An Enterprise Perspective on Cloud Innovation Andy Brown UBS Group CTO Client Facing Technologies CIO
UBS: One of the leading financial firms UBS draws on its 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland We combine our wealth management, investment banking and asset management businesses with our Swiss operations to deliver superior financial solutions Present in all major financial centers worldwide, UBS has offices in over 50 countries employing about 66,000 people UBS shares are listed on the SIX Swiss Exchange and the New York Stock Exchange 2
1Q12 results: Successfully executing our strategy CHF 2.2 billion adjusted pre-tax profit, ~13.0% adjusted RoE Visible progress across business divisions We are ahead of our plan to reduce risk-weighted assets Our capital, liquidity and funding positions remain strong 3
"Anyone who has never made a mistake has never tried anything new." "The significant problems we face cannot be solved at the same level of thinking we were at when we created them." "Insanity: doing the same thing over and over again and expecting different results." Albert Einstein 4
Core themes of the UBS business strategy Client at the center of everything we do Industrialization Effectively manage capital and risk 5
Key UBS technology investment areas Big Data Sustainability Consumerization Security & Risk Social Whoever can process and analyze data better is the winner The problem with Green IT is that it runs opposed to how vendors build things Android will change how people interface with applications A global identity model will likely be derived from Social Networks There is no one-size fits all approach get tactical and look at specific use cases Cloud Cloud empowers the entire IT organization Our analysis and evaluation of the industry as a whole has led us to focus on and invest in six key strategies 6
How our vision aligns with ODCA Cloud has been at the centre of the ODCA's activities from the start Sustainability is expressed through the Carbon Footprint Usage Model Security and Risk management have been a key area of activity with seven Usage Models now developed within the Secure Federation family Big Data is a new area of focus at the ODCA with the recent formation of the Data Services Workgroup to facilitate development of new Usage Models in this area 7
What ODCA is all about Driving data center standardization Partnerships with standards developing organizations (SDOs) helps to ensure that industry standards meet the needs of the enterprise 8
UBS and ODCA alignment UBS is in the process of designing our cloud compute capabilities Cloud s ability to support technology industrialization is a fundamental building block of our business & IT strategy Our participation in ODCA and Open Compute are deliberate and part of the how for our strategy ODCA adoption provides a framework for all of us to benefit from Open Compute: Increased power efficiency (~38%)* Reduced cost (~24%)* Transparency of processes *Estimated Facebook benefits from new data center built on open compute standards 9
Enterprise procurement is a small but important part of the cloud supply chain Fusion SaaS PaaS IaaS Public Hybrid Private on Premise Private Off-Premise 10
Cloud Computing at UBS: Why cloud automation? From IT artisan to IT revolution Like the industrial revolution, we have the potential to revolutionize IT through commodity automation UBS Cloud Broker can provide standardized, self-service, demand-driven deployment and support This allows IT artisans to focus on competitive differentiation 11
Operational Ecosystem managed file transfer simple file transfer Controlled Privilege Elevation Directory / Identity Mgmt Integration Hard Two-Factor Auth. Two-Factor Auth. Password Policy messaging server messaging client Hard Token (HSM/TPM) Secured Key Mgmt (Central) Basic Key Store & Mgmt P/S publisher P/S subscriber LOA4 Monitoring Rules LOA3 Monitoring Rules Basic Security Monitoring logging & monitoring for InterOp Capabilities LOA4 Security Logging LOA3 Security Logging Basic Security Logging operations LOA4 Patch Mgmt Policy LOA3 Patch Mgmt Policy Patch Mgmt Policy deployment LOA4 Access Control Policy Enfocmnt LOA3 Access Control Policy Enfocmnt Basic Access Control Policy Enfocmnt Default Base LOA4 Service & Protocol Enfocmnt LOA3 Service & Protocol Enfocmnt Service & Protocol Enfocmnt LOA4 Packet Filter LOA3 Packet Filter Security Integration Servlet Engine Break-Glass Privilege Access User Authentication CID/PII Washing / Obfuscatn Encryption Libraries Load Balancing HTTP Server Signing Default Base for Application-Web-Server Capabilities logging & monitoring operations deployment Default Base Security FP (LOA3+) Vendor Hardware Tools* Base Config Storage/FS Connectivity RDBMS Availability Feature Pack(s) Virtual extensions* Network Connectivity for Database Capabilities logging & monitoring Cross- Jurisdiction L1 access Regionalisation Feature Pack Hardware Drivers system logging Integration to Inventory (discovery) operations Performance Monitoring Standard Tools/Utils Native Product deployment process scheduling System Monitoring task execution Remote Mgmt File System Deployment Default Base Shell Backup LOA2 Security FP Default Base Default Base Using Cloud is core to UBS' Technology Industrialization strategy Application Application Code Application Libraries A core concept for UBS is industrialization InterOp Stack (MQ, EMS, sftp) OS Stack App/Web Server Stack (Tomcat) OS Stack OS Stack (RedHat Enterprise Linux) Compute Resources backup recovery RDBMS Stack (Oracle) synchronous replication asynchronous replication OS Stack Virtualization or Cloud IaaS zero-outage failover automatic failover manual failover 0 1 2 3 4 ODCA brings the ability to industrialize the way compute is delivered by cloud providers UBS is committed to developing automated delivery of services built on: Standard Stacks Standard Data Standard Cloud Native Product LOA Framework Native Products BCM Framework 12
Cloud computing at UBS: The constraints we need to optimize UBS and most global finance companies, struggle with unprecedented regulation, change, complexity, and market pricing pressure IT must adapt to rapidly changing business needs while lowering spending How? Be agile to start, stop, scale projects with less investment Implement policy to embed governance, control, transparency Improve standardization Reduce risk in operating environments Automate routine tasks 13
UBS has identified a cloud broker as a required enterprise capability Example: SDLC Automation 14
and a required component of the target state
Key benefits to UBS Cloud service providers are using automation to deliver agility; The ODCA helps us to engage with that community ODCA has allowed us to amplify our voice in the marketplace by articulating our key needs within common Usage Models: Security Regulation Automation Transparency RFP templates that have come from Usage Models help us to engage with Service Providers and shorten time to action Open source model for collaboration with other members drives quality and reduces internal workload 16
Accelerate ROI via ODCA Usage Model deployment Benefits of solution alignment Simplifies RFP Issuance Streamlines Industry Focus on the Right Priorities Enables buying with Confidence for Open, Industry Standard Solutions Provides Scale to Accelerate Market Adoption Usage Models Featuring RFP Verbiage Carbon Footprint IO Control Provider Assurance Security Monitoring VM Interoperability Simplifies Procurement & Focuses Prioritized Innovation 17
ODCA s role is accelerating cloud solutions Prioritize Unified Voice Accelerates Market Delivery Deliver Solution Testing and Deployments based on a Common Foundation Share Today s Learning forms Foundation for Tomorrow s Requirements 18
The ultimate benefits of working together Accelerate $50B of cloud services 1 Saving $25B in TOTAL annual IT spend within 5 years 2 1: Source: Projections based on IDC Cloud Services Forecast, May 2010. Assumes a 25% acceleration in cloud services from IDC estimate between 2010 and 2015 2: Source: Estimated 15% reduction in operational costs based on Bain s $142B annual spending estimates. 19
"He that will not apply new remedies must expect new evils; for time is the greatest innovator - Francis Bacon 20
Your Forecast for today Expand your network Meet with executives and architects from some of the largest IT shops in the world Shape your cloud strategy Engage with ODCA leaders as they discuss POC & deployment best practices Access the latest solutions Learn about top solutions provider s cloud solutions that meet ODCA's requirements Streamline purchasing & planning Utilize ODCA's Performance Engine Assistant Tool to integrate ODCA requirements into 2012 cloud RFPs 21
Enjoy Forecast! 22