10:30 am 11:15 am Session 7: Leverage Business Intelligence to Gain Insight Ray Alwani, Manager Financial Management, KPMG Harsh Vardhan, Manager Strategy & Operations, KPMG Lise Kurucz, Finance Lead FRP Analytics & Internal Reporting, Enbridge Inc.
The goal is to turn data into information, and information into insight. - CARLY FIORINA, FORMER EXECUTIVE PRESIDENT & CHAIR HEWLETT-PACKARD CO
The Excel dump
Overkill Source: http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/06/iron_man_mark_7_diag_battle_jayse_hansen.jpg
The Analytics Dashboard
Agenda What is Business Intelligence The Analytics Journey Case Study Enbridge Inc. FRP Analytics & Internal Reporting
WHAT IS BUSINESS INTELLIGENCE
Today, change happens very quickly We need financial information represented much differently Source: 2013 KPMG CFO Survey - CFO, ENERGY AND UTILITY HOLDING COMPANY
How do you gain insight? 69% of C-level executives* have consider data and analytics important to Revenue Growth 55% changed their of strategy to meet the challenges of big data 55% leaders consider it difficult agree or very difficult to make decisions around analyzing data 96% to varying extents that they could better utilize data and analytics Source: 2013 KPMG CFO Survey
Analytics perception vs. reality Perception The more data you have, the better the insights. Reality Having the right data is more important than having the most data.
Analytics perception vs. reality Perception Analytics is the newest business trend. Reality It s a permanent change in the business landscape.
Observations and opportunities Typical Observations Opportunities Getting the right information at the right time is a challenge Limited or no cross-functional analytics Leaders lack trustworthy information for decision-making, yet they are burdened with information overload Single source of truth Enterprise approach consistency in numbers are their interpretation across the organization Enhanced systems satisfying broad range of end-user needs across functions
THE ANALYTICS JOURNEY
The conversations in the halls have changed dramatically because managers have information in front of them. - CFO, DAIRY COOPERATIVE Source: 2013 KPMG CFO Survey
Analytics Strategy Embed master data management One source of truth Quick wins, constant value delivery Change management Democratize BI
Elements of a successful BI delivery Iterative approach Users don t know what they want until they see something Release early, release often Delivers value continuously Forces prioritization
Complexity HIGH BI Analytics it s an iterative process Low Analytically successful organizations take an iterative approach that leads to advanced analytics over time Analytic Competent Deliver a single source of the truth for information Provide accurate and timely retrospective indicators Enable ad-hoc reporting/ drill down capabilities Define processes to enable expansion Analytic Expansion Integrate additional data sources Expand content offering KPIs/drilldowns Increase user community Incorporate guided/conditional navigation Business Value Analytic Excellence Complete compliment of content areas Add unstructured, external data Predictive modeling Application of data science Provide cross-functional indicators/reporting Well defined analytic processes Mobile capability Broaden audience HIGH
Analytics perception vs. reality Perception Analytics is about software and tools. Reality It s about making better decisions by asking better questions.
Elements of a successful BI delivery Collaboration drives user adoption Finance users need to be involved User groups (Finance leads, BA, Technical) take ownership Users are invested and motivated to take advantage of the BI platform Technical team takes ownership and responsibility for the environment
Approaches to implementing BI Blank Slate FULL CUSTOMIZATION Leverage Out-of-the-Box SOME CUSTOMIZATION Straight Out-of-the-Box NO CUSTOMIZATION Reports align with the needs of your business YES YES RARELY User engagement levels HIGH HIGH LOW Time to implement VERY HIGH MEDIUM LOW
CASE STUDY ENBRIDGE INC. FRP ANALYTICS & INTERNAL REPORTING
FRP Analytics & Internal Reporting Business challenges Highly manual reporting process to combine data from several sources A large number of custom reports with lots of redundancy difficult to maintain Inflexible, static reporting environment Inability to drill down into the details of reporting results
FRP Analytics & Internal Reporting Project approach Integrated team of 27 people working to implement Financial, Project, Fixed Assets, and Procurement & Spend Analytics Finance Leads from all major business units Users are invested and motivated to take advantage of the BI platform Integrated testing with Oracle R12 EBS upgrade KPMG is a vested partner through end-to-end development KPMG Offshore involvement to contain costs Focus on stakeholder education
FRP Analytics & Internal Reporting Project outcomes and benefits It s a huge time-saver Rationalized reporting across the organization Empowered users to create their own reports Improved analytic efficiency Drill through across modules Drill through from General Ledger to sub-ledgers Drill through to external AP system
General ledger to sub-ledger drill
Operating expense drill
FRP Analytics & Internal Reporting Project timeline 2013 2014 J F M A M J J A S O N D J F M A M J J A S O N D Release 1 Stage 1 ( Analytic Competent ) of BI Maturity 80 critical reports Low to medium customizations Release 2 Journey towards Stage 2 ( Analytic Expansion ) of BI Maturity 200 reports Additional customizations created to fully support a majority of reporting requirements Larger involvement of stakeholder community Release 3 Reached Analytic Expansion maturity 220 reports Configure reports to work on new EBS platform
QUESTIONS
Exclusive Offer for Attendees Mini Business Intelligence Diagnostic Personalized 1 hour info session on Business Intelligence help make sense of it all! We will conduct a mini BI diagnostic to help finance professionals in your organization understand BI strategy and implementation Short survey to gather information Customized guide to help your organization on its Business Intelligence journey Presented at lunch and learn at your office, our office, or a business meeting whatever works best for you and your team Take advantage of this exclusive offer - complete the evaluation form with your contact details
Thank you for coming. Ray Alwani Manager Financial Management, KPMG ralwani@kpmg.ca 403-909-1241 Harsh Vardhan Manager Strategy & Operations, KPMG hvardhan@kpmg.ca 403-618-6484 Lise Kurucz Finance Lead FRP Analytics & Internal Reporting, Enbridge Inc.