Business Intelligence Solutions for Retail MOBILE INTELLIGENCE
Leader in Business Intelligence for Over 20 Years Business Intelligence (BI) The process of transforming raw data into meaningful information to enable more effective business insight and decision-making MicroStrategy, Incorporated (NASDAQ: MSTR) Founded in 1989 Leading independent business intelligence software vendor Over 1 million business users at over 3,000 organizations Direct operations in 42 cities in 23 countries around the world Over 70 patents pending or issued 2
Leader in Retail Business Intelligence 8 of the Top 10 Global Retailers Use MicroStrategy MicroStrategy Supports Over 300 Retail Companies Around the World Aéropostale A h o l d Applebee s International Inc. Burlington Coat Factory C a b e l a s Carrefour Charming Shoppes The Container Store CVS Caremark Darden Restaurants David s Bridal Dick s Sporting Goods e B ay GUESS?, Inc. Hallmark Cards Hard Rock Café Harris Teeter Hudson s Bay Company Limited Brands Liz Claiborne Lowe s Companies METRO Group Michaels Stores Micro Electronics, Inc. N e t fl i x O Reilly Automotive Overstock.com Pacific Sunwear Petco Animal Supplies Priceline Shoppers Drug Mart Skechers USA Starbucks Corporation Sterling Jewelers Victoria s Secret, Inc. Whole Foods Market Ya h o o! Recreated PMS 3
Retail Customer Success Stories Driving Customer Analytics and Vendor at a Global Supermarket Chain Netherlands-based Ahold uses MicroStrategy to conduct sales and customer analyses at its Albert Heijn supermarkets and other Ahold holdings in Europe and the United States. Approximately 3,000 employees at Albert Heijn use MicroStrategy to analyze more than 18 terabytes of data, running 150,000 reports each week. Albert Heijn also provides an extranet for suppliers to run daily sales analyses, and its customers can shop online and review their purchase history for the previous three months. Gaining Valuable Insight Into Retail Sales Trends and Performance Using Mobile Technology GUESS chose MicroStrategy to develop an ipad app that allows its executives, designers, and merchants to analyze sales performance. GUESS users access 13 dashboards captured in one, easy-to-use app that highlights prevalent sales trends. For example, executives can review sales performance by region, margins, and trend information. Providing Insight Into Customers and Store Operations Across the Company MicroStrategy s integrated business intelligence platform supports a wide range of reporting and analysis applications for Hallmark, providing insights into business performance across the company. Retail and sales productivity applications provide company-wide insight into product performance across various channels, product groups, and business units. MicroStrategy-based applications also analyze the effectiveness of consumer marketing campaigns, and consumer market basket and cross-buying behavior. Gaining Customer Insight to Promote High Customer Satisfaction Netflix uses MicroStrategy for reporting and analysis of financial data and marketing campaigns. With MicroStrategy, Netflix users gain valuable insight into critical data to enhance its marketing programs and better serve its subscriber base of more than 20 million members. 4
Retail Customer Success Stories Improving Merchandising, Customer Analytics, and Vendor for a Global Retailer Over 10,000 users across METRO Group perform reporting and analysis against a 70 TB data warehouse. MicroStrategy supports numerous business intelligence applications, encompassing merchandising, marketing, market basket analysis, category management, reporting and strategic business planning, and advertising effectiveness studies. METRO Group leverages MicroStrategy within an extranet to perform in-depth operations, sales, product, and supply chain analyses. Using the Full Power of MicroStrategy for Merchandising, Operations, Customer Analysis, and Vendor Lowe s currently has a number of MicroStrategy-based BI applications that support thousands of employees across a variety of business functions. Lowe s employees use the data to manage inventory, improve margins, review market specificity, and identify sales opportunities. Lowe s also uses BI to track millions of store items against billions of transaction records to assist in the management of stock levels at its stores. In addition, Lowe s uses BI to help its suppliers and vendors monitor the performance of their products. ROSS Stores, Inc. Multiple BI Applications for Insightful Operational Reports and Dashboards Analyzing Sales and Operational Data, Improving Connections to Suppliers Ross Stores, Inc. is recognized in the Enterprise Deployment category. Across its enterprise, Ross Stores has deployed eight large-scale MicroStrategy applications, primarily focused on Merchandising, Store Operations, Store Score Carding, Loss Prevention, and Supply Chain Efficiencies. In addition, Ross Stores relies on the MicroStrategy platform to provide labor management reporting. Ross Stores, Inc., a Fortune 500 and NASDAQ 100 (ROST) company headquartered in Pleasanton, California, is the nation s second largest off-price retailer. Whole Foods Market is using MicroStrategy to analyze sales and operational data across its 275 stores in North America and the United Kingdom. MicroStrategy is being utilized by BI users throughout the organization for detailed insights into product sales. In addition, Whole Foods Market has enabled its suppliers and vendors to view sales data for their specific product lines through a MicroStrategy-based application. 5
Solutions for Retail Merchandising Eliminate Stockouts and Overstocks Anywhere, Anytime Retailers face immense pressure to balance inventory levels with in-stock positions while maintaining assortments that are relevant and fresh. Buyers and merchandise managers need to be constantly on-thego either in team meetings, traveling overseas for a buying trip, or working hand-in-hand with vendors. Whether at their desk or on-the-go, this job requires mobility and constant connectivity to respond to consumer demand, seasonal trends, and fashion styles, all to ensure that customers get the right products. ipad 1:55 PM 100% The Merchandise Analysis app is designed to improve inventory decisions. Users can quickly accelerate shipments by evaluating top-selling products, make markdown decisions based on seasonal sell-through, cancel shipments for bottom-selling products, and communicate more effectively with vendors. Significantly reduce costs, eliminate the expense of stock-outs and overstocks, and make powerful, rapid decisions from the palm of your hand! 6
Solutions for Retail Store Operations Keep Store Managers on the Selling Floor, Not Behind a Desk. Give Them the Right Information at the Right Time to Make the Right Decisions. ipad 1:55 PM 100% Close Filter Store managers are more effective when they are out on the selling floor, not in a back office. The old paradigm of paper reporting or even web/desktop is now becoming obsolete. Mobility empowers field managers in stores to make near real-time decisions regarding inventory, promotions, pricing, staffing, and store design. Mobile store operations reporting keeps the store managers where they should be: in the store, on the selling floor. Store managers can see, at regular intervals throughout the day, how their sales are performing compared to last year, giving them the information and tools to improve performance. Store traffic information delivers detail on a store s performance: Units per Transaction, Average Transactions (Units and $), Conversion Rates, and Sales per Payroll Hour are all provided in the mobile BI app. ipad 1:55 PM 100% Close Filter Relevant, filtered information delivered when and where it is needed helps store personnel identify anomalies in their operations and drive immediate action in the areas of labor scheduling, customer service, merchandise display, promotional signage, potential stock shortfalls caused by local market conditions, and more. 7
Solutions for Retail Customer Analytics Understand Your Most Valuable Customers. Target Them to Maximize Profits and Loyalty ipad 1:55 PM 100% Close Filter World-class retailers are increasingly focused on understanding and leveraging all customer touch points, from granular in-store transactional data to online store and web search information to mobile data, in order to most effectively target customers to maximize profits and customer loyalty. Providing state-of-the-art customer analytics, MicroStrategy enables retailers to integrate and analyze the ever-expanding universe of data to obtain valuable insights about customer behavior, buying patterns, and consumer preferences. What Can You Do With Customer Analytics? Discover who your customers are. Identify their unique characteristics, and know what products they purchase and why. Track the impact of promotions on customer baskets as they move through your stores and provide a holistic view of all of their behaviors. Tap into their transactional data to connect the dots between customers, stores, products, and promotions. Move beyond basic segmentation, personas, and list pulls to create targeted microsegments highly-refined groups of customers based on user-defined characteristics. Once you understand your customer at this level, you can align effective tactics to tailored customer segments to surround them with a holistic shopping experience. Enable business users in marketing and merchandising to seamlessly integrate insight with promotion planning, weekly flyers, planograms, store assortments, and more. Boost offer performance. Drive larger baskets. Increase sales, customer profitability, and customer loyalty. 8
Solutions for Retail Vendor Analyze Vendor Performance, Drive Improvement, and Strengthen Negotiations. Improve Performance Across the Supply Chain ipad 1:55 PM 100% Close Filter MicroStrategy is committed to helping retailers realize value across the entire product supply chain. Managing vendors in today s environment requires you to know what is happening in the supply chain real-time, enabling you to make rapid decisions to optimize performance and to strengthen your negotiations on price and quality. A comprehensive Vendor Scorecard gives you the right information to take the right action at the right time. A Vendor Portal provides a platform for collaborating with vendors, enabling timely, valuable business insight, driving efficiencies in cost containment and improving sales performance. All controlled by you. Revitalize your approach to vendor intelligence with MicroStrategy s Retail Vendor Portal Solution. Jointly improve performance by providing a common view of the following: How are my products / categories performing? Where do I have issues with product sales, returns, or excess inventory? How am I performing operationally in delivering product? What is the true profit contribution of each product? What are the results of my promotion efforts? How can I be more effective with the use of promotional funds? How are my products forecasted to sell? How many products to produce? What is the profit contribution of private label products? 9
The MicroStrategy Difference The MicroStrategy Platform is Uniquely Suited to Meet the Complex and Varied Needs of the Retail Industry MicroStrategy Retail Solution Map Customer Solutions Market Basket Analysis Loyalty Promotional / Ad Effectiveness Call Center Lifetime Value Analysis Cross Channel Marketing Campaign Customer / Market Insights Channel / Store Solutions Loss Prevention / Fraud Detection Store Performance Store Operations Reporting e-commerce Portal Workforce Optimization Distribution Order Execution Solutions Planning Solutions Warehouse Mgmt Dock & Yard Mgmt Transport Mgmt Effectiveness Supply Chain Visibility Network Design & Analysis RFID / EIS Trade Promotions Demand Assortment Planning Merchandise Financial Plans Vendor / Buyer Solutions Shelf and Space Planning Revenue Price Optimization Promotion Product Lifecycle Vendor Performance Vendor Portal Extranet Import / Export Compliance Supplier Relationship Mfg Planning & Scheduling Category Inventory & Replenishment Allocation Corporate Solutions GAAP Financial Reporting Corporate Performance Enterprise Risk PR / Investor Relations Regulatory / Compliance HR / IT Real Estate Planning Accounting 10
Why Do Tier One Retailers Turn to MicroStrategy? Turn large amounts of complex data into a single version of the truth... on the fastest, most robust BI platform... to complete any type of analysis... when and where you need it. SAP BW Microsoft Analysis Services Multi-Dimensional Databases Oracle Essbase Non-stop Operations Web Alerts & Monitoring Mobile Dashboards In-memory Performance Channel Overview Welcome Joyce L. Fowler Summary as of April 1, 2010 Consolidated Balance: Next Payment Due: Due Date: $ 6,798.11 $ 1,699.53 April 15, 2010 100% 1:55 PM ipad Card Home 450,000,000 Traditional Full Price Stores Series: Repeat Visits Category: 20092 Value: 348,604,353 400,000,000 350,000,000 Pay Bill Series: Web Category: Revenue Value: 186,810M See card details 1 card close to limit 300,000,000 Total Visits 250,000,000 Under-driven Purchases 200,000,000 Offer-driven Purchases Top Buyers 150,000,000 Request Visits 100,000,000 Web Large Charges Off-Price Stores 7 charges in this period 50,000,000 0 Catalog Spend by expense category Rewards Information 100,000,000,000 Location Income Current Conversion % Other Conversion % <15k 3.92% 54.34% 15k-25k 3.92% 54.32% 25k-50k 3.93% 54.25% 50k+ 3.79% 47.79% <15k 3.00% 39.69% 15k-25k 3.09% 39.67% 25k-50k 3.00% 39.67% 50k+ 2.99% 36.45% 80,000,000,000 Other Trend Rural Trend and per-channel Ranking 50+ 60,000,000,000 City Special offers just for you 35-50 25-35 40,000,000,000 16-25 20,000,000,000 Current, Last, Last Year s Quarter 0 <15k DataMarts Relational Databases Data Warehouses Reporting 15k-25k 25k-50k 50k+ Desktop Highest Scalability January 6, 2006 Page 1 of 2 Analysis Printers 6/15/2009 Spreadsheets, Text Files Operational Databases Salesforce.com Complete Security Predictive Analytics Fax All Data Sources Industrial Strength All Styles of BI All Interfaces Accessing All Enterprise Data High Performance Delivered Even at the Highest Scale Evolving Requirements Fully Supported Out-of-the-Box Information Delivered Where and When Users Need It 11
ipad 1:55 PM 100% The Platform for Retail Business Intelligence MicroStrategy Mobile Business Intelligence FASTER TO DEVELOP Quickly design apps that offer a superior user experience, knowing that infrastructure code such as networking, security, data management, and sensor integration is already built-in. NO CODE REQUIRED Customize the look, feel, and behavior of your app using an array of finely-designed, iphone-optimized displays and controls. MicroStrategy s intuitive point-and-click interface makes configuration easy. EASIER TO MAINTAIN Accelerate deployment of new apps and stream app updates with the MicroStrategy Mobile application platform, so users always have easy access to the latest, most up-to-date information. MicroStrategy s Extensive Platform Experience Conveys Directly to Mobile BI The MicroStrategy platform is built on one unified, organicallydeveloped architecture. This platform provides a number of critical capabilities to ensure that it is truly enterprise-class: Desktop / Laptop Mobile Rapid Development and Deployment using WYSIWYG pointand-click design in the MicroStrategy integrated development environment. High Scale and High Performance across user scale, data scale, email and application scale on the fastest, highest performing business intelligence server. x x x x Economies of Scale as the system grows with the minimum number of IT personnel and the fewest servers. Windows Office Portals Browser iphone ipad BlackBerry Write once, run anywhere Flexibility from a single service- orientated architecture to satisfy multiple devices and clients without additional integration or device-specific translation. Full Spectrum of Developer Tools Web Professional MicroStrategy Web MicroStrategy Mobile Full Spectrum of Admin Tools Enterprise Manager Openness and Extensibility via MicroStrategy s SDK and extensive library of APIs. Desktop Designer Architect MicroStrategy Transaction Services MicroStrategy Intelligence Server Command Manager Object Manager Secure Data Access Model designed to provide robust data protection using a full range of technologies and security models. Comprehensive Administrative Control consistent with mission-critical system operation. SDK Databases Cube Databases Transactional Applications Website Content Integrity Manager Unmatched Analytical Power against entire data warehouses using data mining, predictive, statistical, financial, and mathematical analyses. 12
Mobile Intelligence for the iphone, ipad, and BlackBerry ipad 1:55 PM 100% Native App Experience Purpose-built, workflow-driven apps that quickly and easily guide users through their data to discovery, analysis, or decision. Apps fully leverage mobile device capabilities, including the multi-touch interface, sensors (GPS or camera), communications (voice, email, text), and more. Enterprise Grade Designed to deliver the higher levels of performance and scalability demanded by mobile apps. MicroStrategy delivers in-memory, multi-level caching, ROLAP analytics, robust security, easy extensibility, and comprehensive administration features designed for enterprise deployments. Fast to Develop Fast, code-free app development via MicroStrategy s metadata-driven, point-and-click paradigm. Build rich, interactive BI apps in just days. Speed deployment by building once and deploying across platform to iphone, ipad, BlackBerry, browsers, Microsoft Office, or portals. 13
Visualize Patterns and Trends in Your Data An Extensive Library of Graphs Time Series Visualizations Bubble Chart BoxPlot Bar and Line Chart Area and Line Chart 3D Bar Graph Histogram Gantt Chart Line Chart Radar Chart Waterfall Chart 14
Capabilities Finally Made Possible with Mobile Technology Camera Use what you can see around you Maps Visualize location-specific data, trends, and analyses Snap product barcodes and use as inputs to focus your analysis Capture and store GPS tagged pictures of shelf sets which complement your analysis Plot your data onto maps for stores, districts, zones, or regions. Use thresholds to color pins, and select pins to explore the information 15
Act on Information MicroStrategy Transaction Services From Insight to Action. Monitoring your organization s performance in the palm of your hand is a powerful business capability. Interacting with that information to approve requests, submit orders, change plans, and capture information at the moment of insight takes that power to a new level. ipad 1:55 PM 100% MicroStrategy Transaction Services lets people act on business information from a mobile device such as the ipad and iphone, as well as from a dashboard on any web browser. 16
Empower Your Staff to Take Action on the Move Move Forward. Request in Real Time. ipad 1:55 PM 100% Review all business items requiring your action Approve requests based on information presented Deny requests at the tap of a button Reassess ongoing requests by asking the requestor for more information 17
Partners in Retail Solutions Strong Partnerships with Over 200 World-Class Providers System Integrators Found from website Modify PMS The business intelligence experts. Applications Database / Technology PMS 200 Red PMS 424 Gray The Data Virtualization Gold Standard 18
What MicroStrategy Customers are Saying: The Buzz Focus on Customers MicroStrategy allows us to understand how recent product innovations, such as our Cards with Sound line are performing in the marketplace. The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people s lives. - Hallmark Realize Significant Benefits As a result of using the MicroStrategy platform, Lowe s is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers. - Lowe s Companies Give Customers a New Kind of Shopping Experience With RFID and vital business intelligence data from MicroStrategy, we can run our operations more efficiently and give our customers a completely new kind of shopping experience. - METRO Group A Huge Opportunity Gain a Competitive Edge With our daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or month-end reports. MicroStrategy gives our buyers and executives an up-to-date picture of our business and enables us to better understand what we sell, when we sell it and where we sell it, which ultimately influences our high levels of customer service. Our buyers count on this information to make knowledgeable decisions about when to add or retire products, which has a positive impact on our bottom line. - The Container Store Deploying dynamic dashboards to our traditional and non-traditional users of Business Intelligence was a huge opportunity for us to contribute to our revenues and global sales growth, and it wasn t that hard to do. - Guess?, Inc 19
Join our LinkedIn Group: linkd.in/microstrategy Follow us on Twitter: twitter.com/microstrategy Like us on Facebook: facebook.com/microstrategy Copyright Information All Contents Copyright 2011 MicroStrategy Incorporated. All Rights Reserved. Trademark Information MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy ecrm 7, MicroStrategy Education, MicroStrategy etrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253 and 7,881,443. Other patent applications are pending. MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA 22182 1.888.537.8135 www.microstrategy.com Copyright 2011. All rights reserved. COLL-0984 0511 MOBILE INTELLIGENCE