The Open Cloud Near-Term Infrastructure Trends in Cloud Computing

The Open Cloud Near-Term Infrastructure Trends in Cloud Computing Markus Leberecht BELNET Networking Conference 25-Oct-2012 1

Growth & IT Challenges Drive Need for Cloud Computing IT Pros Growth IT Challenges >3B connected users by 2015 1 2X growth in information every two years 2 15B connected devices by 2015 3 >11X increase in mobile data traffic by 2015 4 Up to 2X or $27B 5 in additional data center power costs by 2015 Improve Agility Reduce service delivery times, improve TCO Greater Efficiencies Reduce complexity & deploy new workloads Gain Better Insights Via intelligent analytics Avoid Lock-In Seek interoperable solutions & services 1 Cisco Global Cloud Index Nov 2011 2 IDC Extracting Value from Chaos June 2011 3 Intel ECG One Smart Network device forecast 4 Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011 2016, Feb 2012 5 Datacenter Dynamics Global Datacenter Energy Demand 2012 forecast http://www.datacenterdynamics.com/research/energy-demand-2011-12; projected to 2015 by Intel; Assume $0.10/kWh 2

2015 & Beyond: Open Cloud Vision Private Cloud Public Cloud Federated Automated Client Aware Public Integrated hybrid clouds Easy to compare services Automated security and resource allocation Expanded context awareness 3 Interoperable, Built on Open, Multi-Vendor Solutions & Industry Standards Future 2015 Private Open Clouds Services & resources adapt to environment Predictive, real-time analytics User experience adapts to patterns/behaviors

Open Cloud Vision Getting There 2010 Today Silos 2015 Hybrid Federated Growing adoption Competing APIs Hard to compare service levels? Seamless integration Consistent APIs Services transparency Automated Provisioning times: weeks to minutes Most migrations & audit still manual? Policy based migrations Automated auditing 4 Client Aware Limited context awareness screen size, location? Expanding context awareness: compute, security Balanced computing What first steps does one take to get started? What real benefits justify making changes starting now?

The Foundation: Evolution of Platform Capabilities 2012 2013 2014 Server Performance & efficiency optimized Increasing application performance, reliability, scale, serviceability Storage Scalable converged storage servers+ storage apps Intelligent storage; SSD and NVM for low latency/high bandwidth Enhanced distributed storage & file systems, erasure code, analytics Add l core data protection NVM acceleration Data mgmt optimizations Network Programmable network equipment, open interfaces 10 GbE conversion; Unified networking Programmable control plane & 10/40G switch Management APIs 10/40/100G platform with CPU based network apps Converged virtual appliances Security Automated controls, data protection, multitenant datacenter Hardware-based data and multi-tenant workload integrity Dynamic integrity assurance and recovery Orchestration Automated density/ efficiency DC efficiency and density tuning via deep power and resource usage instrumentation Increased intelligence on platform & VM resource usage /optimizations All products, computer systems, dates and figures specified are preliminary based on current expectations, and are subject to change without notice

Key Server Trends 2012-14 Trend Implications Intel Direction Shift toward cloud & greater virtualization, but under power/cooling pressure Massive growth in available, data (structured & unstructured) More users, services & richer transactions driven by innovation, self-service & consumerization Greater datacenter density; Multi-node form factors; Energy efficiency Analytics & big data techniques required to make data business actionable Datacenter compute demand continues rapid growth Continue Moore s Law; Ongoing improvements in Performance in processor and platform HW-assisted virtualization Energy efficiency RAS

Server Modernization - Major Efficiency Gains SPECpower_ssj*2008 Single Core Result Higher Dual Core is better Quad Core Six Core Eight Core Energy Efficient Performance 10X 2007 Xeon L5335 (2.0GHz, 4C, 50W) 2008 Xeon L5430 (2.66GHz, 4C, 50W) 2009 Xeon L5530 (2.4GHz, 4C, 60W) 2010 Xeon X5675 (3.06GHz, 6C, 95W) 2012 Xeon E5-2660 (2.2GHz, 8C, 95W) Intel Xeon Delivers 10X Boost in 2S Energy Efficient Performance since 2007 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Source: Best SPECpower_ssj*2008 publications to http://www.spec.org as of 31 May 2012. For more information go to http://www.intel.com/performance 7

Key Storage Trends 2012-14 Trend Implications Intel Direction Unprecedented growth of data (55% CAGR unstructured data) Growing demand to gain more insight from data Consumerization of data and IT is driving new real time storage requirements Greater intelligence in storage required to gain efficiencies (IOPS/$) and reduce costs ($/TB) Co-location of application and data driving new storage architectures Speed & storage responsiveness is evolving quickly with new storage models Drive storage convergence and open storage transformations: Advanced storage and data protection integration on standard high volume servers Enable open distributed storage architecture & ecosystem Ongoing improvement in Intel Enterprise SSDs Application optimized NVM

Emerging Storage Tiering Employee Business Process/HPC VPN or LAN Dedicated Servers Premium SLA Storage (IOPS/TB) Compute Low-latency, Proximity Storage Storage (Cache, SSDs) Content Delivery Network WWW Virtualized Servers High-capacity Storage ($/TB) Consumer or Business Customer Tomorrow s datacenters add lower cost, high-capacity storage to traditional low-latency, premium storage

Key Networking Trends 2012-14 Trend Server virtualization is expanding from servers to storage and networking 1 Investing in cloud services, consolidation, and virtualization top IT initiatives for 2012 2 New economy dictates simpler network implementations to reduce costs and increase IT agility 2 Implications More bandwidth to support virtualization is driving the 10GbE transition Virtual servers need shared, networked storage Re-Architecture of the Data Center Network to support Private Cloud New level of automation and resiliency to the network New control plane paradigms are emerging Requires dynamic, real-time network adaptation Intel Direction Optimize the server, storage, network to maximize capacity and availability Adhere to standards for interoperability, extended capabilities and reliability Use Software Defined Network to Extending Virtualization to the Network Edge to improve agility to align with the business goals 1. Information Week Data Center Convergence Survey December 2011 2. IDC CIA Agenda Survey: November December 2011

Software Defined Networking (SDN) Provides a centralized view of the network Intelligence moves from networking devices to the controller Reduced capital and operating expenses Unified control of multi-vendor network equipment Accelerates innovation TRADITIONAL NETWORK SDN NETWORK

Key Security Trends 2012-14 Trend Growing number & sophistication of attacks (moving form applications towards platforms; data under attack in any phase) Cloud and consumerization of devices and services Increasing regulatory requirements regarding data & infrastructure protections Implications Continuous infrastructure hardening, data protection Need for massive event logging and analytics. Need transparency & control in cloud environments Need strong yet easy to use access control Need for economical compliance & auditability Intel Direction Hardware-based data and multi-tenant workload integrity Eliminate barriers to ubiquitous encryption Dynamic integrity assurance and recovery

Server Security Technologies Intel Technologies: Server Security Establishing the Foundation for More Secure Computing Isolate Intel VT and Intel TXT Protects VM isolation and provides a more secure platform launch Enforce Intel TXT Establishes trusted status foundation for security policybased workload control Encrypt Intel AES-NI Delivers built-in encryption acceleration for better data protection Mf. VM1 VM2 VM1 Policy VM2 VM3 VMM VMM VMM

Key Orchestration Trends 2012-14 Trend Implications Intel Direction Workload placement fluidity as cloud techniques mature Growing power expense and power-delivery constraints New or emerging carbon regulations or voluntary Green IT initiatives Opportunity to optimize performance, efficiency & security posture Need for greater energy efficiency & power management Need for precise energy use monitoring & accounting Datacenter efficiency and density tuning via instrumentation of power and resource usage Increased intelligence on platform & VM resource usage & optimizations

Optimized Power Management Power Management at the Server, Rack and Datacenter Level Operational Costs of a Typical Large Internet Data Center Intel Node Manager Intel Data Center Manager up to 30% power reduction at similar performance 1 Facilities 5% Networking 6% Other IT 3% up to 40% more servers and performance per rack 2 Labor 13% Servers 50% (HW and SW) Manage Server Power Manage Datacenter Power Power 23% Source: Intel internal analysis, 2008 of 3 yr TCO 2X server utilization using Intel Virtualization Technology and Intel Node Manager 3 >$2000/rack annual energy cost savings using Intel Node Manager 4 15 1 Oracle: http://www.intel.com/content/www/us/en/data-center-efficiency/data-center-efficiency-xeon-oracle-changing-the-game-study.html 2 Baidu: http://www.intel.com/content/www/us/en/data-center-efficiency/data-center-efficiency-xeon-baidu-case-study.html 3 http://www.intel.com/content/www/us/en/cloud-computing/cloud-computing-xeon-e5-sohu-case-study.html?wapkw=sohu 4 http://www.intel.com/content/www/us/en/data-center-efficiency/korea-telecom-power-savings-study.html?wapkw=korea+telecom

Intel Strategy to Realize Open Cloud Vision IT Requirements & Open Standards Optimized Platforms Intel Cloud Builders & Cloud Finder Define and Prioritize IT Requirements & Accelerate Open Industry Standards Deliver optimized products for more secure, efficient, automated platforms built on a common architecture Enable proven solutions that ease cloud adoption & help guide cloud service provider selection 16

Summary Cloud computing economies of scale remain the single biggest driver of near-term infrastructure evolution. Intel s Open Cloud Vision is both a long-term goal and a consequence of this. Open industry standards and specifications are key to achieving this.

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