The Health Economy Network in North-West Germany Joint CEWIT-TZI-acatech Workshop ICTMH2013: ICT meets Medicine and Health March 19-20, 2013, Bremen, Germany - 0 -
Who We Are: Gesundheitswirtschaft Nordwest e. V. is the health economy network for value adding, qualification and research in the Bremen-Oldenburg Metropolitan Region. Gesundheitswirtschaft Nordwest e. V. supports its members in: Establishing contacts for a powerful network of the healthcare branch Joining forces for innovative projects Establishing a market strategy for the region as a location for business and innovation Gesundheitswirtschaft Nordwest e. V. unites companies and other institutional stakeholders from all sectors of the Healthcare Branch. - 1 -
Our Region Bremen-Oldenburg Metropolitan Region Situated in the North-West of Germany 13,749 km 2 2.7 million inhabitants Coastal region with some of Germany s most important sea ports - 2 -
Healthcare Economy Worldwide healthcare expenditure in 1,000 bn. US $ p. a. 2030 forecast: 20,000 bn. US $ Appr. 6% annual growth USA: #1 national market in the world (2,233 bn. US $ in 2008) Germany: #3 national market in the world Driven by: Demographic change Growing consciousness for health Medical and technological progress - 3 -
Data source: census.gov, destatis Determinants of the Health Care Sector United States and Germany Healthcare Costs Healthcare expenditures overall and per capita - 4 -
Data source: census.gov, destatis Determinants of the Health Care Sector United States and Germany Life Expectancy Life Expectancy 2010 in USA and Germany - 5 -
Data source: census.gov, destatis Determinants of the Health Care Sector United States and Germany Demographic Change Development of population 1980 2050 (est.) - 6 -
Innovation and the Health Care System Industries delivering to the healthcare system are highly innovative but Pharmaceuticals and biotechnology Medical technology E-Health Complex and expensive regulatory processes Lack of competition Inefficient management structures Lack of strategical development the system as a whole suffers from an enormous lack of efficiency - 7 -
German Healthcare, a Communication Jungle - 8 -
A Possible Future of Healthcare in Germany? Status quo Supplier-oriented, sectoralized Postulation Population-oriented, integrated Source: Glaeske, Gerd: Gesundheitsversorgung wohin? Welche Potenziale und Barrieren zeigen die aktuellen gesundheitspolitischen Entwicklungen? Vortrag, 1. APOLLON Symposium der Gesundheitswirtschaft am 30.10.2009 in Bremen - 9 -
Population-oriented, integrated Healthcare The federal Committee of Health Experts postulates: Establishing a competition of quality across sectoral borders instead of a competition of prices and health fund fees Establishing an economical understanding of process chains and value added chains in the healthcare system Organizing these chains on the local and regional level: All business is local Regional platforms required for processes of interaction - 10 -
Gesundheitswirtschaft Nordwest e. V. Core Competences Inerface between healthcare sectors: Gesundheitswirtschaft Nordwest e. V. unites stakeholders from all sectors of the health care system: Medical care, healthcare funds, scientific institutions, subcontractors, interest groups, chambers of commerce System-oriented approach: Gesundheitswirtschaft Nordwest e. V. consequently pursuits a systemary understanding of healthcare, with regard to complex correlations and structures of interaction between stakeholders Social capital: The association s control effect is not based on economic or structural power, but on building trust through social relationships between the actors. - 11 -
The Health Care Sector in Our Region 155.000 jobs provided the # 1 economical sector! Hospitals, care facilities, health-related ICT, medical products and biotechnology companies with national and international reputation 10 bn value added annually 15 spas for medical rehabilitation and health tourism Special competence in medical rehabilitation and care for the elderly people - 12 -
Research and Innovation in the Health Sector Comprehensive like Nowhere Else in Germany 31 academic study programs at eight universities: APOLLON University, e. g.: Health Economics Health and Care Management Jade University of Applied Sciences, e. g. Audiology Ambient Assisted Living Oldenburg University, e.g.: Human Medicine (NEW!) Audiology and Health-related ICT Vechta University Gerontology Bremerhaven University of Applied Sciences Biotechnology Medical Engineering Bremen University, e.g: Public Health and Care Health Economics Psychology Jacobs International University Social and Cognitive Psychology Biochemistry, Neurobiology Bremen University of Applied Sciences Nursing and Care Management - 13 -
R & D Core Competences of Regional Stakeholderss Cognition / Hearing Care / Nursing Medical Imaging Assistive Technologies Prevention - 14 -
The Value Added Chain Approach: Clin. Study and Approval Idea Research and Development Scientific Result Product Prototype Market Research Financing, Partnering Market Entry - 15 -
Value Added Chains: z. B. Healthy Living for Elderly People Research (Technology) Project developers, Real Estate business Health Care Sectors Research(Social) Financing (Banks) Home Care Architecture Building industries and crafts - 16 -
Competition: Health Regions of Tomorrow Initiated by: Research Union Economy & Science Organized by: German Ministry of Research and Technology (BMBF) The strategical objectives in the field of health can only be reached by close cooperation between all affected institutions. Progress will be best visible and noticeable at the local level, when it reaches people where they are living. Main objective: Meeting the complex challenges in the healthcare system. e. g. by: Designing innovative service products Berücksichtigung besonderer regionaler Herausforderungen Combining medical, preventive, care, and social supplies and demands Optimizing collaboration between key regional stakeholders - 17 -
GAIN the regional prevention strategy GAIN = Gesundheitspotentiale aller stärken: Innovationsnetzwerk Nordwest Strengthen everybody s health potential in the north-western innovation network Focussing on promoting healthy lifestyle (food and physical activity) instead of preventing diseases Using internet-based and real network structures Focussing on communication and strategical marketing: Outside of the classical healthcare sectors! 19 consortium partners from science, healthcare and economy - 18 -
You re welcome! Ansgar Rudolph General Manager Gesundheitswirtschaft Nordwest e. V. Hinter dem Schuetting 8 D-28195 Bremen Tel.: +49 (0)421 27 81 99 64 Fax: +49 (0)421 27 81 99 89 a.rudolph@gesundheitswirtschaft-nordwest.de Claudia Kloehn Project Manager Gesundheitswirtschaft Nordwest e. V. Hinter dem Schuetting 8 D-28195 Bremen Tel.: +49 (0)421 27 81 99 71 Fax: +49 (0)421 27 81 99 89 c.kloehn@gesundheitswirtschaft-nordwest.de www.gesundheitswirtschaft-nordwest.de - 19 -