Seafood Investor Forum, London

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31 October, Introductie 2014 Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Seafood Investor Forum, London ASC Hier komt verantwoord de titel van gekweekte de Chris Ninnes, ASC CEO tilapia presentatie nu verkrijgbaar

Overview ASC: who we are Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar ASC: why, what & how Growing momentum ASC case studies

The Aquaculture Stewardship Council Established 2010 by WWF and IDH Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Independent, not-for-profit certification & labelling program ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar Created to work with industry, government & NGOs Global, market-based & voluntary Objectives: Recognise and reward responsible fish farming Support purchasing of certified farmed seafood Transform seafood markets towards sustainability

Why do we need responsible aquaculture? Increasing demand for fish from a growing global population Almost half of all fish eaten now comes from aquaculture Increasing impacts on the environment and local communities Source: Earth Policy Institute UN (FAO statistics), 2011

ASC Farm-based Standards Aquaculture Dialogues : over 2,000 participants Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar 8 Standards/ 12 species groups (more will be added) Covering all production systems 7 Principles: Environmental & Social impacts Metric-based Performance Indicators, based on: Robust science Best management farming practices Driving innovation Continuous improvement: 3-5 year cycle

Environmental Principles Reduce impact on biodiversity Conservation of species diversity and wild populations Feed and resources used responsibly Animal health and husbandry considered No unnecessary use of antibiotics and chemicals; controlled use Responsible use of water

Social & Community Principle Assessed by qualified & trained social auditors Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Based on ILO conventions, covering: ASC verantwoord gekweekte tilapia nu verkrijgbaar Prevent child- and forced labour No discrimination Promote health & safety regulations of workers Wages, working hours & living Freedom of association & rights for collective bargaining Community relations & interactions

The Aquaculture Stewardship Council ASC Salmon standard (152 Indicators) Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC verantwoord gekweekte tilapia nu verkrijgbaar Standard covers Area Based Management Disclosure of GMO feed use No transgenic fish Strict sea lice control measures van de presentatie

ASC Vision & Mission What ASC wants to achieve Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam a world where aquaculture plays a major role in supplying food and social benefits for mankind whilst minimising negative impacts on the environment. How ASC will achieve it ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar transform aquaculture towards environmental sustainability and social responsibility using efficient market mechanisms that create value across the chain.

Growing Momentum

ASC farm certification (27 October 2014) Certified Pangasius Farms Certified Tilapia Farms Certified Salmon Farms Introductie wereldwijd keurmerk kweekvis in Amsterdam # Farms ASC verantwoord gekweekte involved with # Farms # Farms in # Farms certified process withdrawn ASC tilapia nu verkrijgbaar Certified prod. volume (t) Total production engaged (t) [estimated] 50 46 4 1 > 212,642 ~ 230,000 30 26 4 4 > 94,239 ~ 110,000 38 19 19 4 > 82,756 ~ 165,000 Certified Trout Farms 13 7 6 0 > 5,775 ~ 16,000 Certified Bivalve Farms Certified Shrimp Farms 8 0 8 0 0 n/a 21 6 15 0 > 8,790 ~ 37,000 TOTAL: 160 100 60 9 > 404,202 ~ 558,000

ASC certified farms (27 October 2014) 104 farms 14 countries 46 farms certified, > 212,642 t 26 farms certified, > 94,239 t 19 farms certified, > 82,756 t 7 farm certified > 5,775 t 6 farms certified, > 8,790 t

ASC market uptake (27 October 2014) Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC verantwoord gekweekte tilapia nu verkrijgbaar 1333 products 40 countries # CoC certified companies: 415 # Logo Licensing holders: 195

ASC certification helps you to access export markets and farmers can be confident of a more secure production. President Tsai Ah-Yui, Nan Ying Aquaculture Association

You can feel a strong sense of pride in our people that we achieved ASC certification. They like being a part of it. Alejandro Tola Alvarez, Chief Technical Officer, GenoMar AS

Since achieving ASC certification we have reduced the mortality to around 10 per cent and increased our feed use efficiency, which has reduced production costs. Nguyen Khanh Ngoc, Quality Assurance Manager, Thuan An Farm

ASC Supporters Introductie wereldwijd keurmerk kweekvis in Amsterdam Founding partners

Introductie wereldwijd keurmerk kweekvis in Amsterdam Thank you Chris.Ninnes@asc-aqua.org www.asc-aqua.org e-newsletter & monthly Certification Update Aquaculture Stewardship Council @ASC_Aqua

ASC Theory of Change: How best practice certification works Introductie wereldwijd keurmerk kweekvis in Amsterdam Regulation T1 T2 % of Farms Shift the curve over time Lower environmental impacts Based on Best Management Practice (15%) T1 to T2 changes as BMP evolves, not to maintain 15%