MicroStrategy Intelligence MICROSTRATEGY ANALYTICS PLATFORM The World s Most Comprehensive Business Analytics Platform Christian Langmayr Director Marketing DACH 21.03.2013
About MicroStrategy Comprehensive Analytics Suite for the Enterprise and Beyond Company Company Top independent analytics software Top independent platform analytics vendor software platform vendor 20+ years old, publicly traded 20+ years old, publicly traded Approximately $600M revenue in 2012. No debt, Approximately $200M+ cash $600M in the revenue bank in 2012. No debt, $200M+ cash in the bank Global presence with operations in 23 countries Global presence with operations in 23 countries Technology Technology Long-time market leader and Long-time innovator in market analytics leader and innovator in analytics Unique unitary architecture, known Unique for high unitary performance architecture, and scalability known for high performance and Revolutionary scalability Cloud-based analytics services Revolutionary Innovations in Cloud-based mobile commerce analytics and services identity Innovations in mobile commerce and identity Analysts Leader Leader for for six six consecutive consecutive years in years Gartner s in Gartner s BI BI Magic Magic Quadrant Quadrant Leader Leader in in Forrester Forrester BI BI Self Self Service Wave #1 Service Ranked Wave Mobile BI Vendor by Gartner & Dresner #1 Ranked Advisory Mobile BI Vendor by Gartner & Top Dresner ranking Advisory BI vendor in the BI Scorecard Top ranking BI vendor in the BI Scorecard Customers Millions Millions of of business business users users Thousands Thousands of of mission-critical mission-critical applications applications Nearly 4,000 customer institutions globally Nearly across 4,000 all industries customer and institutions government globally across all Customers industries range and government from Global 500 giants like Customers Chevron and range Carrefour from Global to cutting 500 edge giants like Chevron technology and innovators Carrefour like to cutting ebay and edge LinkedIn technology innovators like ebay and LinkedIn
MicroStrategy Analytics Platform Comprehensive Analytics Suite for the Enterprise and Beyond Agile Analytics Rapid-fire data discovery System of Record Business Intelligence Operationalize analytics to elevate performance Big Data Analytics The power to unlock your Big Data assets Intuitive Data Exploration Fast Dashboard Development 100% Governable Unmatched User Interfaces Highest Performance and Scale Trusted System-of-Record Reliability Easy, Cost-Effective Administration Access All Your Data Combine Data from Multiple Sources Advanced Analytics Transform Big Data into Insight Web or Mobile / On-Premises or Cloud
Leading Analyst Evaluations and Customer Surveys Agree: MicroStrategy is the Best Analytics Platform Gartner Magic Quadrant for Business Intelligence Platforms Q1 2013 MicroStrategy in Leader Quadrant for 6 consecutive years. Forrester Wave: Self Service Business Intelligence Platforms Q2 2012 Ranked as a Leader. The BIScorecard Summary 2012 Q4 MicroStrategy is the top rated vendor in the Product Capabilities scorecard. The BI Survey 12 Nov 2012 MicroStrategy ranked #1 in more categories than any other vendor. Critical Capabilities for Mobile BI April 2012 MicroStrategy ranked #1 in 6 of 7 Critical Capabilities. Wisdom of Crowds Mobile Computing / Mobile Business Intelligence Market Study MicroStrategy ranked #1.
The Industry s Best Analytics MicroStrategy Does More, and Does It Better MicroStrategy vs. The Megavendors Highest overall rated platform Superior in self-service BI and data discovery No areas of weakness Superior in mobile BI MicroStrategy vs. Data Discovery Point Solutions No functional gaps, superior breadth Highest-rated overall in self-service BI BI Scorecard is the only analyst firm Industry s that tests BI best suites architecture hands-on, based on over 300 detailed Superior criteria, in and mobile with the BI customer perspective in mind. -- BI Scorecard, Q4 2012 Source: BI Scorecard Strategic and Product Summary Q4 2012.
Positioned As A Leader Six Consecutive Years Superior Unified Architecture and Product Quality [MicroStrategy s] BI platform was built from the ground up through completely organic development. The high level of integration of the individual platform components and the reusability of MicroStrategy s well-architected and object-oriented semantic layer are the result of this strategy. Another consequence is that customers identify product quality (which includes stability, reliability, and being bug-free) as one of the top reasons for selecting MicroStrategy. Gartner Magic Quadrant for Business Intelligence and Analytics Platforms, February, 2013 Source: Gartner Magic Quadrant for Business Intelligence and Analytics Platforms Feb 2013.
AGILE ANALYTICS Rapid-Fire Data Exploration and Dashboarding
Why Is Agile Analytics So Popular? Increasing User Satisfaction While Massively Increasing Productivity More Productive More content per creator 5-10x More Content More Producers More users can create content 5-10x More Content Creators >100x more content creation and consumption More Collaborative Peer-to-peer sharing 5-10x More Sharing
MicroStrategy Is the Best Agile Analytics Solution Fastest, Easiest, and Most Advanced No Learning Curve Streamlined workflow and intuitive user interface designed for business user self-service More Analytical Power Reusable KPIs and Dimensions f (x) More analytical functions and out-of-the-box metrics for business users Business users easily share datasets, attributes, and metrics for faster, higher quality results Speed-of-Thought Interactivity 64-bit in-memory acceleration for a lightening fast user experience 100% Web-based No client software to install and manage. Available on Mac or PC Sharing and Collaboration More ways to collaborate and more ways to share data and insights
Customers Agree Visual Insight is Faster, More Flexible, and Easier to Use We've already seen faster development time on our dashboards; they're much more flexible from an end user standpoint as well as more compelling. You need flexible tools, fast answers, innovative ways of combining data, and attractive ways of presenting the information. That s what Visual Insight is all about. VI s intuitive yet powerful interface has really gained user adoption amongst both our advanced analysts as well as our casual users.
MicroStrategy Visual Insight is Revolutionary Lightning Fast Insights, Easy for Everyone, No IT Required MicroStrategy Visual Insight Stunning visualizations On-screen filtering Speed-of-thought in memory database Common Use Cases Interactive data exploration and root cause analysis Dashboard creation Visual Insight takes you from data to dashboard in less than five minutes.
A Picture Is Worth 1000 Words Every User Becomes A Professional Data-Journalist
Self-Service Dashboards Drag-and-Drop to Build Great Dashboards in Minutes 1 Discover new insights. 4 Save your finished dashboard. Great for prototyping or production. 2 Add more visualizations from any data source. 3 Quickly apply formatting and set up filtering.
A Dashboard Is Only As Good As Its Underlying Data Be Wary of Style Without Substance?? Metadata Data Metrics Attributes Hierarchies Facts Transformations? Governance is the soft underbelly of standalone Visual Data Discovery tools like Tableau and Qliktech
A Governance Nightmare Standalone Visual Data Discovery Tools Create Analytic Islands Dozens of Analytic Islands 10s to 100s of Dashboards and Reports Per Island x = 100s or 1000s of Governance Issues
With MicroStrategy, Agility and Governance Coexist Promote Unmodeled Metadata Back to the System of Record Business User Enterprise Data with Governed Metadata 1 Access system-ofrecord data 2 Personal and Cloud-based Data Sources Access local or Cloudbased data 3 Promote dashboard design metadata to system of record Metadata Only MicroStrategy harmonizes agility and governance.
ENTERPRISE BUSINESS INTELLIGENCE Operationalize Analytics to Elevate Performance
MicroStrategy Is the Top Rated System of Record Platform Consistently Beating the Megavendors in Critical Criteria* Query performance more than 7x FASTER than the Megavendor average. Median customer data volumes more than DOUBLE the Megavendor average. Technical support scored 60% HIGHER than the Megavendor average. Mobile functionality rated nearly 3x BETTER than the Megavendor average. With 20% GREATER business benefits than the Megavendor average. And overall customer satisfaction 30% HIGHER than the Megavendor average. * According to BARC S BI SURVEY 12. Megavendors are Oracle, SAP, IBM, and Microsoft.
Enterprise BI = System of Record BI Operationalize Analytics to Align the Business and Elevate Performance Unmatched Interface Production dashboards Web Mobile Portals Office Dashboards Reports Statements Visual Discovery Operational reports Build once, deploy anywhere High Performance Push-down analytics In-memory cube acceleration MicroStrategy Analytics Platform Dynamic sourcing Flexible, Reliable, and Easy to Manage High-efficiency object reuse Powerful SDK Data from Across the Enterprise Comprehensive admin tools
Production Dashboards Easy, Guided Decision-making for Mass Consumption Comprehensive data Easy to use Guided workflow Personalized for each user Online or distributed via email Multimedia content-enabled Transactionenabled * According to BARC S BI SURVEY 12. Megavendors are Oracle, SAP, IBM, and Microsoft.
Production Reports and Professional Statements Best-In-Class Document-Centric Analytics Reports Statements Clear and concise data delivery Branded, pixel-perfect experience Personalized to the viewer Interactive capability Subscriptions, programmatic refresh and distribution options Powerful mass distribution capabilities * According to BARC S BI SURVEY 12. Megavendors are Oracle, SAP, IBM, and Microsoft.
Build Once, Deploy Anywhere Competitive Approaches Require Time-Consuming Rework 1 Build once 2 Web Browsers Portals Deploy via any media Email Enterprise Applications Email Mobile BlackBerry ios Documents Android PDF Office
High Performance Industry-Leading Performance Push-Down Analytics Optimized Query In-Memory Cube Technology Streamlined Result Set Industry s most powerful, optimized multi-pass SQL engine Takes advantage of database for maximum performance Minimizes network traffic between source database and BI system Dynamic Sourcing 1 Caches 2 Cubes 3 Relational Source < 2 second response time (100x performance increase) Queries always hit the fastest available data source Fast loading time from any database Maximizes performance and throughput Upload personal data like spreadsheets Minimizes overhead Easy to manage
Flexible, Reliable, and Easy-to-Manage Lowest Total Cost of Ownership High Efficiency Object Reuse Powerful SDK Comprehensive Administrative Tools Metrics, Heirarchies Attributes, Tables, Cubes Prompts, Templates, Filters Industry s most comprehensive metadata layer Spans all styles of analytics Speeds solution development via object reuse Enables data governance Deliver look and feel customization Create mashup apps or embed analytics in other enterprise applications Extend MicroStrategy functionality Enterprise Manager monitors user and system activity Integrity Manager reduces regression testing by 99% Object Manager automates change management System Manager automates time consuming and repetitive tasks
MicroStrategy Makes Change Easy And Helps You Avoid Megavendor Dependency and Lock-In Companies can easily change any of these Change! your Database Vendor Change! your Server OS and HW Change! your Web or App Servers Change! your Browser Change! add MDX Data Sources Change! your Enterprise Portal without having to change any of these: Report Designs! no change Metadata Structure! no change User Interface! no change System Admin! no change Command Scripts! no change Security Settings! no change
BIG DATA ANALYTICS Unlock Value In Big Data Assets
MicroStrategy Is the Leader in Big Data Analytics The Dominant BI Solution for Large Data Volume Applications Median Customer Data Volumes! 700! 600! 500! TB+ GBs! 400! 300! 200! 100! 0! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010/2011! 10x 2012! 39% of MicroStrategy customers analyze over one terabyte of data, compared to an average of just 12% of BI customers in general.* MicroStrategy s median customer data volume is an order of magnitude higher than the average of the next ten vendors.* * According to BARC S BI SURVEY 12.
No Data Left Behind Optimized Access to All Your Data MapReduce Databases Columnar Databases Higher Scale Data Warehouse Appliances Exadata HANA Lower Scale Relational Databases Multidimensional Databases Analysis Services User / Departmental Data
The World s Largest Data Warehouses Run MicroStrategy Don t Handicap Your EDW Release Its Full Potential MicroStrategy Other BI Joins, calculations, and filtering occur in the RDBMS for maximum efficiency Architecture minimizes data traffic across the network Multi-pass SQL support for maximum analytical breadth Exadata Highly optimized SQL designed to leverage unique database capabilities of each EDW vendor VLDB settings to enable further SQL fine-tuning Aggregate table awareness to automatically detect and route queries to the most optimized source tables Superior query performance Maximum data scale Broader analytical range More efficient network utilization Better ROI on EDW investment
The Leader in Hadoop Analytics The Dominant BI Solution for Large Data Volume Applications All Leading Distributions Multiple Connection Options In-Memory Cubes for Interactive Hadoop Analytics Pig 3. Interact and Discover 2. Accelerate > 100x Certified integration with the most popular Hadoop and MapReduce solutions. IMPALA Point-and-click query builder. No need to train analysts in HiveQL or MapReduce. 1. Extract
Combine Data from Multiple Sources Fast Access to Federated Big Data Business users and developers access the entire Big Data ecosystem as if it were a single database. MapReduce Databases 1 Columnar Databases Data Warehouse Appliances Relational Databases 2 3 Bring All Relevant Data to Decision Makers, No Matter Where It Resides 1 Multidimensional Databases 2 2 & 3 User / Departmental Data
Advanced Analytics 10x Easier to Use Climb the Analytical Maturity Model to Outsmart and Outperform Competitors Projections What is likely to happen based on past history? Relationship Analysis What factors influence activity or behavior? Analytical Maturity Benchmarking Trend Analysis How are we doing versus comparables? What direction are we headed in? Data Summarization Σ What is happening in the aggregate? Better Exposed in MicroStrategy 9.3 90% 100%
From Big Data to Business Value The Easiest Way to Deliver Advanced Analytics on Big Data to Business Users Any and All Data Comprehensive Analytics World s Most Productive Interface Relational Hadoop-based Multidimensional Structured Semi-Structured Unstructured Projections Relationship Analysis Benchmarking Trend Analysis Data Summarization Σ
FAST AND FLEXIBLE Start Quickly, Deploy Anywhere
Flexible Deployment Options Web or Mobile, Cloud or On-Premises Web Mobile or Deliver 100% browser-based interactive analytics and pixel-perfect dashboards and reports Go mobile on the industry s #1 ranked solution for mobile BI on tablets and smartphones On-Premises In the Cloud or Run on-premises with the industry s lowest total cost of ownership Deploy secure, expertly managed cloud-based BI, data warehouse, and data integration faster and more cost effective
Next Steps Experience MicroStrategy Business Intelligence Try MicroStrategy in the Cloud Run a BI QuickStrike Sign Up for Intro to Business Analytics MicroStrategy Express Business Analytics Get insight in minutes. Try it instantly! MicroStrategy 9 Platform Available Amazon AMI deploy in just 15 minutes with 10 free users A focused Professional Services program enabling rapid discovery of business insights 1 business intelligence application 5 new business insights Cloud delivery Get hands on with business analytics in this free class Get introduced to the power of visual analytics Learn how to build your own dashboards Discover how BI can help drive operational efficiency
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