Presentation What the Hell is Big Data? Bernard Marr www.ap-institute.com 1
Background 2
Navigating to Success 3
Navigation Today 4
The Global Data Revolution 5
The Intelligent Company Model Strategic Review 5. Make Better Decisions 4. Communicate the Insights 1. Agree Information Needs Information and Analytics Infrastructure 2. Collect the Right Data 3. Analyse Data to Extract Insights 6
The Intelligent Company Model Strategic Review 5. Make Better Decisions 4. Communicate the Insights 1. Agree Information Needs Information and Analytics Infrastructure 2. Collect the Right Data 3. Analyse Data to Extract Insights 7
Mapping Strategic Objectives 8
Why Questions Are The Answer 9
The Google Case Study 10
The Intelligent Company Model Strategic Review 5. Make Better Decisions 4. Communicate the Insights 1. Agree Information Needs Information and Analytics Infrastructure 2. Collect the Right Data 3. Analyse Data to Extract Insights 11
Innovative Metrics 12
Text, Photos, Images, Likes, Shapes, etc. 13
The Intelligent Company Model Strategic Review 5. Make Better Decisions 4. Communicate the Insights 1. Agree Information Needs Information and Analytics Infrastructure 2. Collect the Right Data 3. Analyse Data to Extract Insights 14
Quantifying and Analysing Yourself 15
Big Data Is Good For Our Health 16
Understanding Your Customer 17
GPS Sensors and Navigation 18
The Intelligent Company Model Strategic Review 5. Make Better Decisions 4. Communicate the Insights 1. Agree Information Needs Information and Analytics Infrastructure 2. Collect the Right Data 3. Analyse Data to Extract Insights 19
Visualising Data 20
Learning from Newspapers 21
The Intelligent Company Model Strategic Review 5. Make Better Decisions 4. Communicate the Insights 1. Agree Information Needs Information and Analytics Infrastructure 2. Collect the Right Data 3. Analyse Data to Extract Insights 22
Reviewing Evidence & Making Decisions 23
Conclusions Big Data will completely change the way we do business... Be Guided by your strategy and critical questions Finding the data (big and small) to answer your questions Analyse the data to turn it into actionable insights Visualise and communicate insights using narratives & visuals Review the evidence and make fact-based decisions Leverage data now to gain real competitive advantages 24
Get in touch Bernard Marr bernard.marr@ap-institute.com www.ap-institute.com linkedin.com/in/bernardmarr facebook.com/apinstitute twitter.com/bernardmarr theintelligentcompany.blogspot.com 25