Empowering You Social Trading Spread Betting/ CFD Trading
About ayondo Next generation financial service provider ayondo holding AG operated as an investment company under the name Next Generation Finance Invest until April 2014. ayondo holding AG invests in new technologies and high-growth business models that achieve efficiency and improve the financial sector. Among other companies the portfolio contains the Social Trading provider ayondo GmbH based in Frankfurt, and the Broker ayondo markets Ltd, based in London. The company was founded by Robert Lempka (CEO) and Thomas Winkler (CFO) with the vision that through the influence of innovative and internet-based business models the financial industry will fundamentally change. In 2013 ayondo made the FinTech50 list of the top 50 technology companies in the financial area and more recently was named as one of the "12 Hottest FinTechs" by Horvath & Partners. ayondo covers a wide range of services in the retail and institutional areas of Finance 2.0. With an ambitious international growth strategy, ayondo operates offices in London, Frankfurt, Singapore and Zug (Switzerland). Page 3
Welcome to ayondo Social Trading and Trading from one brand Since 2009, ayondo has been synonymous with innovation within financial markets. Our mission is to revolutionise trading and investing for private investors and with Social Trading, we have created an entirely new way of investing. Whether you trade your own strategies or follow the trading signals of our Top Traders: our proprietary, award-winning technology supports you efficiently and reliably; at home or on the go. You are our focus: We always aim to provide the best possible service and to support you on your trading journey. We offer educational webinars covering all aspects of trading, a blog which hosts guides and market updates, market commentary via Twitter and Facebook as well as many other additional tools to assist you in your trading. If you need any further guidance, our Client Services team is always happy to help in any way they can. Our goal is always to have satisfied and successful customers. ayondo is your first port of call for all your trading needs. Social Trading + Trading = ayondo This is more than a brochure Our innovations go beyond financial products. Whenever you find a Zapcode in this brochure, scan it with your Smartphone and experience much more information and videos. You only have to download the free Zappar App. Page 4
Social Trading: Investing Made Easy The ayondo principle Benefit from the skills of our traders and share in their success Mutually beneficial: with Social Trading! The transition began some time ago. Rapid progression in technology and the disillusionment of many investors has led to a revolution in the investment landscape. The financial advisor of the past has now been replaced with a specialised online community. In place of complex products, we offer simple, cost effective solutions; removing obscure fee structures and replacing them with fully transparent investment products. With Social Trading at ayondo you will be joining an experienced community of investors and traders. Top Traders place trades on our award winning trading platform and make these trading strategies available to the public. As a Follower, you can select one or several Top Traders and have their trading signals executed directly on your ayondo markets account. Trades are followed proportionally and executed automatically. Social Trading for Investors Social Trading for Market Experts TopTrader ayondo Follower As a Follower, you want... Investment alternatives High-yield investments Transparent products Efficient fee structures Easy access Full control of risk Automatically follow the successful strategies of up to 5 ayondo Top Traders! Become a Follower! As a Top Trader, you can offer... Experience in trading Active trading strategies Independent returns Trading signals for the community An attractive Top Trader profile Prove yourself within our Trading Career programme and earn money while you do so. Become a Top Trader! Trades and makes signals public Builds up a Top Trader profile Scales the Trading Career Receives compensation when other followers invest and follow his strategy Publishes the trading strategies and track records of Top Traders Provides extensive and transparent data for every Top Trader profile Connects the signals of Top Traders with Followers Creates a win-win situation for all participants Selects up to 5 Top Traders for his portfolio Trades are executed automatically on his own account Participates proportionally in the performance of Top Traders Whether you participate as a Follower in the performance of others, or build your ayondo Trading Career and profile with a strategy of your own ayondo offers you every possibility with Social Trading: Transparent, simple and cost efficient. The investment alternative for everyone. Page 6 Page 7
ayondo for Private Investors Becoming a follower is simple With ayondo you can benefit from the expertise of experienced traders, creating a portfolio of these traders in just a few minutes. Analyse your chosen Top Traders, watch their performance in real time and once satisfied, implement your portfolio on a live account. You can choose from a wide range of traders when creating your portfolio. Simply select your preferred traders from our ranking lists, which can be sorted according to varying criteria. Once you have found a trader who suits your requirements, you can take an even closer look at his experience and skill. Our individual Top Trader profiles provide a wealth of information on every trader: Performance and comparison chart Monthly returns distribution Risk indicators Career status Traded underlyings The Ranking Lists: Find Your Personal Top Trader The ayondo ranking lists display the leading traders within different categories. Filter them by: Profit or loss, risk or career level. You are able to view performance over selected time periods. Completed your analysis of your preferred Top Traders and ready to start following their trading strategies? By clicking on the Follow button, you can add any Top Trader to your personal portfolio instantly. The image serves as an example and does not in any way constitute an investment recommendation. The image serves as an example and does not in any way constitute an investment recommendation. Page 8 Page 9
Put Together Your Own Personal Portfolio Drag & drop traders into your portfolio by clicking with the mouse button. Using this unique tool, you are also able to view the historical performance of your portfolio within the displayed chart. Add new Traders by dragging and dropping Change the overall leverage of your trader or the individual underlyings See every change instantly displayed within your portfolio The image serves as an example and does not in any way constitute an investment recommendation. Execute your portfolio with just one click and start implementing all your Top Traders trades on your account Page 10 Page 11
Your Live Account with ayondo markets Achieve the performance of Top Traders Monitor Your Live Account Anytime, Anywhere You have selected your favourite traders and your portfolio is ready. From only 100 GBP/EUR, all of your Top Traders trades will execute on your broker account with ayondo markets. Simply activate the automatic execution feature. There are no additional costs as they are already covered in the spread between the Bid and Ask prices. And because of the fact that the Top Traders trade with the same spreads as you, the performance displayed is the absolute net performance. All of your account information is available at a glance, whether you wish to view any recently opened trades from your chosen Top Traders or any closed, historic trades. Information regarding client funds and the security of your live account at ayondo markets can be found on page 21 of this brochure. You can stop trade execution immediately with just one click Clearly see your balance and P+L Protect your account with our Loss Protection feature View open positions See specific trade information Every trade can be manually closed The image serves as an example and does not in any way constitute an investment recommendation. Page 12 Page 13
Become a Top Trader Are you an experienced market expert who prefers trading yourself? Then become an ayondo Top Trader and earn additional income from every trade you make through your followers. ayondo for Top Traders Your Career as a Top Trader With ayondo, you have the unique opportunity to pursue a career as a Top Trader. Trade your way up the five career levels until you reach the highest level of Institutional Trader. Make more from your trades Start your Trading Career now If you perform as a Top Trader and obtain an optimal risk/return balance, you can reach the highest level and will likely gain the most attention from Followers. Grab your chance and earn commission with your trading activity. Page 15
Real Money Trader Trading with ayondo markets Trade with a real money account at ayondo markets. Your trades are automatically synchronised from your ayondo markets account Trade on the award-winning trading platform TradeHub using our intuitive charts and range of technical indicators Start trading with a minimum deposit of EUR/GBP 100. Attract more followers by becoming a Real Money Trader. Deposit EUR/GBP 1000 to qualify. Real Money Traders are highlighted in all ranking lists with a real money symbol You can enter your trades via browser or mobile on iphone & Android Trade as usual and with no extra effort, you can generate additional remuneration If you decide to trade with real money on ayondo you will be clearly identified with an "R" icon, symbolising a Real Money Trader. If you adopt a sustainable style of trading, you will quickly ascend up the career ladder. Consistent and steady returns, low risk and volatility, and a low drawdown will further attract followers. The journey from Street Trader to Institutional Trader, the highest level possible, is a long one. However with the right strategy as well as good risk and money management, you will find it easy to succeed in your Trading Career. If you meet the minimum requirements for each career level, you will progress to the next career level and start climbing the trading career ladder. User Friendly platform + Innovative tools + Available on mobile and tablets + Good price-performance ratio Return Institutional Risk-adjusted Professional Street Trader Advanced = Trading with ayondo markets 30 days 60 days 90 days 180 days 365 days Trading career Maximum drawdown 25% Positive total performance Once you have reached the upper levels you ll draw an even larger amount of interest amongst Followers. Once you start gaining Followers, you will begin earning commission which will vary according to the number of Followers you have. As you progress further along in your Trading Career, your commission will increase for every new level you reach. Therefore, it is important to adapt your trading strategy to ensure the next Career Level is always your next target. Page 16
TradeHub our innovative trading platform Intuitive and user friendly Your account overview One-click trading Trade directly from charts Personalised Watch-lists The Order Ticket: In the order ticket you can enter your desired nominal amount to be used per trade. By using a slider tool you can also comfortably adjust the leverage or margin per trade to suit your individual needs. Page 18 Page 19
Product range Advantages and Security Spread bets and CFDs are derivative financial instruments enabling you to gain exposure to financial markets without physical ownership of the underlying asset. The price difference between the opening and closing position is what you will potentially earn or lose from any given trade. In order to place a trade only a portion of the total value needs to be deposited in your account this is called Margin. Wide range of tradable asset classes Shares Currencies Commodities Interest rates Bonds ETFs and ETCs Advantages of trading with ayondo markets Extremely low overall trading costs: Low trading spreads, low financing costs for positions that are held overnight, no financing costs for intraday positions Fast and precise order execution Variable margin Free guaranteed stop loss orders Good value for money Premium Customer Service Live Webinars Intuitive and easy-to-use multi-asset platform Mobile Trading by Smartphone and Tablet No order fees (even in shares), low financing costs Nominal amounts in order tickets Open an account online in minutes Client money and security ayondo markets Limited is authorised and regulated by the Financial Conduct Authority ( FCA ) and is covered by the Financial Services Compensation Scheme ( FSCS ). The FCA has very strict regulations about client money designed to protect retail and professional clients. Customer funds are segregated. Segregation means your money is kept separate from ayondo markets' own business money in pooled client money bank accounts. These accounts are maintained with reputable banks. In the unlikely event of ayondo markets Limited being unable to meet its financial obligations, the FSCS could compensate for the shortfall up to 50,000 (or the equivalent in EUR). Page 20 Page 21
Imprint and risk warning ayondo GmbH Niddastrasse 91 60329 Frankfurt am Main, Germany Managing Directors: Robert Lempka Sarah Brylewski ayondo markets Limited Audrey House, 16-20 Ely Place London, EC1N 6SN, United Kingdom Directors: Robert Lempka Edward Drake Trade and order executions are provided exclusively through ayondo markets Limited. Spread Betting and CFDs are high risk investments. Your capital is at risk. Spread Betting and CFDs are not suitable for all investors and you should ensure that you understand the risks involved and, if necessary, obtain independent financial advice to ensure that these products fit your investment objectives. ayondo markets Limited is a company registered in England and Wales under register number 03148972. ayondo markets Limited is authorised and regulated by the Financial Conduct Authority, FCA Register number 184333. Social Trading services are provided exclusively by ayondo GmbH. ayondo GmbH is a tied agent of DonauCapital Wertpapier AG and therefore registered in the intermediaries register of the BaFin. DonauCapital Wertpapier AG Passauer Straße 5 94161 Rudering, Germany 2015 ayondo Page 22
Start now www.ayondo.com support@ayondo.com Tel. 0044 20 3330 0865