Smart Payment Processing Reseller Partner Program Competitive advantages for today s market
Contents The Mercury Difference 1 Reseller Partner Program 2 How to Become a Mercury Partner 3 Merchant Sales Process 3 Processing solutions 4 MercuryPay 5 High-tech processing for cash registers 6 Terminals 7 Back office processing software 8 Ecommerce solutions 9 MercuryGift 10 Blackhawk Network Gift Card Mall 11 MercuryLive 12 MercuryView 13 MercuryStand-In 14 MercuryAlerts 15 PCI Partner Program 16 MercuryPIN1st 17 MercuryFund 18 Next day funding 19 Internet backup 20 Mercury Diagnostics 21 Free co-branded marketing 22 Merchant retention services 23 Regional sales managers 24 Sales training 25 Merchant enrollment 26 MercuryRx 27
The Mercury Difference Mercury was the first to build our payment processing technology, for free, into point-of-sale systems. Our direct, integrated platform adds competitive value resellers use to position their systems in the marketplace. By delivering faster, more reliable payment processing solutions as part of the POS system, resellers improve service to merchants and eliminate third party software costs and support issues. Our full suite of payment processing solutions helps our reseller partners meet the needs of any merchant. Combined with unlimited free MercuryGift card processing, real-time MercuryView transaction reporting, 24/7 MercuryLive customer and technical support and many other built-in extras, our technology and services support the business goals of our partners. The Mercury difference is available to merchants only through our reseller partners. We have no direct sales team. We rely solely on the endorsements of our reseller partners. That s why we ve developed the most robust partner program in the industry.
Reseller Partner Program Our reseller partner program is at the heart of our business. We foster relationships with our reseller partners by continually developing new products and services that, in turn, help build long-term merchant loyalty. We offer a true partnership program with revenue sharing, fast attention to merchant prospects, superior technology, value-added services, ongoing product and service development, and 24/7 live technical support. We make payment processing easy and profitable for our partners by improving the whole payment processing experience: Generous residuals for the lifetime of each account Free MercuryLive 24/7 customer and technical support Continuous product and service development Free, customized reseller training Free, co-branded marketing collateral from our award-winning marketing team Personalized reseller support from dedicated reseller channel managers Customized MercuryView portal for easy access to intelligent data, sales tools and commission statements MercuryStand-In authorization outage protection Card data security education and support 2 Smart Payment Processing
Submit a lead to Mercury Call: 800-846-4472 ext. 1820 Email: ResellerSupport@MercuryPay.com Fax: 970-385-2736 Online: www.mercurypay.com/go/submit Need help? 800-846-4472 Reseller Support ext. 1820, ResellerSupport@MercuryPay.com Merchant Sales ext. 1801, SalesSupport@MercuryPay.com How to Become a Mercury Partner 1. Contact Mercury at 800-846-4472 ext. 1820 for personal assistance, or go to www.mercurypay.com to apply online. 2. Complete your application. 3. Complete a W9 form at www.mercurypay.com/resources/w9form.pdf and FAX to 970-385-2736. 4. Contact ResellerSupport@MercuryPay.com to set up your MercuryView portal account, where you will find tools, resources, and intelligent data to help maximize partnership benefits. 5. Submit your first lead. Merchant Sales Process 1. Reseller tells merchant about Mercury. 2. Reseller submits merchant lead (phone, email, fax, online) or merchant calls Mercury directly. 3. Mercury sales executive customizes a proposal. 4. Mercury-merchant relationship manager begins enrollment with five-minute phone application. 5. Merchant returns completed application and begins processing in 24-48 hours. Resellers stay informed on the merchant s progress through the enrollment process via web, email and phone updates. Once processing, the reseller receives monthly residuals for the lifetime of the account. Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 3
Processing Solutions Exceptional service With five different ways to process, we re able to meet every merchant s need. From integrated IP processing to cash registers or ecommerce, Mercury does it all. Merchants always get reliability, security, and 24/7 live customer support. Five ways to process include: Direct POS integration Datacap NoLoad products Terminals Back office software Ecommerce solutions 4 Smart Payment Processing
MercuryPay Processing technology built into the POS We build our payment processing technology directly into hundreds of restaurant, retail, and specialized POS systems. We support our solutions directly, providing around-the-clock customer service and POS-specific technical support. Free, integrated MercuryPay platform enables payment processing from the point-of-sale, electronic cash register, or terminal Supports fast internet protocol or dial-up processing with one platform No extra hardware or software to purchase and support, saving up to thousands of dollars Supports all payment types (credit, debit, check, EBT, gift) Automates transaction reporting features Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 5
High-Tech Processing for Cash Registers Added value at no upfront cost We make it easy and affordable for merchants using electronic cash registers to get smart payment processing. Datacap s NoLoad products for Mercury deliver ready-to-use integrated solutions for IP, dial-up, or IP with automatic dial backup payment processing. We offer all three NoLoad devices IPTran, DialTran and TwinTran at no upfront cost. No purchase required Support credit, debit, check and tip adjustment Free MercuryGift card transactions Free MercuryStand-In authorization service Free MercuryLive customer support Free MercuryView transaction reports Pre-programmed for fast and easy setup with merchant s cash register Embedded MSRs $12.50/month usage fee applies. No deposit required. Devices do not support Canadian debit. The NoLoad DialTran, NoLoad IPTran, and NoLoad TwinTran are trademarks of Datacap Systems, Inc. Copyright 2009 by Datacap Systems, Inc. All Rights Reserved. 6 Smart Payment Processing
Terminals Another way to enjoy Mercury service and support We offer a variety of terminals for merchants who don t have or want a total POS or ECR business solution. Mercury-programmed terminals enable credit, debit, MercuryGift, EBT processing and tip adjustment. Terminals are not connected to the POS or ECR. Instead, they send transactions directly to us. Our terminal support team makes sure merchants get exceptional customer and technical support, 24/7. IP or dial processing Several models available Pre-loaded software for quick setup Most support MercuryGift, MercuryStand-In, and MercuryView reports Option for chain enterprises when all merchants are not using the same POS/ECR system We also reprogram terminals. Contact us for more information. Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 7
Back Office Processing Software Fast payments for the smallest business Our back office payment processing software enables high-speed transactions for small businesses that want to accept credit card payments. It s the perfect solution for merchants who sell products on demand and small professional offices that don t have or need a POS, ECR, or terminal. High-speed processing Available for free Easy to use on any Windows based PC 2000 and above Connect a magnetic stripe reader (MSR) or manually key in card numbers 8 Smart Payment Processing
Ecommerce Solutions Easy, online transactions Our robust ecommerce solutions harness the power of the internet for increased sales. Whether processing just credit, or credit and MercuryGift, our technology makes online transactions easy. Capitalize on profits from online sales Secure credit and gift card processing for web stores Single or multi-store solution with automated (ACH) funds transfer and reconciliation Support wide variety of shopping carts Easy implementation Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 9
MercuryGift Unlimited free gift transactions Our MercuryGift card program delivers everything merchants need to generate new revenue, increase brand exposure, and easily manage gift card sales for one store or an entire chain. Our integrated MercuryGift platform enables automated funds transfer, reconciliation, and reporting features, making it easy to track gift card sales without extra bookkeeping effort. MercuryGift is packed full of rich features that help our credit card merchants create a new profit center with very little effort: Unlimited free MercuryGift card transactions Multi-store solutions with ACH funds transfers and reconciliation Automated online reporting and easy management features Choice of pre-designed or custom card packages Balance inquiries for customers from merchant s website Web store gift card processing 10 Smart Payment Processing
Blackhawk Network Gift Card Mall Marketing power for large U.S. merchants We integrated MercuryGift with Blackhawk Network, a subsidiary of Safeway, to add marketing power to select U.S. merchants gift cards. Blackhawk Network allies with all major grocery, drug, and convenience stores nationally to place the gift cards of prominent local and regional merchants in aisle end-cap gift card malls. Heightened brand exposure alongside popular national brands increases gift card sales and drives new traffic to our MercuryGift merchant locations. Our personalized MercuryGift merchant services, robust online reporting, multi-location funds management, and online balance inquiries for customers streamline program operations. U.S. merchants can process with Blackhawk using MercuryGift in their existing POS systems Ideal for merchants with a recognizable brand and 10 or more locations Cards displayed in aisle end-caps in major brand grocery, drug and convenience stores Blackhawk Network reaches more than 165 million U.S. consumers weekly Most inexpensive marketing next to word of mouth Blackhawk negotiates processing agreement with merchant No additional MercuryGift transaction fees MercuryLive direct 24/7 customer support MercuryView automated reporting and program management features Merchants can choose Mercury or Blackhawk Network to produce their gift cards Start-up costs limited to card production and shipping Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 11
MercuryLive Around-the-clock expert support Direct interface. Direct support. We take 100% responsibility for our technology. As the leader in POS integrations, we provide MercuryLive POS-specific technical support and customer care in step with our merchant and reseller partners schedules. Free, around-the-clock customer care and technical support Smart, friendly support team Call or email Expert technical support for POS systems, ECRs and terminals 12 Smart Payment Processing
MercuryView Real-time transaction data Our integrated technology helps simplify business management with automated services such as online transaction reporting. Our customized portal, MercuryView, takes transaction reporting a step further. We offer real-time transaction data plus a host of enhanced reporting features to help manage finances and streamline the bookkeeping process. MercuryView s versatile platform provides automated credit and gift card transaction information, transaction history, daily batch and deposit details, and monthly statements. We offer a wide array of reporting options, including: 35 pre-set reports Customizable settings Sort by day, card type, operator, batch, much more Credit and MercuryGift transaction reports Daily settlement and deposit details Monthly statements Password protected data for privacy Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 13
Mercury Stand-In Always on payment processing We guarantee continuous payment processing. If a processing outage occurs, we activate our unique stand-in authorization service. We developed this essential service so your merchants keep processing if there s an outage within the authorization network. We stand in, so business continues as usual. During MercuryStand-In We approve all transactions up to the floor limit We assume all risk for any transactions that are ultimately declined We guarantee no financial loss to merchants Merchant s customers maintain high level of satisfaction 14 Smart Payment Processing
MercuryAlerts Problem prevention We alert our POS reseller partners to processing irregularities, so they can help merchants avoid serious problems. We developed this advanced technology to provide proactive and free troubleshooting services. Our customizable alert settings drive individualized merchant service. Resellers designate the frequency, type of activity to be notified about, as well as the people to be notified. Alert types include purchase limit, return limit, percentage keyed limit, batch close limit, and idle time limit. MercuryAlerts proactively minimizes processing problems by offering our merchants: Exceptional customer service Protection against fraudulent charges Consistent batch closure to ensure timely funding Notification of employee error or equipment malfunctions Safeguard against employee fraud Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 15
PCI Partner Program Merchant compliance Automated tools POS partner compensation PCI compliance can be a tough challenge for our mutual merchants. Mercury s PCI Partner Program pulls together tools, resources and compensation so we can get the job done. For merchants: Discounted services from our Qualified Security Assessor partner, 403 Labs Online annual merchant self-assessment questionnaire (SAQ) and quarterly network scans Automated reporting of results so merchants and their POS dealers/it providers know if there are security gaps to fix Support and assistance in completing the SAQ and scans Merchants that complete the SAQ with no security gaps, or remedy security gaps that are identified, qualify for reimbursement in the event of a data security breach: - Up to $15K for a forensic audit - Up to $25K for related fines For POS dealer partners: $100 for helping a merchant complete the required annual SAQ and quarterly network scans Access SAQ and scan results from partner portal Reports of merchant security gaps New service opportunities to address merchant security gaps Protection and retention of your valued clients 16 Smart Payment Processing
MercuryPIN1st PIN debit card processing Host-based BIN lookup Win new merchants with a MercuryPIN1st platform integration. Our host-based platform identifies the consumer s card type and drives PIN debit transactions first by requesting a personal identification number. Merchants choose systems with PIN debit first capability because it reduces processing fees and helps them meet growing consumer demand for PIN debit card acceptance. Consumers prefer the convenience and extra security of PIN debit cards, and appreciate being able to use them wherever they shop. Our developer support team assists with the integration to help our POS partners: Attract new merchants Provide the solution for merchants to save up to 75% in debit card fees Increase market share Enable merchants to satisfy consumer demand for secure PIN debit card use MercuryPIN1st delivers unique competitive advantages to developer partners: Host-based BIN lookup web service eliminates need for developer or merchant maintenance of local BIN files Experienced integration assistance Professional marketing services Take advantage of all of our developer partner services: Developer support services for integration, enhancement, and security compliance Proven platform MercuryStand-In for continuous processing during authorization network outages Internet backup solution Free 24/7 POS-specific technical support Free MercuryGift transactions Revenue sharing Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 17
MercuryFund Creative merchant financing solutions Mercury helps you make the sale by providing financing solutions for your merchants. MercuryFund offers three ways to help merchants pay for a new POS system. Pick the solution that works for you and your merchant. One-stop billing. Mercury will direct bill your merchants on your behalf. You set the terms with your merchant and we ll take care of the rest. Merchants receive their normal processing statement that includes monthly installment payments owed to you You receive ACH deposits to your account when the fees are collected You and merchant receive a monthly report via email Advance funding. Advance funding allows merchants to receive a lump sum advance against their future credit card sales. Funds are repaid from daily credit card sales No fixed payment schedule Cash can be used for any business expenses Leasing referral program. Merchant leasing allows you to get paid up front for your POS system sale and the merchant pays the leasing company in monthly installments. You make the sale, receive the funded amount, plus one percent for established businesses Merchant makes monthly payments to leasing company Flexible lease options, low interest, quick approval 18 Smart Payment Processing
Next Day Funding Available for merchants who bank with HSBC Next day funding is a new service from Mercury that is available for merchants who have a business account with an HSBC bank. Payment processing funds are deposited directly into the merchant s HSBC account the next business day Available for all transaction types with MasterCard, VISA, and Discover Nominal fees may apply Merchant Benefits Enhanced cash flow More accurate account reconciliation More flexible cash management Getting Started Merchants must have an account with HSBC, which has nearly 450 bank branches throughout the United States Contact Mercury to sign up Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 19
Internet Backup Failsafe internet processing The IP/Dial Bridge for Mercury guarantees continuous payment processing during internet outages. Our unique solution, developed in partnership with Datacap Systems, Inc., keeps merchants processing during internet disruptions. It connects with compatible POS systems to provide reliable backup. Automatically switches from internet protocol (IP) to dial-up processing when internet service is disrupted Automatically returns to IP processing when the internet connection is restored Serves as a dial-only processing solution until high-speed service is available Preprogrammed for fast, easy installation Inexpensive The IP/Dial Bridge is a trademark of Datacap Systems, Inc. Copyright 2009 by Datacap Systems, Inc. All Rights Reserved. Please inquire about POS system compatibility. 20 Smart Payment Processing
Mercury Diagnostics Reduce merchant support calls Increase sales MercuryDiagnostics is a simple piece of free software you install on a merchant s POS system to help them troubleshoot payment processing problems so you don t have to. It s another free Mercury value-add to provide exceptional service and help increase sales. MercuryDiagnostics performs a series of tests to verify connections to the internet and Mercury servers, and determine whether the POS is processing credit and gift transactions. If any problems are detected, MercuryDiagnostics generates an email that merchants send to notify Mercury s specialized support team for help. Streamline merchants access to 24/7 technical support Provide proactive customer support Minimize merchants processing downtime Simplify troubleshooting Software is easy to install, set up, and use Demo without special configuration Install on back office computer or server (Windows-based PC) Compatible with IP Datacap devices when networked to a Windows-based PC Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 21
Free Co-branded Marketing Professional, customized We make it easy to start endorsing Mercury. Make a professional first impression with our award winning marketing collateral. The broad choice of topics covers the varying needs of individual prospects. Order co-branded materials online or by phone as often as you need. Our marketing collateral: Includes postcards, brochures, e-cards, and presentations Covers integrated payment processing, MercuryGift, Datacap NoLoad products, terminals, advance funding, data security, online transaction reports and more 22 Smart Payment Processing
Merchant Retention Services Protecting your residuals We are here to help you retain every merchant account and work with you to determine the best course of action if problems arise. Our dedicated account specialists are trained to satisfy merchant expectations. If a merchant is unsatisfied or has received an offer from another processor, we can help save the account. Our merchant retention rate is one of the highest in the industry. Our retention team: Protects your residuals Meets merchants needs Counters competitive attacks Reminds merchants of the unique value we deliver Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 23
Regional Sales Managers Onsite support Our regional sales managers work in cooperation with our reseller partners to provide onsite sales training, and face-to-face merchant presentations to help close large merchant accounts. Regional sales managers are Mercury s local presence and are available to help you succeed in your Mercury partnership. Regional sales managers: Give personalized attention to the dynamics of your sale Work in cooperation with partners, not as competitors Provide first-hand training as our field experts 24 Smart Payment Processing
Sales Training Get results Our one-on-one sales training is tailored to your specific needs and is available to you at your convenience. Pick your own time and date. Mercury isn t like other processors. The Mercury difference is what makes your offerings superior to your competitors. Understanding that difference helps you leverage our unique products and services to your advantage. Learn how to: Make a winning endorsement Build your portfolio Include Mercury in your support contract Effectively use marketing materials Reduce your PCI compliance risk Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 25
Merchant Enrollment Fast and easy Leave it to Mercury. We handle everything from rate negotiation, application, underwriting, enrollment, and activation. Our dedicated POS-specific merchant sales team follows your preferences for handling any special dynamics of your merchant sales. 1. Merchant or reseller calls Mercury at 800-846-4472 2. Five-minute telephone application 3. Coordinated go-live date with POS installation 4. Merchant starts processing within 24-48 hours of enrollment 26 Smart Payment Processing
MercuryRx FSA debit card processing Our MercuryRx solution makes Health/Flexible Spending Account (HSA/FSA) debit card acceptance easy for your grocery and pharmacy merchants. Our host-based BIN lookup supports fast card type identification and the merchant never has to maintain local BIN files. And, Mercury provides assistance to help your merchants with the SIGIS certification process, which authorizes them to accept HSA/ FSA cards. Merchants accepting HSA/FSA cards must implement an Inventory Information Approval System (IIAS). With MercuryRx you can tap into the market of merchants in urgent need of a compliant solution. Merchant benefits of accepting HSA/FSA debit cards: Attract more customers Grow market niche Simplify payment processing Consumer benefits of using HSA/FSA debit cards: Convenience access to pre-paid funds with easy-to-use debit card Improved cash flow no out of pocket expenses at time of purchase Pre-tax funds lower overall tax burden Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 27
Contact Mercury Reseller information ResellerSupport@MercuryPay.com 800-846-4472 ext. 1820 Customer support ICS@MercuryPay.com 800-846-4472 ext. 1818 Technical support ICS@MercuryPay.com 800-846-4472 Gift cards Gift@MercuryPay.com 800-846-4472 ext. 1822 28 Smart Payment Processing
Learn more! Call: 800-846-4472 Email: ResellerSupport@MercuryPay.com Web: www.mercurypay.com 29
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