Best Practice Partnership Program

Best Practice Partnership Program Empowering Community- Based Pathologists Keeping Medicine Local

Losing outreach to centralized reference laboratories? Wondering how molecular testing & digital pathology fit into your Practice? Sending samples out? What are you getting in return?

The Problem: Community-based pathologists are under increasing pressure. Historically, specialty anatomic pathology laboratories have used a host of quality and service features to drive pathology out of the local market and into their centralized laboratories. The steady migration of biopsy procedures to an outpatient setting, coupled with a lack of sales and marketing resources, has further weakened community-based pathologists hold on the local market. There is also a widening technology gap between community-based pathology practices and centralized sub-specialty laboratories. For instance, the progression of digital pathology, while still at the early-adopter stage, is enabling the rapid, and efficient co-management of cases among multiple laboratories and physicians. Digital pathology systems and other capital-intensive technology enhancements are accelerating the technology gap between community-based pathology practices and well-funded competing centralized labs. AP Laboratory Quality and Service Features: Sub-specialty trained pathologists Rapid turnaround time (TAT) Enhanced testing capabilities and high-complexity testing (e.g., molecular diagnostics) Detailed/customized diagnostic reporting Physician-client connectivity solutions and extensive managed care contracting Dedicated sales and marketing personnel Have you lost outreach clients because of an inability to integrate with their EMR/PMS systems? Are you ready for digital pathology? Are you able to leverage your managed care contracts effectively? Is your Practice thriving?

The Solution: The Best Practice Partnership Program CBLPath has employed best practices in sales and marketing, information technology, medical operations, lab operations, and managed care to achieve our success. CBLPath recognizes a natural synergy between our lab and the community-based pathologist. We have packaged this knowledge into a unique service offering, the Best Practice Partnership Program. Best Practice empowers communitybased pathologists to thrive in this competitive market, keeping medicine local. CBLPath is selectively working with community-based pathologists to enable local practices to thrive under growing market, reimbursement, technology, and cost challenges. The Best Practice Partnership Program is designed to enable your practice to benefit from the industry convergence of anatomic, molecular and digital pathology, without significant capital expenditures such as computer hardware, software and instrumentation. Specimens Specialist Best Practice Partner Lab Ops Med Ops LabIS CBLPath PC Results/Diagnosis TC/Consults Sales & Marketing Managed Care The Best Practice Partner relationship begins with an assessment of your pathology practice environment and capabilities, which leads to the creation of a business plan that sets goals for growth and specifically delineates how we will achieve them. Let s take a moment to look more closely at the components of Best Practice and how it works. SALES AND MARKETING Best Practice is a strategic partnership between you and CBLPath. We will leverage our experienced sales and marketing teams to help you protect your existing business while winning outreach business. We will partner with only one practice in your area providing you a protected, exclusive territory. Best Practice Partners receive a complete program of sales and marketing resources, including a customized Best Practice Business Plan for enhancing your Practice s capabilities and profitability. Your local CBLPath salesperson is equipped to help you optimize your Practice with the services, expertise and standards of a successful national reference laboratory. Partners receive a customized business plan designed to enhance capabilities and profitability. As a Best Practice Partner, marketing activities will be created and executed under your brand. If you do not have a practice logo, we offer the services of our Marketing team to create one for you. This logo will then be used on all marketing materials as well as your diagnostic reports.

LabIS Partner practices receive LabIS, a powerful and complete pathology management, result generation, and report delivery system which includes an integrated, best-in-class digital pathology interface. Based on CBLPath s own proven, proprietary platform, LabIS minimizes transcription fees and the potential for errors, and enables real-time imaging and case conferencing. LabIS interfaces directly with more than 400 electronic medical record (EMR) systems facilitating the seamless delivery of results to your practice. Our companion web portal, My.CBLPath.com, can be used in conjunction for test ordering at the clinical point of service. Reports can be generated featuring your practice logo and delivered in your choice of hardcopy and electronic formats. As an ASP/cloud computing system, a computer, broadband internet connectivity and your login credentials are all that is required to access LabIS. No additional servers or software are required. MEDICAL OPERATIONS Partners receive LabIS for pathology management, report delivery and result generation. As a Best Practice Partner you have direct access to a growing team of more than 30 subspecialty pathologists with top academic credentials and years of practical experience. The Medical Operations Team is ready to support you with internal and external consultations and second opinions as requested. CBLPath offers a full range of testing modalities for anatomic and molecular pathology. The Best Practice Program includes technologies to support these as well as digital pathology; making CBLPath uniquely qualified to support the industry convergence. CBLPath s industry-renowned, board certified subspecialty pathologists, led by Dr. Carlos Urmacher, are focused on breast, general surgical, ophthalmology, cytology, gynecology, podiatry, dermatology, hematology, urology, and gastroenterology. Carlos D. Urmacher, MD, Senior Vice President and Chief Medical Officer As a Best Practice Partner you also have the option to join the Best Practice Partner Network. The Partner Network leverages the experience and capabilities of Best Practice Partner pathologists nationwide for the benefit of fellow Partners and their patients.

LAB OPERATIONS As a Partner you will have the full resources of a national reference laboratory behind you with a range of service options, from TC/PC to global processing. Our laboratory is built on the Lean Six Sigma process to ensure efficiencies and accuracy in our work. The lab is divided into sub-specialty cells, one for each sub-specialty. This means we not only have sub-specialized pathologists, we have sub-specialized lab techs as well. You can have confidence that your specimens are receiving the highest level of care and attention to detail as they move through our lab. With digital pathology capabilities and over 400 IHC stains, Flow Cytometry, FISH and Molecular Diagnostics as well as new tests as they are developed, you will be well-positioned to offer your clients a full complement of services. All tests performed at CBLPath have been validated and optimized according to CBLPath standards. Our lab is licensed under the rigorous standards of the New York State Department of Health and accredited by CAP using CLIA standards. MANAGED CARE CBLPath has an extensive list of managed care contracts, including Blue Cross Blue Shield and Aetna, which is constantly expanding. With the support of clients and partners, our dedicated Contracts Team is often able to add contracts for those managed care plans that are important to you, your clients and your patients. Having access to a large list of plans means your practice can more effectively compete with centralized testing laboratories. Working with more plans also benefits your patients a larger portion of their care and treatment will be covered. Our system ensures that all services are coded correctly, both for CPT and ICD-9 codes. Correctly coded services facilitate optimum reimbursement for services rendered. Best Practice Partners will be ready for HIPAA 5010 and ICD-10. IT S STILL YOUR PRACTICE ONLY BETTER. READY TO TALK? You re already sending out testing. What are you getting in return? Become a Best Practice Partner. CBLPath will partner with only one practice within your local business area. You will send out your testing to one of the nation s leading reference laboratories and receive rapid turnaround time and accurate results, while growing your business and providing high quality patient care. Your Practice will be recognized as a local diagnostic center of excellence; and you will be Keeping Medicine Local. We look forward to you becoming a Best Practice Partner for the benefit of your practice and your patients. Please contact us at BestPractice@CBLPath.com or call 877.225.7284. CAP is a trademark of the College of American Pathologists. 2011 CBLPath

CBLPath is committed to helping our clients deliver better medicine, faster. We are a national specialty lab with a unique leadership position in the convergence of anatomic, molecular and digital pathology. Beginning from a clinical perspective, we harness molecular testing and digital pathology on an anatomic pathology foundation. At CBLPath s core are pathologists; excited about technology and innovation and its promise of helping patients. CBLPath offers programs for pathologists, developed by pathologists. Through the Best Practice Partnership Program we help our clients embrace the industry convergence of anatomic, molecular and digital pathology. As a Best Practice Partner, you can effectively compete against centralized reference laboratories, grow your Practice and remain independent - Keeping Medicine Local. You will have direct access to our team of more than 30 sub-specialty pathologists, our comprehensive anatomic and molecular test menu, and the best digital technology available to provide thorough diagnoses. CBLPath s passion and commitment has enabled us to establish a reputation as a leader in the industry convergence. We are dedicated to every patient s health and every client s success. For more information, please visit www.cblpath.com/bestpractice. 1000184