Basic Data Children and Media 2015 Current surveys and research on media use among children in Germany Compiled by Heike vom Orde (IZI) Page 1
Overview Media Ownership, Media Use and Importance of Media 3 Children and Television 18 Reading (to Children) in the Family 34 Computer, Internet, and Social Media 39 Children and Mobile Media (Mobile Phone, Smartphone, Tablet PC) 54 Page 2
Media Ownership, Media Use and Importance of Media Page 3
Media ownership in the homes of German children 2014 Devices in households 14- to 65-year-olds vs. families with 3- to 13-year-old children, percentages 100 97 100 Household members 14-65 years Household with children 96 90 80 82 87 70 60 54 50 40 36 43 30 20 20 10 9 0 TV Computer/laptop Tablet PC Smartphone "ordinary" mobiles Source: Guth, Kinderwelten 2014, p. 3. Basis: n=1,503 adults 14-64; n= 1,183 mothers of children 3-13 years Page 4
Mobile media find their way into households with young children Mobile devices in households with 3- to 13-year-old children 100 100 99 3-7 years 8-13 years 90 80 89 85 70 67 72 60 50 53 49 48 40 36 30 28 20 10 0 TV Computer Laptop Tablet PC Smartphone "ordinary" mobile phone 13 Source: Guth, Kinderwelten 2014, p. 6. Basis: n=1,183 mothers of children 3-13 years. Page 5
Personal media ownership of German children 6-11 years, percentages Game console 53 Radio 49 MP3-player/iPod 36 obile phone/smartphone/iphone 31 TV 23 Computer/laptop 17 Video recorder/dvd player/dvr 14 0 10 20 30 40 50 60 Source: FIM-Studie, mpfs 2012, p. 58. Basis: n=313, 6-19 years. Page 6
Personal ownership of TV, smartphones and mobile phones By age, percentages 60 Smartphone TV Mobile phone 50 51 45 40 30 31 29 20 20 15 23 25 26 10 0 6 8 1 2 3-5 years 6-7 years 8-9 years 10-11 years 12-13 years Source: Guth, Kinderwelten 2014, p. 11. Basis: n=1,183 mothers of children 3-13 years. Page 7
Preferred leisure activities of German children Leisure activities, selection, 2014, percentages Homeworking/learning for school 70 28 Watching television 79 18 Meeting friends 37 57 Playing in the house 50 41 Playing outside 46 44 Listening to music 40 38 Activities with the family/parents 9 67 Doing sports 7 61 Computer/console/online games 24 38 Using the computer (offline) 15 40 Using mobile phone 38 16 (Nearly) every day Listening to the radio 24 29 Once/several times a week 0 10 20 30 40 50 60 70 80 90 100 Source: KIM-Studie 2014, p. 10. Basis: n=1,209, 6-13 years. Page 8
How do German children spend their pocket money? Children spend their pocket money on Selection, 2014, percentages Sweets, cookies, chewing gum 64.8 Mangas, magazines, comics 50.2 Food/fast food Ice-cream Beverages 37.8 37.8 37.3 Chips, salty nuts Toys, games Stickers/collector's pictures Gifts for relatives/friends Cosmetics/body care Music CDs Mobile phone/smartphone costs 23.5 19.7 15.9 12.2 11.9 11.4 11 0 10 20 30 40 50 60 70 Source: KidsVA 2014, p. 59. Basis: n=1,566, 6-13 years, children who get pocket money Page 9
Subjective significance of media of 6- to 12-year-olds Which of these devices is the most important one for you? Supported, percentages 100 2013 2014 90 80 80 82 70 60 50 40 30 20 10 0 12 7 9 7 3 0 TV Smartphone Computer/laptop Tablet PC Source: Guth, Kinderwelten 2014, p. 14. Basis: n=708 children 6-12 years. Page 10
Media attachement of preschoolers The child could not do without. According to parents of 2- to 5-year-olds, percentages Books 26 62 Televison 22 54 CDs/cassettes/MP3-Player 10 12 2-3 years 4-5 years Computer/console/online games 4 Radio 1 1 0 20 40 60 80 Source: minikim-studie 2012, p. 67. Basis: parents, n=632 Page 11
Media use by age groups Use daily/several times a week, selection, percentages Watching television 84 92 Reading books/being read to 54 87 Listening to CDs/cassettes 54 65 Playing console games 6 46 Watching DVDs/videos/blu-rays 18 26 3-5 years 6-11 years 0 20 40 60 80 100 Source: FIM-Studie, mpfs 2012, p. 61. Basis: n=388, 3-19 years, parents statements for age groups 3-5 and 6-7 yearolds. Page 12
Media consumption: A comparison between 10- to 19-year-olds and total population in Germany Minutes per day, 2014 10-19 years Total: Adults and children from 10 years on 500 450 462 400 350 320 300 250 200 187 181 150 125 100 50 0 80 TV Radio Video in total Sound recording media in total (1) 7 4 56 26 Audiovisual media in total (2) Source: Media Perspektiven Basisdaten 2014, p. 70. Basis: Adults and children 10+, G+ EU, 5.00 a.m. to 12.00 p.m., Mon-Sun; (1) record, cassette, CD, MP3 (2) incl. PC. Page 13
Downsides of media for children According to their parents, selection, 2011, percentages Several times Once Never before I don't know Commercials 21 9 67 2 Vulgar Language 16 12 69 2 Violence 13 11 73 3 Terrifying contents 9 11 79 2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: ZDF-Studie Jugendmedienschutz aus Sicht der Eltern, in: Hasebrink/Schröder/Schumacher 2012, p. 22. Basis: n=750 parents of 3- to 17-year-olds. Page 14
Parental concerns about media Proportion of parents who are concerned about their child s use of certain media By age of child, 2011, percentages 90 3-5 years 6-7 years 8-9 years 10-11 years 80 70 60 73 70 58 60 66 59 59 61 61 69 75 79 50 48 48 51 40 30 20 10 0 Internet Television Games All media Source: ZDF-Studie Jugendmedienschutz aus Sicht der Eltern, in: Hasebrink/Schröder/Schumacher 2012, p. 20. Basis: n=750 parents of 3- to 17-year-olds. Page 15
Technical media literacy: self-assessment of parents and assessment of child Self-assessment very good (5-point scale), percentages 70 Self-assessment mothers Self-assessment fathers Assessment of child 65 60 54 50 46 50 48 40 30 38 32 35 28 31 38 20 17 10 0 TV Game consoles Computer and internet Smartphones, tablet PCs Source: AOK-Familienstudie 2014, p. 39. Basis: n=1,503 fathers and mothers of 4- to 14- year-olds. Page 16
Content-related media literacy: Self-assessment of parents and assessment of child Self-assessment very good (5-point scale), percentages 60 Self-assessment mothers Self-assessment fathers Assessment of child 53 50 45 43 42 40 30 26 32 33 30 20 10 7 10 8 9 0 TV Game consoles Computer and Internet Smartphones, tablet PCs Source: AOK-Familienstudie 2014, p. 40. Basis: n=1,503 fathers and mothers of 4- to 14-year-olds. Page 17
Children and Television Page 18
Parental permission to watch TV According to parents, by age, selection, 2011, percentages unrestricted permission not permitted/without permission permitted with restrictions does not apply/is not used 3-5 years 1 93 3 3 6-7 years 1 94 2 3 8-9 years 6 90 2 2 10-11 years 7 91 11 1 12-13 years 8 92 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: ZDF-Studie Jugendmedienschutz aus Sicht der Eltern, in: Hasebrink/Schröder/Schumacher 2012, p. 27. Basis: n=750 parents of 3- to 17-yearolds. Page 19
Development of TV viewing time: A comparison between children and adults Viewing time in minutes per day, 2010-2014 in Germany Adults (14 years and older) Children ( 3-13 years) 300 250 237 239 233 231 231 200 150 100 93 93 89 88 87 50 0 2010 2011 2012 2013 2014 Source: AGF/GfK-Fernsehforschung, TV Scope, Fernsehpanel (D+EU) In: Media Perspektiven Basisdaten 2014, p. 71. Basis: n=frg in total, children (3-13 years) and adults (14 years and older). Page 20
Development of TV viewing time by age groups Viewing time in minutes per day, by age, 2014 3-5 years 6-9 years 10-13 years 3-13 years 120 110 107 109 100 99 98 90 93 93 84 87 94 90 95 91 91 89 88 80 82 75 70 71 74 72 60 2010 2011 2012 2013 2014 Source: AGF/GfK-Fernsehforschung, TV Scope, Panel (D+EU). In: Feierabend/Klingler, 2015, p. 175. Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m. Page 21
How long do children stay in front of TV? Exposure time in minutes per day, by age group, 2014 3-5 years 6-9 years 10-13 years 3-13 years 190 180 181 186 177 174 178 170 160 160 163 164 164 162 162 161 158 150 149 151 140 142 139 138 137 130 133 120 110 100 2010 2011 2012 2013 2014 Source: AGF/GfK-Fernsehforschung, TV Scope, Panel (D+EU). In: Feierabend/Klingler 2015, p. 175. Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m. Page 22
TV use during the week By gender, viewing time, 2014, min./day 3-13 years Girls Boys 120 117 114 111 109 107 105 100 88 87 89 95 94 95 80 75 75 76 60 40 20 0 Mo-Sun Mo-Thur Fr Sat Sun Source: AGF/GfK-Fernsehforschung, TV Scope, Panel (D+EU), in: Feierabend/Klingler, 2015, p. 176. Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m., 3-13 years. Page 23
Television use by children and adults during the day Percentages, 2014 50 45 40 35 3-13 years 30 3-5 years 25 6-9 years 20 10-13 years 15 14 years and older 10 5 0 Source: AGF/GfK, TV Scope, Fernsehpanel (D+EU), in: Feierabend/Klingler 2015, p. 178. Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m. Page 24
Favourite TV channels of 3- to 13-year-olds in Germany Selection, market share, percentages, 2014 20 18 17.5 16 15.4 14 12 10 8 7.6 7.5 7.0 6.8 6 5.0 4.9 4 2 0 Super RTL KiKA RTL Nickelodeon Dinsey Channel Pro Sieben Das Erste Sat. 1 Source: AGF/GfK-Fernsehforschung, TV Scope, Panel (D+EU), in: Feierabend/Klingler 2015, p. 179. Basis: n=frg in total, 3-13 years, Mon-Sun, 3:00 a.m.-3:00 p.m., market share 2014. Page 25
The most popular TV programmes of German children in 2014 Unsupported answers (multiple answers possible), selection, percentages 6-9 years 10-12 years 25 20 16 25 20 22 19 15 15 10 11 11 10 9 10 10 9 9 5 5 0 0 Source: Trend Tracking Kids 2014, p. 28. Basis: n=1,463, 6-19 years. Page 26
The most popular TV programmes of girls and boys in 2014 Unsupported answers (multiple answers possible), selection, percentages Girls Boys Cosmo und Wanda 15 6-9 years SpongeBob 24 Schloss Einstein 12 Ninja Turtels; Garfield 12 Garfield 10 Coop gegen Kat 10 Die Sendung mit der Maus Hannah Montana; SpongeBob 9 8 Die Sendung mit der Maus; Cosmo und Wanda; Löwenzahn Schloss Einstein; Star Wars 8 7 DSDS 27 10-12 years Die Simposons 37 GZSZ; Germany's Next Topmodel 17 DSDS; Navy CIS 11 Hannah Montana 13 Sportschau 10 Unter Uns 11 Schloss Einstein 9 Schloss Einstein 9 Gallileo; Ninja Turtles; Two and a Half Men 8 Source: Trend Tracking Kids 2014, p. 29-30. Basis: n=1,463 girls and boys, 6-19 years. Page 27
Favourite TV programmes of German preschoolers in 2012 What is your child s favourite TV programme? According to parents of 2- to 5-year-olds, percentages Unser Sandmännchen 8 30 Die Sendung mit der Maus 7 9 Bob der Baumeister 3 5 Jim Knopf 1 5 SpongeBob Schwammkopf 2 5 Kikaninchen 7 Sesamstraße 6 2-3 years 4-5 years 0 10 20 30 40 Source: minikim-studie 2012, p. 69. Basis: parents of children who at least watch TV from time to time, n=535. Page 28
Favourite TV characters of German preschoolers in 2013 # 1 SpongeBob 7.0 % # 2 Prinzessin Lillifee 6.2 % # 3 Bob the Builder 4.7 % # 4 Benjamin Blümchen, Barbie 3.9 % # 5 Die Maus (Sendung mit der Maus) 3.4 % # 6 Wickie 3.1 % # 7 Pippi Langstrumpf 2.9 % # 8 Sandmännchen 2.3 % # 9 Kikaninchen, Winnie Pooh 2.1 % # 10 Kim Possible, Yakarie 1.8 % Source: IZI-survey Die Lieblingsfiguren der Vorschulkinder (Favourite TV characters of German preschoolers), 2013. Basis: n=365 girls and boys, 3-5 years. Page 29
Top five of favourite preschoolers TV characters by gender in 2013 Selection, percentages Boys Girls 12.6 11.3 8.2 4.1 3.6 3.1 7.9 5.3 4.7 3.2 Source: IZI-survey Die Lieblingsfiguren der Vorschulkinder (Favourite TV characters of German preschoolers), 2013. Basis: n=385 boys and girls, 3-5 years. Page 30
Favourite TV characters of German 6- to 12-year-olds # 1 SpongeBob Schwammkopf 5.1 % # 2 Bart Simpson 3.7 % # 3 Homer Simpson 3.2 % # 4 Prinzessin Lillifee 2.8 % # 5 Kim Possible 2.5 % # 6 Sally Bollywood 2.3 % Violetta 2.3 % # 7 Mr. Bean 2.2 % # 8 Garfield 2.1 % # 9 Dieter Bohlen 1.9 % Platz 9 Jake Long (American Dragon) 1.9 % Platz 9 Jessie 1.9 % # 10 Hexe Lilli 1.8 % Source: IZI-survey Die Lieblingsfiguren der Kinder 2014, 2014. Basis: n=726 boys and girls, 6-12 years. Seite 31
Top five of 6- to 12-year-olds favourite TV characters by gender in 2014 Selection, percentages Boys Girls 8.0 5.9 5.6 3.7 3.5 5.7 4.9 4.6 4.0 3.7 Source: IZI-survey Die Lieblingsfiguren der Kinder 2014, 2014. Basis: n=726 boys and girls, 6-12 years. Seite 32
Watching television has a positive connotation for parents Statements about television by parents of 3- to 13-years-olds, by age of child, percentages My child is allowed to chose the TV programme for him/herself at times 73 86 3-7 years 8-13 years It is nice when the family comes together while watching TV 81 79 My child likes to watch TV at certain times of the day, this is a part of our daily routine 73 79 After kindergarden/school/after school care my child is allowed to watch TV to relax or to switch off 1 65 72 0 20 40 60 80 100 Source: Guth, Kinderwelten 2014, p. 15. Basis: n=1,183 mothers of 3- to 13-year-olds. Page 33
Reading (to Children) in the Family Page 34
How often do parents read to their children? How often do parents read to their children, percentages every day 26 several times a week 44 one to two times a week 16 rarley 6 never 8 0 10 20 30 40 50 Source: Stiftung Lesen/Deutsche Bahn/ZEIT: Vorlesestudie 2013, p. 15. Basis: n=500, mothers and fathers Page 35
How often do children read? Percentages I read Total Girls Boys 16 (nearly) every day 12 21 once/several times a week 29 34 40 33 rarely 29 37 17 never 11 22 0 5 10 15 20 25 30 35 40 45 Source: KIM-Studie 2014, p. 26. Basis: n=1,209, 6-13 years. Page 36
Favourite magazines & comics of German girls in 2014 By age, selection, percentages 6-9 years 10-12 years 30 25 20 25 30 25 20 27 24 21 19 15 13 15 13 10 5 7 6 5 10 5 0 0 Source: Trend Tracking Kids 2014, p. 208. Basis: n=719 girls, 6-19 years. Page 37
Favourite magazines & comics of German boys in 2014 By age, selection, percentages 35 30 32 6-9 years 10-12 years 35 30 25 25 20 20 18 17 15 10 5 15 11 7 5 15 10 5 14 11 7 0 0 Source: Trend Tracking Kids 2014, p. 207. Basis: n=744 boys, 6-19 years. Page 38
Computer, Internet and Social Media Page 39
Personal ownership and desire for ownership of a computer or laptop Percentages, 2014 70 Personal ownership Desire for ownership 60 55.7 58.1 53.2 56.1 55.4 50 40 35.6 30 20 21.2 22.3 20.1 10 5.7 0 Total Boys Girls 6-9 years 10-13 years Source: KidsVA 2014, p. 32. Basis: n=1,660, 6-13 years. Page 40
At what age have German children parental permission to surf the web? By age, selection, percentages unrestricted permission permitted with restrictions not permitted/without permission does not apply/is not used 3-5 years 0 11 39 50 6-7 years 0 27 37 36 8-9 years 2 62 18 18 10-11 years 2 84 5 9 12-13 years 9 85 1 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: ZDF-Studie Jugendmedienschutz aus Sicht der Eltern, in: Hasebrink/Schröder/ Schumacher 2012, p. 27. Basis: n=750 parents of 3- to 17-year-olds. Page 41
How often do German children surf the web? By gender and age groups, percentages, 2014 (Nearly) every day Several times a week Once a week Rarely Never Total 32.5 32.7 7.1 2.7 25.1 Boys 32.7 34.2 6.8 2.3 23.9 Girls 32.2 31 7.3 3.1 26.4 6-9 years 9 30.9 8.3 3 48.7 10-13 years 54.3 34.2 5.9 2.43.2 0% 20% 40% 60% 80% 100% Source: KidsVA 2014, p. 28. Basis: 1,660, 6-13 years. Page 42
How long do German children stay online? Percentages, by medium, in 2014 (Nearly) every day Several times a week Rarely Never Computer/Laptop 3 10 34 53 Mobile/Smartphone 5 10 22 63 Game console 3 8 15 74 Tablet PC 3 2 95 0 20 40 60 80 100 Source: KIM-Studie 2014, p. 34. Basis: n=766, 6-13 years, Internet users.. Page 43
How many 4- to 5-year-olds are already online? Percentages, 2014 (Nearly) every day Several times a week Once a week Rarely Never 1.9 Total 10.2 5.6 3.5 78.9 1.2 Boys 11.7 4.9 3.3 78.9 Girls 2.6 8.7 6.3 3.6 78.8 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: KidsVA 2014, p. 68. Basis: n=397, 4-5 years, parents statements. Page 44
By the age of 10 nearly all children are online Do you use the Internet at least sometimes? Average duration of Internet use in minutes, answers with yes as percentage 100 90 80 76 % 94 % 22 min. per day 98 % 99 % 100 % 59 min. per day 93 min. per day 115 min. per day 70 60 16 min. per day 50 40 30 39 % 11 min. per day 20 10 0 6-7 years 8-9 years 10-11 years 12-13 years 14-15 years 16-18 years Source: Bitkom Research 2014, p. 3. Basis: n=962, 6- to 18-year-olds. Page 45
What do German children- in comparison to German adolescents- do online? What do you do online at least sometimes? Multiple answers possible, selection, percentages 6-7 years 16-18 years Playing online games 56 Using social networks 85 Watching/downloading movies/videos 55 Watching/downloading movies/videos 85 Listening to/downloading music 16 Information seeking (for school, education) 83 Information seeking (for school,education) 12 Listening to/downloading music 80 Calling somebody e.g. with Skype 11 Chatting with friends/aquaintances 76 Information seeking (for leisure time) 5 Information seeking ( for leisure time) 68 Source: Bitkom Research 2014, p. 5. Basis: n= 830, 6- to 18-year-old Internet users Page 46
The most popular websites of German children Unsupported answers, top 3, by age and gender, percentages Boys Girls toggo 36 6-9 years kika 38 kika 23 toggo 31 youtube 20 Wendy 17 10-12 years youtube 50 youtube 34 toggo 20 facebook 22 facebook; wikipedia 18 toggo 19 Source: Trend Tracking Kids 2014, p. 158-159. Basis: n=586 6- to 19-year-old girls and n=623, 6- to 19-year-old boys who use the Internet. Page 47
How many children have their own profile in a social network? By age, selection, percentages Yes No I don't use the Internet 6-7 Jahre 33 67 8-9 Jahre 3 78 19 10-11 Jahre 23 74 3 12-13 Jahre 46 50 4 0% 20% 40% 60% 80% 100% Source: Trend Tracking Kids 2014, p. 163. Basis: n=1,463, 6-19 years. Page 48
Social networks start to get relevant by the age of 12 Multiple answers possible, percentages Watching movies/videos Information seeking for school Using social networks Online shopping 90 80 82 78 83 81 85 83 70 60 57 68 65 65 50 55 40 44 42 42 30 20 10 0 27 10 12 5 2 1 0 4 5 6-7 years 8-9 years 10-11 years 12-13 years 14-15 years 16-18 years Source: Bitkom Research 2014, p. 6. Basis: n=830, 6- to 18-year-old Internet users Page 49
Most parents control the Internet use of their children Which of the following statements apply to you? Selection, percentages 100 90 80 70 60 50 40 87 57 75 69 76 76 75 72 58 59 My parents ask me not to post too much personal information online My parents explain to me what is and what isn't allowed online My parents regularly talk with me about my online experiences 30 20 30 18 25 35 39 I'm only allowed to spend a certain amount of time online 10 16 0 6-7 years 8-9 years 10-11 years 12-13 years Source: Bitkom Research 2014, p. 12. Basis: n=830, 6- to 18-year-old Internet users. Page 50
At what age do parents allow their children to play computer/console games? By age, selection, percentages unrestricted permission not permitted/without permission permission with restriction does not apply/is not used 3-5 years 19 32 49 6-7 years 48 20 32 8-9 year 3 74 5 18 10-11 years 4 77 4 15 12-13 years 9 71 1 19 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: ZDF-Studie Jugendmedienschutz aus Sicht der Eltern, in: Hasebrink/Schröder/ Schumacher 2012, p. 27. Basis: n=750 parents of 3- to 17-yearolds, 2011. Page 51
How often do German children play computer/console games? Percentages, 2014 (Nearly) every day Once/several times a week Rarley Never Total 24 38 13 25 Girls 16 37 16 31 Boys 31 38 11 19 0 20 40 60 80 100 Source: KIM-Studie 2014, p. 53. Basis: n=1,209, 6-13 years. Page 52
The most popular games (PC, console or online) of German boys and girls 2014, up to 3 selections possible, percentages 12 FIFA 1 20 Super Mario 9 9 10 Mario Kart 4 8 Total Girls 12 Boys 8 The Sims 12 5 5 Minecraft 1 8 0 5 10 15 20 25 Source: KIM-Studie 2014, p. 56. Basis: n=909, 6-13 years, users of PC/ console/online games. Page 53
Children and Mobile Media (Mobile Phone, Smartphone, Tablet PC) Page 54
By the age of 10 most children have their own smartphone Which of the following devices do you use at least sometimes? Percentages TV Computer/laptop Tablet PC Smartphone 100 94 93 94 90 80 86 92 93 84 85 87 85 84 89 88 70 60 65 50 57 49 40 30 28 41 39 43 37 31 20 25 20 10 0 6-7 years 8-10 years 10-11 years 12-13 years 14-15 years 16-18 years Source: Bitkom Research 2014, p. 2. Basis: n=962, 6- to 18-year-olds. Page 55
Everyday mobile phone use of German children Functions of mobile phone used (almost) every day, selection, by gender, percentages Receiving SMS/MMS 36 42 Sending SMS/MMS 35 41 Getting called by parents 22 29 Calling somebody Getting called 20 22 29 30 Girls Boys Calling the parents 18 26 Use of the Internet 23 21 Playing games 17 23 0 10 20 30 40 50 Source: KIM-Studie 2014, p. 48. Basis: n=751, 6-13 years, owners of a mobile phone.. Page 56
Do mobile phones replace meeting friends in personal? How do German children contact their friends (almost) every day? 2014, Selection, percentages Personal meeting (n=624) 63 Sending SMS/MMS (n=550) 50 Online chat (n=317) 43 Online community (n=347) 35 Make a phone call (n=624) 23 Sending email (n=384) 9 0 10 20 30 40 50 60 70 Source: KIM-Studie 2014, p. 51. Basis: 10-to 13-year-olds, who use the medium regularly. Page 57
Mobile Internet use increases with age Going online using different devices, by age, supported answers, percentages 6-9 years 10-12 years 13-16 years 45 Computer/laptop 85 + 2 93 Mobile phone/smartphone/ipone 6 38 + 31 80 6 Tablet-PC, e.g. ipad 8 18 + 12 0 20 40 60 80 100 Source: Trend Tracking Kids 2014, p. 154. Basis: n=1,463, 6- to 19-year-olds. Page 58
German children feel attracted to mobile media devices German children s interests for media devices, 6-12 years, according to their mothers Top Two (5-point scale), percentages Television 91 Computer/laptop with Internet access 64 Tablet PC, ipad 56 Smartphone, mobile phone with touchscreen 44 Source: Guth 2012, Mediennutzung heute, p. 4. Basis: n=773 mothers of 6- to 12-year-olds; device available in household. Page 59
Picture book apps and children s book apps are well received by most parents How often do parents watch picture book apps or children s book apps with their children? Percentages Several times a week or daily 18 49 At most once or twice a week 31 87 Rarely 38 We used it only one time 13 Source: Vorlesestudie 2012, p. 12. Basis: n=82 parents who watched at least once a picture book app or a children s book app with their children.. Page 60
How many children and pre-teens download apps? Have you ever downloaded apps for your mobile phone/ipod touch/ipad etc.? By age, percentages 2013 2014 90 80 82 70 60 50 53 53 54 40 41 38 30 26 20 17 10 5 6 0 Total 8-9 years 10-11 years 12-13 years 14-15 years Source: Trend Tracking Kinds 2014, p. 193. Basis: 2013: n=1,458; 2014: n=1,463 6-19 years. Page 61
Most used apps of 11- to 19-year-olds: Overlap with favourite websites Which website is your favourite and which apps do you currently use the most? Selection, percentages Favourite websites (Computer/ laptop) Most used apps facebook 60 facebook 56 youtube 42 whatsapp 34 schuelervz 17 youtube 10 wikipedia 7 angry birds 8 Source: elements of art / iconkids & youth 2012, p. 7. Basis: n=955 11- to 19-year-old Internet users; n= 443 11- to 19-year-old app users. Page 62
Tablet PC: Personal ownership and desire for ownership of 6- to 13-year-olds Selection, percentages, 2014 Personal ownership Desire for ownership 60 50 50.4 43.7 44.3 43.2 40 36.5 30 20 10 6 5.8 6.1 2.5 9.1 0 Total Boys Girls 6-9 years 10-13 years Source: KidsVA 2014, p. 32. Basis: n=1,660, 6-13 years. Page 63
What do children do with their parents tablet PC? Child is allowed to use parents tablet PC, percentages 4- to 5-year-olds 6- to 13-year-olds Playing games 79.4 Playing games 83.4 Studying 28.3 Studying 49.9 Watching movies/videos 52.1 Information seeking 43.4 Listening to music/audio books 28.4 Watching movies/videos 42.3 Source: KidsVA 2014, p. 38 and 72. Basis: n=84 4- to 5-year-old children and n=257 6-to 13-year-olds who use their parents tablet PC Page 64
Use of tablet PC by the child (alone/with parents) According to parents, by age of children, percentages (Nearly) every day Once/several times a week Rarely Never I don't know Total 14 40 31 9 7 6-7 years 27 42 18 13 8-9 years 7 45 33 5 9 10-11 years 17 48 24 7 4 12-13 years 23 38 27 7 4 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: KIM-Studie 2014, p. 43. Basis: Parents who have tablet PCs available in the household, n=235. Page 65
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