Cisco Small Business Stanislav.Hrda@alefnula.sk Session number:208 070 400 Bezplatné číslo (volanie cez Skype): +1 866 432 9903 Lokálny tel. pre Česko: +420 221 435 100 Lokálny tel. pre Slovensko: +421 258 255 309
IDEA 2.0 Small Business Training Modules 7.4. 14.4. 21.4. 28.4. 5.5. SBBU Introduction NAS Storage Video Surveillance /kamery/ Switching Voice IPT 9. 4. 2009 2
Small Business Business Unit Vision: Be the network platform of choice for small business worldwide Strategy 1. Broadest small business product portfolio 2. Create innovative value through software integration and investment 3. Lead through first-to-market, quick-to-move, ease-of-use, high quality and broad WW coverage Cisco Small Business: Execution 1. Create a full range of products in the small business network categories focused on performance, quality, cost and time-tomarket 2. Build, test and create new product solution bundles leveraging 3rd party software integration 3. Partner with ITaaS team to create premise-to-cloud product sets 4. Create worldwide awareness and the value proposition for the Cisco Small Business brand 5. Leverage localization resources to maximize non-nam growth 9. 4. 2009 3
TAMS by Technology in 2010 Below 100 employee Size AMI: 2007 CAGR 18% 17% 16% 12% 11% 10% Total 13% 9. 4. 2009 4
Cisco Small Business Portfolio Spectrum of Choices for Diverse Customers Services and Functionality End-User Do It Yourself Partner Installation Only Point Products Focus on ease of install Partner Led Installation and Maintenance Warranty, partner- delivered support Managed Service Managed Services What you see is what you get Solutions Partner Margin 9. 4. 2009 5
Small Businesses are a Diverse Group Requires different products, services, routes to market Percent of Companies Percent of Spend Cisco Share Elite 1% 12% 41% Traditional Cisco products 11% 18% 25% 7% 25% 7% Cisco Small Business Pro 30% 41% 3% Linksys Cisco Small Business Business Series Basic 51% 4% 4% Source: Small Market Landscape Study; US Market (October 2007) Strategic Marketing 9. 4. 2009 6
Simplified S Portfolio Summary Small Business Small Business Pro Cisco Commercial In a few words Point products Easy-to-build solution Advanced solutions Brand promise Affordable, easy to use networking products purpose-built for small businesses Simple, easy-to-build networking solution purpose-built for small businesses Robust, industry-leading, networking products and technologies that work together as part of centrally managed end-to-end solutions What are we selling? Basic, point products with minimal integration, and device-specific GUI Cost-effective, proven solution that integrates data, voice, and applications with solutions level management Advanced networking solutions that deliver the ultimate in performance, flexibility, and scalability What are customers buying? Affordable networking products that just work Reliable, cost-effective, scaleable networking solution that solves business problems Partner expertise, service and support High performance, centrally managed, best-of-breed solutions Peace of mind that comes from working with the industry leader Unparalleled service / support Cisco and partner expertise Why would our customers buy it? Needs simple, basic solution to meet a tactical need Has a longer term view of communications and networking Strong reliance on IT, but relies on partner knowledge Business built around IT Needs a high performance, highly resilient, scalable system that will grow with the business. 9. 4. 2009 7
SBTG: How It s Different Small Business branding S specific products S specific messaging Simplified deployment, service, channel programs 9. 4. 2009 8
Connected Office Portfolio Products & Solutions for Any Business Need or Budget Applications Facilities Management Video Surveillance Storage Backup/Archiving Desktop Backup & Restore Hosted Security SaaS Solutions Linksys Voice System (LVS) Endpoints IP Phones Metro Ethernet Video Analog Voice Gateways VoIP Accessories Infrastructure Products Routing Managed Switches Unmanaged Switches Smart Switches Wireless Security Storage 9. 4. 2009 9
COBO FY 09+ Unified Business Protection Routers Wired Wireless Cameras Storage SPI Firewall IDS/IPS Anti Virus URL Filtering Email Scanning IPSEC VPN SSL VPN IPv6 VLANs 802.1x L2/L3/L4 ACLs IPv6 VLANs 802.1x IPv6/v4 Tunneling WPA2 ENT Multiple BSSID SSID-VLAN IPv6 802.1x Security Probe Rogue AP Counter Measures Dual Band Physical Threats Archived Footage IPv6 VLANs 802.1x Content Analysis RAID 1/5/10 + Spare AES Data Encryption Removable RAID Sets Secure Offsite CDP Data Protection AV Scanning IPv6 VLANs/Quotas 9. 4. 2009 10
Switch Positioning QoS & Features Add Core stack, High availability = SFE & SGE VoIP, Video, other real time apps for SMB s = SRW VoIP, Video, other real time apps for smaller Companies = Smart Internet Access, Best Effort = Unmanaged Application Richness 9. 4. 2009 11
Business Access Points Business grade feature set, e.g. security Optional PoE and power supply Exterior AP (PoE only) with NEMA rated housing (WAP200E) Multiple SSID s and SSID to VLAN mapping Management: WebUI, SNMP 9. 4. 2009 12
Routers VPN, SSL & IPSec available => Secure connections for branch to branch and remote worker Security: Firewall & DoS prevention, port filtering Trend Micro Option SaaS, re-occurring revenue opportunity Easy installation and maintenance, setup wizard, SNMP, web interface, monitoring options, Wireless versions available, ideal for smaller setups Remote Worker support => WRV200/210 is also an ideal router for remote worker 9. 4. 2009 13
How ProtectLink Gateway works. Trend Micro ProtectLink Gateway ProtectLink Gateway: Protects email and Web traffic at the gateway Spam and URL Filtering with Web Reputation Hosted: Delivered as a service -No software or hardware to deploy 9. 4. 2009 14
Video Surveillance IP Cameras WiFi and wired PTZ build in or external PT base Surveillance Software IO ports and Audio for value add applications Standard Video Format allows max. flexibility for clients from PC to Cell phone Motion Detection and auto-recording before and after event 9. 4. 2009 15
NAS Network Attached Storage ftp, CIFS, NFS flexible and support for multiple client platforms Multiple RAID level choose between redundancy and disk tax level Virtualization and MSDFS to meet bigger storage demands Diskless versions and pre-configured ready to go versions Integration into MS Domains for max. flexibility On disk encryption 9. 4. 2009 16
Why do we need backup software? Every computer.. Runs anti-virus... Runs a fire-wall... Has our work-critical documents... Has our life-critical pictures, email, media. Every computer... But virtually none run backup Less than 1% backup. More than 1 billion PC s alive. More than 170 million new each year. Majority (93%) of corporate data now lives on the edge. Most computers are laptops. Compliance risk. End-user data value is now very high (business and consumer) But virtually none run backup... 9. 4. 2009 17
Fully Integrated Small Business Network & Transparent Backup Solution Stackable Redundant Switches Network Storage (Link Aggregation) Redundant Power Supply (common to Storage & Switching) LAN Small Business (Servers) Data collection from the network servers NAS to NAS NAS to Server Backup Data collection from the network edge Small Business (Edge) 9. 4. 2009 18
Cisco Small Business VoIP solutions offer IP Telephony for the small and home office, enabling productivity and efficiency, while reducing communication costs. 9. 4. 2009 19 Cisco SMB UC Positioning 070208 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
Cisco Small Business VoIP solutions Analog Telephone Adapters and Gateways SPA9000 Voice System (formerly LVS2.0) SPA IP Phones Business Size Up to 8 users Up to 16 users 1- n (Hosted) Integrated Services Voice and Basic call control (end point) VoIP Lines Voice, Business Call control, Voicemail, AA Basic IP PBX PSTN, ISDN Voice, Basic and Business Call Control (end point) VoIP Lines IP Centrex endpoint Call Control SPA VoIP (SIP) SPA VoIP (SIP) SPA VoIP (SIP) Platform SPA ATAs (SPA, PAP, WRP) SPA9000 SPA400 SPA IP Phones (SPA900 Series) 9. 4. 2009 20
Cisco Small Business VoIP Solutions (formerly Linksys VoIP products) SPA Analog Telephone Adapter and Gateway products include low density (1-8 analog ports) SIP Analog Telephone Adapters for IP telephony, as well as VoIP to PSTN analog gateways. The SPA ATA product line is the WW leader of SIP based ATAs. SPA9000 Voice System is an IP telephony (PBX) system designed for the small and home office, supporting IP telephony call control for up to 16 users at a single site. SPA900 SIP IP Phone Series, a wide portfolio of value based SIP IP Phones, supporting deployments of 1 to 6 lines with the SPA9000 Voice System or third party SIP-based call control, IP Centrex from service providers, hosted IP telephony application servers or IP PBXs. 9. 4. 2009 21
For Resellers to End-users Campaign Builder plays Campaign Builder Plays (on UK site): -Storage - Surveillance & Storage - Switching - VPN and Teleworking - Continuous Data Protection Web banner Languages: English, French and Spanish Campaign Builder: www.cisco.com/web/pa rtners/market/campaig n-builder/index.html E-blast template Postcard 9. 4. 2009 22
Business Series Product Finder For resellers who are looking for Linksys Solutions Answer a few questions about the network Get a list of suitable Linksys Products Now available in English, French, Spanish, Portuguese, Polish and Russian www.linksys.com/uk/productfinder (To change language replace UK with country codes (eg DE, FR etc) 9. 4. 2009 23
Where to find Small Business Logos, Images and PDFs Product images and logos in hi-resolution, go to linksys.com: http://www.linksys.com/servlet/satellite?c=l_ Content_C1&childpagename=US%2FLayout& cid=1115416912930&pagename=linksys%2f Common%2FVisitorWrapper PDFs of collateral to download (product guide, folders, product overviews): http://www.linksys.com/servlet/satellite?c=l_ Promotion_C2&childpagename=US%2FLayout &cid=1166859495624&packedargs=site%3d US&pagename=Linksys%2FCommon%2FVisit orwrapper&lid=9562458009b02 9. 4. 2009 24
Linksys Partner Transition information available PDFs and Presentations: Linksys Partner Transition Guide Transition FAQ Step by Step Guide to becoming a Registered Partner Transition Presentation (English only) Registered Partner Jump Start Guide The Linksys partner landing page: www.cisco.com/go/linksyspartner Translations have been implemented Languages: English, French and Spanish 9. 4. 2009 25
How to open a case with Technical Support Several options: Dial the correct support number Send an email to the corresponding support alias Online with the Ask a question tool (Migrated to the cisco.com tool, available shortly)
Technical Support contact Details (support.cz@linksys.com) 9. 4. 2009 27
Cisco Small Business www.cisco.com/smallbusiness Ďakujem za pozornosť stanislav.hrda@alefnula.sk 9. 4. 2009 28