About Offsetters Founded in 2005 by Professor James Tansey, Sauder School of Business, UBC Canada s first and largest carbon management team First supplier of carbon credits for the Pacific Carbon Trust initiative to make BC government carbon neutral for 2010 First ever Official Supplier of Carbon Offsets to IOC with the Vancouver 2010 Olympic and Paralympic Games First Canadian company to co-develop Gold Standard Cookstove project in Africa
Some of Our Clients
Why? Internal Drivers Reduce operating costs 60% of reported actions to reduce emissions saw a payback of 2-3 years (CDP, 2011) Revenue growth Companies that implement policies to reduce carbon emissions perform better on the stock market compared with those that do not (PriceWaterhouse Coopers, 2011) Employee recruitment & engagement There is a strong correlation between engagement and socially and environmentally responsible organizations (Hewitt and Associates, 2010)
Why? External Drivers Risk management Mitigate risk around rising fuel prices, pollution costs and higher insurance premiums Stay ahead of regulatory curve Prepare for pollution taxes and emissions caps Competitive advantage Take action now for early mover advantage Best practices approach Customer demands 75% of customers eco-friendly statements like ecological footprint and sustainable development are important when they select a product (Leger Marketing, 2011)
Why? Market Opportunities Generate new revenue streams 54% of Canadian organizations indicated they were providing products/services to aid third parties in reducing their GHG emissions (CDP, 2011) 86% of CDP organizations are aware of business opportunities relating to climate change (CDP, 2011) Priority in bidding process, RFPs, etc. Government contracts, other carbon neutral partners Many organizations are now greening supply chain Add brand value Improved reputation resulting in increased brand equity
Creating Shared Value Create a social or environmental dimension to the value proposition Help customers do the right thing Danone and Grameen Bank Nestlé and coffee production Interface carpets Nike and clothing design
Case Study Harbour Air is: The largest all seaplane airline in the world; and The only completely carbon neutral airline in the world. 60.00 50.00 Downtown Vancouver to Downtown Victoria GHG emissions (kg) by Transportation Mode (1 passenger) Business Challenge: communicating relative sustainability. 40.00 30.00 20.00 10.00 0.00 Harbour Air Twin Engine Sea Plane BC Ferry (Spirit Class) BC Ferry (Queen "V" Class) Heli-Jet Subject Mode Automobile 8
Free Range Kiwi Seasonal Workers Oppenheimer Kiwi LCA Process Map Oppenheimer Fruit Waste Orchard Packhouse/ Coolstore NZ Port North American Port Repackaging Facility Packaging Waste Fruit Waste North American Distribution Legend Trucking Consumer Retail Warehouse Fruit Waste Marine Shipping Waste Haulage Air Travel Compost Landfill Fruit Waste Packaging Waste
Kiwi Emissions
LCA and Brand Development Nautica LCA deck shirt: C2G water footprint is 5,224 l/shirt (1,380 gallons) irrigation and agriculture is 81% total 11.5 kgco2e of greenhouse gas emissions per shirt Consumer use 63% of total Strategy: water footprint and neutral as story Target marketing at women
Coffee LCA of coffee production: 1.8kg per 400g bag 2% emissions from growing the beans 39% from consumer transport and consumption 24% from waste disposal 2.9m impressions $225,000 earned media
Peppers Greenhouse production highly energy intensive LCA of pepper production in Canada: 3-4kg GHG per kg product Reductions in emissions from energy efficiency and fuel switching Offset the balance of the emissions
Conclusions Companies can build brand equity by taking leadership positions on climate change High quality environmental management systems provide a foundation Alignment between the environmental solution and the brand is key Its OK to be funny.