Master of Business Administration program (MBA)

1 Master of Business Administration program (MBA) The Faculty of Commerce and Accountancy, Chulalongkorn University has realized its need to develop high-quality human resources in the managerial area. As a result, the Master of Business Administration program was established in 1982 with an aim to generate graduates, who would be knowledgeable in management related fields and able to put acquired knowledge into practice, allowing them to survive in a competitive business environment. At the beginning, the full-time program was launched to offer classes during normal business hours. This newly launched program gained much public interest as we had received a great number of applications. Later, in 1986, the faculty launched another MBA program targeted at executives in order to meet the demand stemmed from those who would be able to attend classes only after normal business hours. Likewise, the program had quickly gained much popularity as the number of applications had greatly exceeded the number of candidates we were able to take. As a result, in 1993, we established another MBA program to target young executives enabling us to meet a high demand and impose a clearer division among different target groups of applicants. In turn, all of our three MBA programs gained much acceptance. It goes without saying that changes in economic situations locally and internationally form an immense impact on businesses and accelerate competition to take place in the international level. Upon this level, it involves a great number of international competitors as well as various products imported from other countries. Consequently, international communication and logistics are increasingly arranged. This increase causes a high demand for people who have an ability to run transporting businesses, especially, ones related to transportation by air, and have an ability to communicate in an international level. In 2005, the faculty therefore launched an MBA program concentrated in aviation management and MBA program fully taught in English. Year 2008, the faculty launched MBA Program concentrated in Hospital and Healthcare management. MBA Programs Offered REGULAR EXECUTIVE YOUNG EXECUTIVE ENGLISH PROGRAM

2 Learning MBA at Chulalongkorn University Our MBA programs are opened to applicants with a bachelor degree in any disciplinary areas, who would like to learn more about business administration. Because of this, courses offered during the first academic year are a variety of business-related principles consisting of accounting, management, marketing, and finance as well as subjects introducing analytical tools such as statistics, economics, and decision science. After having been comprehensively introduced to business administration in the first academic year, studying goes onto the second academic year through elective courses serving each student s own interest. Students could choose elective courses within the same subject areas, for example, management, marketing, and finance in order to gain a certain level of expertise. Alternatively, students could choose elective courses from a variety of offered elective courses without concentrating on any particular subject areas in order to be exposed to a wide range of knowledge related to business administration. After having completed core courses and elective courses, students are required to take the business strategy course in order to apply lessons learned from earlier courses into analyzing and planning an organizational strategy. In addition to taking the business strategy course, students must conduct an independent study (Plan B) or write up a Master Thesis (Plan A). A variety of learning and teaching approaches are employed in our MBA programs. Apart from such classic approach as classroom lecturing by highly qualified lecturers, knowledge stemmed from real work experience is shared by guest lecturers who are business owners. In addition, students learn through analyzing various real business cases, producing reports by which students are encouraged to apply theories into practice, and participating in local and international study trips. Furthermore, we organize many activities aiming to enhance our students managerial skills, for example, business communication, business negotiation, and business game. Activities with a particular aim for socialization are also organized throughout the period of study, for example, orientation event, sports day, and farewell event.

3 Duration of Study Our MBA programs have employed the trimester system and been structured to enable students to graduate within around 2 years of study, with the maximal length of study limited to 6 years. Trimester system works as follows First Semester June - September Second Semester October - January Summer Semester February - May According to Chulalongkorn University s regulation, students must attend classes at least 80% of class sessions Curriculum Students who are admitted into the program must take 4-6 weeks Pre-MBA courses prior to the beginning of the first semester of the program. Subsequently, students must fulfill the requirement of 51 credit of core courses, elective courses, and thesis or independent study. There are two study plans for MBA students: Plan A and Plan B. The full-time MBA students can choose either plan while the part-time MBA students must study for plan B Plan A Core courses 33 credit hours Elective courses 6-12 credit hours Thesis 12 credit hours Total 51-57 credit hours Students who have no background in business must take at least 12 credits of elective courses prior to working on their thesis.

4 Plan B Core courses 30 credit hours Elective courses 18 credit hours Independent study 3 credit hours Total 51 credit hours After completing 51 credits of required course with the cumulative GPA of at least 3.00, students in Pan B must take the comprehensive examination. Each student is eligible to the second comprehensive exam if he or she failure in the second comprehensive exam results in academic dismissed. Comprehensive Examination Comprehensive examination is a written-based exam focusing on analysis of a case study and requires students to apply such principles as management, marketing, and finance into analyzing and planning business strategies.

5 Facilities It may not be adequate these days to study only theories, therefore, the faculty has built various labs to assist students in practical learning. Including are those labs in Financial Lab, Management Cockpit and Information Technology Business Operation Center where students can practice along with the courses they take to gain experience from the study.

6 International Exposure The program encourages students to take the opportunity to study and exchange or take part in international academic activities such as a case study competition or a business planning competition. Case Studey Competition Student Exchange Program

7 MBA PROGRAMS OFFERED REGULAR MBA Program of Study : Plan A ( thesis ) and Plan B ( Independent study and comprehensive exam ) Classes : Classes run during normal business hours Application Schedule : October December (annually) Applicants qualification : Applicants must hold a bachelor degree in any field of study. Applicants for plan B must have at least 1 year of work experience after the receipt of bachelor degree. Must take CU- TEP and CU-BEST exams and receive at least the minimal scores required before applying. YOUNG EXECUTIVE MBA Program of Study : Plan B ( Independent study and comprehensive exam ) Classes : Saturday and Sunday for Group 1 and Evening of Weekdays for Group 2 Application Schedule : September for Group 1 and February for Group 2 Applicants qualification : Applicants must hold a bachelor degree in any field of study. Applicants must have at least 3 years of work experience after the receipt of bachelor degree. Must take CU-TEP and CU-BEST exams and meet the minimum requirements prior to submission of their application packages EXECUTIVE MBA Program of Study : Plan B ( Independent study and comprehensive exam ) Classes : Classes run on Friday evening and Saturday (whole day) Application Schedule : January - May (annually) Applicants qualification : Applicants must hold a bachelor degree in any field of study. Applicants must have at least 8 years of work experience after the receipt of bachelor degree. Applicants must be a business owner, or in the middle-management level upward and must be at least 30 years old.

Chulalongkorn Business School MBA ENGLISH PROGRAM About Program : MBA program fully taught in English Program of Study : Plan B ( Independent study and comprehensive exam ) Classes : Classes run between Friday evening,saturday and Sunday Application Schedule : May - September (annually) Applicants qualification : Applicants must hold a bachelor degree in any field of study. Applicants must have at least 3 years of work experience after the receipt of bachelor degree and must take CU-TEP 8

9 Required and Elective Courses Required Courses 2601512 Financial Accounting 2601515 Management Accounting 2602541 Operations Management 2602545 Decision Making in Business 2602613 Leadership and Organizational Behaviors 2602650 Strategic Management 2602680 Business Research 2603532 Statistics for Business Administration 2604502 Foundation of Financial Management 2604677 Economics for Business Management 2605501 Marketing Management Elective Courses 2601517 Business TAX Accounting 2602601 Electronic Commerce and Digital Enterprises 2602635 Human Resource Management 2602642 Entrepreneurship and New Venture Creation 2602644 Management of Innovation and Technology 2602645 Arts and Sciences of Managing Conflict and Negotiation 2602646 Supply Chain Strategy 2602648 Business Problem Simulation 2602655 Learning Organization and Knowledge Management in Business 2602656 Project Management 2602657 Management Consulting 2602658 Management and Arts 2602660 Business Creativity 2602661 International Business Management 2602690 Seminar in Contemporary Topics in Management 2602691 Leadership Experience Seminar Management-

10 2604644 Investment Analysis 2604653 International Business Finance 2604656 Money and Capital Markets 2604689 Derivatives 2604691 Seminar in Financial Management Finance 2605611 Competitive Marketing Strategy 2605614 Brand Management and Pricing 2605615 International Marketing Management 2605616 Integrated Marketing Communications 2605620 Consumer Behavior Analysis 2605671 Marketing Research 2605691 Seminar in Marketing Management Marketing-

11 Course Structure (For MBA English Program) YEAR 1 Semester 1st Credit hours 2601512 Financial Accounting 3 2602613 Leadership and Organizational Behaviors 3 2603532 Statistics for Business Administration 3 Total 9 Semester 2nd 2601515 Managerial Accounting 3 2602545 Decision Making in Business 3 2604677 Economics for Business Management 3 Total 9 Semester 3rd 2602541 Operations Management 3 2604502 Foundation of Financial Management 3 2605501 Marketing Management 3 Total 9 YEAR 2 Semester 1st Credit hours XXXXXXX Elective 3 XXXXXXX Elective 3 XXXXXXX Elective 3 Total 9 Semester 2nd 2602650 Strategic Mgt. 3 XXXXXXX Elective 3 XXXXXXX Elective 3 Total 9 Semester 3rd XXXXXXX Elective 3 2600700 Independent Study 3 Total 6 After completing 51 credits of required Courses, Student must take comprehensive examination.

12 Subject Description 2600700 Special Project 3(0-0-12) Independent study for business administration problem. 2600811 Thesis 12(credits) THESIS 2601512 Financial Accounting 3(3-0-9) FIN ACCTG Accounting concepts and principles; usefulness of accounting information and financial reports; financial reports for service and merchandising business; accounting and control for cash; accounting for accounts receivable, notes receivable, inventories, investments, property, plants and equipment, intangible assets, liabilities, and owners equity; statement of cash flows; financial report analysis. 2601515 Management Accounting 3(3-0-9) MGT ACCTG Prerequisite: 2601512 or by consent of faculty Nature of management accounting; behavior of costs and cost-volume-profit relationship; full costing; variable costing; standard costing and production costs variance analysis; use of accounting information for decision making; use of accounting information for control; responsibility accounting; budgeting; reporting and analysis of performance. 2601517 Business Tax 3(3-0-9) BUS TAX Concepts of taxation; tax components; corporate tax bases; principles of corporate tax calculation; concepts and principles of value added tax, special business tax, and duty stamp; business tax problems. 2602541 Operations Management 3(3-0-9) OPERATIONS MGT Operation function; operation strategy; quality management; statistical quality control; product and service design; process design; layout design; human resources in operation management; supply chain management; management of technology; forecasting; capacity planning; production scheduling; project management; inventory management; material requirement planning; just-in-time production; environmental management and pollution control.

13 2602545 Decision Making in Business 3(3-0-9) DECI MAKG BUS Prerequisite: 2603532 or by consent of faculty Principles and theories related to modeling for decision making applications of decision making models in solving business problems: linear programming, non-linear programming, integer programming, transportation model, assignment model, network model, decision theory, queuing model, simulation; ethics in decision making. 2602601 Electronic Commerce and Digital Enterprises 3(3-0-9) ECOMM DIGITAL ENT Information technology and its roles in transforming organizations, markets, industries, the global economy and social; electronic commerce, electronic business, digital economy and digital enterprise management; fundamental enabling technologies, including World Wide Web; social Network; design principles for electronic commerce; business models, electronics market, Web analytics, trust, privacy and security, the social and ethical impacts of e-commerce. 2602613 Leadership and Organizational Behavior 3(3-0-9) LEADER ORG BEHAV Leadership theories and leadership style; Leadership s role as a change agent, leader s ethics. Human behavior concepts and principles useful in creating high performance work places. Methods of managing individuals, groups and organizations; concepts and theories of motivation, power and influence, group behavior and teams, decision making, conflict and collaboration, organization design, culture and leading change, current research issue in leadership and organizational behavior. 2602635 Human Resource Management 3(3-0-9) HUMAN RESOURCE MGT Roles and duties of executives in human resource management; ethics in human resource management; human resource planning; recruitment and selection; training and development; career planning; wage and salary administration; labor relation; safety and health; legal issues pertinent to human resource management. 2602642 Entrepreneurship and New Venture Creation 3(3-0-9) ENTRE & NEW VENT Characteristics of entrepreneurs; necessary skills for entrepreneurs; developing and evaluating entrepreneurial opportunities; roles and responsibilities of venture capitalists in creating new ventures; developing plan for new ventures; processes of new venture creation; other important issues in entrepreneurial management; ethics of entrepreneurship.

14 2602644 Management of Innovation and Technology 3(3-0-9) MGT INNO TECH Core concept and foundation in innovation and technology management process; technology forecasting; acquisition of innovation and technology; systematic strategy for innovation and technology management; techniques and tools for effective transfer of innovation strategy to business strategy; roles of leaders in innovation and technology management; initiation of creative thinking and teamwork management; execution of innovation and technology ideas for successful commercialization; innovation and technology for competitive advantage. 2602645 Arts and Sciences of Managing Conflict and Negotiation 3(3-0-9) ART/SCI CON & NEGO Theories and process of managing conflict and negotiation in organizations; frameworks for analyzing conflicts and techniques for solving conflicts; manager s role in dealing with conflict; dimensions of conflict including psychological, interpersonal, organizational and cultural dynamics; strategy and tactics in mediation and arbitration; strategic and tactical implementation; fair negotiation. 2602646 Supply Chain Strategy 3(3-0-9) SUPPLY CHAIN STRAT Prerequisite: 2602541 or by consent of faculty Concepts of managing the flow of products; supply chain strategies to market, demand forecasting, procurement, inventory strategy, distribution strategy, facility strategy, managing information, adding customer service value; managing supply chain finance; role of e-business; social responsibility in product distribution. 2602648 Business Problem Simulation 3(3-0-9) BUS PROB SIM Prerequisite: 2602540 or by consent of faculty Concepts of simulation for business problem; applications of various types of business simulation; development of models; data collection and preparation; generation of random numbers; computer programming for simulation systems; analysis of results of business simulation, ethic in business problem simulation. 2602650 Strategic Management 3(3-0-9) STRAT MGT Prerequisite: 2602613 and 2604502 and 2605501 or by consent of faculty Basic concepts and processes in strategy development; characteristics of efficient strategy; analysis of business environment, industry, and competitors; generic forms of strategy used to enhance competitive advantage; application of basic concepts in strategic management; development and enhancement of specialization of business; leadership and strategic management; mechanisms for integration of functional strategies; techniques for promoting effective implementation of strategies; ethics in strategy implementation in organization; strategic control systems.

15 2602655 Learning Organization and Knowledge Management in Business 2(2-0-6) Organizations LRNG ORG/KM BUS Characteristics and elements of learning organizations; concepts and approaches in developing a business organization towards a learning organization; characteristics of knowledge in business organizations, concepts, approaches, and roles of knowledge management within business organizations; technologies for knowledge management; case studies related to learning organizations and knowledge management in business organizations. 2602656 Project Management 3(3-0-9) PROJ MGT Prerequisite: 2602541 and 2602545 or by consent of faculty Unique characteristics of projects; project management lifecycle; project selection; project definition and project planning; project organization; work breakdown structure; project estimation; work dependency, work plan, Gantt chart, and critical path; resource planning; budget planning; risk management and problems management; project monitoring and control; project audit; project closure; roles of a project manager and project team management. 2602657 Management Consulting 3(3-0-9) MGT CONS Prerequisite: 2602613 และ 2602541 และ 2604502 และ 2605501 or by consent of faculty Management consulting business; roles of management consultants; management consulting process; developing a proposal; framing the problem; designing the analysis; gathering intelligence and interviewing; interpreting results; making a presentation; leading change; working with client team; case studies on management consulting; management consulting practice. 2602658 Management and Arts 2(2-0-6) MGT/ARTS Foundation of action; connection between body and expression; improving communication and imagination skills; behaving in different situations: learning of leadership, decision making, and management from scripts. 2602660 Business Creativity 2(2-0-6) BUS CREAT Creation of creative thinking and innovation; skills and ability to find, develop, manage, and present new ideas; Different thinking processes and techniques for finding and developing new ideas; applications of new ideas in businesses; problem solving skills in business environment of uncertainty and dynamic changes; Effective development of innovation in different aspects.

16 2602661 International Business Management 3(3-0-9) INTL BUS MGT Analysis of components in international business operations; constraints of cultures, education, politics, economics, and society in managing international business; concepts of international business management in terms of organizational strategy, marketing, finance, and management, ethics in international business. 2602680 Business Research 3(3-0-9) BUS RESEARCH Prerequisite: 2603532 or by consent of faculty Philosophy and concepts of business research; research methods; research design; design and development of research tools; sampling methods; sources of data and data collection methods; data analysis; summarization of research. 2602690 Seminar in Contemporary Topics in Management 3(3-0-9) SEM CONT TOPIC MGT Prerequisite: 2602613 Discussion on strategies and problems pertinent to contemporary management including ethical problems of management. 2602691 Leadership Experience Seminar 2(2-0-6) LEAD EXP SEM Management experiences from top executives; key issues from leadership experiences. 2603532 Statistics for Business Administration 3(3-0-9) STAT BUS ADMIN Statistics and its role in business; statistics and business decision making; concepts of statistics in business; business data and its types; statistical data analysis; descriptive statistics; inferential statistics; regression and correlation analysis; time-series analysis and index number; enumeration data analysis; nonparametric data analysis; classification techniques. 2604502 Foundation of Financial Management 3(3-0-9) FOUND FIN MGT Objectives of financial management; concepts and applications of risk and return; analysis and forecast of financial statements; time value of money; working capital management; sources of funds; capital structure; capital budgeting under certainty; ethics in finance.

17 2604644 Investment Analysis 3(3-0-9) INVESTMENT ANALY Prerequisite: 2604502 or by consent of faculty Characters and functions of securities market; changes in securities markets; analysis and tests of efficient market hypothesis; basic knowledge of portfolio management; capital market theory; decision making by using theory of valuation; aggregate stock market analysis; economic and industry analysis; analysis of the firms; security analysis in theory and practices; evaluation of portfolio performance. 2604653 International Business Finance 3(3-0-9) INTER BUS FIN Prerequisite: 2604502 or by consent of faculty International monetary systems; balance of payment and adjustment process; foreign exchange market and forecasting of exchange rates; exchange rate risk evaluation and management; multinational corporate finance; theories and techniques of investment under different currencies exchange systems, tax laws and political situations; constraints on transformation of funds; financial structure and cost of capital; borrowing in international financial markets; import and export financing; financial control for multinational corporations. 2604656 Money and Capital Markets 3(3-0-9) MONEY/CAP MKTS Prerequisite: 2604502 or by consent of faculty Roles and importance of financial markets; classification of financial markets; financial instruments in money market and capital market; types and roles of financial institutions; levels and term structure of interest rates; laws and government policies related to the development of financial markets. 2604677 Economics for Business Management 3(3-0-9) ECON BUS MGT Economics concepts and application; roles of economics in management decision making; economic optimization; risk analysis; demand analysis and estimation; production analysis and estimation; cost analysis; market structure analysis; pricing theory and practices; roles of business in society; economic factors affecting level of business activities; economic indicators; economics forecasting; roles of governments affecting business. 2604689 Derivatives 2(2-0-6) DERIVATIVES Prerequisite: 2604502 or by consent of faculty Type of derivatives, forward, futures, swaps and options; application of derivatives in insurance, hedging, and strategies; other relationships ot options; binomial option pricing; the Black - Scholes formula.

18 2604691 Seminar in Financial Management 2(2-0-6) SEM FIN MGT Prerequisite: 2604502 or by consent of faculty Current issues in financial management and financial institutions. 2605501 Marketing Management 3(3-0-9) MARKETING MGT Roles and functions of marketing in business; internal and external environment affecting marketing management; strategic market planning; competition analysis; consumer behavior; marketing information system and marketing research; market segmentation, targeting and product positioning; marketing mix decisions; marketing control; ethics in marketing management. 2605611 Competitive Marketing Strategy 3(3-0-9) COMP MKTG STRAT Prerequisite: 2605501 Market analysis and environmental analysis; competitor analysis; customer analysis; integration of marketing functions with other business functions; strategies to gain competitive advantage; valueadded in marketing; qualitative and quantitative analysis for marketing decisions. 2605614 Brand Management and Pricing 3(3-0-9) BRAND MGT PRICING Prerequisite: 2605501 Meaning and importance of brand; components of brand; brand identity; brand strengthening; building brand equity; internal and external factors determining pricing; pricing process; pricing methods; price adaptation strategies; competitor s price changes and reaction to price changes; branded products or services development plan. 2605615 International Marketing Management 3(3-0-9) INTL MKT MGT Prerequisite: 2605501 Roles of international marketing; impacts of economic, social, political, legal and cultural environment on international marketing management; steps in international marketing decision; modes of international marketing entry; International marketing mix decisions; international marketing planning and control; decision related to international marketing organizational structure; international marketing research; World Trade Organization; government and private organizations involved with international marketing.

19 2605616 Integrated Marketing Communication Strategy 3(3-0-9) IMC STRATEGY Prerequisite: 2605501 Roles and importance of integrated marketing communications; internal and external environment of integrated marketing communications; types of integrated marketing communication; integrated marketing communications strategies; integrated marketing communications planning and controlling; budget allocation; data analysis and measurement of the effectiveness of integrated marketing communications; integrated marketing communications plan. 2605620 Consumer Behavior Analysis 3(3-0-9) CONS BEHAV ANA Prerequisite: 2605501 Roles and importance of consumers; models of consumer behavior; consumer segmentation; factors influencing consumer decision-making; consumer research; culture; social classes; family; reference groups; hierarchy of needs; motivation and involvement; perception; learning; attitudes and changing of attitudes; personality; consumer information processing; types of purchasing decisions; consumer decision processes. 2605671 Marketing Research 3(3-0-9) MARKETING RES Prerequisite: 2605501 and 2603532 or by consent of faculty Importance and roles of marketing research in marketing management; type of marketing research; marketing research process; problem identification and objectives; research design; sampling; sources of data; data collection procedures and tools data analysis and research report writing; measurement of consumer attitudes; validity and reliability of the measurement; statistical data analysis techniques. 2605691 Seminar in Marketing Management 3(3-0-9) SEM MKT MGT Prerequisite: 2605618 or by consent of faculty Applications of marketing concepts; analysis of problems in marketing operations and recommendations for problem, solving; contemporary issues in marketing.

20 ACCESS TO CBS : 1.) Through MRT (Bangkok Subway) Sam Yan station Exit 2. 2.) Bus Number 4, 25, 29, 34, 40, 113, 141, 159, 177, 501, 507, 529, 542 Place nearby : MBK Center Chamjuree Square Bangkok Art and Culture Center Suphachalasai National Stadium Stadium Lumpini Park