Knowledge Management and Quality Management



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Management and Quality Management Joseph M. Firestone Ph.D. CKO Executive Information Systems www.dkms.com eisai@comcast.net June 10, 2002 1 1

Business Processes, the KLC, and KM 2 2

The Decision Execution Cycle Kicks off the Problem Life Cycle (PLC) Monitoring (Sensemaking) DLL including the the PLC/DOKB Acting The The DEC applies to to any any business process Evaluating Planning & Decision Making DLL including the the PLC/DOKB 3 3

The Activity to Business Process Hierarchy The Business Process Level The Cluster of Task Patterns Level The Task Pattern Level BP 1 CTP 1 TP 1 The Task Level T 1 Business Processes Ultimately break down to to activities, and and activities, as as we we have seen, are are produced by by Decision Execution Cycles. The Activity Level A 1 4 4

The Business Processing Environment and Business Outcomes Business Processing Environment e.g., Sales, Marketing, Business Process Management Business Outcomes e.g. Profit, Revenue, ROI Business Processes are are performed and and managed by by agents. Agents, if if they re groups, have an an internal culture. At At the the same time the the cultural component of of social ecology also impacts the the agent decision execution cycles that that ultimately comprise the the business processses. 5 5

Business Processing Environment and Business Problems Problems Since Since Business Processing Environments are are comprised of of Decision Execution Cycles, they they will, will, from from time-to-time, spawn learning problems Business Processing Environment Business Outcomes 6 6

And Processes Problems Processes Business Processing Environment Business Outcomes Problems require problem-solving processes or or problem life life cycles! In In organizations we we call call these knowledge processes 7 7

And Outcomes: the DOKB The Life Cycle (KLC) The The Life Life Cycle is is the the Problem Life Life Cycle! It It is is comprised of of DECs. Problems Processes The The DOKB impacts Business Processing through the the DEC Business Processing Environment Business Outcomes Outcomes: The DOKB 8 8

Problem-Solving Life Cycles and Decision Execution Cycles The Problem Life Cycle Monitoring (Sensemaking) Previous Monitoring (Sensemaking) Previous Monitoring (Sensemaking) Previous Problem Acting The The DEC applies to to any any business process Evaluating Acting The The DEC applies to to any any business process Evaluating Acting The The DEC applies to to any any business process Evaluating Previous Planning & Decision Making DLL Loop including including the the problem problem Previous Planning & Decision Making DLL Loop including including the the problem problem Previous Planning & Decision Making DLL Loop including including the the problem problem New Acting Previous Previous Monitoring (Sensemaking) The The DEC applies to to any any business Evaluating process DLL Loop Planning & including including the the Decision Making problem problem Acting Previous Previous Monitoring (Sensemaking) The The DEC applies to to any any business Evaluating process DLL Loop Planning & including including the the Decision Making problem problem Acting Previous Monitoring Previous (Sensemaking) The The DEC applies to to any business Evaluating process DLL Loop Planning & including including the the Decision Making problem problem The The Problem Life Life Cycle is is a process composed of of many Decision Execution Cycles all all motivated by by the the learning incentive system! 9 9

Processes outcomes Production Production Indiv. Indiv. & & Group Group Learning Learning Process Behavior The KLC Framework Integration Integration Broadcasting: Broadcasting: Electronic Electronic or or Personal Personal Claim Claim Formulation Formulation CKC CKC Claim Claim Evaluation Evaluation OK OK Searching/ Searching/ Retrieving: Retrieving: Electronic Electronic or Personal or Personal Teaching: Teaching: Face-To-Face Face-To-Face and Computer and Computer based based Info Info Acquisition Acquisition Experiential Feedback Loop Sharing: Sharing: Face-To-Face, Face-To-Face, Document, Document, Computerbased Computerbased Problem Problem Bus. Process Bus. Process Behaviors of Behaviors of Interacting Agents Interacting Agents DOKB DOKB Containers Containers - Agents (indiv. - Agents (indiv. & Groups & Groups - Artifacts (Docs, - Artifacts (Docs, IT, etc.) IT, etc.) Outcome Env. Distributed Distributed Organizational Organizational Base Base (Mental (Mental and and Artifactual Artifactual knowledge) knowledge) Business Transaction Space 10 10

Distributed Organizational Base Mental and Artifact-based Content Resulting from Integration, found in: A Information Systems A Documents A M M M M M Other Cultural Artifacts Individuals Communities of Practice Teams Groups Other Agents 11 11

To KP Business Process Behavior and CoKs Problems Problems DOKB Containers incorporating Organizational : Business Process Behavior found in Agent Behavioral Processes 4Individuals 4Teams 4Groups 4Communities 4Departments 4the Organization 4Information Systems 4Technology Resources Business Transaction Space To DOKB 12 12

Production Indiv. Indiv. & & Group Group Learning Learning CKC - Codified Claims Claim Claim Formulation Formulation CKC CKC Claim Claim Evaluation Evaluation Problems Problems Info Info Acquisition Acquisition 13 13

OK = Organizational (Artifactbased) Info Info About About SKC SKC SKC SKC Info Info About About UKC UKC To: Integration From: Production UKC UKC Info Info About About FKC FKC FKC FKC UKC - Undecided Claims SKC - Surviving Claims FKC - Falsified Claims 14 14

Integration Broadcasting: Broadcasting: Electronic Electronic or or Personal Personal OK OK Searching/ Searching/ Retrieving: Retrieving: Electronic Electronic or or Personal Personal Teaching: Teaching: Face-To-Face Face-To-Face and and Computer Computer based based Sharing: Sharing: Face-To-Face, Face-To-Face, Document, Document, Computerbased Computerbased To DOKB 15 15

Nested Processes Organization KP KP CoP KP KP Group KP KP Each Each level level has has its its own own Life Life Cycle Cycle Team KP KP Individual KP KP 16 16

And Management Processing Problems KM Processes Other KM Processes Problems Processes Business Processing Environment Outcomes: The DOKB Business Outcomes 17 17

KM Categories 4 Management - Interpersonal Behavior 4Leadership (hiring, training, motivating, monitoring, evaluating, etc.) 4Figurehead/symbolic representation activities 4Building relationships with individuals and organizations external to the enterprise 4 Management - Processing Behavior ( Production and Integration and their sub-processes) 18 18

KM Categories (Two) 4 Management - Decision-Making KM Activities 4Changing knowledge process rules at lower KM and knowledge process levels 4Crisis Handling 4Allocating -related and KM Resources 4Negotiating agreements with representatives of other business processes 19 19

QM and KM 20 20

QM and KM 4Some approaches to Quality Management 4Commonalities in QM approaches 4QM and KM: The basic conceptual relationship 21 21

Major Approaches to Quality and QM 4Deming 4Juran 4Crosby 4TQM 4Six Sigma 4ISO 9000 22 22

W. Edwards Deming: On Quality 4Quality is an attribute of a product or service that can only be defined by the customer. 4Because of this its meaning is relative 4Quality or lack of it is one of the outcomes of the specific business process that produces a product or service 4 Quality is produced by proper execution of such a process 4The job of quality management is to provide the system and the leadership to facilitate such proper execution 23 23

W. Edwards Deming: Key Elements 4The system of profound knowledge 4theory of systems 4theory of variation 4theory of knowledge 4knowledge of psychology 4The Plan-Do-Study (or Check)-Act Cycle for producing profound knowledge 4 Prevention by Process Improvement 4The Chain Reaction for Quality Improvement 4Common Cause and Special Cause Variation 4The 14 Points for achieving quality 4The Deadly and Dreadful Diseases 24 24

The Plan-Do-Study-Act Cycle Plan Act The The PDSA is is for for producing profound knowledge Do Study Copyright 2002 Executive Mark W. Information McElroy Systems, and Executive Inc. Information Systems, Inc. 25 25

Joseph M. Juran: On Quality 4Quality is fitness for use 4Balance between product features and products free from deficiencies 4Features must meet customer expectations 4Absence of deficiency is as essential as desired features in producing customer satisfaction 4So the ultimate test of quality is fitness for use by customers as reflected by customer satisfaction 26 26

Joseph M. Juran: Key Elements 4The Spiral of Progress in Quality 4The Breakthrough Sequence 4The Project-By-Project Approach 4The Juran Trilogy 4The Principle of the Vital Few and Trivial Many 27 27

Juran: The Trilogy of Quality Management 4Quality Planning 4developing a process to achieve goals involving customer satisfaction 4Quality Control 4holding onto gains, controlling variation, preventing waste 4Quality Improvement 4lowering cost of poor quality 4achieving innovation in performance 28 28

Philip B. Crosby: Quality 4Conformance to requirements 4Must be defined in measurable terms and expressed as a clear target 4Either present or not present 4The Cost of Quality (COQ) = Price of Conformance (POC) + Price of Non- Conformance (NPOC) 4POC is cost of getting things done right the first time 4NPOC is the cost of waste 29 29

Philip B. Crosby: Key Elements 4Do It Right the First Time 4Zero Defects and Zero Defects Day (an attitude and commitment towards prevention) 4 The Four Absolutes of Quality 4The Prevention Process (involves thinking, planning, and analyzing to forecast and prevent errors) 4 The Quality Vaccine (composed of three management actions--determination, education, and implementation) and 4The Six C s (comprehension, commitment, competence, communication, correction, continuance) 30 30

Crosby: Four Absolutes of Quality 4Conformance to the requirements: This idea of quality must be integrated into the enterprise 4The system of quality is prevention (eliminating errors before they occur) 4The performance standard is zero defects 4The measure of quality is the PONC: the lower the PONC the more widespread the quality 4 These four absolutes must be attained through strong discipline, complete leadership commitment, substantial resource allocation for training, tools, and appropriate personnel, and Crosby s 14-step approach to achieving conformance. 31 31

Total Quality Management: Quality 4 we define quality as consistently producing what the customer wants while reducing errors before and after delivery to the customer. More importantly, however, quality is not so much an outcome as a never ending process of continually improving the quality of what your company produces. David Chaudron qualitymanagement.com 4Close derivative of Deming s approach to Quality 32 32

Total Quality Management 4 A structured system for satisfying employees, customers, and suppliers by integrating the business environment, continuous improvement, and breakthroughs with development, improvement, and maintenance cycles while changing organizational culture (from iqd.com). 4Great emphasis on needs and requirements analysis 4 Uses a systems approach with strong emphasis on both cultural and technological elements 4Strong emphasis on prevention and role of leadership 4Closely related to Deming s approach to QM 33 33

Six Sigma: Quality 4The value added by a productive endeavor 4Potential quality is the maximum possible value added per unit of input. 4Actual quality is the current value added per unit of input 4The difference between the two is waste 4Six Sigma is focused on reducing waste, cycle time, defects, and those costs that do not add value 4Goal is virtually error-free performance 34 34

Six Sigma: Key Elements 4 Implements proven quality principles and and a select few of the myriad QM techniques 4 Performance is measured by the sigma level measure of variability in the company s business processes 4 Uses a Define-Measure-Analyze-Improve-Control (DMAIC) model 4Define goals 4Measure existing system and processes 4Analyze (including stat analysis) & develop plan closing gap 4Improve system (Use stat methods to validate) 4Control the new system by institutionalizing it through new policies and rules 35 35

Six Sigma: Implementation approach 4 Senior leadership training in principles & tools for organization success, followed by SLs directing development of management infrastructure & innovation-friendly culture supporting Six Sigma. 4 Develop systems establishing close communication with customers, employees, & suppliers. Includes rigorous methods and ways of overcoming cultural, policy, and procedural barriers 4 Rigorously assess training needs, provide remedial basic skills education, and comprehensive training in systems improvement tools, techniques, and philosophies 4 Develop framework for continuous process improvement along with system of indicators for monitoring progress and success. 4 Projects for improving business performance linked to measurable financial results. 4 Six Sigma projects conducted by individual employees & teams led by change agents (Master Black, Black, and Green Belts) 36 36

ISO 8402 and 9000: Quality and QM 4 The totality of characteristics of an entity that bear on its ability to satisfy stated and implied needs ISO 8402 4Quality management: activities performed to formulate and implement policies and programs intended to achieve quality. 4Examples: 4quality planning, 4quality control, 4quality assurance, and 4quality improvement 37 37

ISO 9000: Eight Principles 4 Customer Focus (on needs and requirements) 4Leadership (establish unity of purpose, direction, environment for participation) 4Involvement of people (full) 4 Process Approach (managing activities & resources) 4Systems Approach to Management (of inter-related processes) 4Continual Improvement (of processes and performance) 4Factual Approach to Decision Making (analysis of data/info) 4Mutually Beneficial supplier relationships 38 38

Commonalities in QM Approaches 4QM approaches tend to view quality in terms of value produced by business processes for customers 4Reshape and control process to get quality 4Tend to take a systems, but not a complex adaptive systems approach 4Emphasize scientific approaches, empirical investigation, statistical analysis, formal knowledge processing 4Emphasize metrics and measurement 4View QM as an integrated set of activities designed to have a direct impact on all business processes and their inter-relations 39 39

Commonalities in QM Approaches (Two) 4 Use Technological and particularly IT tools and techniques 4 Employ a wide range of analytical techniques and also social interaction and human intervention techniques 4 Emphasizes strongly the elimination of errors before they happen: prevention 4 Strong emphasis on cause-and-effect analysis suggesting a deterministic view of quality 4 Strong emphasis on leadership and its role in QM 4 Widespread emphasis on organizational learning framework to produce knowledge needed for achieving quality, e.g. PDSA. 40 40

Commonalities: QM & KM Approaches 4 Reshape processes to get the valued result (either quality or accelerated sustainable innovation in response to problems) 4 Emphasizes metrics and measurement 4 Use IT tools and techniques 4 Employ a wide range of analytical techniques and also social interaction and human intervention techniques (many techniques are the same) 4 Emphasizes strongly the elimination of errors before knowledge is applied in business processes 4 Widespread emphasis on organizational learning framework, e.g. the PDSA framework, the OL Loop 4 Strong emphasis on leadership and its role 41 41

KM and QM Differences 4 KM has widespread emphasis on the KLC, a framework, as explained earlier, composed of nested OLCs, while QM only recognizes the PDSA for making knowledge 4 KM is a set of activities designed to directly impact knowledge processes only. Its impact on other business processes is indirect 4 KM emphasizes the highly non-linear and emergent nature of social interaction in organizations 4 Thus if a business process is non-mechanistic in nature, KM assumes that cause-and-effect chains proceeding from KM interventions will not be sufficient to produce the knowledge needed for quality. Instead these interventions need to facilitate individual and group creativity to produce that knowledge 42 42

KM and QM Differences (Two) 4KM has less emphasis than QM on controlling knowledge processes due to belief in selforganization 4KM, unlike QM, emphasizes cas approach to systems 4KM relies heavily on communities of practice/inquiry 4KM follows a scientific approach, but with great emphasis on the human sciences and social technology and with emphasis on fallibilism in the contexts of formulating knowledge claims and eliminating errors in them 43 43

The Basic QM & KM Relationship 4 QM is very focused on knowledge production and integration, but not on managing these processes explicitly 4 KM is a kind of QM 4 It is QM directed at improving the quality of the knowledge processes: knowledge production and knowledge integration 4 Where quality is defined as accelerated sustainable innovation in response to problems 4 And innovation is defined as the production and integration of new knowledge produced by the KLC in response to problems KM is is a Kind of of QM! 44 44

QM, KM, and other Business Processes 4QM can relate to and have an impact on any business process including KM (e.g. CRM, SCM) 4But KM activities manage only knowledge production, knowledge integration and their outcomes used in business processes, so the focus of KM is, in one way, much more narrow. 4On the other hand since KM is concerned with managing knowledge processing, it follows that it is about managing knowledge processing in QM 4The production of profound knowledge for example occurs through knowledge processing and is subject to policies and rules influenced by KM 4E.g. validation criteria are influenced by KM 45 45

QM in KM 4I said earlier that QM can have an impact on KM 4Meta-KM, or KM directed at KM is, in fact, a QM process directed at KM itself. 4However, it relies on KM principles to perform QM and reflects the KM orientation expressed two slides ago. Meta-KM is, in in fact, a QM process directed at at KM itself 46 46

Processing and KM Conceptual Frameworks and QM 4 Earlier we listed primary differences between KM and QM in their underlying conceptual approaches. After our presentation of various KM-related conceptual frameworks, the following points should have emerged very clearly. 4The combined organizational learning/cas/klc/ Metaprise/ sustainable innovation approach to KM is much more oriented toward emergence than the various QM frameworks, while still emphasizing causal analysis 4The KM frameworks have much less emphasis on leadership control as a key factor and much more emphasis on leadership as a facilitative mechanism 47 47

Processing and KM Conceptual Frameworks and QM (Two) 4The KM conceptual framework is consciously fallibilist in orientation, while continuing to emphasize the importance of validation 4The KM conceptual framework emphasizes a network of nested OLCs rather than a single Plan-Do-Study- Act cycle, and it also emphasizes the double-loop nature of organizational learning and its translation into the knowledge production and knowledge integration processes of the KLC in the organizational context 4The combined KM conceptual framework is much more hierarchical than the QM conceptual framework with its Meta-KM and metaprise orientations 4Sustainable Innovation as an organizing principle is much more central to KM than it is to QM 48 48

Processing and KM Conceptual Frameworks and QM (Three) 4QM is very focused on performing knowledge processing in order to decide how to manage business processes in order to produce quality in products and services 4It is not focused on managing knowledge processing in order to accelerate innovation to solve problems in business processing whose effect is to produce inadequate quality in products and services. 49 49

The Plan-Do-Study-Act Cycle vs. the KLC 4 The PDSA is QM s alternative to KM s KLC as a way of looking at knowledge production Plan Study 4 The KLC is a richer formulation that clearly distinguishes the knowledge production, and integration processes from the decision execution loop that characterizes all decision making, and that locates knowledge use in business processes produced by these decision execution loops. 4 The PDSA is also not an alternative to the OLC framework presented earlier, because it is intended to apply to knowledge production and is not offered as a general view of all decisions. Act Do VS. Copyright 2002 Executive Mark W. Information McElroy Systems, and Executive Inc. Information Systems, Inc. 50 50

Quality Management in Context Processing Problems KM Processes Other KM Processes Problems Processes Business Management Quality Management Business Processing Outcomes: The DOKB KM s impact on on BPs and and outcomes is is indirect! out- Business Outcomes QM s impact on on BPs is is direct! 51 51

KM Metrics and Quality Metrics 4Except for those developed from the KLC and KM processes themselves, quality metrics will primarily be found in the business outcome area, and 4Derivatively in the business process area, comprising those metrics that have an impact on quality outcome measures such as conformance to customer requirements KM can use quality metrics within its its framework as as business outcome or or process metrics! Therefore, quality metrics may be be viewed as as KM Metrics in in the broadest sense! 52 52

Comparison of KM with Quality Methodologies 4 Quality Methodologies (QMs) are targeted at business processes in general, while KM methodologies (KMMs) are targeted at knowledge and KM processes 4 QMs generally use Life Cycle Methodologies, while KMMs increasingly use iterative, incremental, process methodologies distinguishing workflows and phases 4 QMs use a business process conceptual framework relying on the PDSA cycle and a cause-effect orientation, while KMMs use a knowledge process conceptual framework based on the KLC, or an alternative knowledge process framework, KM, Metaprise, and Sustainable Innovation frameworks, and having a cas orientation. 4 QMs are task pattern driven, while KMFM is both task pattern-driven and business structure-centric 53 53

Comparison with Quality Management Tools and Methods 4 KM is very catholic in its employment of tools and methods. 4 Virtually all QM tools ranging from Affinity Diagrams, to the variety of QM statistical tools, to cause-and-effect diagrams, to brainstorming, to Tree Diagrams, are and will continue to be used in KM.The reason for this is that many QM practitioners have brought their tools with them in contributing to KM 4 There are some tools used in KM however that have not spread to QM These include: 4 Communities of Practice 4 Cafes 4 Story-telling 4 Value Network Analysis 4Semantic Network Analysis/knowledge mapping/cognitive mapping 54 54

KM-related IT Tools and Quality Management 4 Quality Management software, at present is very focused on functionality related to QM 4 Diverse in nature, with an emphasis on specialized functionality rather than comprehensiveness 4 Not strongly oriented toward integration with Enterprise multi-tier computing architecture 4 Not up-to-date with respect to recent IT innovations such as distributed computing and intelligent agents, powerful content management software, EIPs, collaborative software, text mining software 4 in short, QM software is at the beginning of its evolution in an enterprise context 55 55

KM-related IT Tools and Quality Management (Two) 4 EIP software could integrate diverse QM software applications 4 It could also integrate QM software into the enterprise computing structure, thus making acceptance of the software more palatable 4 Software for supporting communities of practice can support knowledge production about quality 4 knowledge portal software supporting e-crm can provide support for continuous assessment of customer needs and wants, and better measurement of the voice of the customer 4 Text mining and semantic networking software can strengthen knowledge claim formulation about quality as well as collaboration on quality models and projects 56 56

KM-related IT Tools and Quality Management (Three) 4 Quality management has already begun to use Balanced scorecard, group decision processing, modeling and data mining tools 4 In general, there is already some overlap between KMrelated IT tools and QM-related software applications. 4 In the future, this overlap will grow 4 Eventually knowledge portals will provide a context for QM software application support and will supply a broad range of general functionality for quality management 57 57

Contributions of KM to Quality Management 4What the contribution of KM to QM is implicit in previous slides 4QM relies heavily on knowledge production, and it emphasizes systematic, statistical, even scientific studies to bring quality to the modern enterprise 4What KM will contribute to QM is KM s continuing, evolutionary development of effective programs, policies, and rules that accelerate innovation in QM and enhance the ability of QM-related knowledge processes to eliminate error and produce survivable knowledge claims on which QM decisions and business process actions can be confidently based 58 58

Contributions of KM to Quality Management (Two) 4More specifically, KM can also contribute 4conceptual frameworks for thinking about knowledge processing and improving its character 4validation frameworks that can help individuals and groups test and evaluate knowledge claims 4social process-based techniques for enhancing KCF, KCV, and I and G learning in the plan and study phases of the PSDA cycle 4Metrics for studying and evaluating knowledge processing in QM 59 59

Contributions of KM to Quality Management (Three) 4More specifically, KM can also contribute 4IT tools for supporting knowledge production and knowledge integration in QM including Enterprise Portals, IAs, collaborative software, software supporting group decision making, assessment capture software and other software applications reviewed earlier 4In sum, the contributions of KM to Quality Management decisions are indirect, but they can have a pervasive positive impact on knowledge processing in QM and through this impact can effect both QM decisions and business processing 60 60

Again, Remember: Processing Problems KM Processes Other KM Processes Problems Processes Business Quality Management Management Business Processing Outcomes: The DOKB KM s impact on on BPs and and outcomes is is indirect! out- Business Outcomes QM s impact on on BPs is is direct! The End 61 61