success of the course they have selected. b. The Language Assessment Test The scope of the test is to evaluate the current level of language proficiency of the students. It is exclusively oral and it is carried out through Skype conference with one of IED s English language professors: for this test a PC with Webcam, microphone, headset and speaker, a fast Internet connection (minimum ADSL 4Mb) and a Skype account are required. The language test lasts 20 minutes and comprises a series of questions divided into three categories: - basic questions about the applicant everyday and motivation; - intermediate questions that call for a concept or an idea to be developed and a case made for it; - complex questions that call for abstract concepts to be developed and an explanation about a given point of view to be made about a topic. 6

Applicants to the BA Honours Fashion Marketing and Communication must have an interview with the programme coordinator. Course Outcomes The BA Honours Fashion Marketing and Communication course at IED Milan/Rome/Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and communication skills to work professionally. The 3 year course is taught and assessed in English and represents a natural progression from IED s 40-plus year history in design, marketing and communication education. IED interdisciplinary approach enhanced by the strong relationship with the Fashion and Design Industry ascertain a successful vision where adaptability and efficiency display a relevant position. The combination of professionals tools to visualize design, innovation and creativity as a business value, while understanding the current market needs with a global international landscape, aims our students to utilize professionally strong capacities of research, organization and management as pillar methodologies within the course strategy. It is based on IED s successful and advanced educational system, that convey a strong cultural vision with the experience of recognized professionals which continually generates highly skilled creative graduates who go on to establish themselves successfully at all levels and in all fields of the fashion industry. Through a balanced combination of theoretical and practical teachings and the application of a detailed skills strategy by the course staff, students will be able to acquire the necessary knowledge and experience required to give shape to their technical and creative abilities and develop them in order to define their own design personality and display a mature approach to the demands of the current fashion system at the same time possessing a solid critical awareness of their work in relation to fashion culture, the different medias and markets. Depending on the pathway selection students can apply for jobs such as: Fashion Editor, Visual Merchandiser, Press Office PR agencies, Forecasting, Product merchandiser, Buyer, Community Manager, Fashion Consultant, Product manager or Fashion Event Organizer. The course also provides a basis for further advanced studies in the fields of fashion marketing and communication ------------------------------------------------------------------------------- Employment and Further Study Opportunities IED provides ongoing help and support in addressing students to an appropriate career outcome consistent with their personality and to get a concrete start in the business. It is strongly recommended to students willing to find an occupation in Italy or Spain to improve and solidify their knowledge of Italian/Spanish language. IED's job placement office is the course service aimed at assigning students internship opportunities as well as building and developing collaborations with major fashion companies such as: Anna Molinari Blumarine, Anteprima, Armand Basi, Armani, Aspesi, Bally, Bikkembergs, Bottega Veneta, Calvin Klein, Camper, Chanel Italia, Coccinelle, Colour s Company, Costume National, Custo Barcelona, De Beers, Desigual, Diesel, Dolce & Gabbana, Dsquared2, Emilio Pucci, Etro, Fendi, Friday ś Project, Furla, Gianfranco Ferré, Gucci, Inditex Group, Jil Sander, Jimmy Choo Italy, John Rocha, Jordi Labanda, Josep Abril, La Perla, Loewe, 7

LVMH, Mango, Marina Rinaldi, Max Mara, Meltin Pot, Missoni, Moncler, Moschino, Munich, Polo Ralph Lauren, Pomellato, Prada, Pronovias, Puig, Puma Italia, Roberto Cavalli, Sergio Rossi, Sergio Tacchini, Swarowski, Valentino, Vialis, Vivienne Westwood, Yves Saint Laurent, Zegna. IED's career enhancement skills strategy also provides the course with a most necessary framework in order to correctly assess, encourage and develop the students' qualities to enter the fashion business. Specific Career Enhancement Skills Key competencies and skills specific to the BA Fashion Design course and aimed to provide students with all the features necessary to be competitive on the world market have already been listed within the Learning Outcomes (Student Handbook ref. 7.2). In addition to those the course bestows other expertise, both professional and people based, that the student has the opportunity to acquire and mature, not only within their own specific training, but by actively participating in the life of the IED and all those extracurricular activities it offers. The professional figure required today is a multi-faceted figure, who must have not only a strong cultural awareness, alongside the creative and technical skills, but must dominate both the specific Fashion context and the more general market. During the three-year course, students will have the opportunity of working with other departments as well as companies, and thus integrate different and complementary skills as well as develop new research models, through a multidisciplinary approach from fashion marketing, visual arts to communication. Learning Outcomes The course skills strategy is designed to encourage new perceptions and enhance understanding and involvement of the student on numerous levels, not only to ensure that they are provided with advanced technical knowledge and techniques but also the other skills necessary to achieve a high level of professionalism and be able to compete in the fashion marketing and communication industry upon graduation. The course skills strategy is organized under five headings, that reflect the Dublin Descriptors of the Bologna Process (2004). Knowledge and Understanding Such Descriptors indicate the learning outcomes that students need to achieve within the BA Fashion Marketing and Communication Program. The five headings are: Knowledge and Understanding: These skills are designed to develop the students conceptual insight and analysis, focusing on research skills, theoretical and practical methods and how they are applied. They are the starting point for the other skills. Applying Knowledge and Understanding: These skills provide students with the expertise necessary to form part of the fashion industry after completing the program, gradually building up from Level 4 to Level 6, from the base skills to highly specific training in all areas related to marketing and communication including: fashion business, brand management, marketing and communication strategy; marketing and communication plan, etc. Communication Skills: These skills are designed so that students develop the confidence and originality needed to successfully communicate their ideas verbally, visually and in writing 8

reflecting knowledge of the marketplace and in an appropriate language according to a specific context. Making Judgements: These skills encourage students to develop an individual point of view, being able to critically evaluate their own work and that of others with confidence. Learning Skills: These skills support students development working both independently and as part of a team. They encourage students to analyse, manage and take risks, and develop a unique style and leadership skills. Specific Skills At each stage of the course, the student will be expected to have achieved: Level 4 Certificate Knowledge and understanding - Undertake research methodologies and begin to take the initiative in thinking out new sources. - Demonstrate a basic knowledge of fashion marketing and communication and a capacity to understand and evaluate its changes and evolution. - Be able to analyse the main concepts, methodologies and tools lying beneath fashion marketing and communication and how they work. - Demonstrate a basic ability to recognise fabrics and their characteristics. - Demonstrate a basic ability to understand market, consumer and brand-communication related issues. - Be able to identify and understand the strengths and the business models of the main actors of the fashion pipeline. - Demonstrate a range of theoretical and practical project methodologies. Applying knowledge and understanding - Be able to work at a basic level on a specific collection brief given by the style office, taking into account all the process related, except design. - Transform a collection prepared by the style office to a collection selection to be delivered to the shops. - Demonstrate basic knowledge of marketing tools in the fashion industry. - Acquire experience with market research techniques. - Show developing skill bases in presentation skills - Demonstrate basic use of digital imaging software - Demonstrate a basic ability to develop a project that links technical and theoretical knowledge, applying it to creative processes, and in line with a feasibility check. - Demonstrate the basic capacity to build a marketing and communication plan. - Translate concept structures into concrete procedures. Communication - Demonstrate a basic ability to communicate verbally, visually and in writing and select the preferable codex according to the context Making Judgements - Critically understand information at a basic level. - Evaluate a market, business, brand, consumer potential qualitatively and quantitatively. - Be able to use the fashion design and merchandising concepts to interpret and analyse a fashion collection at a basic level. 9

Learning Skills - Manage their own learning and work independently. - Work with others through negotiation, collaboration, individually or in teams - Understand and show a basic capacity to integrate their acquired marketing and communication knowledge in a project taking into account fashion culture, visual skills and graphic communication. Level 5 Intermediate Knowledge and understanding - Demonstrate a developed understanding of fashion culture and fashion business and how they relate. - Demonstrate a developed awareness of concepts and methodologies behind a project. - Research and investigate specific topic relevant to their professional development - Undertake research methodologies and take the initiative in thinking out new sources. - Demonstrate a developed knowledge of fashion marketing and communication and a capacity to understand and evaluate its changes and evolution. - Demonstrate a developed ability to understand market, consumer and brand-communication related issues. - Be able to identify and understand the strengths and the weaknesses of marketing and communication plans and be able to produce sound budgets. - Demonstrate a wider range of theoretical and practical project methodologies. Applying knowledge and understanding - Demonstrate experience with the main fashion communication and advertising tools. - Continue to develop an area of appropriate practical and technical skill. - Understand and apply digital imaging and other relevant softwares. - Demonstrate developed knowledge of marketing and communication tools in fashion industry - Demonstrate a knowledge of web marketing tools in the fashion industry. - Develop their own presentation skills - Demonstrate a developed ability to work on a project that links technical and theoretical knowledge, applying it to creative processes, and in line with a feasibility check. - Demonstrate a developed capacity to build a marketing and communication plan. Communication - Express their ideas in an increasingly confident and creative way both visually, whether two or three dimensionally, and verbally - Express their ideas with increasing coherence and fluency, and pursue a less narrative, more analytical approach to their work - Present and record appropriate research and analysis of the project development process in a coherent format. - Communicate effectively by selecting the appropriate language according to the context. Making Judgements - Critically understand information at a developed level. - Evaluate a market, business, brand, consumer potential qualitatively and quantitatively. - Be able to use the communication, advertising and sociological concepts to interpret and analyse a fashion brand. Learning skills -Risk Management - Manage their own learning and work independently. 10

- Work with others through negotiation, collaboration, individually or in teams - Understand and show a developed capacity to integrate their acquired marketing and communication knowledge in a project taking into account fashion culture, visual skills and graphic communication as well as theoretical subjects. Level 6 Honours At the end of Level 6, each student will be able to: Knowledge and Understanding - Assimilate and synthesise diverse ideas and concepts. - Read and analyse complex data. - Be able to understand the meaning of a fashion collection, the concepts behind it, how is it created, marketed and communicated to the consumers. - Demonstrate an advanced understanding of fashion culture and fashion business and how they relate. - Demonstrate an articulate awareness of concepts and methodologies behind a project. - Research and investigate specific topic relevant to their professional development - Undertake research methodologies and take the initiative in thinking out new sources, being able to manage completely the outcomes - Demonstrate a developed knowledge of fashion marketing and communication and a capacity to understand and evaluate its changes and evolution and an advanced sense of style. - Demonstrate an advanced ability to understand market, consumer and brand-communication related issues. - Be able to identify and understand market opportunities for new business initiatives. - Demonstrate a complete range of theoretical and practical project methodologies. Applying knowledge and understanding - Make skilled use of digital imaging and all other softwares relevant to their practice. - Have the technical and theoretical skills necessary to enter the competitive fashion sector, showing a high level of professionalism in terms of idea creation, production of work and communication of ideas. - Perform complex skills consistently, using a specific range of techniques. - Understand the bigger picture related to fashion business including, but not limited to: buying, styling, accessories, garments, image, marketing etc. - Demonstrate knowledge and understanding to start up a business idea and write a business plan. - Have the knowledge and practice to produce a consistent, relevant, sustained and a creative major project - Demonstrate a strong working knowledge of how to assemble and structure a collection, how to pinpoint a specific fashion target/ clientele and have the capacity to develop new ideas within this perimeter. Communication - Be able to communicate their creative talent and professional skills both verbally and in written form. - Be able to make presentations of both their two and three-dimensional (mock-ups) work to a professional industry standard. - Be able to express brand/communication concepts and ideas in an articulate and persuasive manner that reflect comprehensive research and an assured critical and analytical approach. - Be able to convey the concepts behind their final project using the appropriate and most effective tools. 11

Making Judgements -Be able to demonstrate an independent, critical stance towards their own work. - Apply the criteria they have developed for evaluation of their work. - Engage in critical debate. - Develop a point of view based on fact and argue this point to a positive outcome. - Show critical thought, analysis and interpretation. - Evaluate their own performance in the context of professional experience. - Source relevant service providers for specific tasks. Learning Skills - Have developed a clear, individual and sound professional attitude and discovered their own personal professional path within the fashion industry. - Be eligible to advance to postgraduate level. - Work autonomously and undertake independent research & analysis. - Organise and supervise others to carry out instructions and tasks. - Independently plan and manage their own resources and processes. Key Transferable skills Key competencies and skills specific to the BA Fashion Marketing and Communication course and aimed to provide students with all the features necessary to be competitive in the world market, have already been listed. In addition to those the course bestows other expertise, both professional and people based thus student has the opportunity to acquire and mature, not only within their own specific training, but by actively participating in the life of the IED and all extracurricular activities that it offers. The professional figure required today is a multi-faceted figure, who must have not only a strong cultural awareness, alongside the creative and technical skills, but must also dominate both the specific Fashion context, market understanding and business knowhow. During the three year course, students will have the opportunity of working with other departments as well as companies, and thus integrate different and complementary skills as well as develop new research models, through a multidisciplinary approach from product design to fashion marketing, visual arts and communication. The specific career skills are listed as follows: Creative assets Being able to recognise the creative peculiarities and compare them with the professional aims; developing talents and using them as foundations behind a fashion marketing and communication project; highlight technical and creative abilities as the strongest assets of a project. Personal assets Being able to work under pressure/stress and fulfil deadlines; team building; leadership; problem solving; time management. Market-based skills Being able to focus on the characteristics and structural peculiarities of a market; identifying the needs and demands of an economic system; defining with precision the commercial opportunities of a project; being aware of the evolution of market trends being able to forecast and anticipate them; entrepreneurial skills; capacity to delegate. Cultural Advancement skills Understand and expand the knowledge of fashion systems (collections, brands, designers, retailers, visual communication, sociology) and the cultural background that has influenced 12

them thus establishing a solid awareness of the inner working of fashion cultures developing a knowledge of the evolution of style in relation to brand identities; knowledge of the reality of current fashion systems including an understanding of the social, political and economic situations that surround them; awareness of sustainable/ ethical business procedures and trends. Language skills Being able to build up a proper vocabulary in order to compare to the specific production and market needs of a profession; adapting to specific behavioural conditions related to the different interfaces of the business world. Learning, Teaching and Assessment Methods Learning/Teaching The IED supports teaching and learning to be responsive to students' needs and prepare them to debut successfully in the fashion world. Lectures remain an important way to communicate information and achieve educational goals. We differentiate between explicit and tacit knowledge in order to provide both what can be communicated through lectures and what can only be learned by doing and executing projects. Individual projects challenge students to understand the whole process of building a marketing communication strategy, including, briefing, research, conceptualization, evaluation, development and production. Co-operative learning situations and collective critiques stimulate critical thinking and their awareness of multiple perspectives. Our teaching staff are experts and professionals in their fields. Altogether, the project-based learning environment is unique, providing students with applied skills and ensuring that their innovation is always up to the minute with the latest tools, methods and trends in style, taste and the market. Lectures from current staff members or guest speakers from industry, they aim to inform and stimulate the students learning experience. Seminars through discussion groups to question and analysis of their work in the company of their peers. Workshops to teach specialist vocational skills to small groups of students. Tutorials one-on-one contact with a member of the teaching team to discuss the students development and progress within a module on a more personal level. Independent assignment student-defined research and project work that is assessed to modular guidelines. Peer learning through group activity and discussion, students negotiate their learning experience and create an environment in which to learn from each other. Assessment An exam is envisaged at the end of each module, using one or more the following methods and procedures: Oral - Questioning by the teacher Test - Written, with open and/or closed questions Research - Carrying out research on a specific subject, to be presented and explained at the exam Ex-tempore - Practical test in the classroom/laboratory Papers - Presentation and explanation of project papers The assessments assigned to the exams are expressed in 100. 13

Letter Grade Verbal Grade Numeric Grade A EXCELLENT meets all the learning outcomes and assessment criteria in all aspects and with a high level of quality and ability; Work of real distinction with evidence of extensive appropriate reading and research, successful and productive engagement with the object and processes of study, keen development of a structured argument, independent thought, critical reflection, excellent organization of material and excellent presentation. 70+ B VERY GOOD meets most of the learning outcomes and listed assessment criteria with some elements of high quality and others of average quality and ability; Above average work with evidence of a good range of appropriate reading and research, serious engagement with the object and processes of study, a well structured argument, thorough organisation of material, good critical engagement, good presentation, some measure of independent thought. 60-69 C GOOD meets the key learning outcomes and assessment criteria with work of average quality and secure competence; A competent piece of work which shows evidence of appropriate reading and research, some engagement with the object and processes of study, a reasonable level of discussion and some critical ability. 50-59 D ACCEPTABLE meets the basic requirements of the key learner outcomes and assessment criteria with work of below average quality but displaying a bare competence in the subject; An acceptable piece of work which, despite showing evidence of some relationship with the topics of study, does not succeed in grasping them coherently or producing an organised account of them. Little evidence of research. 40-49 14

E REFER fails to meet some of the basic requirements of the learning outcomes and assessment criteria with work of well below average quality and displaying key areas of unachieved competence; An inadequate or seriously incomplete presentation of the topic or the arguments. Poor evidence of research. Weak academic structure/presentation. 30-39 F FAIL fails to meet the majority of he basic requirements of the learning outcomes and assessment criteria with work of unacceptable quality which displays a general lack of competence in the subject. Deemed not condoned. Fails to demonstrate sufficient understanding of the material presented in the module. Lacks even basic academic structure/presentation. 0-29 Attendance and Participation of courses Attendance and Participation of courses are obligatory and are an evaluation parameter for all Modules taught within the Course Structure Plan. The Student is required to comply strictly with the course entry and exit times, as indicated by the Administration of the Location, and may not arrive late at lessons or leave before they end. The personnel of IED may refuse access to late Students. The Student is responsible for his/her own attendance, should the student exceed 20% of absence in any of the subjects of a given Module, he/she will automatically receive a F in the Attendance and Participation Parameter, which will compete to the final grade as described within the Module Descriptions. The Student is also responsible for his/her own participation and suitable conduct during lessons. Examinations The Student is required to sit examinations for the Modules included in each course and, in any case, in the Course Structure Plan, according to the criteria indicated in the regulations of the Location. Admission to an examination is subject to the Student s tuition and administrative position being in order. Course Structure Plan The course is structured through a common Core Program and two separate Major Study Programs (specialization). The Core Program is aimed at providing students with a strong cultural background and context awareness, basic and technical skills, project methodology and cross-disciplinary responsiveness. The Major Study Program is aimed at providing students with specific knowledge of the chosen specialization in terms not only of technical skills and method, but through the implementation of professional design thinking and problem solving. 15

The Major Study Program includes the specialisation modules present in each level of the course and the final Research and Major Project: Fashion Marketing and Communication (Major Fashion Marketing) LEVEL 4 - Marketing Techniques and Strategy 1 LEVEL 5 - Marketing Techniques and Strategy 2 LEVEL 6 - Marketing Techniques and Strategy 3 LEVEL 6 Major Project Research LEVEL 6 Major Project Fashion Marketing and Communication (Major Fashion Communication) LEVEL 4 - Communication Techniques and Strategy 1 LEVEL 5 - Communication Techniques and Strategy 2 LEVEL 6 Communication Techniques and Strategy 3 LEVEL 6 Major Project Research LEVEL 6 Major Project The course is also structured through Basic (B) Modules and Minor (M) Modules. Basic modules include all the fundamental teachings and techniques required for the successful completion of the student s educational development in the Fashion Marketing and Communication field. Minor modules integrate the educational path through a combination of theoretical and practical subjects related to the cultural, business and social aspects involved in the fashion design creative process. All Modules are obligatory, students cannot choose which lessons and/or Exams to take. (Ref. Progression Requirements 9.3 and Exams 11.1.2). FASHION MARKETING & COMMUNICATION Module Westminster Module ECTS Module Contact hours Comprehensive learning hours Level 4 FIRST SEMESTER VISUAL CULTURE - Art History (40 hours) FASHION CULTURE 1 (1 st part) - History of Fashion (40 hours) - Textile culture (20 hours) REPRESENTATION TECHNIQUES 1 (1 st part) - Computer Tools 1 (40 hours) FASHION MARKETING AND COMMUNICATION - Introduction to Fashion Marketing (30 hours) - Market Research (20 hours) - Introduction to Fashion Communication (30 hours) FASHION MANAGEMENT (1 st part) - Design Management (30 hours)independent - Fashion System (30 hours) 15 7,5 ECTS 15 7,5 ECTS 15 7,5 ECTS 15 7,5 ECTS 30 15 ECTS 40 hours 187,5 hours 80 hours 187,5 hours 80 hours 187,5 hours 80 hours 187,5 hours 90 hours 375 hours SECOND SEMESTER FASHION CULTURE 1 (2 nd part) - Contemporary Fashion (20 hours) REPRESENTATION TECHNIQUES 1 (2 nd part) - Graphic Design (40 hours) FASHION MANAGEMENT (2 nd part) - Fashion Company Management (30 hours) 15 15 30 16

MARKETING TECHNIQUES AND STRATEGY (only for students with pathway option: Major Marketing) 1 - Fashion product (30 hours) - Merchandising (30 hours) - Project 1 Fashion marketing (40 hours) 30 15 ECTS 100 hours 375 hours COMMUNICATION TECHNIQUES AND STRATEGY (only for students with pathway option: Major Communication) 1 - Fashion publishing (30 hours) - Fashion writing (30 hours) - Project 1 Fashion communication (40 hours) 30 15 ECTS 100 hours 375 hours 470 hours Level 5 FIRST SEMESTER FASHION CULTURE 2 (1 st part) - Semiotics (20 hours) REPRESENTATION TECHNIQUES 2 - Computer Tools 2 (web / InDesign) (40 hours) - Video techniques (30 hours) FASHION COMMUNICATION - Press office and PR (30 hours) - Below the line communication (events) (20 hours) - Fashion and new media (30 hours) FASHION ADVERTISING - Fashion advertising (40 hours) - Law elements (20 hours) 15 7,5 ECTS 15 7,5 ECTS 30 15 ECTS 15 7,5 ECTS 60 hours 187,5 hours 70 hours 187,5 hours 80 hours 375 hours 60 hours 187,5 hours SECOND SEMESTER FASHION CULTURE 2 (2 nd part) - Sociology (20 hours) - Lifestyle and Trends (20 hours) FASHION MARKETING 1 - Web marketing (30 hours) - Budgeting and Marketing plan (40 hours) MARKETING TECHNIQUES AND STRATEGY (only for students with pathway option: Major Marketing) 2 - Distribution system (20 hours) - Law basics and contracts (20 hours) - Project 2: Retail management (30 hours) - Project 3: Fashion buying (30 hours) COMMUNICATION TECHNIQUES AND STRATEGY (only for students with pathway option: Major Communication) 2 - Graphic languages (20 hours) - Video Languages (20 hours) - Project 2: Fashion editorial office (30 hours) - Project 3: Event organization (30 hours) 15 7,5 ECTS 15 7,5 ECTS 30 15 ECTS 30 15 ECTS 70 hours 187,5 hours 100 hours 187,5 hours 100 hours 375 hours 440 hours Level 6 FIRST SEMESTER FASHION CULTURE 3 Fashion in Music / Fashion in Cinema/Fashion Photography 15 7,5 ECTS 60 hours 187,5 hours 17

(20 hours each) PROFESSIONAL SKILLS (1 st part) - Business plan (30 hours) FASHION MARKETING 2 - Marketing ethics (20 hours) - Branding for fashion (40 hours) MARKETING TECHNIQUES AND STRATEGY (only for students with pathway option: Major Marketing) 3 - Project 4: Merchandising plan (30 hours) - Project 5: Visual merchandising (30 hours) - Project 6: Marketing strategy (40 hours) 15 7,5 ECTS 15 7,5 ECTS 30 15 ECTS 50 hours 187,5 hours 60 hours 187,5 hours 100 hours 375 hours COMMUNICATION TECHNIQUES AND STRATEGY (only for students with pathway option: Major Communication) 3 - Project 4: Fashion Show (30 hours) - Project 5: Fashion Styling (30 hours) - Project 6: Communication strategy (40 hours) 30 15 ECTS 100 hours 375 hours Major Project research Pathway Marketing (only for students with pathway option: Major Marketing) Major Project research Pathway Communication (only for students with pathway option: Major Communication) SECOND SEMESTER PROFESSIONAL SKILLS (2 nd part) - Career design (20 hours) MAJOR PROJECT - Pathway Marketing (only for students with pathway option: Major Marketing) MAJOR PROJECT - Pathway Communication (only for students with pathway option: Major Communication) 15 7,5 ECTS 15 7,5 ECTS 15 7,5 ECTS 30 15 ECTS 30 15 ECTS 50 hours 187,5 hours 50 hours 187,5 hours 70 hours 375 hours 70 hours 375 hours 390 hours 1 University of Westminster credit = 12,5 comprehensive hours of work. 1 ECTS = 25 comprehensive hour of work. Comprehensive hours of work = contact hours (in class) + Independent learning Award of BA (Hons) available, Student Handbook ref. 9.3.1 In compliance with the informative principles of its tuition activities, IED reserves the right to introduce and govern participation of the Students in accordance with selection criteria based on merit, logistics and financial considerations, on indisputable assessment by the Board of Director in supplementary activities, such as, by way of example only, exhibitions, fairs, multidisciplinary workshops, fashion shows, competitions, studies, training courses, projects in collaboration with outside agencies. Progressions Requirements IED has regulations that govern the progression through the course. A pass in a module is achieved when the overall mark is at least 40% and the marks for aggregated subjects and components (e.g. coursework, intermediate evaluations and exam) are individually at least 40%. To progress from: In order to progress form Level 4 to Level 5, a full-time student must obtain a 40% overall average at Level 4; 18

In order to progress from Level 5 to Level 6, a full-time student must obtain a minimum of 165 at Level 4 or above, including a minimum of 75 at Level 5 or above. Students on Integrated Masters programmes shall additionally be required to have obtained an average mark of at least 60% in the best 90 at Level 5. Note: This regulation should be read in conjunction with the University award regulations. Students need to have demonstrated: - a systematic understanding of key aspects of their field of study, including acquisition of coherent and detailed knowledge, at least some of which is at or informed by the cutting edge of defined aspects of a subject; - an ability to deploy accurately established techniques of analysis and enquiry within a subject; - conceptual understanding that enables the student to: i. devise and sustain arguments and/or to solve problems, using ideas and techniques, some of which are at the cutting edge of a subject, and ii. describe and comment on particular aspects of current research, or equivalent advanced scholarship in the subject; -an appreciation of the uncertainty, ambiguity and limits of knowledge; - the ability to manage their own learning and to use scholarly reviews and primary sources (e.g. refereed research articles and/or original materials appropriate to the subject). Students need to be able to: -apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding and to initiate and carry out projects; - critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements and to frame appropriate questions to achieve a solution or identify a range of solutions to a problem; - communicate information, ideas, problems and solutions to both specialist and non-specialist audiences. Students need to have the qualities and transferable skills necessary for employment requiring: - the exercise of initiative and personal responsibility, - decision-making in complicated and unpredictable contexts, and - the learning ability needed to undertake appropriate further training of a professional or equivalent nature. TransferCredit IED will consider applications to evaluate modules up to accept a maximum of 50% of the required for the final award. For the credit transfer rules and procedures Ref. 9.3.3. Prerequisites for Enrolling in Levels 5 and 6 Students who wish to apply for a transfer from another university or academy must present an application to the IED location where they wish to enrol. Once IED has received the discharge authorisation from the student s university of origin, the curriculum attended and any acquired by the student, this location then transmits the documentation to the committee responsible for the course in question (or the equivalent to an evaluating committee), which deliberates to validate the student s previous academic career, identifying how it should be continued. This evaluation may identify: -any training shortfalls/additional or propedeutic courses whenever it finds any elements of 19

inconsistency between the previous curricula and the ones practised by IED; -any educational, whenever there is an overlap between the previous curricula and the ones practised by IED. The IED decides independently how to make up for any educational shortfalls with respect to the year in which the student is enrolling, whenever possible in line with the recuperation courses organised for students who are already enrolled in the same course. Students who apply for a transfer from another academy or university must in any case hold the qualifications necessary to entitle them to access the courses in question. Major project/dissertation guidance The Major Project is an opportunity for students to follow their curiosity and see where it takes them. It provides the avenue for them to combine the skills and knowledge they have acquired to date from the other Modules into one cohesive project, with creative freedom and under different marketing and communication concepts. Students are free to choose their individual project, which they will then develop during classes, seminars, workshops, lab hours and tutorials. They will work under the guidance of specialised tutors, who will follow and evaluate their overall progress. The Major Project is completed over the second semester in the fashion marketing and communication classes. At the beginning of Level 6, a timing is given to the students, with important deadlines and meetings, as well as a brief explaining the required elements of the Project. The Major Project begins with concept research where students are required to undertake an in depth, relevant and exhaustive investigation of their chosen topic and to develop the research into a coherent project. The student has to define the target market, consumer insights, budget, marketing plan for their idea, including the overall graphic choice. It requires the student to combine elements from all aspects of fashion marketing and communication, including marketing, branding, visual culture, fashion culture, a deep strategic approach and a solution based attitude, as well as a developed sense of aesthetic and design. Students must make the case for their Major Project in a final presentation to a committee made up of the tutors, key professionals, and IED management staff. Both the final presentation and the fashion event take place at the end of the 6th semester (Level 6). Support for Students Learning Support Student Office/ Secretaría Organizativa This office provides assistance to students, and directs them to the relevant office of Jurisdiction in case of specific needs. It also provides advising on Campus activities and schedules, daily calendars, IED electronic identification cards, absences and exams, withdrawals and complaints. Faculty Office/ Coordinación Didáctica This office advises on courses in terms of method, content and organization, as well as educational activities, achievement of set educational goals and student progress. The Library IED internal Our libraries offer a loan service and consultation of book and magazines. Students IED electronic identification card will permit access to the Library and its services (for further 20

information regarding the IED electronic identification card, please read 3.1). In Milan, students can choose between the Fashion Design Library at IED Moda LAB in Via Pompeo Leoni 3 or the Main Library at Campus di Quartiere in Via Sciesa 4. The Fashion Design Library is open from 9 a.m. to 1 p.m. and from 2 p.m. to 6 p.m.. The Main Library (Via Sciesa 4) is open from Monday and Friday from 10 a.m. to 5 p.m. and from Tuesday to Thursday from 10 a.m. to 9.45 p.m.. The IED electronic identification card can also be used for the Photocopy service (for further information regarding the IED electronic identification card, please read 3.1). In Barcelona the Library (Mediateca) is open from 9 a.m. to 9 p.m. and is equipped with 20 MACs that can be used by the students. Furthermore, students can use 2 PCs with access to the Mediateca online catalogue to check the availability of books and to reserve them. In Rome, students can choose between the Communication and Fashion Design Library in Via Giovanni Branca 122 or the Design and Visual Arts Library in Via Casilina 51. Both libraries are open from 9 a.m. to 1 p.m. and from 2 p.m. to 6 p.m.. Library 2. IED External Milan For further researching, IED students can visit any of the numerous external/public libraries in the IED location of choice. IED Milan is currently working on agreements with external research and consultation centres, and it recommends student use of such libraries specially focused on fashion and design: Material Connexion Milan Library Via Davanzati n. 33, 20158 Milan, Italy Ph. 39.02.39.32.55.85 Fax 39.02.39.32.12.39 Email: infoitalia@materialconnexion.com Monday Friday, 9.00 13.00, 14.00 18.00 Material ConneXion provides and supports contacts between materials producers and potential users (companies, designers, architects, students etc.). About 35-40 new products or technologies are added every month through a selection by an international and interdisciplinary panel of experts. Material ConneXion represents the largest centre of research and consultancy on innovative materials with offices in New York, Milan, Cologne, Bangkok and Daegu (Korea). Founded in 1997 in NY (opened in Milan in 2002) over the years the Library has collected more than 4,500 innovative materials and production processes from around the world. In addition to activities at the Library, Material ConneXion also provides research and advice customized to meet needs and more complex design issues that require the direct cooperation of the team of experts. Biblioteca della Moda Via Alessandria, 8-20144 Milan Ph. 02. 83311200 Email: info@bibliotecadellamoda.it Monday - Friday: 10.00-19.00 The Fashion Library was born from a large private collection and includes over 40,000 titles. It also produces exhibitions, themed original images taken from the most important international journals from 1930 to present. The Library is housed in a location that accommodates other realities of fashion and design, as Milan Fashion Media, Spazio YOUnique and Camera Italiana Buyer Moda. Fashion Work Library Club Via Vigevano, 35-20144 Milan 21

Ph. 02.83.56.020 Fax 02.83.56.003 E-mail: info@fashionlibrary.it Free access Tuesday 9.30 13.30; with membership Monday Friday 9.30-20.00 Saturday and Sunday 9.30-13.30 / 14.30-19.00 Over 40,000 titles are available to members in the Fashion Work Library Club as well as magazines, audio-visual documents and grey literature. It is a library specialised in clothing, textile and fashion, but it also works as bookshop and cultural association. The library organizes fashion related workshops for its members. Associazione Biblioteca Tremelloni Tessile Moda Via Durando, 10-20158 - Milan Ph. 02.2399.7118 Email: info@bibliotecatremelloni.it The Association was set up in 1993 as a non-profit organisation with the new name of Biblioteca Tremelloni del Tessile e della Moda (The Tremelloni Textile and Fashion Library). The collection is divided into macro-sections: Technology (history of industrial areas and companies, the types of fibres and textiles, techniques related to knitwear in general, the technology of packaging, the technology of particular materials, the perfecting and finishing of textiles, work organisation and techniques connected to shoe wear) Economics and Marketing (statistical data, research in the whole textile/clothing area, economics of leatherwear and jewellery). Fashion Clothing Costume (history of fashion and costume, monograph volumes on the most significant names in couture and creativity in the world, catalogues of fashion collections and events, trends in style). Textile Arts (textiles in design and manufacturing arts). Photography Collection (slides, photographs, look books, videos, CDs and DVDs amongst the more than 20,000 titles to be found in the on-line catalogue). Newspaper and Magazine Collection (Italian and international magazines, company magazines, daily press releases from Italy and abroad since 1987). Design Library Via Savona 11 20144 Milan Ph. +39 02 89 42 12 25 Fax +39 02 89 42 12 35 Monday, Tuesday, Friday 10.00 18.30 Wednesday 10.00 14.30 Thursday 14.30 18.30 Saturday 10.00 17.00 Design Library opened in Milan in April 2006 as a Design Partners initiative with patronage of ADI and in collaboration of Electrolux. Thanks to the collaboration with sector publishing houses and the best companies, design books and other publications selected by the Scientific Committee will provide a resource for research, analysis and documentation on design, commercial businesses and communication. The library currently hosts and makes available for free consultations Italian and international magazines, books, annuals and catalogues. The 2,000 books available at the moment are divided into various sections. There are 5,000 magazines (current and past editions), published in Italy and abroad. Design Library currently has many recently published corporate catalogues, as well as interesting historical editions. Barcelona For further researching, IED students can visit any of the numerous external/public libraries in Barcelona. IED Barcelona has special interchange agreements with several external centres including MNAC (Museu Nacional d Árt de Catalunya ) and COAC (a network of architecture libraries) but there are 3 libraries that are specifically focused on fashion and textiles that we recommend: Biblioteques de Barcelona Francesca Bonnemaison Sant Pere Més Baix, 7 08003 Barcelona Ph. 934 022 762 email: b.barcelona.fb@diba.cat Monday, Tuesday, Thursday and Friday from 4 p.m. to 9 p.m. Tuesday, Friday and Saturday 22

from 10 a.m. to 2 p.m. Wednesday from 10 a.m. to 9 p.m. Sunday, closed The special Fashion Collection (Fondo Especial de Moda) is one of the 3 special collections of this library. In this section you can find documents and books related to the social and psychological aspects of fashion, fashion designers, fashion history, womenswear, menswear, kidswear, eveningwear, accessories and special types of garments. The library currently subscribes to the following fashion magazines: 0/3 Baby Collezioni, Accesori Collezioni, Bambini Collezioni, Clara, Collezioni Donna, Cosmopolitan, Datatèxtil, Elle, Event pasarelas, Marie Claire, Patrones, Tècnica del Punto, Trends Collezioni, Uomo Collezioni, Vogue. The library also has an important number of historic fashion magazines. Consultation of these magazines is arranged by speaking to library staff. There are 16 historic magazines that are available for online viewing. Users can obtain a card, free of charge, by going to any public library and presenting a DNI or passport. Students can also go to the IED internal library (Mediateca) where the library staff will arrange getting a public library card for them. A card is valid for any of the public libraries in all of Catalunya. Museo Textil de Indumentaria Reference Centre (To be inaugurated in November 2010) c/ Montcada, 12 08003 Barcelona Ph. 933 197 603 www.dhub-bcn.cat email: documentaciodhub@bcn.cat from 11 a.m. to 7 p.m., days to be confirmed Thematically, the Reference Centre covers the four areas of operation of Disseny Hub Barcelona: architecture and interior design, visual communication design, product design and fashion design. The collection of documents is structured into four major sections: Library, Archive, Special Collections and Digital Library. Access to the Reference Centre is free and open to the public, without previous appointment. Users must obtain a card at the Centre in order to take out documents on loan. Not all documents will be available for loan, but there will be the possibility for photocopies. Centre de Documentacio i Museu Textil c/ Salmeron, 25 08222 Terrassa (30 minutes from Barcelona in public transport) Ph. 937 315 202 www.cdmt.es Tuesday to Friday from 9 a.m. to 2 p.m. Tuesdays and Thursdays from 4 p.m. to 8 p.m. Monday, Saturday and Sunday, closed. The Centre s specialist library has more than 10,000 books, records and manuscripts, 80 current journals on various aspects of textile and fashion and related subjects art, industry and technology, history, design and also heritage, preservation and conservation. The library frequently adds new acquisitions to its stocks and also exchanges materials with other centres and libraries all over the world. Access to the library is open to all. There is a photocopy service and a restricted loan system. CDMT has more than 20,000 textile pieces its collections, in all styles and from all eras. The collections may be seen at the centre itself or by consulting the Imatex database either independently or with the aid of our specialist staff. Imatex can also be accessed by internet (http://imatex.cdmt.es). Consultation of the museum s stocks is by appointment only. CDMT offers expert advice and guidance to professionals, students, designers, museums, and private individuals for the classification and documentation of textile items and collections, technical vocabulary, conservation, exhibitions, teaching resources, courses and training, contacts etc. and any other topic related to the world of textiles, both historical and contemporary. Rome 23

The National Library. Opening hours: Monday-Friday between 08:30 until 19:00. Saturday between 08:30-13:30. Library Alessandrina. Opening hours: Monday-Friday between 08:30 until 19:30. Saturday between 08:30-13:30. The library of the university Roma Tre Art. Opening hours: Monday-Friday between 08:30 until 16:00. The library of the university Roma Tre Economic Science. Opening hours: Monday-Friday between 08:30 until 16:00. LIBRARY 3: IED online Milan IED Milan provides students with access to two major online research tools, WGSN and MaterialConnexion. In both cases, students will be given a password provided by the course coordinator and granting access through assigned computers in IED Moda Lab facilities. http://www.wgsn.com/ Provided with updates on a day to day basis, WGSN is an online trend research centre providing its registered users with a most helpful chance to access reliable fashion trend news, analyse the current fashion market, be constantly updated about international fashion events and trade shows and browse through a 4 million images database. http://www.materialconnexion.com/ Materialconnexion.com is the online database for the largest international centre of research and consultancy on innovative materials. Its database provides registered users with more than 4,500 samples of innovative materials and processes as well as access to manufacturers information, images and materials description. Barcelona Another option for further research is using an online database. One of the biggest online databases is www.jstor.org, which students can access at the Barcelona Modern Art Museum Study Centre. The library card can be obtained, free of charge, from the Reference Desk in the Reading Room located on the third floor of the Centre. To obtain a card, users must complete the relevant form and confirm their identity by presenting a DNI or passport. The card is personal and non-transferable, and is valid subject to the appropriate use of the Study Centre s facilities and the care and conservation of material. MACBA Study Centre Plaça dels Àngels, 8 08001 Barcelona Ph. 934 813 366 Monday to Friday 10 a.m. to 7 p.m. Bank holidays, closed e-mail: centredestudis@macba.cat IED Barcelona also has an agreement with the Mediateca del Caixa Forum that allows students to obtain a card free of charge. For more information about this special agreement, students can ask the IED internal library staff. The Caixa Forum database includes an important collection of creative videos, which include documentaries, video dance, video poetry, cinema and living archive, among other documents. These archives have also been fed by other creative works, by a musical archive with a special emphasis on contemporary creation and in presentations demonstrating an inter-relationship between visuals with sound and music. There is online access to the database. 24

Mediateca Caixa Forum Barcelona (Espai de Media Art) Av. Francesc Ferrer i Guàdia, 6-8 08038 Barcelona Tel: 934 768 644 e-mail: mediatecaonline@fundaciolacaixa.es Monday to Saturday from 10 a.m. to 8 p.m. Sunday, closed Rome http://www.materialconnexion.com/ Materialconnexion.com is the online database for the largest international centre of research and consultancy on innovative materials. Its database provides registered users with more than 4,500 samples of innovative materials and processes as well as access to manufacturers information, images and materials description. Purchasing books Milan IED Milan provides students with the following agreements with local bookstores: Emporio del Libro (5-15% discount) Fabiolobri (15% discount) Fiera del Libro (50-70% discount 10% discount on booking) FNAC (50% discount on FNAC card registration fee. It allows 10% off on books 10% off on music 10% off at Cafè Fnac 5% off on film developing and prints plus FNAC's conventions list) Libreria dello Spettacolo (5% discount) Libreria Hoepli (Italian and foreign magazines, books on Fashion, Design, Architecture, Photography 10% discount, 20% discount on the same purchase from at least 10 people) Libreria Internazionale Ledi (10-15% discount) Milanolibri (books on Fashion, Design, Architecture, Photography; 10% discount,excluding magazines) Barcelona IED Barcelona has arranged several special agreements with local bookstores and an important publisher so that students can obtain a 10% discount on books they wish to purchase. Bookstores: BCN Books Laie Librería Ciclic Librería Medio Loring Art Publishers: Taschen Rome IED Rome has arranged special agreements with the following bookstores in order for the students to obtain a 10% discount on books they wish to purchase. Librerie Arion Libreria Rinascita Book^bar Libreria Al Ferro di Cavallo Éstile bookstore 25

IT provisión IED Milan as well as IED Rome and IED Barcelona provide onsite Wi-Fi access. IED Moda Lab Milan - has got 1 classroom dedicated to PCs (PCs Lab; 27 PCs), and 1 classroom dedicated to MACs (MAC Lab; 27 MACs). In addition to that students can use the Student s chat room (12 PCs available for students). IED Barcelona has got 2 classrooms dedicated to PCs (47 PCs) and 2 classrooms dedicated to MACs (39 MACs). In addition to that the Mediateca is equipped with 20 MACs that can be used by the students. IED Rome has got 1 classroom dedicated to PCs (PCs Lab; 24 PCs), and 2 classrooms dedicated to MACs (MAC Lab; 24 MACs). Please be aware that the computer rooms might be busy with lectures and that in this specific case cannot be used by students that are not part of this lecture. As a user of any part of the IED s Information system, students are deemed to agree to abide by the policy regulations that are available in the Computer rooms. Workshops and Laboratories Milan IED Milano laboratories and workshops meet the requirements of its courses and provide for student support. IED Campus di Quartiere hosts a Design Lab, equipped for both light and heavy model making; a Light Lab; an Interactive Workshop; a Video Recording lab and annex Editing Lab and more than 700 squared meters of Photo Studio, part of which dedicated only to student use through a reservation service. IED Milano has 1 Accessories Lab provided with 6 leather sewing machines, 2 skiving machines, 1 column sewing machine and a cutting table; 1 Knitwear Lab with 12 knitting machines for different works (7 for classical stitches and 5 for jacquard and 3D works), an overlock machine and 1 boiler steam iron, as well as many different kinds of knitting yard; 1 Tailoring Lab 1 with 12 linear sewing machines, 1 buttonhole and zig zag sewing machine, 2 over locks and 1 boiler steam iron with vacuum ironing board, plus fabrics and dummies; 1 Tailoring Lab 2 with 9 linear sewing machines, 2 buttonhole and zig zag sewing machines, 2 over locks and 1 boiler steam iron with vacuum ironing board, fabrics and dummies; 1 Textile Lab with a wide selection of fabric for archives, a large work table, 1 sewing machine and 1 boiler steam iron; 1 Jewellery Lab with 16 goldsmith workbench with drills, draping block and punches, a handle rolling mills, a hand drawing bench, a polishing bench, a vulcanising press, a wax injector, a pickling basins, a flatting handle press, 1 stone ring sizer that includes rollers for different shank sizes, a mechanical scales and a fusion bench with hood; 1 Photo lab for shooting with several technical equipment: 4 Manfrotto autopole, 2 Lupo maxilight 6000 (fluorescent continuous light), a Elinchrom style RX 1200 (flash monolight), 1 strip light box 50 x 210 com, 1 medium light box 90 x 120, 1 small light box 60 x 80, 1 lightbox 40 x 40, 2 Elinchrom silver umbrellas, 1 beauty dish 40 cm, 1 tripod, 2 small light stand 40 x 40, 2 tall light stand, 1 boom light stand, 2 extension tube for autopole 2 m, 4 double clamp, 4 Elinchrom standard dish + greed kit 21 cm, 1 Nikon D 300 Reflex, 1 lens Nikkir 16/85 mm 3.5/5.6 G ED, 1 flash Nikon sb 800, 1 seconic lightmeter L 308 s, 1 compact flash card 2 GIGA and 1 8 GIGA, 1 snoot + greed, 2 magic harm, 2 ministand, 6 sky hook 043, backgrounds 2,72 x 11 m white, grey and black and 1 white 3,50 x 30 m, 1 Lastolite white/silver 70 cm, 1 card reader FW 800, 2 USB extension cable 5 m and 1 flash remote trigger. 26

Barcelona IED Barcelona has 3 fashion labs stocked with dummies, work tables and industrial grade equipment: 5 irons, 2 heat transfer presses, 2 sinks for manual print processes and various sewing machines including 27 lockstitch, 2 overlock, 1 blind hem, 1 buttonhole, 1 button sewer, 1 zigzag, 1 coverstitch and 1 leather. Please be aware that the fashion labs might be busy with lectures and that, in this specific case, cannot be used by students that are not part of this lecture. Outside of the lectures, the fashion labs are used for open lab hours where students can work on projects or get special help and support assisted by a laboratory tutor. Access condition to the workshops and Laboratories are included in the Rules and Regulations and posted within the labs themselves. IED Barcelona also has a photo-audiovisual lab with 186 squared meters that area includes specific tools such as: chroma sets, reflector porex, colour backgrounds, 6 double super clamps, 6 autopoles with extensions for them, 3 RCA A euroconnectors, 1 RCA 2M- m, 1 firewisre idv, 2 RCA Mini-Jacks, 3 USB AH-MiniUsbM, 2 USB A-B, 1 RCA Micro jack, 1 RCA Mini Jack, 1 RCA 3M-3M 1,5meters, 1RCA M-M 1,5 meters, 1 Hama Battery charger, 1 Starblittz battery charger, 1 big Sony z1 battery, mutiple cables, 4 Tungsteno 5000W lights, 4 Tungsteno 150W lights, 2 Prolite 41ª flashes, 1 Minilite 200 flash, 4 Ianiro lights, 2 Fresnel 500W lights, trípodes for video and photo (Manfroto 190B and Master Black), soundsystems including: 2 Digidesign Mbox 2 Mini, 2 Sennheiser micros and multiple earpieces. The Video equipment includes 3 Canon MVX3i cameras, 3 Sony DRS-PDX 10P, 1 DSRV DVCAM, 1 Sony HVR-Z1 and 1 JVC 17 Monitor. The photo equipment includes 1 Kodak Easyshare DX6340 camera, 1 FujiFilm Finepix S7000, 2 Sony Cyber-shot DSC-V3, 1 Nikon D50, 2 Canon 40D, 1 Canon 5D, 1 24-70mm F2.8 lent and 1 50mm F1.4 lent. IED Barcelona also has a Mock-up lab with 278 squared meters with all needed equipment, with 1 responsible and 2 assistants (that lab is speciailly orientated to Interior and product design students) Individual or group tutoring IED organizes students tutorial activities through the Faculty Office with the aim of supporting learning and progression for students in need. The activities can be individual and group based, and may be organised through the lab assistants or faculty members. Rome IED Roma occupies about 1,200 squared meters on three storeys and is equipped with the following. Photolab including two Panasonic cameras, two Canon 40D cameras and one Nikon Camera. Accompanied by al the specific tools necessary as: lens, lamps, reflectors, tables for still life, memory cards and readers, stands, ecc. Outside of lecture hours the students can book the Photo studio in advanced and use it independently from 18:30 until 21:30. Although only with there own cameras. Under our roof you will also find 13 lecture theatres with wireless internet access and video projector. One of them being an accessories laboratory with 29 knitting stoles. Furthermore we have at our students disposal 36 dummies, 36 portable sewing machines, two overlock one of them for woll and two professional machines by the brand Necchi. Tessuteca IED Rome is a relatively new area in constant growth. Created in 2010, it is a place that combines a library of different types of fabrics and a shop. It was created to facilitate student the access to the materials that can be useful in their projects. The fabrics exposed in the Tessuteca are divided into two categories: those exposed for sale or only for consultation. The student can study more than 500 different fabrics divided by categories, and buy more than 27

100 of them. What s more the Tessuteca facilitates the contact between students and the fabric s producers, when a special type of fabric is needed. General Support SIO Student Information and Orientation Office/ Secretaría Administrativa This office advices students on undergraduate, graduate and non-credit courses offered at IED as well as enrolment procedures. Enrolment and Administration Office/Secretaría Administrativa This office administers all issues related to Enrolment and Payment procedures, financial Aid. ISD - International Student Desk/Hospitality This office is especially dedicated to foreign students, advising on enrolment, VISA, residence permit and registration procedures, accommodation, fiscal code, opening a bank account, health care, public transportation, orientation and general information related to living in Italy. It also advises on IIO and transfer procedures. Student Relations/ Secretaría Organizativa and Hospitality This office advises on extra-curricular activities, student council, course committee, student consent, discounts and agreements. Internship Office This office coordinates Internships and Field Project activities, offering individual career counselling and organising mock interviews. The staff will gladly assist in planning an internship and preparing individual resumes and cover letters. Academic Regulations As a tool for the validation process for the BA Honours Fashion Marketing and Communication course, IED has redefined its academic regulations and created a new, proper handbook for the course. Both documents are aligned to the framework and quality parameters of Westminster University as well as the structural and formative demands of the Fashion Design course, with respect to the IED rules and procedures. Academic Regulations, together with General Regulations, specific Regulation of the IED location and Course Handbook, set rules and procedures regarding educational and organizational aspects, administrative enrolment and attendance of courses at Istituto Europeo di Design (IED). Quality Management and Enhancement The course responsibles are committed to the application of ongoing quality control procedures consistent with the parameters reported both on the academic rules and regulations document and on the course handbook. The course responsibles will also verify all enrolled students are provided with a copy of both documents. Management Structure The management structure supporting the course is as follows: Silvia Zancarli Julia Johanna Forsman Course Coordinator (Milan) Course Coordinator (Rome) 28

Jose Guerrero Lead Course Coordinator (Barcelona) Responsible for day to day running and overall management of the course and development of the curriculum. Simona Maccagnani Academic Coordinator (Milan) Salvatore Schiano Academic Coordinator (Rome) Jürgen Salenbacher Academic Coordinator (Barcelona) Holds academic responsibility for all courses within the location. Davide Alesina Maietti Didactic Coordinator (Milan) Lara Aragno Didactic Coordinator (Rome) Lorena Alegre Didactic Coordinator (Barcelona) Holds academic responsibility for all courses within the Fashion School. Sara Azzone Fashion School Director (Milan) Lara Aragno Fashion School Director (Rome) Alessandro Manetti Fashion School Director (Barcelona) Holds overall responsibilityfor the Fashion School Emanuele Soldini Director IED Milano Alberto Iacovoni Director IED Roma Alessandro Manetti Director IED Barcelona Holds overall responsibility for the entire location. Michele Capuani Dean of IED Group Is responsible for the academic endeavour of the IED group and supervises all the academic group activities. Is directly involved in the strategic design and in the development of new projects. Jurgen Faust Project Responsible for IED Group Is responsible for the project and the validation process. The core team of dedicated specialists combine design expertise with teaching experience. The core team offers key skills and tutors the students. Mainly these are the modules responsible within the teaching team. There is a module responsible in each seat for each module. But one of the both module responsible has the lead function and is announced. This person will make decision if there is a conflicting view is responsible for the up-to date material within the IED-moodle platform. Course Management The Fashion Marketing and Communication (BA Honours) course coordinator Course coordinator provides leadership and overall management of the Fashion Marketing and Communication course. This includes the control of the course budget, staffing and timetabling, academic oversight of the course has the academic coordinator of the seat. Since we have three seats involved, one of the course coordinators is the lead course coordinator. He/she will make decisions if both coordinators can t agree. Course Coordinator (Milan): Silvia Zancarli Lead Course Coordinator (Barcelona): Jose Guerrero Course Coordinator (Rome): Julia Johanna Forsman 29

Module Responsible Module Responsible have academic oversight of their modules and are responsible for the effective monitoring and administration of modules. This includes the organising and recording of all assessment procedures and making sure feedback mechanisms operate successfully. Visiting Professional Visiting Professional are experts in their field who come into talk about specific areas of practice. They may teach Marketing, communication, specialised skills such as CAD or professional skills or a combination of such skills. They may also be visiting professionals that give one off design lectures throughout the course. Course Approval; Monitoring and Review The course was initially approved by a University Validation Panel in 20XX. The Panel included internal peers from the University and external subject specialists from academia and industry to ensure the comparability of the course to those offered in other Universities and the relevance to employers. Periodic Course Review helps to ensure that the curriculum is up-todate and that the skills gained on the course continue to be relevant to employers. The course is monitored each year by the School to ensure it is running effectively and that issues which might affect the student experience have been appropriately addressed. Staff will consider evidence about the course, including the outcomes from each course Committee, evidence of student progression and achievement and the reports from External Examiners, to evaluate the effectiveness of the course. The Annual Monitoring Sub-Committee considers the School action plans resulting from this process and the outcomes are reported to the Academic Council, which has overall responsibility for the maintenance of quality and standards in the University. Course Committee and Student Feedback One of the most important components of course management is the Course Committee, which is held once a semester to discuss all matters arising from the running of the course. Agenda items will always include any issues raised by students concerning their welfare. Terms of Reference of the Course Committee 1. To serve as a formal channel of communication between staff involved in course delivery staff associated with academic support and administrative services, and students. 2. To maintain an overview of course structure, syllabuses, course material, methods of delivery and of assessment, in the light of the approved aims and objectives of the course and of its student profile. 3. To monitor the academic standards of the course, and the implementation of associated IED policies; this will include: -consideration of statistics relating to student recruitment -progression and first destinations -reports from external agencies, including external examiners, validating and professional bodies -issues raised by students, staff and employers the most recent validation report where appropriate 4. To consider the quality of welfare provision for students on the course, including personal tutorials, student induction and study skills support as appropriate. 30

The Committee Members The Course Committee consists of the following people: Director of Fashion School Core teaching staff Course Coordinator Academic Coordinator Location Didactic Coordinator Fashion School Representative from Westminster Subject Specialists Two elected student commissioners from each level of the course Module Responsibles There is a committee for Milan, Rome and Barcelona. The Lead Coordinator of the course participates in the meetings of all three seats. What students think about their courses is important to us. There are several ways for them to make their opinions known and help us improve the courses learning outcome and the IED itself. Students can stand as candidates to become Course Representative for their course s Level or/and share their ideas with us by compiling the Module Evaluation Questionnaires and Course questionnaires. The purpose of the Course Committee is to oversee the delivery and development of a specific course or course(s) offered by the IED, ensuring compliance with its policies and initiatives in respect of quality assurance, learning and teaching, assessment and diversity. The Course Committee s role is to monitor and improve the overall quality of the course. It is made up of lecturers, support staff and student representatives, who discuss the course and its development. Students Involvement in Quality Assurance and Enhancement Module Evaluation Questionnaires and Course Questionnaires Students are asked to complete an End of module questionnaire at the end of each module and a Course Questionnaire at the beginning of the course they have enrolled for. The feedback from the module questionnaire informs the Module Leader about the module s effectiveness and highlights areas that could be enhanced. The Course Questionnaires helps IED understand students views about their expectations from the course they have chosen. Students should be aware that their feedback is vital for us to improve the course. It provides guidance to staff about how modules and courses are operating and how well they are meeting students expectations and needs and helps us inform changes to the modules. The Student Council in Milan, Rome and Barcelona The Student Council is a body organised across the IED Courses and Schools, which helps share students' ideas, interests and concerns with school activities. It comprises class representatives elected democratically at the beginning of each academic year. Each class is assigned a class representative, a student who is asked to provide regular feedback about class complaints, requests and ideas. He/She should also support and assist staff and classmates with regard to the didactic and extra-mural activities promoted by the school during the year. To be eligible as class representatives, students must guarantee their regular presence at school and in particular during the student council meetings. A negligent attitude towards this commitment may invalidate the class representative s status. The student council can schedule its own meetings whenever necessary or required by its members. Written minutes of the meetings have to be reported to Schools Academic Board. 31

Reference Points for the Course Internally: - IED Group academic office (Direzione Accademica) - IED group responsible - Fashion School Milan and Fashion School IED - Accademic coordinators Milan, Rome and Barcelona - Strategic group meeting revising BA curriculum throughout the IED group - Guidelines to develop new IED courses - Staff Research Externally: - IED advisory panels (national and international) - Westminster evaluation panel including external experts - Italian guidelines for BA course development - European guidelines for BA course development (Dublin descriptors) For more information about this course: Jose Guerrero Lead Course Coordinator (Barcelona) Ph. +34 93 2385889 Fax +34 93 238 5909 j.guerrero@bcn.ied.es Silvia Zancarli Course Coordinator (Milan) Ph.+39 02 58 33 61 Fax +39 02 58 33 660 s.zancarli@milano.ied.it Julia Johanna Forsman Course Coordinator (Rome) Ph.+39 06 57 17 651 Fax +39 06 57 30 54 76 j.forsman@roma.ied.it Please note This programme specification provides a concise summary of the main features of the course and the learning outcomes that a student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. This specification should be read in conjunction with the Course Handbook provided to students and Module Handbooks which provide more detailed information on the specific learning outcomes, content, teaching, learning and assessment methods for each module. 32